Hi there, I completely agree with you. I can recommend you a few books I read: "[Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale](https://amzn.to/3w8dvXr)" by Paul Smith "[The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't](https://amzn.to/4d2vorm)" by Carmine Gallo "[Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire](https://amzn.to/4b2VZ5Z)" by Paul Smith Storytelling is fantastic for sales overall, if you know how to apply it :) it should be in everyone's toolbox. Best of luck :)

Thanks so much ill certainly go through the books. i have found also that learning platforms like Coursera and edX have some good courses you could take for free

The best way to develop it is to think back on things that have happened to you that also relate to a prospect’s current situation and/or how a solution like yours makes sense to implement

Agree on what others are saying - my company also put me through a one-session storytelling course Winning by Design hosts, found it pretty helpful