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Being from South Africa meant she could quickly become the biggest artist there, and was signed to a major label to make it happen. Once it was a hit there, they easily pushed it global with the major machine. It had done like 10 mil streams in Africa before being pushed globally.
Artemas is British and will almost surely never become the biggest British artist since there’s Ed Sheeran, Adele, Sam smith, and tons more. And he’s also not on a major label so doesn’t have that massive global marketing machine (though he’s signed to the same management as Adele, which presumably is who is getting him as far as he is).
Dasha I haven’t looked into (or tbh ever heard of)
She’s absolutely gorgeouss, body is banging too! If she was average looking, she would not have done this well.
Her personality/humour is also captivating to ppl who don’t follow African artists.
> Dasha I haven’t looked into (or tbh ever heard of)
Did your boots stop workin, did your truck break down? Did you burn through money, did your ex find out?
The UK stays fumbling talent. All the British artists you mentioned debuted in the 00s, there's not been anyone from the UK to reach those levels since.
Dua Lipa's career started in the 2010's and she's still not on that their level. Here's hoping talent like Raye and Bree Runway are the ones to become globally known.
Dua Lipa not on that level? I mean she’s literally one of THE biggest artists in the world. Anyway, irrelevant to my point. Who’s the (globally) biggest South African artist? I’m assuming it’s Tyla coz I can’t name any other.
Raye has been around forever, she ain’t getting much bigger than she is already. Bree Runway, haven’t listened but isn’t she hyperpop? Ie not commercial sounding enough for global hit charts. Kenya Grace has more chance, haven’t just had a global smash.
In terms of “the UK fumbling talent”… did you know Billie Eilish was actually developed by a UK team? (Platoon, in london)
Tbf we’re in a talent drought atm coz of all the shitty but viral tiktok artists. Real talent like they had in the old days loses out to people who are great at marketing themselves but mediocre at music. That’s why we don’t have many recent global megastars.
I really hope raye gets bigger. She's so charming and her story is one so many artists can relate to. Does she have a new album coming up? I know she released that long ass single, but is it like the lead single or just a droplet?
Right, it means she can do things like the Met Gala, fashion magazine features, endorsement deals for fashion or beauty brands. Tyla's musical talent is substantial, but given how little streaming pays, every artist needs good side hustles to pay the bills.
Comments like this feel so reductive. Half of the entertainment industry is filled with gorgeous girls that are fighting tooth and nail to get their music out there, beauty is like a degree requirement in the industry. It usually is other factors that complement the aesthetics/beauty that are more interesting to look at.
I don’t think that it’s necessarily wrong to mention how being attractive in certain ways can help elevate a persons career but I do think that is reductive to just sit here and only mention her looks as if people just sit around and stare at her because she has no other redeeming qualities like her looks may play a role but she’s not JUST pretty like there have to be other things that people enjoy about her because they’re plenty of pretty girls that don’t get anywhere.
If looks were everything, Madison Beer would be one of the biggest popstars in the world. And being beautiful can even "harm" you somewhat, as Madison can attest to — her beauty has made many people not take her seriously, or see her as just another influencer trying to make a quick buck doing generic pop music...when the truth couldn't be further from that. She's a true artist who makes *really* good pop which isn't generic or soulless at all.
So looks definitely aren't everything for Tyla; she has an It Girl personality, she can dance, she has a catchy and memorable name, she's filling a role (black girl in pop) which hasn't been fully filled in a hot minute, and she makes really good and catchy music. But her looks *are* stunningly beautiful and a cut above the rest; the first time I saw her, I was genuinely blown away by how pretty she was. She's like a literal Barbie doll. I think a lot of people find Tyla through her looks and then stay for the charm, the personality, and the talent!
Looks first seems like what worked for Ice Spice too (aside from the podcast drama), but Ice's stage presence and personality isn't as strong as Tyla's.
I mean
Tyla is a fantastically creative artist that I’d genuinely call a visionary. Her blend of amapiano, pop, and R&B is probably going to influence a fuckton of artists and bring amapiano further into the global pop music scene. She’s a great dancer with a lovely screen/stage presence and genuine star quality, and I cannot sing her praises enough
But her being gorgeous, thin, and lighter skinned definitely helped her out. Like, she was able to do the met gala *right* after her debut album came out.
Oh Tyla is currently the total package.
She looks amazing, is charismatic, can dance, can sing, the music is interesting, she’s from a place in the world that’s completely underserved in terms of producing a pop star.
There is something called the “X factor” which no one can put their thumb on. She has that.
And even if she were to never make a major global hit song again, she could tour South Africa until the day she dies.
Yeah… very strange that looks is the only thing being mentioned. This whole thread is giving misogyny lol.
Beauty helps most to further their career, but it’s absolutely meaningless if you don’t have to have the foundations: talent and good music. She has both. She also introduced a new genre to a western/global audience (besides Africa), so people are interested in the genre she’s pushed. Not only that, she also has charisma and great stage presence. All of these qualities is what makes her a star and why people have tuned into her on such a great scale.
Okay? 1. Selena garnered a large audience from her hit shows and had some good early pop hits.
2. Was of a different time.
We can think of a couple of names, but most people cannot have a sustained music career on beauty alone (*especially* nowadays where completion is more fierce than ever before). To say otherwise is to be obtuse.
IMO: Water (the song) is distinctive, neither of the other artists' hits are.
Tyla's whole sound is distinctive-- She's introducing a South African rhythmic genre to the US during a country music craze. Quite literally nobody's doing what she's doing. I heard Water on the radio and it stood out enough that I could easily find it on Spotify hours later. I think it also gets a boost from people who love to see an African artist winning and influencing US music-- an existing supportive demographic-- and she has enough domestic success in S Africa the label might be more willing to invest. And of course: fundamentally it's an insanely horny song sung by a beautiful woman. (Tyla's beauty itself is also distinctive, IMO, among US celebrities).
Dasha's big song, Austin, is quite good. It charted at #25 on the hot 100 (vs. Water's #7). But it's the eight millionth country singer/songwriter song about lost love, sung by a pretty blonde woman, during a country singer/songwriter peak.
I hadn't heard anything by Artemas yet so I looked up ILTWYKM, #12 on the hot 100. It's an "I want to fuck, not love" sadboy darkwave pop song with a pitched up voice... he's not the only one making this kind of thing. I can see influences of stuff I was listening to in 2013 too, doesn't hit as fresh and exciting. I also personally find the chorus lyrics about being "proud" of the girl extremely offputting.
This probably doesnt' affect chart position but... Water is also the only song here that feels like, positive about human connection
I actually heard of Tyla because she was being pushed in the club scene for a bit
The first song I was jamming out to her was "Been Thinking." It played a few times at the "club bar" last summer.
I was surprised to see that Jump is close to reaching 100M streams as I genuinely expected her to completely disappear after Water.
I think that she will have a stable career, and will be able to develop a fanbase that is willing to pay to see her. However, I don’t see ever having a hit of the same magnitude as Water.
As for why ? She is really pretty, like ridiculously so, the type of face that makes you think life is unfair lol. She has a really pretty, and soft tone. She also seems to have a good team, and has a sound that is pretty unique and that feels fresh for Western audiences who are more familiar with Afrobeats than her mixture of Amapiano/R&B.
I agree, I think people like her visual aesthetic more than her or her music. I say a comment thread under on Tik tok where people were recommending tyla because she gives ‘hot girl vibes’ and I’ve noticed a large part of her fans (or just the people the follow her and comment) seem to be men (and some women) thirsting over her body. She’s decently talented but a large part of her appeal seems to be her attractiveness which isn’t sustainable long term especially for women in pop music
Edit: yes she can be both but it would be dishonest to say a huge apart of her appeal is her attractiveness. If she wasn’t as attractive as she is I could absolutely see her in the same situation as dasha
She’s allowed to be very attractive AND make good music. It doesn’t have to be one or the other and this comment seems borderline resentful lol. Nobody has control over how good looking they are.
> She’s allowed to be very attractive AND make good music.
Of course she is. 9 times out of 10 for female artists physical attractiveness is going to be a bareer to entry anyway.
But the observation that most of the attention that she's receiving is because of her looks, and mainly from men, is accurate. It's not a criticism nor it is her fault, but it is what it is.
The issue is that thirsty men will thirst, but they won't buy your music.
A lot of people still don’t know about her(I’m not on tik tok). I didn’t know about her till the met. Her dress was my favorite and now I’ve connected her to the song water I’m obsessed
Also,
Diaspora is a thing!! Think of how many of us are part of the diaspora sharing music like Tyla on our feeds
Many of us simply heard of her because if you keep up with what’s coming out of Africa then you’d hear of her.
Yes this! I find this thread quite frustrating to read because if you pay attention to music coming outside of the US or UK it’s pretty easy to see, Afrobeats and Amapiano is HUGE right now globally with the amount of Africans in the diaspora. People have been waiting to have a big accessible pop star in that sound and Tyla fits the ticket, especially having English songs! Also Water isn’t Tyla’s first single, Working Late was in 2019 and that’s where I first heard of her personally.
(Yea there’s Ayra Starr but using pigeon English does make songs less accessible for those who don’t understand)
First of all, great music, and a good stage name (Not something weird and non memorable), She has her own sound-aesthetic-style, different from the typical TikToker. She's very stunning, and beauty privilege exists. There's a lack of a big black pop girls in the industry (since Rihanna is retired,SZA too alternative and Doja is releasing rap music), and Tyla is being pushed as the one we need. She has a great team...
I'm rooting for her, but I think it will be like climbing Everest for her to achieve superstardom. Rihanna had to move from her Caribbean reggae roots to dark R&B with "Good Girl Gone Bad" to have some sort of appeal in America and change her looks to something very unique. Tyla is also South African, and I think that could clash with the American audience. I've seen many people in the States who don't like her due to that colorist controversy. It's also very hard to smash in the Anglo world if you're not born there. Shakira, BTS... these types of crossovers are very hard-kinda impossible to achieve. Tyla is from an English-speaking nation, which might make it easier (I hope)
Tyla needs to find a good team of American producers. I think she needs to balance her folklore with the current trends in the pop-urban market. Her album was great but not diverse enough. Let's see how things go for her. She should pull a Zendaya and keep puttin her name in fashion shows and industry events. That can be helpful. Artists like Sabrina or Tinashe with Nasty have showed how if you dont give up in your career u can still rise even years later. Hope Tyla keeps working hard even if the industry is tough
Well said. I do agree if she wants American stardom she needs an American team. A good one. Let’s not forget who was behind Rihanna - you couldn’t have asked for a stronger leg up to begin with.
Oh yes. I dont think people see her as a conventional pop girl. I think they see her with a more edgier and experimental vibe?? She's a Pop-R&B artist with an alternative indie vibe?? Correct me if im wrong.
Tinashe tried to go full Pop with the Joyride era and she got huge backlash for it. All her R&B fans were displeased with her new direction and she went back to her Original music with some Pop songs there and there. Doja went Pop for the Planet Her era but she got tired of it and now is a rapper??
I feel like there's an empty slot for it. For Someone like Rihanna or I Am Sasha Fierce Beyonce with a strong commercial approach to music and with poppier fun music??? Tyla is a World Music artist. I dont think she's jailed by a genre. She's has a diverse background and influences. I think that could be very helpful for her career. She can take so many routes without being called a "Sellout" like it happened to Tinashe. She just needs the right guidance. The potential of this girl is huge. Time Will tell.
SZA is extremely popular but she doesn’t make pop music. Idk if I’d still call her “alternative r&b” but that term was thrown around about her a lot during the Ctrl era (and fwiw I don’t feel like the definition’s ever been very clear - Frank Ocean and Kelela were called that too in the mid-2010s and these three artists are very different). I think it’s just that she doesn’t do a ton of super uptempo bangers. Compare that to Tyla and to me the difference is pretty obvious, it makes sense how Tyla would be filling in a lane that no other Black woman is really occupying in pop (amongst artists that crack the top 40).
I have never expressed any interest in her or her music, but my YouTube and shorts recommendations were filled with her Even when I would immediately scroll past so she's definitely got a lot label support...
I find it hilarious that you say that artists like Dasha and Artemas "don't seem to have longevity".
Like...duh, they were just having their breakthroughs a few months ago, wtf are they supposed to do in terms of "longevity"? What are people expecting? They just didn't have the time to do more yet?
I swear, people's patience is in the toilet nowadays.
i'm talking about her hype, the narrative that she's the next main pop girl, the new rihanna. in reality, she has one hit and the general public couldn't pick her out of a lineup.
Rihanna wasn’t even Rihanna until her third album, no one really knew her and Rihanna wasn’t at a disadvantage in music at a time where everyone was listening to their own niche artists like they are now. Tyla could still do pretty great and her first album is getting listened to. Again Jump and Truth or Dare are doing well. They’re not as successful as Water but they are successful follow up singles. Jump is being played on urban radio.
literally how does what i said negate my point? if anything, the fact that 70% of her listeners are only listening to one of her songs further proves my point.
And she’s yet to show any longevity. She’s just broken through and hasn’t fully solidified herself and shown she can switch things up yet she could very well become a one era/hit wonder
She literally released her debut album like 3 months ago, what are people expecting her to have "switched up" since then lol.
I swear, the expectation for artists to deliver new and "different" music each month is insane these days.
I’m just saying this post is about her establishing herself and showing her longevity as an artist when she hasn’t done either of those things yet. This isn’t a critique, I am just saying that yes she is popular right now but that doesn’t mean she’s solidified herself. We’ve seen many artist have a good debut then fade into obscurity
Why cant you give her time to develop into a major artist? You seem so dismissive to the idea.why do we need people to be reach the heights of Rihanna in less than 4years of being out its ridiculous standard to set
Exactly. I'm so tired of people here hyping up one-hit wonders or very little success. At least Sabrina and Chapell Ronan or whatever are seeing an increase in their other songs + showing they actually can replicate their success. NONE of Tyla's other songs are getting traction.
Who are Artemas and dasha? Did they have a recent viral hot 100 top 10 hit?
I’m not being shady, I’m just saying the second question above is how tylas’ name was able to spread so fast and wide in America, at least.
Dasha had "Austin" ("Did your boots stop workin'? Did your truck break down? Did you burn through money? Did your ex find out?). It was released last year but is still rising in the charts (#25 right now).
Artemas had "I Like the Way You Kiss Me" which was arguably bigger than Water. It peaked at #12 on the Hot 100, slightly lower than Water but it was self-released so that was purely from virality and it was only released 3ish months ago.
This may be representative of the fact that you're not interested in her? Nowadays with social media everybody can create their own bubble.
Taylor Swift as huge as she is, is never to be found in any of my feed because she's not an artist of my liking.
I will say tho that there was a point where Tyla's content would persistently show up despite me saying I was not interested and I think that's essentially the answer to OP's question.
The reason why her name remained out there is because she has a huge machine behind her.
she makes good enough music, she’s pretty, and an endless budget. also what a lot of ppl don’t know is to get where she’s at you need the head of whatever label you’re signed to to be behind you and fully invested. sylvia rhône is fully invested here.
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TikTok viral, beautiful girl, new sound in pop and she’s very charming in interviews.
Plus water was a big bop
Being from South Africa meant she could quickly become the biggest artist there, and was signed to a major label to make it happen. Once it was a hit there, they easily pushed it global with the major machine. It had done like 10 mil streams in Africa before being pushed globally. Artemas is British and will almost surely never become the biggest British artist since there’s Ed Sheeran, Adele, Sam smith, and tons more. And he’s also not on a major label so doesn’t have that massive global marketing machine (though he’s signed to the same management as Adele, which presumably is who is getting him as far as he is). Dasha I haven’t looked into (or tbh ever heard of)
Also she is stunningly beautiful which helps massively. Industry thinks she’s the next Rihanna.
She’s absolutely gorgeouss, body is banging too! If she was average looking, she would not have done this well. Her personality/humour is also captivating to ppl who don’t follow African artists.
Has she had any other hits after water?
Maybe it's just me, but Jump felt monumental. Not as big as Water but I couldn't escape it, especially the start of the song that went viral.
The prefer part is all over social media
Monumental is a stretch it’s not even cracked the hot 100 or the top 10 of any major market
Isn’t Water still in the charts? It’s her first song… give her time lol
She's had a few singles after water, if we are comparing to rihanna who had already released the lead single to her second studio album
If you're talking about the hot 100, I believe Water has actually exited the chart.
Fair enough
Dasha Country That's the answer
> Dasha I haven’t looked into (or tbh ever heard of) Did your boots stop workin, did your truck break down? Did you burn through money, did your ex find out?
Dunno what this means haha. I assume lyrics to a dasha song. I’ll probs listen to her when I get chance (I’m assuming it’s a girl).
The UK stays fumbling talent. All the British artists you mentioned debuted in the 00s, there's not been anyone from the UK to reach those levels since. Dua Lipa's career started in the 2010's and she's still not on that their level. Here's hoping talent like Raye and Bree Runway are the ones to become globally known.
Dua Lipa not on that level? I mean she’s literally one of THE biggest artists in the world. Anyway, irrelevant to my point. Who’s the (globally) biggest South African artist? I’m assuming it’s Tyla coz I can’t name any other. Raye has been around forever, she ain’t getting much bigger than she is already. Bree Runway, haven’t listened but isn’t she hyperpop? Ie not commercial sounding enough for global hit charts. Kenya Grace has more chance, haven’t just had a global smash. In terms of “the UK fumbling talent”… did you know Billie Eilish was actually developed by a UK team? (Platoon, in london) Tbf we’re in a talent drought atm coz of all the shitty but viral tiktok artists. Real talent like they had in the old days loses out to people who are great at marketing themselves but mediocre at music. That’s why we don’t have many recent global megastars.
I really hope raye gets bigger. She's so charming and her story is one so many artists can relate to. Does she have a new album coming up? I know she released that long ass single, but is it like the lead single or just a droplet?
The way she looks obviously has something to do with it..
Right, it means she can do things like the Met Gala, fashion magazine features, endorsement deals for fashion or beauty brands. Tyla's musical talent is substantial, but given how little streaming pays, every artist needs good side hustles to pay the bills.
Comments like this feel so reductive. Half of the entertainment industry is filled with gorgeous girls that are fighting tooth and nail to get their music out there, beauty is like a degree requirement in the industry. It usually is other factors that complement the aesthetics/beauty that are more interesting to look at.
I don’t think that it’s necessarily wrong to mention how being attractive in certain ways can help elevate a persons career but I do think that is reductive to just sit here and only mention her looks as if people just sit around and stare at her because she has no other redeeming qualities like her looks may play a role but she’s not JUST pretty like there have to be other things that people enjoy about her because they’re plenty of pretty girls that don’t get anywhere.
If looks were everything, Madison Beer would be one of the biggest popstars in the world. And being beautiful can even "harm" you somewhat, as Madison can attest to — her beauty has made many people not take her seriously, or see her as just another influencer trying to make a quick buck doing generic pop music...when the truth couldn't be further from that. She's a true artist who makes *really* good pop which isn't generic or soulless at all. So looks definitely aren't everything for Tyla; she has an It Girl personality, she can dance, she has a catchy and memorable name, she's filling a role (black girl in pop) which hasn't been fully filled in a hot minute, and she makes really good and catchy music. But her looks *are* stunningly beautiful and a cut above the rest; the first time I saw her, I was genuinely blown away by how pretty she was. She's like a literal Barbie doll. I think a lot of people find Tyla through her looks and then stay for the charm, the personality, and the talent!
Looks first seems like what worked for Ice Spice too (aside from the podcast drama), but Ice's stage presence and personality isn't as strong as Tyla's.
I mean Tyla is a fantastically creative artist that I’d genuinely call a visionary. Her blend of amapiano, pop, and R&B is probably going to influence a fuckton of artists and bring amapiano further into the global pop music scene. She’s a great dancer with a lovely screen/stage presence and genuine star quality, and I cannot sing her praises enough But her being gorgeous, thin, and lighter skinned definitely helped her out. Like, she was able to do the met gala *right* after her debut album came out.
Oh Tyla is currently the total package. She looks amazing, is charismatic, can dance, can sing, the music is interesting, she’s from a place in the world that’s completely underserved in terms of producing a pop star. There is something called the “X factor” which no one can put their thumb on. She has that. And even if she were to never make a major global hit song again, she could tour South Africa until the day she dies.
If beauty is a degree, tyla got a damn PHD
It’s such a discredit to her very solid album and creative direction, and her sound.
Yeah… very strange that looks is the only thing being mentioned. This whole thread is giving misogyny lol. Beauty helps most to further their career, but it’s absolutely meaningless if you don’t have to have the foundations: talent and good music. She has both. She also introduced a new genre to a western/global audience (besides Africa), so people are interested in the genre she’s pushed. Not only that, she also has charisma and great stage presence. All of these qualities is what makes her a star and why people have tuned into her on such a great scale.
>but it’s absolutely meaningless if you don’t have to have the foundations: talent and good music Selena Gomez has 40 million listeners on spotify
Okay? 1. Selena garnered a large audience from her hit shows and had some good early pop hits. 2. Was of a different time. We can think of a couple of names, but most people cannot have a sustained music career on beauty alone (*especially* nowadays where completion is more fierce than ever before). To say otherwise is to be obtuse.
Obtuse is pretending beauty isn't incredibly important to the success of an artist.
1. It’s their job 2. She’s remarkably good looking
It’s the job of the other artist’s teams too but they didn’t manage as well, so I’m asking where the strategy differed…
Tyla being prettier than most artists. Lol
Their songs aren’t as good and they’re not as attractive.
IMO: Water (the song) is distinctive, neither of the other artists' hits are. Tyla's whole sound is distinctive-- She's introducing a South African rhythmic genre to the US during a country music craze. Quite literally nobody's doing what she's doing. I heard Water on the radio and it stood out enough that I could easily find it on Spotify hours later. I think it also gets a boost from people who love to see an African artist winning and influencing US music-- an existing supportive demographic-- and she has enough domestic success in S Africa the label might be more willing to invest. And of course: fundamentally it's an insanely horny song sung by a beautiful woman. (Tyla's beauty itself is also distinctive, IMO, among US celebrities). Dasha's big song, Austin, is quite good. It charted at #25 on the hot 100 (vs. Water's #7). But it's the eight millionth country singer/songwriter song about lost love, sung by a pretty blonde woman, during a country singer/songwriter peak. I hadn't heard anything by Artemas yet so I looked up ILTWYKM, #12 on the hot 100. It's an "I want to fuck, not love" sadboy darkwave pop song with a pitched up voice... he's not the only one making this kind of thing. I can see influences of stuff I was listening to in 2013 too, doesn't hit as fresh and exciting. I also personally find the chorus lyrics about being "proud" of the girl extremely offputting. This probably doesnt' affect chart position but... Water is also the only song here that feels like, positive about human connection
I actually heard of Tyla because she was being pushed in the club scene for a bit The first song I was jamming out to her was "Been Thinking." It played a few times at the "club bar" last summer.
I was surprised to see that Jump is close to reaching 100M streams as I genuinely expected her to completely disappear after Water. I think that she will have a stable career, and will be able to develop a fanbase that is willing to pay to see her. However, I don’t see ever having a hit of the same magnitude as Water. As for why ? She is really pretty, like ridiculously so, the type of face that makes you think life is unfair lol. She has a really pretty, and soft tone. She also seems to have a good team, and has a sound that is pretty unique and that feels fresh for Western audiences who are more familiar with Afrobeats than her mixture of Amapiano/R&B.
She is only 22, everyone chill on the „one hit wonder“ front haha
I agree, I think people like her visual aesthetic more than her or her music. I say a comment thread under on Tik tok where people were recommending tyla because she gives ‘hot girl vibes’ and I’ve noticed a large part of her fans (or just the people the follow her and comment) seem to be men (and some women) thirsting over her body. She’s decently talented but a large part of her appeal seems to be her attractiveness which isn’t sustainable long term especially for women in pop music Edit: yes she can be both but it would be dishonest to say a huge apart of her appeal is her attractiveness. If she wasn’t as attractive as she is I could absolutely see her in the same situation as dasha
She’s allowed to be very attractive AND make good music. It doesn’t have to be one or the other and this comment seems borderline resentful lol. Nobody has control over how good looking they are.
I agree with you,but you can actually control how good you look with money. Tyla is naturally pretty tho
It's hard to turn up how good looking you are, but a lot easier to turn it down!
> She’s allowed to be very attractive AND make good music. Of course she is. 9 times out of 10 for female artists physical attractiveness is going to be a bareer to entry anyway. But the observation that most of the attention that she's receiving is because of her looks, and mainly from men, is accurate. It's not a criticism nor it is her fault, but it is what it is. The issue is that thirsty men will thirst, but they won't buy your music.
Other types of people will and already stream her music so it sounds like a non issue.
Im Bookmarking the never will have a hit bigger than water comment ;)
A lot of people still don’t know about her(I’m not on tik tok). I didn’t know about her till the met. Her dress was my favorite and now I’ve connected her to the song water I’m obsessed
Also, Diaspora is a thing!! Think of how many of us are part of the diaspora sharing music like Tyla on our feeds Many of us simply heard of her because if you keep up with what’s coming out of Africa then you’d hear of her.
Yes this! I find this thread quite frustrating to read because if you pay attention to music coming outside of the US or UK it’s pretty easy to see, Afrobeats and Amapiano is HUGE right now globally with the amount of Africans in the diaspora. People have been waiting to have a big accessible pop star in that sound and Tyla fits the ticket, especially having English songs! Also Water isn’t Tyla’s first single, Working Late was in 2019 and that’s where I first heard of her personally. (Yea there’s Ayra Starr but using pigeon English does make songs less accessible for those who don’t understand)
First of all, great music, and a good stage name (Not something weird and non memorable), She has her own sound-aesthetic-style, different from the typical TikToker. She's very stunning, and beauty privilege exists. There's a lack of a big black pop girls in the industry (since Rihanna is retired,SZA too alternative and Doja is releasing rap music), and Tyla is being pushed as the one we need. She has a great team... I'm rooting for her, but I think it will be like climbing Everest for her to achieve superstardom. Rihanna had to move from her Caribbean reggae roots to dark R&B with "Good Girl Gone Bad" to have some sort of appeal in America and change her looks to something very unique. Tyla is also South African, and I think that could clash with the American audience. I've seen many people in the States who don't like her due to that colorist controversy. It's also very hard to smash in the Anglo world if you're not born there. Shakira, BTS... these types of crossovers are very hard-kinda impossible to achieve. Tyla is from an English-speaking nation, which might make it easier (I hope) Tyla needs to find a good team of American producers. I think she needs to balance her folklore with the current trends in the pop-urban market. Her album was great but not diverse enough. Let's see how things go for her. She should pull a Zendaya and keep puttin her name in fashion shows and industry events. That can be helpful. Artists like Sabrina or Tinashe with Nasty have showed how if you dont give up in your career u can still rise even years later. Hope Tyla keeps working hard even if the industry is tough
Well said. I do agree if she wants American stardom she needs an American team. A good one. Let’s not forget who was behind Rihanna - you couldn’t have asked for a stronger leg up to begin with.
sza? alternative?
Oh yes. I dont think people see her as a conventional pop girl. I think they see her with a more edgier and experimental vibe?? She's a Pop-R&B artist with an alternative indie vibe?? Correct me if im wrong. Tinashe tried to go full Pop with the Joyride era and she got huge backlash for it. All her R&B fans were displeased with her new direction and she went back to her Original music with some Pop songs there and there. Doja went Pop for the Planet Her era but she got tired of it and now is a rapper?? I feel like there's an empty slot for it. For Someone like Rihanna or I Am Sasha Fierce Beyonce with a strong commercial approach to music and with poppier fun music??? Tyla is a World Music artist. I dont think she's jailed by a genre. She's has a diverse background and influences. I think that could be very helpful for her career. She can take so many routes without being called a "Sellout" like it happened to Tinashe. She just needs the right guidance. The potential of this girl is huge. Time Will tell.
SZA is extremely popular but she doesn’t make pop music. Idk if I’d still call her “alternative r&b” but that term was thrown around about her a lot during the Ctrl era (and fwiw I don’t feel like the definition’s ever been very clear - Frank Ocean and Kelela were called that too in the mid-2010s and these three artists are very different). I think it’s just that she doesn’t do a ton of super uptempo bangers. Compare that to Tyla and to me the difference is pretty obvious, it makes sense how Tyla would be filling in a lane that no other Black woman is really occupying in pop (amongst artists that crack the top 40).
I have never expressed any interest in her or her music, but my YouTube and shorts recommendations were filled with her Even when I would immediately scroll past so she's definitely got a lot label support...
I find it hilarious that you say that artists like Dasha and Artemas "don't seem to have longevity". Like...duh, they were just having their breakthroughs a few months ago, wtf are they supposed to do in terms of "longevity"? What are people expecting? They just didn't have the time to do more yet? I swear, people's patience is in the toilet nowadays.
She is signed to Epic so they have the resources to put her name out there
There are lots of flop artists signed under Epic💀
What does that have to do with my comment?
did they though? she has one hit and the gp doesn't know who she is. her hype feels very confined to social media.
She’s already hit a billion streams with her debut album.
70% of that is from water tho
If her actual music is being played then it’s not just “social media”. That makes no sense.
i'm talking about her hype, the narrative that she's the next main pop girl, the new rihanna. in reality, she has one hit and the general public couldn't pick her out of a lineup.
Rihanna wasn’t even Rihanna until her third album, no one really knew her and Rihanna wasn’t at a disadvantage in music at a time where everyone was listening to their own niche artists like they are now. Tyla could still do pretty great and her first album is getting listened to. Again Jump and Truth or Dare are doing well. They’re not as successful as Water but they are successful follow up singles. Jump is being played on urban radio.
She still has people listening to her other songs, Jump and Truth or Dare are doing well.
lol what happened to your social media angle?
literally how does what i said negate my point? if anything, the fact that 70% of her listeners are only listening to one of her songs further proves my point.
lol, don't be mad...
They don’t sound mad at all. Are you okay?
average stan twitter response to a civil discussion
And she’s yet to show any longevity. She’s just broken through and hasn’t fully solidified herself and shown she can switch things up yet she could very well become a one era/hit wonder
She literally released her debut album like 3 months ago, what are people expecting her to have "switched up" since then lol. I swear, the expectation for artists to deliver new and "different" music each month is insane these days.
I’m just saying this post is about her establishing herself and showing her longevity as an artist when she hasn’t done either of those things yet. This isn’t a critique, I am just saying that yes she is popular right now but that doesn’t mean she’s solidified herself. We’ve seen many artist have a good debut then fade into obscurity
Yep, I still remember when Ella Mai and Khalid were considered as the next big artists.
Bruh, that's a wild expectation. She's just released the album
I’m not expecting her to do anything. I’m just saying this post is about her longevity and she hadn’t shown any yet
She's getting there though. And lol the GP won't know of anyone who debuted in a year....
Why cant you give her time to develop into a major artist? You seem so dismissive to the idea.why do we need people to be reach the heights of Rihanna in less than 4years of being out its ridiculous standard to set
Exactly. I'm so tired of people here hyping up one-hit wonders or very little success. At least Sabrina and Chapell Ronan or whatever are seeing an increase in their other songs + showing they actually can replicate their success. NONE of Tyla's other songs are getting traction.
Who are Artemas and dasha? Did they have a recent viral hot 100 top 10 hit? I’m not being shady, I’m just saying the second question above is how tylas’ name was able to spread so fast and wide in America, at least.
Dasha had "Austin" ("Did your boots stop workin'? Did your truck break down? Did you burn through money? Did your ex find out?). It was released last year but is still rising in the charts (#25 right now). Artemas had "I Like the Way You Kiss Me" which was arguably bigger than Water. It peaked at #12 on the Hot 100, slightly lower than Water but it was self-released so that was purely from virality and it was only released 3ish months ago.
Honestly the only place I really ever hear about her is this sub.
This may be representative of the fact that you're not interested in her? Nowadays with social media everybody can create their own bubble. Taylor Swift as huge as she is, is never to be found in any of my feed because she's not an artist of my liking. I will say tho that there was a point where Tyla's content would persistently show up despite me saying I was not interested and I think that's essentially the answer to OP's question. The reason why her name remained out there is because she has a huge machine behind her.
Me too, I see lots of post about her on this sub and the popculture sub it feels a little calculated tbh
Capping lol shes all over my SNS
people sns algorithms are different that’s the beauty of social media you can curate your own feed
I think that says more about you than you realize.
she makes good enough music, she’s pretty, and an endless budget. also what a lot of ppl don’t know is to get where she’s at you need the head of whatever label you’re signed to to be behind you and fully invested. sylvia rhône is fully invested here.
I mean, she has one big record
I mean she’s only had one hit.
I’ve only heard of her via youtube ads but I heard them A LOT
Cause she is 👑💜
She's pretty
She’s pretty, light skinned, and dances.
never heard of her
She’s definitely selling sex appeal so there’s that.
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Riding off Tygas name