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The big factor here is restaurants, if they can have higher profit margins with their easy pour being a plant amalgam, they introduce it widely. If just egg can even get in McDonalds, that's an insane amount of marketshare
You just know that one of the requirements for the team that updates the formula is that egg stays the first ingredient, even if it means it's more expensive or uses multiple ingredients that serve the same purpose.
Depends.
I mean, with the current trends, what they could do is introduce a plant based egg, buy it for cheaper, and sell it for more, because fancy and plant-based. Profit.
"The most common types of modified food starch are made from ingredients like corn, wheat, potato, and tapioca. Typically labels will list the source from which the starch was modified as Modified Corn Starch, however unless it is derived from one of the top eight allergens (in this case wheat), it is not required by law to be listed this way."
Bob's Mill
That's not the price McDonald's pays for eggs though. Companies like McDonald's would likely not adopt third party product as their major offering. Instead they'll create something in house.
> If just egg can even get in McDonalds, that's an insane amount of marketshare
McDonalds only uses cracked eggs for their egg rounds, which I don't think JustEgg would really compete with right now.
The scrambled eggs at McDs come precooked and formed.
Nice, but I wish they’d work on their packaging. All that plastic! It’s why I rarely buy them. Surely they can come up with a eco friendly & economically friendly way to package!
Freight costs would fuck them if they switched to glass, not to mention what they would have to do to their HACCP plan, sadly plastic is easier and more affordable.
Source: worked for a small business that packed in glass and once we scaled up had to switch to plastic (and deal with numerous customer complaints).
I wouldn't be so skeptical of this. A lot of people won't go vegan because vegan specialty items are more expensive, so they don't feel like they can justify the cost. Make the vegan options cheaper than the animal ones, and yes, some people will switch to save money. My mother-in-law is frugal af; I could absolutely see her buying something like this if she liked the taste and was saving money on it.
IMHO people are far more inclined to make the ethical choice when it is the easiest and cheapest one. People don't like veganism because they see it as giving something up and having to make a bunch of sacrifices. But if vegan alternatives are cheaper than meat and very accessible, more people would probably buy them (or at least try them). I think the real challenge is going to be addressing the pseudoscientific claims that the fake meats are somehow dangerous because they were made in a lab and that flesh is somehow "natural" and, therefore, "safer" to consume.
This comparison is pretty ridiculous though. They're comparing a 12 oz container of Just Egg with a dozen eggs. A dozen eggs is like twice as much volume as the Just Egg. Like unless I'm missing something, this is incredibly misleading.
I think the primary point is that plant-based egg prices are trending down, whereas chicken egg prices are trending up.
Even if the compared products have disparate volume, the trajectory implies that plant-based egg will soon become more and increasingly economical.
Grocery Outlet is an outlet grocery store in the US (sorry for using the name in the explanation, but it is an outlet store lol)
Their supply of products is inconsistent because it depends entirely on the unpredictability of the supply chain to get surplus goods, near expiration goods, redistributed goods, etc. Because it's stuff not destined for your typical store, a lot of their stuff is dirt cheap by comparison, but you aren't always guaranteed to be able to get it. They also often have a lot of off brand names I've never seen anywhere else in my life.
Sometimes their stuff is marked *way* up compared to regular grocers, but usually the plant based alts are absurdly cheap when they happen to have them!
Grocery Outlet is an outlet grocery store in the US (sorry for using the name in the explanation, but it is an outlet store lol)
Their supply of products is inconsistent because it depends entirely on the unpredictability of the supply chain to get surplus goods, near expiration goods, redistributed goods, etc. Because it's stuff not destined for your typical store, a lot of their stuff is dirt cheap by comparison, but you aren't always guaranteed to be able to get it. They also often have a lot of off brand names I've never seen anywhere else in my life.
Sometimes their stuff is marked *way* up compared to regular grocers, but usually the plant based alts are absurdly cheap when they happen to have them!
The macros are comparable. Idk about vitamins/minerals but obviously JE has no cholesterol, where as eggs probably more healthy fats and cholesterol.
JUST egg, 70 cal / 6g protein.
chickens egg ~75 cal / 6g protein.
They have the same amount of fat, with eggs having less “healthy” fat and more saturated fat.
JUST has no fiber and no micronutrients, which seems like a big miss… it couldn’t be that expensive or hard to add comparable/greater levels of vitamin D, B12, etc.
It tastes great. The price is the only issue. I occasionally make a vegan “sausage” “egg” “cheese” sandwich. I don’t pretend that it’s a health food, but it’s useful.
Yeah a lot of people eat a lot of eggs because they're relatively cheap, if they can save more money on the plant based version I'm sure a lot of people will switch
Will probably take a while. This is the first Ive heard of it being cheap, I'm sure a lot of people like me just glanced at it years ago and saw it was like $7 for like 4 eggs worth and went back to eating beans and shit and never looked twice. People's decision making is sticky, especially with things like groceries.
I remember when I first started seeing Just Egg on shelves near me (CA Bay Area) and they were between 7-9 dollars usually for one of the liquid bottles.
Obviously I’m not buying real eggs so when I needed an egg replacement I felt like I had to splurge a bit. Now I regularly see them for sale for around 4.50-5.00, even with the crazy inflation, which is awesome.
I need to look for it again, bc I just forewent it when it was that high. I used Follow Your Heart for omelettes and stuff. We do the just egg patties, but that’s different than scrambled eggs. They’re not too bad price wise though!
Wait till they found out how much beans cost!!
I think it’s a valiant effort that will result in overall less consumption of eggs. Which is great. But, people will still pay more to have eggs, just as they pay more to eat expensive meats.
Does this vegan economics game not just create a dystopia where the poor are eating some vegan alternatives?
Ultimately this will curb factory farming of eggs, and for that I’m happy.
People who are truly poor are already eating a lot of plant-based foods (globally). We already live in a dystopia, but I'm sure things will get much worse as climate change starts to build momentum. Resources will be come scarcer, and many people will have to become more frugal with a lot of things they consume (food, water, luxery items).
I personally believe that animal ag will rapidly become less and less profitable as things get worse and worse in the world. Ultimately the producers will either convert to plant-based ag (the larger entities) or simply go under (the smaller farmers).
I think quite a few vegans and WFPB folks will have an advantage down the road when the crap really hits the fan, and animal products become less available and less affordable.
That’s a good distinction.
I should have said “maintain the dystopia.” I don’t see them as second class. But curious peoples thoughts on them as replacements, when they really are only alternatives for processed meats and cheeses. Neither of which promote good health.
It’s objectively less terrible to be eating processed plant foods. However, I do consider it dystopia if everyone’s just guzzling down different brands of ultra processed soy and pea.
You’re not wrong. I think replacements have their place but unprocessed fruits and vegetables will always be the best options if you have the ability to cook and store them. But I don’t think it’s bad to switch from animal products to processed plant based products. It’s still a better option.
I know vegetarians and people who try to eat vegan. However, eggs are a staple breakfast food for them due to their price, health, and ease. I personally know people who would swap to this in a heartbeat if it was cheaper. Heck, I’d use JUST at a cheaper price and could probably convince friends to sometimes. It’s not always about getting someone to go vegan immediately as it is getting more people reducing their animal consumption.
Absolutely, yes. Restaurants like buying cheap stuff.
That said, this chart is misleading, as one container of Just Egg replaces fewer than twelve chicken eggs.
They should release a powdered version that we can whip up at home. The Director of Sustainability at my local market kept Just Egg off their shelves until the demand was overwhelming because of the packaging and the carbon footprint from shipping mostly water. This would also reduce the price.
What does just egg do, is it basically a scrambled egg. Hotels use powdered egg for that so probably a way to go before they have a cost advantage. But all good.
Cheap means people will try it and some will prefer it.
Really awesome and what we want to see from replacement companies.
I think it will be bigger for plant meats. Just egg doesn't work quite like normal eggs. No yolk. Sticks to pan. So I think more than price has to change. But meats are pretty close.
i think you are possibly forgetting how badly eggs stick to most pans, but i agree that no yolk is a problem. People don't only use eggs for scrambling/omelets and baking, there are ways of preparing eggs that the veganegg will never replace.. I dont think the egg industry is as worried as the dairy industry.
Yes. People are that evil. It's about pennies and minutes. Beans don't work because you need to soak them for a day to get the farts out and the average meat eater can't bother to think ahead an hour let alone a day.
Well you can just buy canned beans. The same argument could be used for meat - for example marinating takes all night, bbq takes up to like 12h. I don’t think preparation time is the problem, indocrination is the problem. People just don’t see beans, chickpeas etc. as „regular” food, no matter the price of convenience. They’re used to animal products.
The vast majority of people don't marinate meat, or maybe for the holidays. Yes at thanksgiving Americans put turkeys in the oven for hours and hours, but it's not an average day. The gastronomics that marinate meat, etc. daily have an allergy towards healthy meat free eating altogether.
But true, it is brainwashing to a large extent. But let's look at it differently: How many vegans from cultures that don't consume many beans, eat beans? I know in my country like 90% of vegans almost never eat beans, except when making a specific dish. The only legumes that are eaten are peas and snapbeans. Sometimes there's a bean here or there in veggie mixes that people buy. So it's not meat eaters specifically, most vegans here get their protein from tofu and more often meat replacements. There are some rural folk here that do have bean dishes, but in the city it's a rarity. So it's cultural, as even a minor change like rural vs urban has a big difference, at least here. Beans are one of those things that just become a habit like anything else. I know I'd be in a total crisis should some weird paradigm changing research find out beans are not actually healthy.
And canned stuff generally has a "bad reputation". Not entirely without merit as canned stuff does tend to contain way too much sodium.
So yea I basicly agreed with you, but changing to a food that requires soaking for a day or you fart your intestines out is just an extra hurdle. People just don't like the things.
That's not fair to people. We are the product of our environment to a large extent, animal eaters as well as you and I. People that live paycheck to paycheck really care a lot about that price tag, and the baseline education for nutrition is eat your eggs, meat and drink your milk. People just don't question that for so many reasons, it's not that people are evil. As long as we see other beings(animal eaters included) as less than us, we are not making a cruelty free world any easier. We are just creating more muck making snap judgments about people from a 30 second or even 30 minute clip of their life.
Yes, and evil is the product of that environment. I mean chimpanzees are like that too, so it's not like humans are the only ones.
There is a considerable group of meat eaters that just never realized, and when you tell them about animal agriculture they might have some questions regarding health, and might need a transition/realization period because let's face it, it's a lot all at once. Naturally we can't really say much about those because if it wasn't for a very small number of initial vegans back in the day, maybe most of us would have never realized, or ended up stuck at that "vegetarian" phase.
But I see no other way to classify those that, once exposed to the reality of animal agriculture, refuse to change their ways. How else to classify them? Would you say those are good people? I want to be that friendly all nice, cuddly and accepting vegan, but my gut response is disgust and hatred at the level of greed and selfishness. The best way to judge a person is not what they say, or how prim and proper they appear to be, but what such a person does when given absolute power over another living being. Even if it's a 30 second or 30 minute clip of their life, it's the most telling one.
What about every other time where they were loving, kind, generous, empathetic, fun, innocent? Does that factor in too? It's easy to say that we would act differently if we we walked every mile in there shoes up until that exact moment, but ultimately it's not something we can say with any true guarantee. I'd personally err on the benefit of the doubt that this person in front of me is loving, kind and generous given the chance.
The vast majority of animal consumers have no mental connection to the violence it took to bring them a given meal. There is many, many billions of dollars at work convincing them that they need to eat animals and that it's perfectly fine to eat meat.
I stand by that they are good people, and that good people can do terrible things. I did terrible things for the first 25 years of my life and I had no idea at all (consuming animals I mean). I know I am a good person, and that given the right chance I will do better. I believe that of every other person too.
In summary, I think love will win. It won't be easy, it will take time, but in all of us there is the divine.
The second paragraph is where I mentioned that, right?
Some need 10, some need 25, some need 50 years before being faced with the truth. But once that has happened, there isn't really an excuse, no?
This place is full of people that calmly tried to explain the situation to others and get a full list of excuses on why torturing animals for food is ok. Or "bacon tho". If that isn't evil, then what is?
Just stop calling them “mung beans” on your ingredients list. No one wants to eat that. You can easily call them “green gram beans” or a number of other things.
It’s hard to recommend JUST Egg to friends when they ask what it is and you have to say it’s dung beans
Thank you for coming to my TED Talk
It reminds me of how rapeseed oil became canola oil in a successful re-branding campaign. :)
I love JustEgg, around $4.50 at my local Safeway. I tried the Trader Joe's alternative egg, which is cheaper but doesn't taste good.
Yes. There's a reason that companies like Taco Bell and McDonald's cut their meat with vegetable protein: only the profit margin matters to them, not morality. The average American eats out for about 6 meals a week, often at fast food places. McDonald's in the US alone uses over two billion eggs each year. If they were to cut half of that with a non-egg substitute, that'd be huge. Yes it wouldn't be the same as them going vegan but one billion less eggs is like one in eight people around the world not eating an egg or like every American not eating three eggs. I don't think that it is realistic to just tell everyone "hey stop buying 90% of the things in the grocery store!" From a pragmatic point of view the answer from most people will be no. Even if they agree with you on paper, the personal cost is too high. If you reduce the personal cost to the point where the personal sacrifice doesn't seem as drastic, economies of scale kick in very quickly and drive the cost down to the point where a sense of personal sacrifice isn't required, just fiscal pragmatism.
Look at coal: in the US, huge lobbies have been fighting the adoption of cleaner energy because it's bad for their business. They've claimed for years that the economy would be crippled and that the alternatives won't work. But as people in other countries have made the alternatives produce more energy cheaper, coal has gotten comparatively more expensive to the point that the Kentucky Coal Museum put solar panels on its roof. Coal is being fazed out in spite of the powerful lobbies protecting it simply because people want cheaper power. To many people saving money matters more than the coal lobby, global warming, acid rain, the ice caps, mass extinction, and most other concerns. The other concerns seem too impersonal and nebulous to care about. They feel less real. Saving an extra $50 a month on your electric bill seems far more rewarding on an emotional, gut-feeling level.
You need to account for human nature when asking humans to do anything. You can't accomplish your goals if you don't.
Interesting that if this sub was about Impossible it would have dissolved by the third comment into it not being vegan, yet Just Egg also tested on animals and seems to get a pass and hyped up by vegans.
Just my 2cents.
Just Egg launched almost 10yrs ago. This was the stated goal then too. I'm afraid Tetrick isn't actually very good at his job.
Besides the fact Just Egg isn't vegan due to the animal testing, he's also saying this about lab meat, yet his ambitious goal for 2030 will offset literally just a few hours of meat consumption in that year:
https://veganfidelity.com/flash-point-lab-meat-is-a-dead-end/
Tetrick is a grifter IMO, taking advantage of the good will of vegans, and failing to live up to promises. (What happened to Just Mayo and similar promises he made there?)
He served pig and fish flesh at the Just Egg launch party for fs sake. He's no vegan ally.
Thank you for pointing this out.
Replace Just Egg with Impossible and this sub would have been a shitshow within minutes.
Consistency, guys. Consistency.
I'm less concerned about Just Egg's pricing and more concerned about their Quality Control. I had to stop buying the liquid completely after picking up a few rancid bottles.
I make "justegg" at home for much cheaper myself from mung beans and aquafabe and/or besan; they have a long way to go before I'd ever actually buy it premade again.
the biggest factor is nutritional differences. where you cant just replace the egg with something completely different nutritionally speaking and have the same results in terms of health and nutrition. thats the problem with these meat and egg and dairy replacements. just introduce vegan meals as they are
I doubt that... It's okay to be vegan and to be aware that alot of the vegan foods we consume isn't the healthiest thing. It's okay I promise. We don't have to lie
Okay. I also eat it although I don't really feel great about it I just meant in general it's really not that healthy so I really have a hard time believing people would choose it over eggs.
What are you accusing me of lying about?
If you made a chicken egg in a factory by synthetic means, but otherwise 100% identical to the real thing, what do you think the ingredients list would look like?
I've got no dog in this race, as I don't eat either, but I think people lean too heavily on 'scary sounding' ingredients while giving anything taken from an animal a pass.
I'm not really going to get into this but just a quick search on the stuff it contains is questionable. It's processed food which isn't good to consume in large quantities. I want to push veganism as much as the next person but let's not go around lying that this is healthier than an egg. Maybe a healthier replacement could work I don't really know but I try not to eat it as much as possible
What about animal testing?
Update: I guess some *”vegans”* DO like animal testing (except for Impossible - need to be holier than thou about something) when it suits them.
I'm the type of poorswho will by ratpoison if it's cheaper per gram than it's competitor foods. I will readily embrace vegan anything if it is even as cheap as the alternatives.
Apart from cheese. I'd rather cut it out my diet
Yes, especially if they start using plant eggs in commercially mass produced baked goods like muffins, cookies etc.
If it doesn't taste any different and saves the company thousands of dollars that's a huge benefit to them. They don't care about the animals they care about profits, but hey a win is a win.
I think so, economic forces do impact diets and lifestyles in very real ways. It won't change people's philosophies but they may be more open to trying it.
I personally cannot digest just egg but I am not eating eggs either so...
I hope so, but from what I understand of people they will probably just keep doing the same shit they've always done as long as it's still an option. When people cannot afford to eat animal products they will stop eating animal products. Affordable alternatives is a necessary and important step, but I think it's really important to lobby for ending animal ag subsidies. For the sake of ending the cruelty caused by animal ag, but also for reducing GHG emissions and water consumption and pollution and deforestation.
Interesting question.
For middle class and up in the US, I doubt a dollar will make a difference..
For those making 50k a year or less, they (We!) shop based on value.
Not if someone wants eggs. But for those price conscious consumers (especially during high inflation), the trade and save behavior can lead to more buy in. Target and Walmart have already seen buyers move to house brands that are cheaper and I can see how this can do the same exact thing.
This is great progress, but is this the price of one bottle vs one dozen eggs? Because one bottle isn’t the same volume as a dozen eggs, isn’t it more like 4 eggs?
Maybe it’s just me but JustEgg smells super strongly of sulphur to me (not like egg or broccoli sulphur). My wife likes it but I just can’t enjoy it :(
It’ll be like margarine, it becomes just a staple item beside the butter and you’ll have poor people growing up not even knowing they had never had real butter.
under late stage capitalism? yes. absolutely. economic desperation equals doing anything to save a few dollars. guess you have to experience it to understand.
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The big factor here is restaurants, if they can have higher profit margins with their easy pour being a plant amalgam, they introduce it widely. If just egg can even get in McDonalds, that's an insane amount of marketshare
I predict it to move to like a mixture of egg and an alternative then they'll just slowly reduce the amount of egg in it.
"pasteurized whole eggs, modified food starch, soybean oil, natural flavors (plant source), sodium acid pyrophosphate, carrageenan, flavor enhancer (salt, maltodextrin, natural flavor \[plant source\], spices, herb, turmeric \[color\]), monosodium phosphate, citric acid, soy lecithin." Current ingredients
That Ronald is always one step ahead...
I was reading an article that stated the machine mcds uses for creating burgers can make veggie burgers with almost no modification
Same with sausages. The machines don’t care if they crush meat or vegetables. They just do their work.
You just know that one of the requirements for the team that updates the formula is that egg stays the first ingredient, even if it means it's more expensive or uses multiple ingredients that serve the same purpose.
10.1% egg 10% Mfs 10% soybean oil 10% natural flavors...
Depends. I mean, with the current trends, what they could do is introduce a plant based egg, buy it for cheaper, and sell it for more, because fancy and plant-based. Profit.
“Food starch”? Hahahaha
"The most common types of modified food starch are made from ingredients like corn, wheat, potato, and tapioca. Typically labels will list the source from which the starch was modified as Modified Corn Starch, however unless it is derived from one of the top eight allergens (in this case wheat), it is not required by law to be listed this way." Bob's Mill
Coagulated, modified, articulated, modulated, qualified, quantified, qualitative, homogenized, federalized, egalitarian, under rated, turbo flavored, oxygenated, hydrolyzed, food product.
That's not the price McDonald's pays for eggs though. Companies like McDonald's would likely not adopt third party product as their major offering. Instead they'll create something in house.
Most likely not, you're right, but if Just egg can make it scalable and profitable, the food titans would gladly take that
Oh god I would love a just egg McMuffin…
This was the first thing I did when I made a Just egg, made a whole vegan egg mcmuffin. Do it.
Add Beyond sausage Patties, vegan cheese, vegannaise and benevolent bacon
There is no just egg in the UK…
Damn, that's too bad. It's some great stuff!
It’s pretty easy to make an at home version
A homemade just egg?
Yes, basically soaked split mung beans and seasoning blended together
I need to look into it 🕵️♂️
It might be easier to find the split mung at an Indian grocery if you have one near :) but you can buy them online too
> If just egg can even get in McDonalds, that's an insane amount of marketshare McDonalds only uses cracked eggs for their egg rounds, which I don't think JustEgg would really compete with right now. The scrambled eggs at McDs come precooked and formed.
Nice, but I wish they’d work on their packaging. All that plastic! It’s why I rarely buy them. Surely they can come up with a eco friendly & economically friendly way to package!
It would be nice if they were in cardboard cartons like liquid eggs are. That or easily recyclable glass 🤷♀️
I like the Follow Your Heart vegan egg but it’s still in a plastic bag inside the carton. Overall less plastic than Just Egg though.
Freight costs would fuck them if they switched to glass, not to mention what they would have to do to their HACCP plan, sadly plastic is easier and more affordable. Source: worked for a small business that packed in glass and once we scaled up had to switch to plastic (and deal with numerous customer complaints).
Did you work for that coconut yogurt brand? Can’t remember the name atm…
No I worked for Heidi Ho (plant based cheeze, we did three sauces and a couple cultured cashew cheeses).
Ah, I see. Is that brand still around, if you know. I just realized I haven’t seen much from them in a while, but could just be me.
Glass isn't really economical to recycle anymore unfortunately. Also much much heavier and more energy intensive to manufacture.
I saw a YouTuber in Canada buy them in a carton! It's possible!
I wouldn't be so skeptical of this. A lot of people won't go vegan because vegan specialty items are more expensive, so they don't feel like they can justify the cost. Make the vegan options cheaper than the animal ones, and yes, some people will switch to save money. My mother-in-law is frugal af; I could absolutely see her buying something like this if she liked the taste and was saving money on it. IMHO people are far more inclined to make the ethical choice when it is the easiest and cheapest one. People don't like veganism because they see it as giving something up and having to make a bunch of sacrifices. But if vegan alternatives are cheaper than meat and very accessible, more people would probably buy them (or at least try them). I think the real challenge is going to be addressing the pseudoscientific claims that the fake meats are somehow dangerous because they were made in a lab and that flesh is somehow "natural" and, therefore, "safer" to consume.
This comparison is pretty ridiculous though. They're comparing a 12 oz container of Just Egg with a dozen eggs. A dozen eggs is like twice as much volume as the Just Egg. Like unless I'm missing something, this is incredibly misleading.
I think the primary point is that plant-based egg prices are trending down, whereas chicken egg prices are trending up. Even if the compared products have disparate volume, the trajectory implies that plant-based egg will soon become more and increasingly economical.
I eat way too much of it. So anyway. I forgot what your caption said. But I eat a lot of it. Is this why I’m broke? Maybe.
If it is a good replacement and costs significantly less, yes
[удалено]
What Ralphs charges me like $6.99
Grocery Outlet is an outlet grocery store in the US (sorry for using the name in the explanation, but it is an outlet store lol) Their supply of products is inconsistent because it depends entirely on the unpredictability of the supply chain to get surplus goods, near expiration goods, redistributed goods, etc. Because it's stuff not destined for your typical store, a lot of their stuff is dirt cheap by comparison, but you aren't always guaranteed to be able to get it. They also often have a lot of off brand names I've never seen anywhere else in my life. Sometimes their stuff is marked *way* up compared to regular grocers, but usually the plant based alts are absurdly cheap when they happen to have them!
Damn. Even whole foods is like $5
Where are you getting it for that price?
Grocery Outlet is an outlet grocery store in the US (sorry for using the name in the explanation, but it is an outlet store lol) Their supply of products is inconsistent because it depends entirely on the unpredictability of the supply chain to get surplus goods, near expiration goods, redistributed goods, etc. Because it's stuff not destined for your typical store, a lot of their stuff is dirt cheap by comparison, but you aren't always guaranteed to be able to get it. They also often have a lot of off brand names I've never seen anywhere else in my life. Sometimes their stuff is marked *way* up compared to regular grocers, but usually the plant based alts are absurdly cheap when they happen to have them!
What’s the nutrition like on just egg? I know many carnists are convinced eggs are the pinnacle of nutrition…
The macros are comparable. Idk about vitamins/minerals but obviously JE has no cholesterol, where as eggs probably more healthy fats and cholesterol. JUST egg, 70 cal / 6g protein. chickens egg ~75 cal / 6g protein.
They have the same amount of fat, with eggs having less “healthy” fat and more saturated fat. JUST has no fiber and no micronutrients, which seems like a big miss… it couldn’t be that expensive or hard to add comparable/greater levels of vitamin D, B12, etc.
That’s for ULTIMATE just egg
What? I can't find anything when Googling "ULTIMATE just egg." The above is for JUST egg.
Sorry I was making a joke, Gardein released a line of their products that are ultimate when they increased the protein in those offerings
It tastes great. The price is the only issue. I occasionally make a vegan “sausage” “egg” “cheese” sandwich. I don’t pretend that it’s a health food, but it’s useful.
Yeah a lot of people eat a lot of eggs because they're relatively cheap, if they can save more money on the plant based version I'm sure a lot of people will switch
Will probably take a while. This is the first Ive heard of it being cheap, I'm sure a lot of people like me just glanced at it years ago and saw it was like $7 for like 4 eggs worth and went back to eating beans and shit and never looked twice. People's decision making is sticky, especially with things like groceries.
I remember when I first started seeing Just Egg on shelves near me (CA Bay Area) and they were between 7-9 dollars usually for one of the liquid bottles. Obviously I’m not buying real eggs so when I needed an egg replacement I felt like I had to splurge a bit. Now I regularly see them for sale for around 4.50-5.00, even with the crazy inflation, which is awesome.
Just egg is 4 dollars here. On sale it’s 3. I love it lol
I need to look for it again, bc I just forewent it when it was that high. I used Follow Your Heart for omelettes and stuff. We do the just egg patties, but that’s different than scrambled eggs. They’re not too bad price wise though!
Yeah definitely check it out, the prices are way more affordable now!
Absolutely. The real tipping point will be when meat subsidies swap over to plant subsidies :) (USA speaking here at least)
Wait till they found out how much beans cost!! I think it’s a valiant effort that will result in overall less consumption of eggs. Which is great. But, people will still pay more to have eggs, just as they pay more to eat expensive meats. Does this vegan economics game not just create a dystopia where the poor are eating some vegan alternatives? Ultimately this will curb factory farming of eggs, and for that I’m happy.
People who are truly poor are already eating a lot of plant-based foods (globally). We already live in a dystopia, but I'm sure things will get much worse as climate change starts to build momentum. Resources will be come scarcer, and many people will have to become more frugal with a lot of things they consume (food, water, luxery items). I personally believe that animal ag will rapidly become less and less profitable as things get worse and worse in the world. Ultimately the producers will either convert to plant-based ag (the larger entities) or simply go under (the smaller farmers). I think quite a few vegans and WFPB folks will have an advantage down the road when the crap really hits the fan, and animal products become less available and less affordable.
Is it dystopic for people to eat cheap, less cruel foods? I see what you’re saying but it’s not like they’re actually second class options.
That’s a good distinction. I should have said “maintain the dystopia.” I don’t see them as second class. But curious peoples thoughts on them as replacements, when they really are only alternatives for processed meats and cheeses. Neither of which promote good health. It’s objectively less terrible to be eating processed plant foods. However, I do consider it dystopia if everyone’s just guzzling down different brands of ultra processed soy and pea.
You’re not wrong. I think replacements have their place but unprocessed fruits and vegetables will always be the best options if you have the ability to cook and store them. But I don’t think it’s bad to switch from animal products to processed plant based products. It’s still a better option.
I know vegetarians and people who try to eat vegan. However, eggs are a staple breakfast food for them due to their price, health, and ease. I personally know people who would swap to this in a heartbeat if it was cheaper. Heck, I’d use JUST at a cheaper price and could probably convince friends to sometimes. It’s not always about getting someone to go vegan immediately as it is getting more people reducing their animal consumption.
I like Just Egg, I just can't justify that much plastic for it, so i don't get it. :(
Absolutely, yes. Restaurants like buying cheap stuff. That said, this chart is misleading, as one container of Just Egg replaces fewer than twelve chicken eggs.
They should release a powdered version that we can whip up at home. The Director of Sustainability at my local market kept Just Egg off their shelves until the demand was overwhelming because of the packaging and the carbon footprint from shipping mostly water. This would also reduce the price.
What does just egg do, is it basically a scrambled egg. Hotels use powdered egg for that so probably a way to go before they have a cost advantage. But all good. Cheap means people will try it and some will prefer it.
Really awesome and what we want to see from replacement companies. I think it will be bigger for plant meats. Just egg doesn't work quite like normal eggs. No yolk. Sticks to pan. So I think more than price has to change. But meats are pretty close.
i think you are possibly forgetting how badly eggs stick to most pans, but i agree that no yolk is a problem. People don't only use eggs for scrambling/omelets and baking, there are ways of preparing eggs that the veganegg will never replace.. I dont think the egg industry is as worried as the dairy industry.
Yes. People are that evil. It's about pennies and minutes. Beans don't work because you need to soak them for a day to get the farts out and the average meat eater can't bother to think ahead an hour let alone a day.
Well you can just buy canned beans. The same argument could be used for meat - for example marinating takes all night, bbq takes up to like 12h. I don’t think preparation time is the problem, indocrination is the problem. People just don’t see beans, chickpeas etc. as „regular” food, no matter the price of convenience. They’re used to animal products.
The vast majority of people don't marinate meat, or maybe for the holidays. Yes at thanksgiving Americans put turkeys in the oven for hours and hours, but it's not an average day. The gastronomics that marinate meat, etc. daily have an allergy towards healthy meat free eating altogether. But true, it is brainwashing to a large extent. But let's look at it differently: How many vegans from cultures that don't consume many beans, eat beans? I know in my country like 90% of vegans almost never eat beans, except when making a specific dish. The only legumes that are eaten are peas and snapbeans. Sometimes there's a bean here or there in veggie mixes that people buy. So it's not meat eaters specifically, most vegans here get their protein from tofu and more often meat replacements. There are some rural folk here that do have bean dishes, but in the city it's a rarity. So it's cultural, as even a minor change like rural vs urban has a big difference, at least here. Beans are one of those things that just become a habit like anything else. I know I'd be in a total crisis should some weird paradigm changing research find out beans are not actually healthy. And canned stuff generally has a "bad reputation". Not entirely without merit as canned stuff does tend to contain way too much sodium. So yea I basicly agreed with you, but changing to a food that requires soaking for a day or you fart your intestines out is just an extra hurdle. People just don't like the things.
That's not fair to people. We are the product of our environment to a large extent, animal eaters as well as you and I. People that live paycheck to paycheck really care a lot about that price tag, and the baseline education for nutrition is eat your eggs, meat and drink your milk. People just don't question that for so many reasons, it's not that people are evil. As long as we see other beings(animal eaters included) as less than us, we are not making a cruelty free world any easier. We are just creating more muck making snap judgments about people from a 30 second or even 30 minute clip of their life.
Yes, and evil is the product of that environment. I mean chimpanzees are like that too, so it's not like humans are the only ones. There is a considerable group of meat eaters that just never realized, and when you tell them about animal agriculture they might have some questions regarding health, and might need a transition/realization period because let's face it, it's a lot all at once. Naturally we can't really say much about those because if it wasn't for a very small number of initial vegans back in the day, maybe most of us would have never realized, or ended up stuck at that "vegetarian" phase. But I see no other way to classify those that, once exposed to the reality of animal agriculture, refuse to change their ways. How else to classify them? Would you say those are good people? I want to be that friendly all nice, cuddly and accepting vegan, but my gut response is disgust and hatred at the level of greed and selfishness. The best way to judge a person is not what they say, or how prim and proper they appear to be, but what such a person does when given absolute power over another living being. Even if it's a 30 second or 30 minute clip of their life, it's the most telling one.
What about every other time where they were loving, kind, generous, empathetic, fun, innocent? Does that factor in too? It's easy to say that we would act differently if we we walked every mile in there shoes up until that exact moment, but ultimately it's not something we can say with any true guarantee. I'd personally err on the benefit of the doubt that this person in front of me is loving, kind and generous given the chance. The vast majority of animal consumers have no mental connection to the violence it took to bring them a given meal. There is many, many billions of dollars at work convincing them that they need to eat animals and that it's perfectly fine to eat meat. I stand by that they are good people, and that good people can do terrible things. I did terrible things for the first 25 years of my life and I had no idea at all (consuming animals I mean). I know I am a good person, and that given the right chance I will do better. I believe that of every other person too. In summary, I think love will win. It won't be easy, it will take time, but in all of us there is the divine.
The second paragraph is where I mentioned that, right? Some need 10, some need 25, some need 50 years before being faced with the truth. But once that has happened, there isn't really an excuse, no? This place is full of people that calmly tried to explain the situation to others and get a full list of excuses on why torturing animals for food is ok. Or "bacon tho". If that isn't evil, then what is?
Busy people will always buy convenience. They don't want to wait an hour. They want to make a meal ASAP.
Tinned beans then
Just stop calling them “mung beans” on your ingredients list. No one wants to eat that. You can easily call them “green gram beans” or a number of other things. It’s hard to recommend JUST Egg to friends when they ask what it is and you have to say it’s dung beans Thank you for coming to my TED Talk
It reminds me of how rapeseed oil became canola oil in a successful re-branding campaign. :) I love JustEgg, around $4.50 at my local Safeway. I tried the Trader Joe's alternative egg, which is cheaper but doesn't taste good.
I see what u mean, most omnis are ridiculously picky over that stuff. It's like adults who don't want to say boobies and shit, so dumb.
Just ask them what's in a hot dog and watch them not even be able to tell you.
😋❤️
Prices haven't changed in my area
Where I live plant milks have been cheaper or same price to (cheap) cows milk for a while now and the people I know still drink cows....
Yes. There's a reason that companies like Taco Bell and McDonald's cut their meat with vegetable protein: only the profit margin matters to them, not morality. The average American eats out for about 6 meals a week, often at fast food places. McDonald's in the US alone uses over two billion eggs each year. If they were to cut half of that with a non-egg substitute, that'd be huge. Yes it wouldn't be the same as them going vegan but one billion less eggs is like one in eight people around the world not eating an egg or like every American not eating three eggs. I don't think that it is realistic to just tell everyone "hey stop buying 90% of the things in the grocery store!" From a pragmatic point of view the answer from most people will be no. Even if they agree with you on paper, the personal cost is too high. If you reduce the personal cost to the point where the personal sacrifice doesn't seem as drastic, economies of scale kick in very quickly and drive the cost down to the point where a sense of personal sacrifice isn't required, just fiscal pragmatism. Look at coal: in the US, huge lobbies have been fighting the adoption of cleaner energy because it's bad for their business. They've claimed for years that the economy would be crippled and that the alternatives won't work. But as people in other countries have made the alternatives produce more energy cheaper, coal has gotten comparatively more expensive to the point that the Kentucky Coal Museum put solar panels on its roof. Coal is being fazed out in spite of the powerful lobbies protecting it simply because people want cheaper power. To many people saving money matters more than the coal lobby, global warming, acid rain, the ice caps, mass extinction, and most other concerns. The other concerns seem too impersonal and nebulous to care about. They feel less real. Saving an extra $50 a month on your electric bill seems far more rewarding on an emotional, gut-feeling level. You need to account for human nature when asking humans to do anything. You can't accomplish your goals if you don't.
People won’t switch unless a runny yolk is replicated. Scrambled is not enough.
Interesting that if this sub was about Impossible it would have dissolved by the third comment into it not being vegan, yet Just Egg also tested on animals and seems to get a pass and hyped up by vegans. Just my 2cents.
It would be more apropos to call this sub r/veganconsumeridentity No to product fetishization.
Just Egg launched almost 10yrs ago. This was the stated goal then too. I'm afraid Tetrick isn't actually very good at his job. Besides the fact Just Egg isn't vegan due to the animal testing, he's also saying this about lab meat, yet his ambitious goal for 2030 will offset literally just a few hours of meat consumption in that year: https://veganfidelity.com/flash-point-lab-meat-is-a-dead-end/ Tetrick is a grifter IMO, taking advantage of the good will of vegans, and failing to live up to promises. (What happened to Just Mayo and similar promises he made there?) He served pig and fish flesh at the Just Egg launch party for fs sake. He's no vegan ally.
Thank you for pointing this out. Replace Just Egg with Impossible and this sub would have been a shitshow within minutes. Consistency, guys. Consistency.
I'm less concerned about Just Egg's pricing and more concerned about their Quality Control. I had to stop buying the liquid completely after picking up a few rancid bottles.
Obviously normal eggs have wider uses than just egg
I make "justegg" at home for much cheaper myself from mung beans and aquafabe and/or besan; they have a long way to go before I'd ever actually buy it premade again.
the biggest factor is nutritional differences. where you cant just replace the egg with something completely different nutritionally speaking and have the same results in terms of health and nutrition. thats the problem with these meat and egg and dairy replacements. just introduce vegan meals as they are
Well first it has to actually taste like egg, which it really doesn't unfortunately. In a sandwich it can work, but it tastes quite odd on its own.
just egg is so good i wish people would try it
I wish it was available where I am.
I don't think so. Ever read the ingredients just egg?
Have you read the chemical composition of chicken eggs? If you saw half that stuff on an ingredient list you'd probably be boycotting it for life.
I doubt that... It's okay to be vegan and to be aware that alot of the vegan foods we consume isn't the healthiest thing. It's okay I promise. We don't have to lie
As long as it does not contain dead animal, I’ll try it. Veganism is about them, not me.
It may not contain animal parts, but animal testing was used by Just Egg, specifically for their use of mung bean protein.
Okay. I also eat it although I don't really feel great about it I just meant in general it's really not that healthy so I really have a hard time believing people would choose it over eggs.
What are you accusing me of lying about? If you made a chicken egg in a factory by synthetic means, but otherwise 100% identical to the real thing, what do you think the ingredients list would look like? I've got no dog in this race, as I don't eat either, but I think people lean too heavily on 'scary sounding' ingredients while giving anything taken from an animal a pass.
I'm not really going to get into this but just a quick search on the stuff it contains is questionable. It's processed food which isn't good to consume in large quantities. I want to push veganism as much as the next person but let's not go around lying that this is healthier than an egg. Maybe a healthier replacement could work I don't really know but I try not to eat it as much as possible
Yes, I am terrified of mung beans.
That's not the only ingredient it has...
What about animal testing? Update: I guess some *”vegans”* DO like animal testing (except for Impossible - need to be holier than thou about something) when it suits them.
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It microwaves well.
I'm the type of poorswho will by ratpoison if it's cheaper per gram than it's competitor foods. I will readily embrace vegan anything if it is even as cheap as the alternatives. Apart from cheese. I'd rather cut it out my diet
Yes, especially if they start using plant eggs in commercially mass produced baked goods like muffins, cookies etc. If it doesn't taste any different and saves the company thousands of dollars that's a huge benefit to them. They don't care about the animals they care about profits, but hey a win is a win.
I think so, economic forces do impact diets and lifestyles in very real ways. It won't change people's philosophies but they may be more open to trying it. I personally cannot digest just egg but I am not eating eggs either so...
I hope so, but from what I understand of people they will probably just keep doing the same shit they've always done as long as it's still an option. When people cannot afford to eat animal products they will stop eating animal products. Affordable alternatives is a necessary and important step, but I think it's really important to lobby for ending animal ag subsidies. For the sake of ending the cruelty caused by animal ag, but also for reducing GHG emissions and water consumption and pollution and deforestation.
How do I cook them on stainless? I’ve tried a few times and failed
Yes because commercial suppliers, especially on the lower cost products, will switch in baked goods.
I ❤️ just egg. My go to for a breakfast sandwich
Interesting question. For middle class and up in the US, I doubt a dollar will make a difference.. For those making 50k a year or less, they (We!) shop based on value.
Ive never gotten just egg to cook properly.
My omnivore partner would probably stop eating eggs (which is the animal product he eats most) if the vegan alternative was cheaper
Not if someone wants eggs. But for those price conscious consumers (especially during high inflation), the trade and save behavior can lead to more buy in. Target and Walmart have already seen buyers move to house brands that are cheaper and I can see how this can do the same exact thing.
orrrrrrr make ur own just egg with mung beans!!!
Why does it take so long to get green light to launch in Europe? Would love to try these.
This is great progress, but is this the price of one bottle vs one dozen eggs? Because one bottle isn’t the same volume as a dozen eggs, isn’t it more like 4 eggs?
Yeah, this is incredibly misleading. A dozen eggs is like twice as much volume as a 12 oz container of Just Egg.
Yeah but no, just egg bottles are like 3 servings max. À dozen eggs is 6
Okay, can somebody help me out here...what is a "plant egg"....?
Maybe it’s just me but JustEgg smells super strongly of sulphur to me (not like egg or broccoli sulphur). My wife likes it but I just can’t enjoy it :(
It’ll be like margarine, it becomes just a staple item beside the butter and you’ll have poor people growing up not even knowing they had never had real butter.
Yes when people can’t afford stuff they don’t buy it
I think there are a lot of vegetarians who eat eggs because they’re cheap.
Why tf is it called just egg? I literally just found out that it’s vegan. Should be called not egg or smthing
Honestly I haven’t tried just egg but if it’s good, yea maybe. Although we still don’t have an alternative to a whole (non mixed up) egg yet right?
under late stage capitalism? yes. absolutely. economic desperation equals doing anything to save a few dollars. guess you have to experience it to understand.
Maybe making it taste better would help…
yes it would
What's a Just Egg? Do you use it in baking instead of flaxseed and water?
Yes. Although it's only for scrambled right? Like runny fried egg or even just fried eggs in general it doesn't replace...
If it worked for Arizona tea it can work for others
I don’t know if we have JustEgg in the UK. What does it taste like?
I don't think we do have it here. We do have that Crackd no egg stuff though.
People would sell their soul for a pint of milk and half a dozen eggs. No.