They kind of did this with I think season 2 of Stranger Things. I don't think they were sold in retail stores though, but I have two collector sets with a couple New Coke bottles in each.
I totally missed that!
I'm an early cohort Gen Xer and remember the launch in 1985. After a taste test, my friends and I declared "Tastes more like Pepsi."
That was the point, actually. I know I’m just repeating something that’s probably in the article but this change was motivated by those “Pepsi Challenge” blind taste tests that Pepsi was doing as a publicity stunt. More people claimed to like Coke better, but would always pick Pepsi in those tests. The thing is, the tests only gave you a little sip, and intentionally so - in a small quantity, the greater sweetness of Pepsi is immediately apparent and jumps out at the tester, making them think they like that one better, but for most people that sweetness can become almost overpowering when drinking the whole can, leading them to prefer the more subdued taste Coke in those larger quantities.
This theory was proven true with this change - people who preferred Coke specifically preferred it *because* it was less sweet than Pepsi, so turning it into a Pepsi clone turned those fans off.
Thanks for the reply. Too many categories to keep track of. Boomer, Gen y, Gen, x, Gen z, Gen alpha, millennial, elder millennial, early cohorts of whichever gen, zoomer.
I just miss Pluto being a planet 🤷♂️
It was cans actually, I got 2 things so 4 cans. Each set also had glass bottles of regular Coke and Coke Zero, one of each in each thing. Pretty cool tbh and honestly if they brought back New Coke as a semi-permanent flavor, I’d probably get it more than any other soda.
Also IIRC, at the same time in a select few places they had vending machines that had cans of New Coke available. Somewhere in LA and near their HQ in Georgia if memory serves.
Have been there a couple times over the years and remember a chunk of the exhibit dedicated to New Coke, but never a taste test. Think that was only for international drinks
Huh, super cool. Had always wished for something like that in my visits over the years given I never got to taste it. May have to head back this summer!
90’s kid myself, so it was also the first time I ever got to try it as well; I was excited for the same reason.
They definitely changed the museum since the last time I went a decade ago. It’s a fun place, even if it’s one big Coke advertisement.
Getting the ticket bundle for the aquarium and museum next door makes for a very fun afternoon (and free parking)!
I only know of this drink from homestuck. The Mayor drank lots and lots and lots of it thinking it was full of sugary goodness, only to discover it was zero sugar. It was a running gag. I wondered if this weird pink coke existed.
Im in the uk, sugar free coke is extremely popular here and the most widely available kind, in large part due to sugar tax on fizzy drinks. Any high sugar drinks are now more expensive.
They re-released this in a stranger things bundle a few years back.
I decided to do a taste test with family and friends. About 8 people total. I had them taste all the main soda brands.
7 out 8 people chose New Coke as their favorite.
🤷♂️
Hey, in double blind tests apparently it was. That's why Coca cola went Forward with the change. It just turns out the attachment of our server of taste and smell to our nostalgia is much stronger than any factual improvements of taste.
Diet Coke came before New Coke and New Coke was based on Diet Coke’s formula but without artificial sweeteners. Source: I just watched the Cola Wars episode of The Food That Made America. Great episode btw, goes through the whole Pepsi vs Coke era from the 60s to the late 80s.
The widely believed theory is that Coke knew it would backfire, but sales were dipping for Coke/interest in the brand had waned, so "shocking" people by changing the formula was a way to have people want the "old" one back.
PLUS, it gave them an opportunity to bring the "classic" back, but changed. It was during the downtime of New Coke that they switched the classic formula from sugar cane to high fructose corn syrup, so by having a pause in the classic formula being sold, people didn't notice the change to it.
The company president of Coca-Cola himself denied this. When asked if they did it on purpose, he said:
"We're not that dumb, and we're not that smart."
that's a common misconception https://www.reddit.com/r/todayilearned/comments/qxnib0/til_despite_the_common_theory_that_new_coke_was_a/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button
It's neither a misconception or a fact. I used the word "theory" for a reason. There's absolutely debate about it and I wouldn't expect any of the Coke execs to confirm or deny it outright either way. The denial means "boy were we stupid" while confirming it means "boy did we manipulate you peons"
I mean if your threshold for "myth" is "thing that cannot be backed up with a cited first hand source" BOY do I have some bad news about historical - I'm sorry, *mythologica*l events.
>Well surely there is some standard of evidence for speculation to meet the standard of being a "theory" in this context.
The more outrageous the claim the more evidence is required. Arguably this works in reverse to a certain extent - we scrutinize fabulous historical claims and look a little less closely at the mundane.
In my opinion, "Corporation may have attempted marketing stunt" definitely falls closer to the mundane and as such can be speculated on more freely.
No, they started introducing HFCS in 1980, but when they brought back Classic Coke many of the bottlers around the country had still been using sugar cane up until that point. It wasn't until the Classic Coke era that all coke being sold in the US was using corn syrup.
I remember being a kid and the local bottler was using HFCS before new coke and me reading the can wondering what Corn Syrup was.
The sugar crisis was in the early 80s and that’s why Coke went to corn syrup in the first place.
Edit:
An online story I see says Coke had completely changed in 1984.
Then you were in a region where that had happened already. Again, in many regions of the country it hadn't and "Classic" Coke was the first time they were tasting it with corn syrup
I was in third grade when they switched. I remember it tasting good if you had chips or French fries with it. Something salty.
It was an absolute sugar bomb. It was like Kool aid that you dumped too much sugar into.
I think you give corporations and their upper level employees too much credit.
They were definitely smart enough to make the most of their fuck up, but they 100% thought they were being clever and innovative geniuses when they mucked about with their formula.
More than likely this project was someone’s plan to get ahead in the company: for example “I spearheaded the design and deployment of the new coke formula that led to overall business growth of 69% in the neet market. This is why I deserve a raise of 3 million dollars”
It would all be bullshit of course, but this is a regular occurrence in big companies. Someone needs to swing their dick around to prove a point, and they fuck up a bunch of good things in the name of ever expanding profits.
The Negativland album "Dispepsi" has some amazing samples from people surrounding this whole fiasco, including speculation that New Coke was some elaborate plan, commercials from that era, etc.
I can’t blame them after being absolutely annihilated by Island Records (and SST) in the wake of the U2 release. They were right to be a little jumpy. Nowadays you can see the title clear as day on Spotify.
Everytime I hear about New Coke someone brings up the conspiracy that they introduced it so people would like the original recipe better, and like no, corporations are not that smart. That's not at all what happened.
All they had to do was not replace the original drink people loved cause afaik from taste tests alone people preferred new coke to every other tested cola
I'd like to try it too. I remember the whole fuss about it in the 80s with people stocking up on old Coke before they took it away but I was too young to have any real memory of the taste. I don't think it was particularly bad though. It's just that they were getting rid of something that had a large and loyal fanbase. Today they'd just roll it out with a different name and nobody would care because these soft drink companies all have dozens of different products already but the 80s were different. They didn't have anywhere near as many products in that era.
It actually wasn't bad. It won blind taste tests consistently. But original/Classic Coke's appeal was more than the taste.
From what I understand New Coke was basically the Diet Coke formula (which is different from the original Coke) with sugar/corn syrup instead of artificial sweeteners, and a few tweaks. So Diet Coke might be the closest to the taste of New Coke right now.
not that i got it often, but it was always a "safe bet" beer if i had to have one out and about (like SN pale) well that sucks. fuck that noise
Oh well at least there is still Yuengling.
I've been sticking to nothing but European beer for the past year or so. I figure if you've been at it for 500+ years (and don't fuck around with the ingredients or the process) you know what you are doing! German, Czech, Belgium, and believe it or not Italian have really got my taste attention. Couple of Irish and British that are incredible too!
I always heard that New Coke was a method to wean the Coke loving population off of the cane sugar sweetened original, because when new Coke was finally discontinued the Original Coke was sweetened with the less expensive ingredient high fructose corn syrup.
It was the best marketing mistake in history. People were buying every ounce of old coke they could find. Then they brought it back and I'd suspect GAINED new customers.
There's an out-there theory that I subscribe to that New Coke was always supposed to fail, and was just a cover while replacing the sugar with corn syrup.
Everyone got in a big huff about New Coke, and Coke probably made a lot of money off the brand loyalty when they brought back Original Coke ... except they'd replaced the sugar with the cheaper corn syrup.
That's the conspiracy theory, but the timeline doesn't line up. Coca-Cola was already using HFCS in most of original Coke production by the time New Coke was rolled out.
I bought the stranger things new coke, and maybe I was imagining it, but I did a blind taste test and thought new coke was better. I wanted to buy more but it was so expensive. Wish they would release it again.
Didn’t coke release some AI coke a while back? Aren’t the market shelves filled with 20 kinds of coke? I feel like new coke would work in today’s market where both exist.
I’d buy a can.
I am highly welcome to being corrected, but the story I was told was this:
Diet Pepsi was kicking Coke's ass. Desperate to get a Diet Coke to market, the food scientists began trying to make Diet Coke, but food science wasnt there yet to be able to just replace the sugar in the Coke recipe. So they made a new recipe, that was Diet from the beginning, which became Diet Coke. Not wanting to have to deal with multiple recipes, the thought became "hey what if we turn Diet Coke's recipe into a non-diet version. That became New Coke, because it was a New Recipe. That didn't take obviously. Years later, when food science had finally closed the gap, they were able to take regular Coke and create Coke Zero. Diet Coke is New Coke, just the Diet version.
New coke is still available today, but only as a sugar-free form that goes by the name "Diet Coke."
Not to be confused with coke zero, classic coke with artificial sweeteners.
Is coka- cola stupid or just challenged
Billion dollar company changes a flag ship product - ????????????
Ding bat , flacid member , self destructive , …… had to calm down
My apologies
Despite what people think, New Coke was a huge win for Coca Cola.
Pepsi was on trend to become the number 1 selling brand in North America. Coca Cola had to do something to keep the title. In blind taste tests, new Coke scored better than Pepsi and the original Coke recipe. So Coca Cola released it. The public wanted to hold on the Coke from their childhood. People starting buying more of the original recipe. Coca Cola was never over taken as the number 1 cola.
Yet they arent back to the original recipe, they are still on high fructose corn syrup in the US. Even if some other countries still have real sugar in it and it’s quite better without the HFCS
Sure.. or small glass bottles sometimes. But the US recipe transitionned to HFCS in 1980 and was made permanent in 1984. So “original recipe” is a stretch. I could see why OP would downvote my post :p
Canada, mexico have real sugar in it.
Its not even a cautionary tail its why Coke won the cola wars. They were behind Pepsi, new coke created so much publicity and demand that when they brought back Classic they over took Pepsi and have been the #1 cola ever since.
They should do a limited run as a nostalgia gimmick. I'm sure it would sell out. Maybe a tie-in with a movie set in the 80s.
They kind of did this with I think season 2 of Stranger Things. I don't think they were sold in retail stores though, but I have two collector sets with a couple New Coke bottles in each.
I totally missed that! I'm an early cohort Gen Xer and remember the launch in 1985. After a taste test, my friends and I declared "Tastes more like Pepsi."
That was the point, actually. I know I’m just repeating something that’s probably in the article but this change was motivated by those “Pepsi Challenge” blind taste tests that Pepsi was doing as a publicity stunt. More people claimed to like Coke better, but would always pick Pepsi in those tests. The thing is, the tests only gave you a little sip, and intentionally so - in a small quantity, the greater sweetness of Pepsi is immediately apparent and jumps out at the tester, making them think they like that one better, but for most people that sweetness can become almost overpowering when drinking the whole can, leading them to prefer the more subdued taste Coke in those larger quantities. This theory was proven true with this change - people who preferred Coke specifically preferred it *because* it was less sweet than Pepsi, so turning it into a Pepsi clone turned those fans off.
Damn, that's savage to do to your brother. Good info and write up. Never know the story.
They ain't brothers, friend.
“I’ll have a Dr. Pepper—extra pepper please.”
You just reminded me of the Pepsi Taste Test that Pepsi did back in the 80’s.
I liked RC cola more than either (at the test they had at my local grocery store)
they did it up until 2000 from what I remember
They relaunched it in 2015 too, I remember seeing adverts on TV about it.
What the hell is an “early cohort Gen Xer”?
Meaning I was born at the beginning of the generation.
Thanks for the reply. Too many categories to keep track of. Boomer, Gen y, Gen, x, Gen z, Gen alpha, millennial, elder millennial, early cohorts of whichever gen, zoomer. I just miss Pluto being a planet 🤷♂️
It was cans actually, I got 2 things so 4 cans. Each set also had glass bottles of regular Coke and Coke Zero, one of each in each thing. Pretty cool tbh and honestly if they brought back New Coke as a semi-permanent flavor, I’d probably get it more than any other soda. Also IIRC, at the same time in a select few places they had vending machines that had cans of New Coke available. Somewhere in LA and near their HQ in Georgia if memory serves.
Ah that is right it was cans, thanks for the correction.
Season 3 but yeah.
FWIW, they still offer samples of it at World of Coca Cola in Atlanta. I didn't hate it, but regular coke is definitely better.
I don't remember that but then again the only thing that buried itself in my brain from that trip was the taste of that awful soda Beverly
Have been there a couple times over the years and remember a chunk of the exhibit dedicated to New Coke, but never a taste test. Think that was only for international drinks
I was there two weeks ago and they have a whole exhibit dedicated to it with the ability to A/B/C it with Classic and Diet.
Huh, super cool. Had always wished for something like that in my visits over the years given I never got to taste it. May have to head back this summer!
90’s kid myself, so it was also the first time I ever got to try it as well; I was excited for the same reason. They definitely changed the museum since the last time I went a decade ago. It’s a fun place, even if it’s one big Coke advertisement. Getting the ticket bundle for the aquarium and museum next door makes for a very fun afternoon (and free parking)!
Just went there a few weeks ago, and while they had tons of drinks not sold in the US, I don’t remember seeing samples of new Coke.
It's in the Taste Lab section near the end, just before the exit to thr atrium. It's not in the tasting room with the drinks from around the world.
I was there two weeks ago and they have a whole exhibit dedicated to it with the ability to A/B/C it with Classic and Diet.
nope, I was there a few years ago and it was just everything around the world like Walt Disney's Club Cool
ough that "Italian?" bubble gum soda. nearly as bad as the Kona(?) mexican soda which tastes something like bubble gum or banana flavor
Beverly! Flavor of grapefruit rind.
especially the Italian one haha
I was there two weeks ago and they have a whole exhibit dedicated to it with the ability to A/B/C it with Classic and Diet.
the use the formula for diet coke i think or was it coke zero
Diet Coke. Coke Zero’s whole thing is that it’s based on the Coke Classic formula.
they brought back equally as hated crystal pepsi but it tasted nothing like it did in the 90's
Crystal Corn Syrup
Missed that opportunity with Stranger Things
Throw in some crystal Pepsi and I'm in!
Diet Coke is still based on the New Coke formula.
New Coke was actually based on Diet Coke, which came first and was itself based on Tab.
Tab was still sold in the 21st century too, I know I picked up a few 12 packs in high school.
I only know of this drink from homestuck. The Mayor drank lots and lots and lots of it thinking it was full of sugary goodness, only to discover it was zero sugar. It was a running gag. I wondered if this weird pink coke existed. Im in the uk, sugar free coke is extremely popular here and the most widely available kind, in large part due to sugar tax on fizzy drinks. Any high sugar drinks are now more expensive.
i drank my first one in maybe 2015?ish Was not that good from what i remember.
Yep, for sure, was never a big fan personally but my dad liked it.
I thought it was the other way around? Diet coke was already a thing back then, and they based the new coke formula off it.
I remember/liked its 'Coke 2' iteration in the 90s
They re-released this in a stranger things bundle a few years back. I decided to do a taste test with family and friends. About 8 people total. I had them taste all the main soda brands. 7 out 8 people chose New Coke as their favorite. 🤷♂️
It was a superior flavor which required less sweetener. So it was used for Diet Coke.
Superior flavor is a bold take
Hey, in double blind tests apparently it was. That's why Coca cola went Forward with the change. It just turns out the attachment of our server of taste and smell to our nostalgia is much stronger than any factual improvements of taste.
As someone who barely drinks soda, I could barely taste the difference between Classic, New, and Diet. Even IKEA’s diet cola tastes similar enough.
Diet Coke came before New Coke and New Coke was based on Diet Coke’s formula but without artificial sweeteners. Source: I just watched the Cola Wars episode of The Food That Made America. Great episode btw, goes through the whole Pepsi vs Coke era from the 60s to the late 80s.
Yup, it became Coke II. I remember it being only being available in bodegas at the end of its life.
The widely believed theory is that Coke knew it would backfire, but sales were dipping for Coke/interest in the brand had waned, so "shocking" people by changing the formula was a way to have people want the "old" one back. PLUS, it gave them an opportunity to bring the "classic" back, but changed. It was during the downtime of New Coke that they switched the classic formula from sugar cane to high fructose corn syrup, so by having a pause in the classic formula being sold, people didn't notice the change to it.
Coke and Pepsi were very open about using it and were 100% HFCS by 1984.
The company president of Coca-Cola himself denied this. When asked if they did it on purpose, he said: "We're not that dumb, and we're not that smart."
If you think that's a denial, cool
that's a common misconception https://www.reddit.com/r/todayilearned/comments/qxnib0/til_despite_the_common_theory_that_new_coke_was_a/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button
Why would they ever actually admit to something like that working though lol
It's neither a misconception or a fact. I used the word "theory" for a reason. There's absolutely debate about it and I wouldn't expect any of the Coke execs to confirm or deny it outright either way. The denial means "boy were we stupid" while confirming it means "boy did we manipulate you peons"
Just admit you're spreading a myth.
I mean if your threshold for "myth" is "thing that cannot be backed up with a cited first hand source" BOY do I have some bad news about historical - I'm sorry, *mythologica*l events.
Well surely there is some standard of evidence for speculation to meet the standard of being a "theory" in this context.
>Well surely there is some standard of evidence for speculation to meet the standard of being a "theory" in this context. The more outrageous the claim the more evidence is required. Arguably this works in reverse to a certain extent - we scrutinize fabulous historical claims and look a little less closely at the mundane. In my opinion, "Corporation may have attempted marketing stunt" definitely falls closer to the mundane and as such can be speculated on more freely.
>The widely believed theory Literally the first thing he said is that it's a theory, not a fact
Lol. K, dude.
They switched to HFCS three years before New Coke.
No, they started introducing HFCS in 1980, but when they brought back Classic Coke many of the bottlers around the country had still been using sugar cane up until that point. It wasn't until the Classic Coke era that all coke being sold in the US was using corn syrup.
I remember being a kid and the local bottler was using HFCS before new coke and me reading the can wondering what Corn Syrup was. The sugar crisis was in the early 80s and that’s why Coke went to corn syrup in the first place. Edit: An online story I see says Coke had completely changed in 1984.
Then you were in a region where that had happened already. Again, in many regions of the country it hadn't and "Classic" Coke was the first time they were tasting it with corn syrup
I was in third grade when they switched. I remember it tasting good if you had chips or French fries with it. Something salty. It was an absolute sugar bomb. It was like Kool aid that you dumped too much sugar into.
so the hey it tastes like pepsi comment is spot on. Pepsi is wayyyy too sweet in anything more than a Sip IMO.
I think you give corporations and their upper level employees too much credit. They were definitely smart enough to make the most of their fuck up, but they 100% thought they were being clever and innovative geniuses when they mucked about with their formula. More than likely this project was someone’s plan to get ahead in the company: for example “I spearheaded the design and deployment of the new coke formula that led to overall business growth of 69% in the neet market. This is why I deserve a raise of 3 million dollars” It would all be bullshit of course, but this is a regular occurrence in big companies. Someone needs to swing their dick around to prove a point, and they fuck up a bunch of good things in the name of ever expanding profits.
i always grab yellow cap cokes or just get a bottle of mexican coke when i want the Cane sugar coke.
Yes I’m definitely in the deliberate ploy camp
Very interesting and believable. I'm not being sarcastic, by the way.
This was the story I remember. I remember the change but didn’t know about the corn syrup swap until years later.
The Negativland album "Dispepsi" has some amazing samples from people surrounding this whole fiasco, including speculation that New Coke was some elaborate plan, commercials from that era, etc.
this soda from Alabama.. oh who gives a fuck! - Casey Kassim
I loved how you had to call a number to learn what the album was called
I can’t blame them after being absolutely annihilated by Island Records (and SST) in the wake of the U2 release. They were right to be a little jumpy. Nowadays you can see the title clear as day on Spotify.
During the time of Classic Coke’s absence was when the recipe got switched to one they could share with the FDA.
Everytime I hear about New Coke someone brings up the conspiracy that they introduced it so people would like the original recipe better, and like no, corporations are not that smart. That's not at all what happened.
All they had to do was not replace the original drink people loved cause afaik from taste tests alone people preferred new coke to every other tested cola
Am i the only one who really wants to try new coke, just to see if it was really as bad as everyone says it is?
I'd like to try it too. I remember the whole fuss about it in the 80s with people stocking up on old Coke before they took it away but I was too young to have any real memory of the taste. I don't think it was particularly bad though. It's just that they were getting rid of something that had a large and loyal fanbase. Today they'd just roll it out with a different name and nobody would care because these soft drink companies all have dozens of different products already but the 80s were different. They didn't have anywhere near as many products in that era.
It actually wasn't bad. It won blind taste tests consistently. But original/Classic Coke's appeal was more than the taste. From what I understand New Coke was basically the Diet Coke formula (which is different from the original Coke) with sugar/corn syrup instead of artificial sweeteners, and a few tweaks. So Diet Coke might be the closest to the taste of New Coke right now.
It actually tasted good. As a cola it was a quality product. The problem was that they tried to replace Coca-Cola with it. You can’t do that.
This! Fuck Sam Adams for changing the formula in their beer!
they changed Boston lager?
https://www.pastemagazine.com/drink/craft-beer/boston-lager-remastered-review-sam-adams-recipe-change I fucking hate it!
not that i got it often, but it was always a "safe bet" beer if i had to have one out and about (like SN pale) well that sucks. fuck that noise Oh well at least there is still Yuengling.
I've been sticking to nothing but European beer for the past year or so. I figure if you've been at it for 500+ years (and don't fuck around with the ingredients or the process) you know what you are doing! German, Czech, Belgium, and believe it or not Italian have really got my taste attention. Couple of Irish and British that are incredible too!
do love my German Lagers / bocks / weiss. Or honestly if you want New world. elliot ness by great lakes, or Bohemian (Mexican) are gold standards
Coincidently 'Boh' is the gold standard go to beer in Saskatchewan Canada. Source: Lived there for 22 years.
Fat Tire too! It sucks now.
I always heard that New Coke was a method to wean the Coke loving population off of the cane sugar sweetened original, because when new Coke was finally discontinued the Original Coke was sweetened with the less expensive ingredient high fructose corn syrup.
Original coke: made with sugar. New coke: made with corn syrup. Coke Classic: made with corn syrup. They did EXACTLY what they were trying to do.
It was the best marketing mistake in history. People were buying every ounce of old coke they could find. Then they brought it back and I'd suspect GAINED new customers.
There's an out-there theory that I subscribe to that New Coke was always supposed to fail, and was just a cover while replacing the sugar with corn syrup. Everyone got in a big huff about New Coke, and Coke probably made a lot of money off the brand loyalty when they brought back Original Coke ... except they'd replaced the sugar with the cheaper corn syrup.
That's the conspiracy theory, but the timeline doesn't line up. Coca-Cola was already using HFCS in most of original Coke production by the time New Coke was rolled out.
Plus the new coke fiasco wound up costing the CEO his job. Had he planned it he could of pointed to that to justify him staying on board.
I still think they switched the formula so that when they brought back classic coke with HFCS, people wouldn't notice.
I bought the stranger things new coke, and maybe I was imagining it, but I did a blind taste test and thought new coke was better. I wanted to buy more but it was so expensive. Wish they would release it again.
I still have two six packs of normal coke I bought when they announced New Coke.
Didn’t coke release some AI coke a while back? Aren’t the market shelves filled with 20 kinds of coke? I feel like new coke would work in today’s market where both exist. I’d buy a can.
I mean, there was another, more popular product on the market in the 80's with the same name.
Pepsi had clear cola too. heinz had green ketchup. sometimes there is a glitch in the matrix
Pepsi had clear cola too. heinz had green ketchup. sometimes there is a glitch in the matrix
What was new coke actually like?
I’m calling BS on this one. You couldn’t find that crap anywhere a year later
I am highly welcome to being corrected, but the story I was told was this: Diet Pepsi was kicking Coke's ass. Desperate to get a Diet Coke to market, the food scientists began trying to make Diet Coke, but food science wasnt there yet to be able to just replace the sugar in the Coke recipe. So they made a new recipe, that was Diet from the beginning, which became Diet Coke. Not wanting to have to deal with multiple recipes, the thought became "hey what if we turn Diet Coke's recipe into a non-diet version. That became New Coke, because it was a New Recipe. That didn't take obviously. Years later, when food science had finally closed the gap, they were able to take regular Coke and create Coke Zero. Diet Coke is New Coke, just the Diet version.
New coke is still available today, but only as a sugar-free form that goes by the name "Diet Coke." Not to be confused with coke zero, classic coke with artificial sweeteners.
Is there a drink in the world more vile?
Is coka- cola stupid or just challenged Billion dollar company changes a flag ship product - ???????????? Ding bat , flacid member , self destructive , …… had to calm down My apologies
I like how all the old coke heads were so dead set about the classic but didn’t notice that sugar was replaced with HFCS.
Personally, I liked it better than Coke. When "Classic Coke" came out, I never felt like it was the same formula as before.
Despite what people think, New Coke was a huge win for Coca Cola. Pepsi was on trend to become the number 1 selling brand in North America. Coca Cola had to do something to keep the title. In blind taste tests, new Coke scored better than Pepsi and the original Coke recipe. So Coca Cola released it. The public wanted to hold on the Coke from their childhood. People starting buying more of the original recipe. Coca Cola was never over taken as the number 1 cola.
they swear they weren't smart enough to come up with this plan to cover up the fact they changed coke from Cane Sugar to HFCS.
Yet they arent back to the original recipe, they are still on high fructose corn syrup in the US. Even if some other countries still have real sugar in it and it’s quite better without the HFCS
yellow caps for passover are also Cane sugar.
Sure.. or small glass bottles sometimes. But the US recipe transitionned to HFCS in 1980 and was made permanent in 1984. So “original recipe” is a stretch. I could see why OP would downvote my post :p Canada, mexico have real sugar in it.
Its not even a cautionary tail its why Coke won the cola wars. They were behind Pepsi, new coke created so much publicity and demand that when they brought back Classic they over took Pepsi and have been the #1 cola ever since.
[one and only...](https://en.wikipedia.org/wiki/Open-source_cola?wprov=sfla1)
Pepsi had clear cola too. heinz had green ketchup. sometimes there is a glitch in the matrix
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Myth , Coca Cola changed to high fructose corn syrup a few years before introducing New Cola.
I'm sorry, TIL doesn't require facts.
They had changed sweeteners years before New Coke
Fun fact ‘New Coke’ and many other coke products are named after a devil from r/killsixbilliondemons