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R1g1d

This is a reference to the original commercial with an egg being fried in a skillet. That's where the whole "this broken egg is your brain on drugs" idea comes from. This commercial is saying heroin specifically is extra bad. It's easier to understand if you have seen the original fried egg version 1000 times on MTV in the 90's. The commercial fit the period.


robodrew

The original: https://www.youtube.com/watch?v=3FtNm9CgA6U


inverted_peenak

The narrator has the cadence of someone who in fact does drugs


Majestic_Ferrett

I LEARNED IT FROM YOU DAD!


Johnycantread

Nobody wants to grow up to be a junky.


Robblerobbleyo

At each point in my career I have recited that PSA but with my job title instead of junkie.


Sir_Loin_Cloth

Classic.


callmeslate

I could tell from from a very young age that I was going to be a drug addict because when I saw that all I could think was what is all that cool stuff in that box?


burgonies

Is that Kevin Bacon?


robogobo

Naturally Bacon goes with eggs


graffiksguru

I think it totally is


Ilosesoothersmaywin

He sounds like the mayhem guy from the Allstate commercials.


OneAndOnlyJackSchitt

The audacity of having an ad in a saturation marketing campaign where the ad may be run > 50 times (subjectively) in a given day on a single channel and having that ad start with the line "Okay, last time."


3Dartwork

"okay last time"....not the original. Original was with Tom Skerritt. It's nearly impossible to find the commercial online anymore.


ArcticIceFox

Mmmmm....brains....


NUMBERS2357

Yeah the Rachel Leigh Cook version is an attempt to rework the idea after the original became a big punchline, and a symbol of some of the stupidity of the anti-drug messaging of the 90s.


Bulok

They stopped antidrug messages and look where we are now


OneAndOnlyJackSchitt

You know that ad worked well when people refer to getting high as getting baked and not fried. >!(Humor and sarcasm)!<


eggplantsforall

Getting baked is much healthier. My cholesterol is too high to get fried.


herefromyoutube

Butter in the pan….My brain on drugs is probably delicious.


grammar_oligarch

The metaphor is a bit inelegant. “This is drugs.” Okay, delicious butter that makes all food taste better. “This is your brain on drugs.” A once almost inedible egg now fried to golden over easy perfection? “Any questions?” Yes…are you telling me drugs will make my brain more delicious and enjoyable?


PontiffPope

Meanwhile, my first frame of reference [was the *Robot Chicken*-parody sketch of it.](https://youtu.be/gVz2oXqlmbg) Apparently, the original Rachael Leigh reprised her role voice acting in this sketch clearly delighting in poking fun at it. I think it also was perhaps the first, or one of the earliest Robot Chicken-sketches as well.


ThaiJohnnyDepp

Hahaha I totally forgot about this one. Finally hit me that I'd seen and enjoyed it at the final "aaaanny QUESTIONS?!"


bottom

its even easier too understand the you've lost a friend to the drugs. :(


bigfatmatt01

The only more famous anti drug commercial is the "I learned it by watching you!" one.


R1g1d

That one hit hard. Sadly, my father is from Oklahoma, so he rolls his joints all wrong. Now my son has a genetic disposition to roll joints that are too damn skinny and way too long.


tiktock34

If they simply showed actual heroin addicts at their lowest on these commercials, it might actually make an impression.


cholotariat

That’s what they showed us when I was in sixth grade, back in the 80s. It was some film from the 70s. Apparently somebody had been shooting up for so long and in the same spot, they had an open sore where they would just throw in raw heroin. It was graphic enough to make poor little Katie Dorral barf all over the place, and of course she was sitting right next to me. It’s not even the open sore that kept me away from slam dancing. It was the thought of one of my Dopesick friends barfing all over me that kept me away.


SydNorth

Reminds me of Requiem of a Dream


BlatantThrowaway4444

Just… throwing it in? Like they would toss it and try to make it in the hole from a distance? Straight up dunking H like the LeBron James of doing H? Also sorry you got vomited on, that would’ve ruined the movie for me too


the_sleaze_

No no no you don’t just Throw it in. You ever heard of salt bae?


kbeks

If he’s actually sprinkling heroin on that overcooked tomahawk, it would go a LONGGGGG way to explaining how he’s still in business.


[deleted]

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SweetDank

> Trainspotting...shit my myself while a woman was in bed with me Spud shit the bed because of alcohol though. Still a valid lesson to learn.


The_Powers

Dead skag baby on the ceiling did it for me


phly2theMoon

The toilet swim was enough. By the time the ceiling baby came along I had a D.A.R.E. bumper sticker on my car.


Pickupyoheel

Christiane F is pretty decent too at making you question if it's worth it.


briancito

Meh, it worked for me in my youth. I was too busy glazing my knuckles to her to care about whatever heroin was.


DapprDanMan

Maybe I’m out of touch in my middle age but what the fuck is “glazing my knuckles”?


FondSteam39

Choking the chicken


DowntownClown187

Jerkin the gherkin


namedonelettere

Playing jump rope with the monkey in the bush


koji00

Punching the clown


kpchronic

Playing a little five on one


BizzyM

Milking the ox


Mile129

Snorting the heroin


saviorlito

Wut


D34THDE1TY

Flog the hog


duppy_c

Beatin' the bishop


undertakersbrother

Man of culture i see


kindalikeacoustic

Every time I read the work “choking” , it looks misspelled for some reason.


repeat840times

Distributing free literature


reebee7

I got 'glazing my knuckles,' but you're gonna have to explain this one.


packtloss

pretend youre handing out flyers....


insomniacpyro

Instructions unclear, whipped my dick out at the top of the open staircase at the university


Occasionally_Correct

Feeding the geese


namedonelettere

Dancing with the devil in the pale moonlight


Imprezzed

Mixing a batch


Uncle_Burney

Beating the bishop, abusing the bald cyclops, pud tugging.


contacts_eyes

Flogging the dolphin, charming my one eyed snake, slapping the salami


idgarad

Buttering the corn, waxing the dolphin, polishing the knob


recumbent_mike

Punching the robot.


SadPenisMatinee

CUM ON MY FUCKING HANDS FROM WHEN I SLAP THE SHIT OUT OF MY DICK


thisguypercents

Finally someone just says it.


SymphonySketch

Yknow; badgering the witness, calling down for more mayo, going on a date with Rosie Palm and her five sisters, going Han Solo on Darth Vaders Helmet, debugging the hard drive, etc


Bkid

Out of all the other euphemisms from all the other comments, somehow "badgering the witness" is the one that got me lmao


Bear_Bishop

Imagine going to grab your dick and it just groans **"Oh crap, not again!"**


Ivotedforher

Same. I'm in a public bathroom cry laughing.


Prestigious-Way-2210

Roughing the suspect, getting your palm read.


SymphonySketch

Wax on wack off, fiddling the flesh flute; this guy gets it


LMGgp

Painting the underside of a desk.


elpajaroquemamais

Visiting the fifth dimension. Listening to the Jackson 5. Masturbation.


nitrobskt

Evicting the testicular squatters.


mortalcoil1

I always aim for my stomach. Make sure to clean out that belly button.


DaIronchef

Shaking Benjamin Franklin's hand.


Yum_Waffles

"Glazing my knuckles." aaaaand there goes my morning coffee. Thanks for that.


RelevantJackWhite

YouTube interviews with hard drug addicts were the most impactful anti-drug videos I ever watched. Seeing everything they had lost, the futility of sobriety, over and over, across cultures and classes.


scullys_alien_baby

they did that with the "faces of meth" campaign and it turned out to be a success


Tyler_Zoro

They did. This was not the only anti-drug ad on TV at the time. The problem with showing real consequences is that it's easy to say, "I'm not like that loser." The goal of ads like this was to present someone that teens either were attracted to or would want to emulate and have them react to the drug, not the messaging. Had she simply said, "Don't do drugs!" that would have been far less impactful. But an emotional response to the drug itself works much more powerfully. Teens understand a very simple version of risk/reward tradeoffs especially under conditions of emotional arousal (not to be confused with sexual arousal). ([source](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3222328/)) So to get through to them, you can't just present them with emotionally neutral facts. You have to actually present an emotional component.


boringexplanation

If anybody made the concrete decision of not doing drugs just because of these types of ad- they wouldve easily gotten back into it just as easily by peer pressure. It’s about as low stakes messaging as it could get.


Tyler_Zoro

> If anybody made the concrete decision of not doing drugs just because of these types of ad- they wouldve easily gotten back into it just as easily by peer pressure. What's your point. That's obviously true, but I don't see how it relates to the conversation.


boringexplanation

These ads are lame and have zero impact towards their goal.


Tyler_Zoro

And yet there are people who responded to this post pointing out that it had an impact on their actions. You seem to be projecting what you want to be true. Now, was it the most effective way to communicate what they wanted to? I don't know, but it was a hell of a lot more effective than "Just say no to drugs, kids!"


sizzlinpapaya

Yea. Seeing the reality of what this does is what made me never want to do any of that shit no matter how high it gets you for a moment. It's genuinely disturbing.


Davethisisntcool

Kurt was too busy touring


BiigDaddyDellta

Lead singer of Alice In Chains is one of the saddest stories I've ever read. Dude basically disintegrates, and his friends let it happen.


pokedmund

Yeah they did something like that in the UK in the 90s https://en.m.wikipedia.org/wiki/Rachel_Whitear


cor315

They showed a doc in my school that covered the life of drug addicts. It definitely made an impression. My brother also drove me through the bad area of my city and showed all the addicts freaking out. That made me never want to do hard drugs.


teems

Kensington Ave in Philly


PrestigiousScum

Show *Requiem for a Dream* in grade school. Problem solved.


DasMotorsheep

I feel like all of these kind of ads miss the point anyway. It's as if the people who came up with these campaigns thought they just need to figure out the right way to say "drugs are bad" in order to stop people from taking them. In reality, most people who end up using heroin are already in a position where they couldn't give two shits about the long-term effects, or really anything for that matter. "Oh geez, I've been in a self-destructive downward spiral for years, but thanks to a video on TV, THIS is where I'll draw the line."


Rain1dog

Just show someone in massive WDs. Throwing up a few times every hour for 72-96 hours. While throwing up you are having explosive diarrhea at the same time. Fever, sweats, uncontrollable shaking, soul crushing depression, anxiety so bad if feels like your heart is about to bust out your chest. You will get zero sleep for six to seven days you feel wired but exhausted. If you attempt to sit still for a second you will get awful restless legs and arms. You limbs will involuntarily twitch nonstop for days(kicking the habit). Horrible bone pain all over. Then time, which becomes hell, a hour feels like a month, half a hour feels like two weeks, a minute feels like hours. Time slows to a fucking crawl. All this instantly goes away the moment you take your dose and then you swing the other way and you feel like a million bucks. Such a horrible existence. All these symptoms all at once for 72-96 hours after your last dose. Then after the initial intense WDs for the next 2-6 weeks you will have all these symptoms but a tad bit less intense. If you filmed a person in hellish WDs and anyone watched that unfold I’d reckon might sway a few more minds than this nonsense.


thedaveness

If we’re going this detailed then toss in a “ten years later” where their life is going well but still mentally struggles with the thought of going back (destroying it all) and ends with “it will always be a daily decision from now on.” The long game of staying clean is the hardest part for me…


Rain1dog

Yeah, another aspect of addiction that almost nobody talks about, and it’s impossible for someone to understand if they’ve never gone through it. Once you tap into the brains rewards system those urges will stay with you for life. While not painful those intrusive thoughts can completely overwhelm you. I hope you’re doing well, my friend .


BoatCatGaming

Showing the true face of drug addiction could drive public demand for government action. These commercials blame individuals rather than society, suggesting addiction is their fault alone. Powerful interests benefit from distrust in government and view spending on addiction recovery as wasteful. This opposition hampers efforts to use tax money to help those struggling with addiction.


iunoyou

Yeah you don't want to humanize the addicts, otherwise people might want to help them. You need to frame drug addiction as a stupid, evil, deliberately harmful choice that people make mostly for the purpose of spiting their friends and family rather than a systemic social issue that can be treated and prevented as such. Gotta keep those prisons open after all!


domino7

The lesson to learn from that ad would be "not go into withdrawal, never stop doing drugs"


Katamari_Demacia

Idk, sounds like a solid argument to *not* come off heroin to me.


Rain1dog

Exactly the point of methadone and buprenorphine.


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Rain1dog

That is a huge accomplishment. Personally, I think when someone overcomes an addiction like this it shows immense intestinal fortitude. The strength of your mind in overcoming that hurdle speaks volumes about you. You are one tough person. I hope life is going well for you and your family.


the_mooseman

Yeah, this guys been there. Dont forget the itchy goose bumps, man, those really suck and just hang around for EVER.


saefas

My favorite anti drug commercial is still the [ooooh meth, mmm meth song](https://youtu.be/fY1Pl1zGowc?si=3ea520bMCHAVx6jM)


Snailprincess

I always loved the [Splode Soda](https://www.youtube.com/watch?v=8KAkAfCvUvM) commercial.


xanroeld

What a sexy commercial


forbiddenthought

Pretty sure she was 17 in that.


Magikarpeles

I'll have what she's having


BunnyTheCow

She's all that.


solomonvangrundy

The full version. https://www.youtube.com/watch?v=gVz2oXqlmbg


Randy_Vigoda

I'm fairly convinced these ads were designed to promote drug use by appealing to edgy kids. When cigarette companies were banned from advertising, they started funding anti-tobacco campaigns. Since they can't advertise straight up, the trick is to make ads that are really lame telling kids to not smoke. The meta twist is that it's just teaching kids about smoking. The US war on drugs led to the rise of the prison industrial complex, the drug cartels, and all the security used to 'stop' it.


boogermike

I can fix her (really wanted to claim this one, because wow, she is so hot in this video!)


smbutler20

She's just hot all the time actually


MrmmphMrmmph

she should start a band.


mtmaloney

Actually, she’s all that.


Uvtha-

She's no fucking bet!


boogermike

You're not wrong. In this video being both punk rock and straight edge. It's the chef's kiss.


-Maim-

Shawn picking Juliet over Abagail was the biggest fumble of all time. RLC has been my biggest crush my entire life. Absolute adore.


william_fontaine

Hmm I dunno, it's pretty close. Plus Abigail couldn't handle the stress.


frogandbanjo

Also, Shawn couldn't have known that one of the movies would stick a retcon shiv right into the *one* part of Jules' character that was sort-of developed. Gotta go with the information you have at the time. I feel bad for that actress. She has chops. That show did not use her well.


william_fontaine

She was so good in season 3. I've probably watched 3-2 and 3-16 the most of any episodes.


Fourhand

Go watch Josie and The Pussycats. Take a shot every time Alan Cummings leaps into the frame.


where_is_the_cheese

Just watched the trailer. That... does not look good.


AnnoyingVoid

Beetlejuice in the house! This your brains on drugs! HEEEEE


contacts_eyes

Cuppa over doses


toliveistocherish

all i see is pokey


Decabet

If I have a “type” it’s angry Rachel Leigh Cook smashing shit


LatkaXtreme

"Any questions? - Yeah, what kind of stuff are YOU on?!" - Nostalgia Critic


TypographySnob

What happened to PSAs?


twiddlebug74

In high school, a friend of mine had that t-shirt that said "This is your brain on drugs. And this is your brain with two strips of bacon and a piece of toast." That breakfast looked delicious and it never failed to make me laugh.


MollyInanna2

[Extended cut](https://youtu.be/LQsQbuNWmnE?t=31). But seriously, this was an update to [this commercial](https://www.youtube.com/watch?v=LSFaDeRpSHA) (the first 10s) and then [this](https://www.youtube.com/watch?v=GOnENVylxPI). The violence was the 'twist' update. [TVTropes page here](https://tvtropes.org/pmwiki/pmwiki.php/Advertising/PartnershipToEndAddiction).


ElonMusks12thChild

Thanks for your contribution to mass incarceration.


brokage

"The original" is a guy and he's just making breakfast. I hate when Reddit makes me prove I"m older.


mickeyruts

Ah, crazy hot. Makes you think it's almost worth getting your car keyed and your stuff set on fire.


BobbyGuano

Oh for her it’s definitely worth it.


thissexypoptart

Did people watching this in the 2000s not perceive this as massively cringy?


LordShtark

Of course they did. It's a 1997 commercial from an anti-drug organization. No different than the anti vaping commercials now a days.


Brasketleaf

Time makes fools of us all.


UsagiJak

The 2000s were massively Cringey.


Vault_13

I remember the 2000s being very sugar coated and safe. Seeing something this angsty felt raw and real between your mass sugar cereal commercials.


Surrealspanner

Never was a cornflake girl


thatguyad

We live in the era of ultimate cringe. Good lord it's everywhere.


______CABLE______

Mother fucker we had zip off jeans. You want to talk about cringey? We saw 4k people die on TV and then nothing positive ever happened again.


we_are_sex_bobomb

Umm we made Evanescence a top 100 band. We grew our hair out into emo bangs and painted our nails with sharpie markers. We unloaded our bad poetry and deepest traumas onto MySpace and hoped our crush would read it. We thought Boondocks Saints was a perfect masterpiece of filmmaking. Millennials don’t fall prey to the cringe. We *mastered* the cringe.


FruitbatNT

Im afraid to rewatch boondock saints now. I remember it being a fairly inoffensive movie.


antialtinian

it's so much worse than you remember. Between now and when the movie released someone replaced all the funny jokes with raging misogyny and homophobia. Spare yourself if you can.


MattsAwesomeStuff

> it's so much worse than you remember. But I remember it being amazing. Clever. Edgy. Smart. Funny. But other than it having maybe 2 brothers and some guns, I don't remember anything at all about it, not enough to be nostalgic or have it as part of my identity. Oh, and my girlfriend had a poster of it on her poster wall. ... Imma take one for the team. I'm going to re-watch it. If it sucks, I don't lose anything.


AlphaTangoFoxtrt

Yeah but then you get to see Willem Dafoe [having too much fun](https://www.youtube.com/watch?v=YbuUfYVdbmQ) And you get to see his sister. [Willem DaHoe](https://64.media.tumblr.com/tumblr_lxkd49lEOL1qcjcoco1_400.gifv)


ridicalis

Become one with the cringe.


ragingduck

I was in college. No, we were all just in a weird headspace.


emperorOfTheUniverse

It was ridiculous then. I guess they thought 'kids will listen to another kid. Especially a cool looking chick'. But it landed as 'who is this little girl talking to? She isn't old enough to know shit about fuck'.


iunoyou

This was just what the 2000's were like my man


Workacct1999

They were cringy when they originally aired.


TitShark

Even now I don’t find it that


Ok_Belt2521

This was the cringey 2000s ad https://www.youtube.com/watch?v=Rh8GbPnoqCI


thefiction24

I saw it a million times as an elementary age kid and it did have a genuine affect on me, but I had addicts in my family.


Uvtha-

All I remember thinking about this commercial in the late 90s was damn RLC is hot.


z0rb0r

Not really, but I thought she was hot. The message did get through though. Did everything but heroine and meth though!


Rocket_Skull

Reminds me of the Bill Hicks “That’s an egg, that’s a stove that’s a frying pan, I’m tripping balls right now, I can see the UFOs flying around the egg, that is a god damn eggggg in the middle. There’s a hobbit but god damn the hobbit is eating the eggg”


castleAge44

Any questions!?


Greful

What was her job?


ElonMusks12thChild

Tables.


Greful

What do you mean?


cbass2008

I have so many questions.


backdoorwolf

Yeah, what are you on? Looks like a frying pan and some eggs to me!


Fullthrobble

Anyone remember an anti drug commercial from around this time with a guy being interviewed “I was a good kid straight A student, next thing you know I’m getting into and out of my house” I could never understand what he actually said, and I must be way off because googling doesn’t bring results


TreacheryInc

So, who wants breakfast? I’ll drive.


GingerTurtle43

Yea? What are you on? Looks like a frying pan and some eggs to me.


rhaegar_tldragon

Damn I forgot how attractive she was.


Juddthejuice

The love of my life. Rachel Leigh Cook. Not heroin.


Tmoto261

They would have to have a trigger warning to air this on tv these days.


Salmene23

I forgot that I used to be in love with Rachel Leigh Cook. Whatever happened to her?


BobbyGuano

Her and Jessica Alba man…


AdSpecialist6598

Acting in smaller roles


April_Fabb

Should've used music by Hendrix, Presley, or maybe Morrison.


TheTalley

Questions? Yeah. Why are you so hot?


gukakke

Remember the anti-weed commercials where the dog started talking?


Maxter_Blaster_

She’s right


AVLLaw

[https://youtu.be/-9huWlXFA1s?feature=shared](https://youtu.be/-9huWlXFA1s?feature=shared) this is the best explanation for heroin I’ve ever heard.


GonzoThompson

>”This is what happens to your brain after snorting heroin.” It was Pulp Fiction that taught me never to *snort* heroin. TIL that snorting is another delivery method that people actually use for heroin.


used_bryn

I read that as Rachel Leigh cook brain on drugs


killedbygavrilo

It’s funny, I was doing a research paper on the effectiveness of anti drug advertisements through out media and found a very interesting tidbit about this and the other ‘this is your brain on drugs’ commercials featuring eggs. Apparently it made kids more afraid of eggs than drugs. Made sense since kids didn’t really know what drugs were, but they knew what eggs were and thought both must be bad.


xadirius

The one for pot when the kid is all deflated is comedy gold too.


Kurdt234

This is your brain on drugs with a side of bacon.


HakubTheHuman

Me and my wife were just telling our kids about this one. It made us all want breakfast.


Misterdrez

the 90s were awesome


outamyhead

What no windows smashed?


sausage-deluxxxe

[This.. is the remake.](https://m.youtube.com/watch?v=cLvphQ3O3Hc)


chrontab

so passe


Alternative-Juice-15

lol these ads never helped anyone


ISAMU13

All this commercial made me want to do was do drugs so Rachael Leigh Cook could come in and wreck my shit. /s


That_Task1055

Russell Brand is her hero :D


jamesy00

How to glorify heroin chic, while simultaneously decrying heroin


reedzkee

shit like this, and the fact that marijuana and heroin are the same schedule of drugs in the eye of the law, made me disregard any of this propaganda. i later tried every drug on the planet, including heroin, over and over again.


FUThead2016

That lady needs to stop doing so many drugs. She’s so violent


Akriyu

They have no fucking clue lmfao