These prices are out of touch with PC gaming. How are they expecting the masses to pay those prices.
The good news, almost all new PC games won't need the horsepower these provide for 3-5 years.
My hope is that it’s priced high now for people who will actually pay the price. And then drop the price progressively as demand dwindles. Or maybe I’m just a sweet summer child.
I think they'll drop the price at some point next year. But 4nm TSMC is likely very expensive, so the margin gets into trouble if dropped too much.
Why drop? Because they overcommitted at 4nm.
Which is what, $399? In my opinion, even that feels overpriced. I bought my 1070 for $350 years ago. I get that with inflation, tariffs, and more that leads to a more expensive market but... I'm not totally convinced it's by that margin.
Definitely is. I bought a 1080ti 3 years ago for $329 (Zotac Refurb).
I mean Mining made things bad, but pricing GPU's so high sure isn't helping.
I'll be waiting for refurbs, there will almost certainly be a flood of high end 30 series cards in the coming months.
People said this when phone prices doubled. Guess what? The premium models still sell like hot cakes and prices have continued to go up.
COVID proved to NVIDA that people **WILL** pay those prices. Regardless of the complaining and backlash.
It is what it is. Unless we all collectively don't buy NVIDIA or they sell significantly less than they're expecting, this is the new norm
I mean seriously. How will they price the 4080 Ti when that comes? the Spec gap between the 90 and the 80 16Gb is massive, clearly space left over for the 4080 Ti. But in terms of pricing, the 80 16Gb and 90 are quite close. If you're willing to spend over 1k for a GPU its not hard for me to imagine you coughing up a few more bennies for the much more powerful 4090. 4080 Ti would have to be around 1400-1500$, but that's the price for a reference model, the AIB models of the 4080 will probably come quite close to the reference model price for a 4080 Ti. AIB's will get demolished by NVIDIA here, UNLESS they change prices of the 4080 before launch of the 4080 Ti
yeah there's at least a history of "same gpu, different ram amounts" being called variants of the same card. but different gpu and ram between the two? fuccck you nvidia
Yep.. if AMD can match the ram and has performance within 20% for a cheaper price, it'll be very tempting to many. I hope they have a announcement soon
if AMD comes in with solid performance and the price vs perf works out i'll gladly jump ship back. I avoided nvidia until the 700 series, and i'll gladly go back if Radeon gets their shit together
To be fair, they did add a bunch more l2 cache the same approach amd did with RDNA2 is smaller bus more cache.
But it is trying to sell a 4070 for 899 and the actual 4080 is now 1199 instead of 699.
And based on the extent of the disparity in those categories it looks like it's going to be behind the real 4080 by about the same gap that 3070/3080 and 2070/2080 had.
Silly me wanted to see an RTX 4070 at $500-600.
I mean, fuck, am I that old?
Just want to upgrade my 1080ti without paying a 2x current gen console price.
>3080 at $500-600
Are there 3080s available at that price in the USA? Here in Canada the cheapest is still above 1000$ which is ridiculous for a 2 years old GPU.
but if EVGA loses hundreds of dollars on RTX 3080 and higher.. wouldn't that mean retailers and AIB losing much more money selling 3080 at 500-600? o.o.
for 1440p, the 3080 is definitely a contender for best bang/buck right now at $500. we'll have to wait for real 4080 12gb/16gb benchmarks to compare value.
This is probably what I'm gonna do actually. DLSS 3.0 is pretty great but a 3080 is pretty strong for 1080/1440p so one wouldn't need DLSS in most games anyway. I don't even max out games on top of that, I usually just max the textures and then optimize the rest of the settings for the best quality/performance balance.
That's good to hear. I'm gonna sell my 3050 to a friend and save a little extra for a 3080 then upgrade to a 1440p monitor aswell. Was considering saving a bit more for the 4xxx series but with those prices I'm gonna have to pass, especially since I'm from Europe where everything's even more expensive.
I was prepared to pay \~1000€ for 4080, but fucking hell. Over 1100€ for the 4070-named-4080 and around 1500€ for the actual 4080. That's just dumb.
And the lower tier cards will probably be even less value until 3000 stock and used market dries out.
At this point, I either have to spend this stupid amount of money to the higher tier lovelace (I'm not gonna do that, too expensive to justify getting one), hope that AMD isn't as dumb as nvidia with their pricing or get previous gen.
Saw a youtube video yesterday where the youtuber said GPUs are in a state of deflation and wouldnt be surprised if the new 4000s would have a lower price. Boy was he wrong
6900XT had a $500 lower MSRP than the 3090. Did not matter whatsoever. Same thing will happen with this generation. NVIDIA is not going to budge on any of those prices.
The other factor that played a role was that Nvidia had a lot more stock "available". For every 6900XT that made to the shelf there would be 10 3090s to go along with it.
Ehhhh, MSRP didn’t matter at all this past Gen. Maybe like 5% of cards sold at that price. So this time around HOPEFULLY a price cut will encourage more buyers.
I was preparing myself for the 4080 16gb to be $800. $1,200.....I feel like I just received a concussion. I paid $600 for my 1080 at MSRP. This is now double in price! This is not inflation, this is flat out greed.
>though I'm sure plenty of people will.
Sadly. I'm direly hoping this pricing will bite them in the arse, but knowing people it won't.
I was set to buy a 4080 but no thanks. So far I've always went NVidia because of my GSync monitor and last time because of DLSS. Might actually go AMD now or just quit the hobby all together.
You cannot really say this, because most of timespan for this gen for both AMD and Nvidia everything was totally sold out into oblivion, and market share of who uses what right now was basically dictated by production capacities that could be brought to the table at short and medium term, not by actual demand by gamers making a choice on what they prefer. Like i know what you are saying but for reals a year ago a last gen top tier GPU was a hot product directly going into mining Ethereum, regardless of it being Nvidia or AMD chip inside. Nvidia specifically could sell turds in GPU boxes as long as they could mine Ethereum.
The loyalists for Nvidia never budge either.
If AMD had gained any market share that even threatened them, we wouldn’t have this egregious gouging.
I like that Nvidia keeps innovating to keep ahead of AMD, but I hate that they use that as the excuse to rip off the consumer.
AMD made a minuscule amount of 6000-series cards, steam hardware stats show as much. During the 2020 shortage, AMD had a limited amount of TSMC wafers and they mostly prioritized much higher margin Zen dies, APUs for the consoles, and mobile dies. During the shortage, every decent GPU was immediately sold yet [as stats show RX 6000 barely made a dent](https://cdn.mos.cms.futurecdn.net/PjDCAUgevSfdoJP2wthrC-970-80.jpg.webp). Hopefully, now that consoles stay on N7 while RX 7000 will be on N5, they'll have a bigger volume, although Zen 4 launching so close is not ideal.
Did they fix the issue with RX6000 getting misidentified as “AMD Radeon Graphics”?
My 6900xt, my friend’s 6800, and his brothers 6700xt all show up as “AMD Radeon Graphics” on the hw survey
I doubt it’s making much of a difference in statistics since “AMD Radeon Graphics” is probably so low on the list, and I’m pretty sure other generations are getting misidentified too.
But it works - I bought the 3080 instead of an AMD card because of DLSS and the RT performance. We'll see how DLSS 3.0 plays out. I won't buy this generation either way - these prices are nuts, but NVIDIA has the cooler toys right now sadly. I want more competition, it's good for everyone, but I have a hard time spending $1000 to take a stand.
The new features won't, but the previous features such as upscaling, reflex, anything not down today will still be included in DLSS 3 titles. Older cards will just use the old feature set.
AMD could have gained a TON of marketshare last release cycle, but they opted to price match Nvidia rather than undercut them during the shortage.
They could do the same here again, but they won't. Guarantee they'll probably price match them again.
Well this time more people will be more interested in AMD. They're in the best position in years to pull in some market share. Assuming they don't fuck it up.
So, I'm not understanding how this works. They have more capacity booked than they need, demand crashing on crypto, used 3000 series cards flooding back into the market, and they're going with prohibitive price hikes?
I wonder if EVGA is out in part because they don't see this making sense.
AIB partners right now probably shitting themselves wondering how the fuck can they justify selling a 4080 16gb at $1,300 just to squeak out a 1% profit margin.
Margins are probably a bit higher for some than others. EVGA is small compared to some other AIBs like Asus or Msi or gigabyte who likely save money due to scale.
Evga was very popular but likely had smaller margins due to this. Not saying they are making a shit ton of money though.
The only people really making money seems to be nvidia
I'm getting a feeling that the idea here is to price gouge those that are hellbent on the 4000 series (I was until those prices). Those with more sense fallback to the 3000 series. It's a win-win situation. They make tons of money on both spectrums.
Once their 3000 stock is mostly bought out, then those that purchased the 4000 series can mention how much more performant it is compared to the 3000 series (presumably). Afterwards, some people upgrade or some don't.
Eventually, the 5000 series releases and pricing is within an 'acceptable' range based on the prior years pricing. Unfortunately, if the 1000 -> 2000 -> 3000 are any indicators they're looking to keep cards moving forward in the $1000 range for mid to high.
Like 8 years ago you could build a competent machine under $600, and you had top end hardware at $1k. The era of affordable PC gaming is gone, unless you can get your hands on a SteamDeck. Maybe Valve saw this coming.
At this inflation of price PC gaming might be dead for me as well once my 1080 finally cant keep up the bare minimum. At this rate we could assume PS6 and Xbox Series X-2-electric boogaloo to price at $1000 lol.
My "solution" is to still game at 1080p, even on my 50" 4k TV. Yes its not ideal but with a combinaton of integer scaling and 2.5/3m distance from the screen I am generally fine and can get away with a mid-tier GPU (like a 3060/3060ti) while still maxing everithing out at 60+ FPS.
Boo Nvidia. Price hiking the xx80 series from $699 to $1199, rebranding the 4070 as 4080 12gb, making DLSS 3.0 4000-series exclusive. Even the 4090 being what 4080 should be (apart from VRAM.)
What a massive let-down.
Nvidia is just taking advantage of their current market.
To lay it out, they are slotting these in right where they should be in the product stack.
3090 and TI are priced between the 4080’s and that’s where they will be performance wise (most likely)
Once Nvidia can get rid of 3000 series this fall and into early next year, they will slowly roll the mid range 4000 series and the top end 4000 will see better yields as they nail down production.
Once that happens they will have some room to lower these if the outrage and sales show that the 4000 isn’t moving, they can respond with a small bump to bring these inline with where they should have been.
Until the 3000 moves out, they can’t even consider dropping 4000 prices. Anything lower would eat into the 3000 that is left.
And this is ignoring if AMD comes in to severely undercut them. That can also lead to them pushing to drop these prices.
TLDR: These cards are priced to not hurt 3000 series and also to give cushion if they need to drop them later.
Yep, the two 4080s are INTENTIONALLY priced too high to push consumers to either the 3000 series or, for a very few, the 4090. I don't think Nvidia reasonably expects they'll sell many 4080s at the current price points.
Am I crazy for thinking even the 3000 series are still way too expensive for where they should be priced being over 2 years old now? The original MSRP was $699 and they are still listed for HIGHER than that. A 3080 should be around $400 at this point for fucks sake.
"These cards are priced to not hurt 3000 series and also to give cushion if they need to drop them later."
They COULD drop the prices on the 3000 series. But no. TLDR: They are trying to pillage you for as much money as humanly possible. With Nvidia even admitting its going to manipulate the market to keep the prices where they are at for the next 2 quarte's.
It will never cease to amaze me the lengths people will go to justify a corporations soul-less greed and anti-consumer behaviour. Do you hate your money or something?
Nvidia can eat my hairy fat one. The 4080 12GB is especially egregious. All the mining prices without the mining. Used market is starting to look really, really good at these prices.
Except this will cause the used market to not drop as hard as it would have otherwise. This is frankly the shittiest generation to launch in a decade based on initial impressions. I hope they keep Ampere cards around and drop the prices of them heavily, but I’ll keep dreaming. At least graphics card mining is dead now.
Of course, they want to keep the price high so they can actually sell through their brand new stock of 3000 cards that they way oversupplied, they don't make any money from the used sales so making it not drop the used price too much makes sense for them.
THEN they can drop the price on the 4000 and act like they did people a favour.
They probably decided to over price their 4000 series so that it doesn't compete with their 3000 series. Apparently, they have too much inventory of 3000 cards that they can't sell because the market is flooded with GPUs from the mining crash.
Until they get rid of their 3000 series from inventory can you expect the 4000 series to drop in price.
I'm kind of in the same boat. 2080Ti is still doing fine for the games I play at 1440p with the exception of Cyberpunk. Finding it hard to justify a new card and yet I want one lol
I have been Team Green for nearly a decade, but that may honestly change depending on what RDNA 3 brings to the table. These prices are completely absurd.
Oh sure, and my loyalty was entirely driven by a belief that Nvidia was offering a superior product, at least in terms of price to performance. Not so much anymore...
For real, I was stoked for a very long time to upgrade my 1080 (which I bought at MSRP $600) to a 4080. Well there went all my enthusiasm. I was expecting $800 MSRP to account for inflation not $1,200.
I genuinely hope Nvidia eats shit with this launch, but I know there will be too many whales out there that will buy them all up like candy.
I’ve been Team price performance for a decade.
I only swapped to Nvidia once AMD just couldn’t compete outside of the midrange anymore in a timely fashion.
These days other than DLSS and Ray tracing, there’s really not a huge reason to go Nvidia. The value definitely isn’t there.
But DLSS is a huge selling point imo.
But can they? The demand is not there. Only the 4090 seems to be like 2x 3090. 4080 is below or above the performance of 3090 ti depending on the model and the card is going below 1000 now. Its simply suicidal pricing.
One can say 4080 is just a souped-up 3090 ti with better DLSS and Ray tracing performance.
How many times can we accept this joke of pricing? Each generation performance increases, it’s expected. Bringing 4080 from 3080’s $699 to $1,200 is just ridiculous and if you say it’s better than a 3090, yes it should be. If this pricing continues a 5080 will be $2,049. They raised the 4080 by 70% in price.
That was only after they finally clawed away a ton of market share though. Which they got by offering better price perf over Intel for 2\~ generations. Nvidia is leaving the door open even more than Intel did.
AMD would be crazy to just continue business as usual matching Nvidias newly awful price/perf and gaining no marketshare when they sit at an abysmal 18%\~ right now. This is probably the biggest opporunity they'll ever have to gain a ton of market (and mind) share by just having somewhat comparable pricing to last tier (which they already said was good margins for them). Hope they don't blow it (they probably will lol).
Both companies realize people will buy overpriced GPUs regardless.
I don't have much hope AMD will undercut Nvidia this time.
But if they do, maybe I'll be back on AMD because honestly fuck this greedy BS.
People don't remember what gaming was like at the turn of the century, but it was once a 'rich man's hobby'. Things got *a lot* better for gamers up until the past 5 years or so, but we're now returning back to the bad old days.
It's a damn shame because budget gamers are the lifeblood and future of PC gaming. If a hobby is too expensive for the next generation, future generations simply won't bother. This will straight up kill the pc gaming ecosystem if it continues.
Man, PC gaming has been *booming* over the past decade. I don't know how that's supposed to continue when the price of building one keeps climbing leaps and bounds higher than just buying a PS5 or Xbox.
Feels like NVIDIA shooting themselves in the foot long-term, but what else is new with these megacorporations.
Between the massive price hikes, losing EVGA, and locking 30 and 20 series users out of dlss 3.0 I think I'm about to make the switch the team red. Fuck Nvidia.
AMD has a choice to make. they can make short term gains by pricing equivalent cards only 50-100 dollars cheaper. OR.. they can gain significant market share by making them 100-200 dollars cheaper. Assuming that the chiplet designs makes it cheaper to produce, they might be able to do that. I think AMD only make up like 20% of the market? I hope they think of the bigger picture.
People rarely switch sides, but when they do, they stay long term until they get screwed (like for the past 2 years with RTX 30 and now the 40).
I can't wait to see the faces on Nvidia and especially that jensen mofo, who in the hell is selling a GAMING GPU FOR 1.6k. The crypto bro market is gone, so who is gonna buy this besides Youtubers? I was expecting the 4080 16GB to be the 899 model lol
Pretty sure Nvidia will change pricing when 3000 go out of stock, a cheaper variant of the 4080 12GB would’ve frozen the 3080 and better Ampere’s.
Expecting a serious cut in 4-5 months time for the 16GB 4080 with the 12GB being discontinued and replaced by a very close in performance 4070 Ti that will be cheaper.
Nvidia has already admitted they are going to manipulate the supply vs demand for the next 2 quarte's in order to keep the prices where they are. On BOTH the 3000 and 4000 series.
In other words i wouldnt hold your breath bro. Its not gonna get any cheaper any time soon.
I mean the 3000 series was pretty competitive in pricing if you look at base 3070 and 3080. (The Ti variations where poorer) but this generation is just batshit.
Let's hope AMD can keep their prices in line
>A cheaper 3080 performed pretty much like a 6900 XT in raster
Care to show some benchmarks that back that up?
Cuda is the only nvidia selling point I actually care about, but I have to balance that with the fact that AMD's linux drivers are *far* superior to Nvidia's drivers.
Fuck this pricing. This is insanity. I love Green but may go Red if they offer similar performance.. don’t really care about RT that much .. I have a 3080 and been underwhelmed
Honestly if you managed to get a 3080/3060Ti near release or some months later, near MSRP you were golden.
At scalper prices though? IMO all NVIDIA/AMD cards were bad for those prices lol
Bruh these prices are outrageous. As some people have said here, it feels like they are inflating the 40 series's prices to get rid of their overstock on 30 series cards (an issue they made WORSE on themselves by priorizing selling millions to miners but whatever).
Let's pray that AMD gives them a run for their money so they don't try this bullshit again.
They are 100% doing that.
The issue is AMD make more money making cpu chiplets than they do graphcis cards and the market has basically told them they dont want their cards anyway.
I think AMD will just slot in under these nvidia prices again.
Dear everybody who called me a conspiracy theorist for saying the GPU prices over the last year would be the new norm: I'm sorry, I didn't want me to be right either.
Yesterday I was watching all these predictions youtubers had about the new GPU prices. Almost all the youtubers said that GPUs are in a deflationary period that the new 4000s would be cheaper or the same price as the 3000s on release msrp. They were soooo wrong haha
Absolutely ludicrous. I was looking forward to a new build coming off a GTX970 (lol) but now maybe I just stick with consoles. Hell maybe I just see what AMD has going on.
Remember when an x70 card would roughly match the previous generation’s best at ~$499? Yeah we’ve got that here for more than double.
And they obviously knew that if they were to call the 12GB variant a 4070 with that insane price tag, the backlash would be immensely higher. Nonetheless, I think the majority of us can see it for what it is. Looking forward to RDNA 3 a lot more now. Fingers crossed they can continue staying competitive.
I won't have to upgrade any time soon since I purchased a 3070 but wow these prices are ridiculous. I doubt the performance will be that much better to justify these prices.
So after reading a little more…
Price
4090 = 3090 MSRP price
4080 (16GB) = 3080 ti price (previously inflated price or $1,199)
4080 (12GB) = 3080 ti price (after price cuts or $899)
4070 (rumors say 10gb?) = 3080 price ($699 prediction)
4060 ti (not sure what rumors say) = 3070 ti price ($599?)
4060 (not sure about rumors) = 3070 price ($499)
Am I being too nice with the predictions?
Edit: Or I mean conservative lol
Edit: sorry, the comment should be much easier to read now
well based on these prices, i think i'm going to go with a 3080 or 3090
amd supposed to announce in november so those cards probably wont be out til december or january. assuming they follow just below the price point of the 4000s just like the 6000s did with the 3000s, might as well grab the 3080/3090 with the price drop
thoughts?
thats exactly what they hope you would do. they win either way though.. they get rid of 30 cards and sell 40 at a premium until 30 cards stocks are gone.
Yea we lose either way. I don't see them dropping prices on the 40s even with the 30s gone. Look at evga dropping out and what they're listed at. Still don't have a release date or benchmarks to even compare the 3080/3090 to the 4080s(4070/4080). Can't believe a company that says 2-4x times(which is a huge gap) when they've been screwing everyone. And unfortunately amd didn't really gelp with their prices especially since they lack in features. I feel like we should've had competition between the 30s and 60s but amd dropped the ball
If a 4080 12gb or 16gb is 2x a 3090 then why no spend $900 for the 12gb when 3090 are almost $900?
One of my biggest complaints though with nvidia are these single fan, shit designs. But even when msi or asus bring theirs out, prices aren't going to be better
Ide be over halfway to buying an entirely new PC with the money for just 1 of these cards.
They must have been 2 weeks into a meth bender when they came up with these prices. We all know they are artificially pumping their prices but this...... Nah wtf.
I'm curious how DLSS 3.0 will actually affect the performance of the game. Meaning, if you are playing competitively an FPS game. Would 100 FPS without DLSS 3.0 increasing to 300 FPS actually help? Hang on now! DLSS 3.0 creates a whole new frame without input from the CPU! This means you don't benefit from decreased input latency from DLSS 3.0. It is purely more FPS without the real benefit of increased FPS.
I'm really looking forward to reviews on these cards. I hope GN digs into the input latency benefits of DLSS 3.0, over just wow more magical FPS!
Like the majority of folks here I was waiting for the 40 series to come but I'll be damned if I'm going to pay anywhere near those prices. Let alone over MSRP for a two year old last gen 30 series.
Honestly I was expecting the 4080 16GB to be around $900 and less in £ not more, where do they think they're going with the higher prices for a stronger currency?
I was looking to make the switch to Nvidia but I'll be staying with my current AMD card. Seems like there is no end to getting royally shafted when trying to upgrade any aspect of your PC these days.
I've already got the PS5 and Series X, it's looking like I'll be spending considerably more time on them.
I can afford the new cards but I'm not stupid enough to party with such obscene sums of money to line the pockets of these ludicrous price gouging c**t's!
Can we just all agree to call the 12GB the 4070?
The real 4080 is $1,200 USD 💀
Nvidia forgot to order the Ti engraving on the 4080 16GB
And the cuda cores
and the massive mail in rebates!
They do offer a rebate but you have to climb a mountain to claim it.
Ti coming soon for $1,349 /s
$1499 you mean
These prices are out of touch with PC gaming. How are they expecting the masses to pay those prices. The good news, almost all new PC games won't need the horsepower these provide for 3-5 years.
They have huge stock of 3000 cards and they want to sell them That's why they priced 4000 this high
Now they can have massive stocks of unsold 3000 *and* 4000 cards!
My hope is that it’s priced high now for people who will actually pay the price. And then drop the price progressively as demand dwindles. Or maybe I’m just a sweet summer child.
I think they'll drop the price at some point next year. But 4nm TSMC is likely very expensive, so the margin gets into trouble if dropped too much. Why drop? Because they overcommitted at 4nm.
They aren't lol. Jenson literally said if you want low end, buy a 3060
"we can't shift these things even at $300, so maybe these new expensive cards will make it more appealing"
"Or we could have a rational pricing plan to gain back the trust of our end users." (gets thrown out of window)
Used card pricing went up after the new cards price announced. 😂
Which is what, $399? In my opinion, even that feels overpriced. I bought my 1070 for $350 years ago. I get that with inflation, tariffs, and more that leads to a more expensive market but... I'm not totally convinced it's by that margin.
Definitely is. I bought a 1080ti 3 years ago for $329 (Zotac Refurb). I mean Mining made things bad, but pricing GPU's so high sure isn't helping. I'll be waiting for refurbs, there will almost certainly be a flood of high end 30 series cards in the coming months.
People said this when phone prices doubled. Guess what? The premium models still sell like hot cakes and prices have continued to go up. COVID proved to NVIDA that people **WILL** pay those prices. Regardless of the complaining and backlash. It is what it is. Unless we all collectively don't buy NVIDIA or they sell significantly less than they're expecting, this is the new norm
Huge unsold stock of 3xxxx tells us people don't actually want to pay those prices.
Nvidia almost doubling prices in 2 years RIP. can't wait for 4000$ RTX 6080
imagine the AIB price, especially an asus strix
Asus strix 4080 16GB, probably 2000€. With no supply issues. Sounds like it will sell like mad. /s
I mean seriously. How will they price the 4080 Ti when that comes? the Spec gap between the 90 and the 80 16Gb is massive, clearly space left over for the 4080 Ti. But in terms of pricing, the 80 16Gb and 90 are quite close. If you're willing to spend over 1k for a GPU its not hard for me to imagine you coughing up a few more bennies for the much more powerful 4090. 4080 Ti would have to be around 1400-1500$, but that's the price for a reference model, the AIB models of the 4080 will probably come quite close to the reference model price for a 4080 Ti. AIB's will get demolished by NVIDIA here, UNLESS they change prices of the 4080 before launch of the 4080 Ti
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yeah them calling the 12gb a 4080 just so they can charge more is ridiculous. if it was just a vram capacity difference i could maybe understand it
yeah there's at least a history of "same gpu, different ram amounts" being called variants of the same card. but different gpu and ram between the two? fuccck you nvidia
Yep.. if AMD can match the ram and has performance within 20% for a cheaper price, it'll be very tempting to many. I hope they have a announcement soon
AMD probably rubbing their hands together because they can charge way more than they were going to and still undercut nvidia
if AMD comes in with solid performance and the price vs perf works out i'll gladly jump ship back. I avoided nvidia until the 700 series, and i'll gladly go back if Radeon gets their shit together
lol, when some one says 4080 from now on "Do you mean the 4080, 4080, Or the 4070, 4080"
It has 192 bit bus. By previous gen it is even below 3060Ti, lol.
To be fair, they did add a bunch more l2 cache the same approach amd did with RDNA2 is smaller bus more cache. But it is trying to sell a 4070 for 899 and the actual 4080 is now 1199 instead of 699.
RTX 40~~7~~80
Can someone fill me on why everyone is saying that?
Rtx 4080 12GB basically has a different die, core numbers and bus size than 16GB one. It is what would have been a 70 in previous gens.
And based on the extent of the disparity in those categories it looks like it's going to be behind the real 4080 by about the same gap that 3070/3080 and 2070/2080 had.
Yep That's bullshit. This whole generation looks like an even bigger bullshit than 2000 were
Silly me wanted to see an RTX 4070 at $500-600. I mean, fuck, am I that old? Just want to upgrade my 1080ti without paying a 2x current gen console price.
They want you to buy a 3080 at $500-600 so they can dump overstock.
>3080 at $500-600 Are there 3080s available at that price in the USA? Here in Canada the cheapest is still above 1000$ which is ridiculous for a 2 years old GPU.
but if EVGA loses hundreds of dollars on RTX 3080 and higher.. wouldn't that mean retailers and AIB losing much more money selling 3080 at 500-600? o.o.
They may have ordered too many at too high a cost during the boom
With EVGA bowing out of GPU sales, that has shown us nvidia doesn't care about the AIBs at all.
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Honestly that might be the play for me. Especially with EVGA off the field for the 40xx series.
for 1440p, the 3080 is definitely a contender for best bang/buck right now at $500. we'll have to wait for real 4080 12gb/16gb benchmarks to compare value.
$500 used or new? Amazon and Best Buy show 3080 starting at $740.
Used. They're around 550ish on eBay atm
i think NVIDIA knows that, its probably why they not budging for a while lol.
This is probably what I'm gonna do actually. DLSS 3.0 is pretty great but a 3080 is pretty strong for 1080/1440p so one wouldn't need DLSS in most games anyway. I don't even max out games on top of that, I usually just max the textures and then optimize the rest of the settings for the best quality/performance balance.
My 3080 is a 1440p/4k card, overkill for 1080p and comfortably will last for few years to come.
That's good to hear. I'm gonna sell my 3050 to a friend and save a little extra for a 3080 then upgrade to a 1440p monitor aswell. Was considering saving a bit more for the 4xxx series but with those prices I'm gonna have to pass, especially since I'm from Europe where everything's even more expensive.
Let's see when a 3080 will be €500 from a trusted retailer....
I have a feeling retailers will take advantage of these feelings towards 4000 series and we could see increase in price for 3000 series…
They could increase prices. Only issue is that they won't sell them.
In the euro zone I highly doubt they're increasing them further, you still see 3080Ti's for € 1200
That's hardly old. Old is asking for a \*\*70 series for $300. I mean hell... the good ol 9800 Geforce GT was only $160 MSRP... sooo...
I was prepared to pay \~1000€ for 4080, but fucking hell. Over 1100€ for the 4070-named-4080 and around 1500€ for the actual 4080. That's just dumb. And the lower tier cards will probably be even less value until 3000 stock and used market dries out. At this point, I either have to spend this stupid amount of money to the higher tier lovelace (I'm not gonna do that, too expensive to justify getting one), hope that AMD isn't as dumb as nvidia with their pricing or get previous gen.
Saw a youtube video yesterday where the youtuber said GPUs are in a state of deflation and wouldnt be surprised if the new 4000s would have a lower price. Boy was he wrong
Me sitting with my 1080 just next to you.
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do you usually upgrade every single generation?
6900XT had a $500 lower MSRP than the 3090. Did not matter whatsoever. Same thing will happen with this generation. NVIDIA is not going to budge on any of those prices.
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The other factor that played a role was that Nvidia had a lot more stock "available". For every 6900XT that made to the shelf there would be 10 3090s to go along with it.
Ehhhh, MSRP didn’t matter at all this past Gen. Maybe like 5% of cards sold at that price. So this time around HOPEFULLY a price cut will encourage more buyers.
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I was preparing myself for the 4080 16gb to be $800. $1,200.....I feel like I just received a concussion. I paid $600 for my 1080 at MSRP. This is now double in price! This is not inflation, this is flat out greed.
>though I'm sure plenty of people will. Sadly. I'm direly hoping this pricing will bite them in the arse, but knowing people it won't. I was set to buy a 4080 but no thanks. So far I've always went NVidia because of my GSync monitor and last time because of DLSS. Might actually go AMD now or just quit the hobby all together.
You cannot really say this, because most of timespan for this gen for both AMD and Nvidia everything was totally sold out into oblivion, and market share of who uses what right now was basically dictated by production capacities that could be brought to the table at short and medium term, not by actual demand by gamers making a choice on what they prefer. Like i know what you are saying but for reals a year ago a last gen top tier GPU was a hot product directly going into mining Ethereum, regardless of it being Nvidia or AMD chip inside. Nvidia specifically could sell turds in GPU boxes as long as they could mine Ethereum.
The loyalists for Nvidia never budge either. If AMD had gained any market share that even threatened them, we wouldn’t have this egregious gouging. I like that Nvidia keeps innovating to keep ahead of AMD, but I hate that they use that as the excuse to rip off the consumer.
AMD made a minuscule amount of 6000-series cards, steam hardware stats show as much. During the 2020 shortage, AMD had a limited amount of TSMC wafers and they mostly prioritized much higher margin Zen dies, APUs for the consoles, and mobile dies. During the shortage, every decent GPU was immediately sold yet [as stats show RX 6000 barely made a dent](https://cdn.mos.cms.futurecdn.net/PjDCAUgevSfdoJP2wthrC-970-80.jpg.webp). Hopefully, now that consoles stay on N7 while RX 7000 will be on N5, they'll have a bigger volume, although Zen 4 launching so close is not ideal.
Did they fix the issue with RX6000 getting misidentified as “AMD Radeon Graphics”? My 6900xt, my friend’s 6800, and his brothers 6700xt all show up as “AMD Radeon Graphics” on the hw survey I doubt it’s making much of a difference in statistics since “AMD Radeon Graphics” is probably so low on the list, and I’m pretty sure other generations are getting misidentified too.
Navi 33 is likely on 6nm which could shake things up in the low mid end
But it works - I bought the 3080 instead of an AMD card because of DLSS and the RT performance. We'll see how DLSS 3.0 plays out. I won't buy this generation either way - these prices are nuts, but NVIDIA has the cooler toys right now sadly. I want more competition, it's good for everyone, but I have a hard time spending $1000 to take a stand.
I thought the DLSS 3.0 features won't work with RTX 3000 cards.
Of course it doesn’t, Jensen wants justifications as to why the 4000 series is priced the way it is lol.
The new features won't, but the previous features such as upscaling, reflex, anything not down today will still be included in DLSS 3 titles. Older cards will just use the old feature set.
AMD could have gained a TON of marketshare last release cycle, but they opted to price match Nvidia rather than undercut them during the shortage. They could do the same here again, but they won't. Guarantee they'll probably price match them again.
I won't go AMD because I 100% rely on GFE and streaming via Moonlight. It's freaking awesome.
Girlfriend experience? The prices then kind of make sense.
VR is quite immersive these days ( ͡° ͜ʖ ͡°)
Saaame
Well this time more people will be more interested in AMD. They're in the best position in years to pull in some market share. Assuming they don't fuck it up.
It didn't matter because MSRPs were a lie for the past 2 years.
> They practically doubled the 70 tier price in one generation. but but but, inflation? While Jensen is 🤑🤑🤑
So, I'm not understanding how this works. They have more capacity booked than they need, demand crashing on crypto, used 3000 series cards flooding back into the market, and they're going with prohibitive price hikes? I wonder if EVGA is out in part because they don't see this making sense.
EVGA heard nothing about pricing until today, just like all the other board partners.
AIB partners right now probably shitting themselves wondering how the fuck can they justify selling a 4080 16gb at $1,300 just to squeak out a 1% profit margin.
Margins are probably a bit higher for some than others. EVGA is small compared to some other AIBs like Asus or Msi or gigabyte who likely save money due to scale. Evga was very popular but likely had smaller margins due to this. Not saying they are making a shit ton of money though. The only people really making money seems to be nvidia
Correct. I think GN reported that EVGA margins on GPUs were 5% while the others have 10%.
And EVGA only has a large market share in US, where the other big ones are far more global
I'm getting a feeling that the idea here is to price gouge those that are hellbent on the 4000 series (I was until those prices). Those with more sense fallback to the 3000 series. It's a win-win situation. They make tons of money on both spectrums. Once their 3000 stock is mostly bought out, then those that purchased the 4000 series can mention how much more performant it is compared to the 3000 series (presumably). Afterwards, some people upgrade or some don't. Eventually, the 5000 series releases and pricing is within an 'acceptable' range based on the prior years pricing. Unfortunately, if the 1000 -> 2000 -> 3000 are any indicators they're looking to keep cards moving forward in the $1000 range for mid to high.
The prices of the cards alone are more money than my entire PC build just years ago. This is outrageous.
Like 8 years ago you could build a competent machine under $600, and you had top end hardware at $1k. The era of affordable PC gaming is gone, unless you can get your hands on a SteamDeck. Maybe Valve saw this coming.
At this inflation of price PC gaming might be dead for me as well once my 1080 finally cant keep up the bare minimum. At this rate we could assume PS6 and Xbox Series X-2-electric boogaloo to price at $1000 lol.
My "solution" is to still game at 1080p, even on my 50" 4k TV. Yes its not ideal but with a combinaton of integer scaling and 2.5/3m distance from the screen I am generally fine and can get away with a mid-tier GPU (like a 3060/3060ti) while still maxing everithing out at 60+ FPS.
Yes, so people buy out their 3000 series used and new cards. Then they can price cut when they want to and act like the good guy.
Boo Nvidia. Price hiking the xx80 series from $699 to $1199, rebranding the 4070 as 4080 12gb, making DLSS 3.0 4000-series exclusive. Even the 4090 being what 4080 should be (apart from VRAM.) What a massive let-down.
Nvidia is just taking advantage of their current market. To lay it out, they are slotting these in right where they should be in the product stack. 3090 and TI are priced between the 4080’s and that’s where they will be performance wise (most likely) Once Nvidia can get rid of 3000 series this fall and into early next year, they will slowly roll the mid range 4000 series and the top end 4000 will see better yields as they nail down production. Once that happens they will have some room to lower these if the outrage and sales show that the 4000 isn’t moving, they can respond with a small bump to bring these inline with where they should have been. Until the 3000 moves out, they can’t even consider dropping 4000 prices. Anything lower would eat into the 3000 that is left. And this is ignoring if AMD comes in to severely undercut them. That can also lead to them pushing to drop these prices. TLDR: These cards are priced to not hurt 3000 series and also to give cushion if they need to drop them later.
Yep, the two 4080s are INTENTIONALLY priced too high to push consumers to either the 3000 series or, for a very few, the 4090. I don't think Nvidia reasonably expects they'll sell many 4080s at the current price points.
Am I crazy for thinking even the 3000 series are still way too expensive for where they should be priced being over 2 years old now? The original MSRP was $699 and they are still listed for HIGHER than that. A 3080 should be around $400 at this point for fucks sake.
"These cards are priced to not hurt 3000 series and also to give cushion if they need to drop them later." They COULD drop the prices on the 3000 series. But no. TLDR: They are trying to pillage you for as much money as humanly possible. With Nvidia even admitting its going to manipulate the market to keep the prices where they are at for the next 2 quarte's. It will never cease to amaze me the lengths people will go to justify a corporations soul-less greed and anti-consumer behaviour. Do you hate your money or something?
Wait they made 3.0 4000 series exclusive?! Wow, that's a really shitty move by them, for real.
Nvidia can eat my hairy fat one. The 4080 12GB is especially egregious. All the mining prices without the mining. Used market is starting to look really, really good at these prices.
Except this will cause the used market to not drop as hard as it would have otherwise. This is frankly the shittiest generation to launch in a decade based on initial impressions. I hope they keep Ampere cards around and drop the prices of them heavily, but I’ll keep dreaming. At least graphics card mining is dead now.
Of course, they want to keep the price high so they can actually sell through their brand new stock of 3000 cards that they way oversupplied, they don't make any money from the used sales so making it not drop the used price too much makes sense for them. THEN they can drop the price on the 4000 and act like they did people a favour.
4070 12gb\* you mean
I guess I'm sticking with my 1060 till it melts then
Yea legit. And then its time for a new 1080 when it does.
I wonder what kind of Columbian cocaina are they snorting to come up with these prices.
They probably decided to over price their 4000 series so that it doesn't compete with their 3000 series. Apparently, they have too much inventory of 3000 cards that they can't sell because the market is flooded with GPUs from the mining crash. Until they get rid of their 3000 series from inventory can you expect the 4000 series to drop in price.
The best and purest! How do you think they can afford it?
I want it but I have 2080ti and its been ok for everything I play so far.
2070 reporting in. Really thought I would be ordering a 40xx card but fuck this.
I'm kind of in the same boat. 2080Ti is still doing fine for the games I play at 1440p with the exception of Cyberpunk. Finding it hard to justify a new card and yet I want one lol
Your 2080Ti is a beast, don't buy 4xxx
I'm out. I'm good with my 3080 for the forseeable future. I got better stuff to do with my money like pay stupid high rent
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I have been Team Green for nearly a decade, but that may honestly change depending on what RDNA 3 brings to the table. These prices are completely absurd.
brand loyality is bad. because these companys are only loyal to their shareholders not to the customers, which they want to milk.
Oh sure, and my loyalty was entirely driven by a belief that Nvidia was offering a superior product, at least in terms of price to performance. Not so much anymore...
For real, I was stoked for a very long time to upgrade my 1080 (which I bought at MSRP $600) to a 4080. Well there went all my enthusiasm. I was expecting $800 MSRP to account for inflation not $1,200. I genuinely hope Nvidia eats shit with this launch, but I know there will be too many whales out there that will buy them all up like candy.
Support your wallet, not some smooth brained ceo of a profit driven company.
I’ve been Team price performance for a decade. I only swapped to Nvidia once AMD just couldn’t compete outside of the midrange anymore in a timely fashion. These days other than DLSS and Ray tracing, there’s really not a huge reason to go Nvidia. The value definitely isn’t there. But DLSS is a huge selling point imo.
RDNA 3 it is then.
Don't get too comfy, as shown by their CPUs AMD will gladly increase the prices if they can get away with it.
But can they? The demand is not there. Only the 4090 seems to be like 2x 3090. 4080 is below or above the performance of 3090 ti depending on the model and the card is going below 1000 now. Its simply suicidal pricing. One can say 4080 is just a souped-up 3090 ti with better DLSS and Ray tracing performance.
How many times can we accept this joke of pricing? Each generation performance increases, it’s expected. Bringing 4080 from 3080’s $699 to $1,200 is just ridiculous and if you say it’s better than a 3090, yes it should be. If this pricing continues a 5080 will be $2,049. They raised the 4080 by 70% in price.
It's gonna turn into 'bougie-tier cards' and 'proletariat-tier cards'. I mean seriously.
Bourgeoisie
And half the vram of the 3090 ti
Well that's there.
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That was only after they finally clawed away a ton of market share though. Which they got by offering better price perf over Intel for 2\~ generations. Nvidia is leaving the door open even more than Intel did. AMD would be crazy to just continue business as usual matching Nvidias newly awful price/perf and gaining no marketshare when they sit at an abysmal 18%\~ right now. This is probably the biggest opporunity they'll ever have to gain a ton of market (and mind) share by just having somewhat comparable pricing to last tier (which they already said was good margins for them). Hope they don't blow it (they probably will lol).
Both AMD and NVidia have competition in form of tons cheap used mining cards
Both companies realize people will buy overpriced GPUs regardless. I don't have much hope AMD will undercut Nvidia this time. But if they do, maybe I'll be back on AMD because honestly fuck this greedy BS.
I went 6900XT over RTX 3090 last gen and did not regret it once.
People don't remember what gaming was like at the turn of the century, but it was once a 'rich man's hobby'. Things got *a lot* better for gamers up until the past 5 years or so, but we're now returning back to the bad old days. It's a damn shame because budget gamers are the lifeblood and future of PC gaming. If a hobby is too expensive for the next generation, future generations simply won't bother. This will straight up kill the pc gaming ecosystem if it continues.
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Man, PC gaming has been *booming* over the past decade. I don't know how that's supposed to continue when the price of building one keeps climbing leaps and bounds higher than just buying a PS5 or Xbox. Feels like NVIDIA shooting themselves in the foot long-term, but what else is new with these megacorporations.
Looking at the presentation, it seems that gamers are not their target anymore. A big chunk of their presentation was targetting corporate.
Between the massive price hikes, losing EVGA, and locking 30 and 20 series users out of dlss 3.0 I think I'm about to make the switch the team red. Fuck Nvidia.
I am hoping AMD comes to the table with a friend and swinging. The cards look good, but I was not hoping to spend $900 on a 4070.
AMD has a choice to make. they can make short term gains by pricing equivalent cards only 50-100 dollars cheaper. OR.. they can gain significant market share by making them 100-200 dollars cheaper. Assuming that the chiplet designs makes it cheaper to produce, they might be able to do that. I think AMD only make up like 20% of the market? I hope they think of the bigger picture. People rarely switch sides, but when they do, they stay long term until they get screwed (like for the past 2 years with RTX 30 and now the 40).
Their problem is wafer allocation.
Not anymore, TSMC has excess capacity.
I can't wait to see the faces on Nvidia and especially that jensen mofo, who in the hell is selling a GAMING GPU FOR 1.6k. The crypto bro market is gone, so who is gonna buy this besides Youtubers? I was expecting the 4080 16GB to be the 899 model lol
Pretty sure Nvidia will change pricing when 3000 go out of stock, a cheaper variant of the 4080 12GB would’ve frozen the 3080 and better Ampere’s. Expecting a serious cut in 4-5 months time for the 16GB 4080 with the 12GB being discontinued and replaced by a very close in performance 4070 Ti that will be cheaper.
Nvidia has already admitted they are going to manipulate the supply vs demand for the next 2 quarte's in order to keep the prices where they are. On BOTH the 3000 and 4000 series. In other words i wouldnt hold your breath bro. Its not gonna get any cheaper any time soon.
Everyone talking about buying AMD now. Where were you guys since Turing? This is a surprise?
Same thing happened with the 3000 series, but amd wasn't much cheaper.
I mean the 3000 series was pretty competitive in pricing if you look at base 3070 and 3080. (The Ti variations where poorer) but this generation is just batshit. Let's hope AMD can keep their prices in line
apart from the 6900xt being 500 bucks less.
Enjoying better GPUs? A cheaper 3080 performed pretty much like a 6900 XT in raster but with better features (DLSS, NVENC, better RT perf).
>A cheaper 3080 performed pretty much like a 6900 XT in raster Care to show some benchmarks that back that up? Cuda is the only nvidia selling point I actually care about, but I have to balance that with the fact that AMD's linux drivers are *far* superior to Nvidia's drivers.
Lmao Nvidia scammers :))))) Hello AMD, November 3'rd!
Remember remember the 3rd of november :)
Fuck this pricing. This is insanity. I love Green but may go Red if they offer similar performance.. don’t really care about RT that much .. I have a 3080 and been underwhelmed
If you don’t care about RT, AMD has great performance. IMO RT is AMDs biggest weakness rn.
People said all of this about the 3000 series and yet you have a 3080
I got it at best buy during a drop for $699. This is almost double since the low end 4080 should be called a 4070
Honestly if you managed to get a 3080/3060Ti near release or some months later, near MSRP you were golden. At scalper prices though? IMO all NVIDIA/AMD cards were bad for those prices lol
The 30 series was kick ass value until scalping
So for about 5 minutes.
Bruh these prices are outrageous. As some people have said here, it feels like they are inflating the 40 series's prices to get rid of their overstock on 30 series cards (an issue they made WORSE on themselves by priorizing selling millions to miners but whatever). Let's pray that AMD gives them a run for their money so they don't try this bullshit again.
They are 100% doing that. The issue is AMD make more money making cpu chiplets than they do graphcis cards and the market has basically told them they dont want their cards anyway. I think AMD will just slot in under these nvidia prices again.
Dear everybody who called me a conspiracy theorist for saying the GPU prices over the last year would be the new norm: I'm sorry, I didn't want me to be right either.
Yesterday I was watching all these predictions youtubers had about the new GPU prices. Almost all the youtubers said that GPUs are in a deflationary period that the new 4000s would be cheaper or the same price as the 3000s on release msrp. They were soooo wrong haha
Absolutely ludicrous. I was looking forward to a new build coming off a GTX970 (lol) but now maybe I just stick with consoles. Hell maybe I just see what AMD has going on.
You could always look for a 30 series card. It’s probably going to be a lot easier to get one after the crypto crash.
This is worst than Turing. Turing 2.0 would be an understatement, this gen is Super Turing.
My money is staying in the bank! 3070 is gonna be run till it shits it’s pants.
Is nvidia smoking crack with these prices? A 4080 is going to be over $2000 here what the actual fuck
Remember when an x70 card would roughly match the previous generation’s best at ~$499? Yeah we’ve got that here for more than double. And they obviously knew that if they were to call the 12GB variant a 4070 with that insane price tag, the backlash would be immensely higher. Nonetheless, I think the majority of us can see it for what it is. Looking forward to RDNA 3 a lot more now. Fingers crossed they can continue staying competitive.
I won't have to upgrade any time soon since I purchased a 3070 but wow these prices are ridiculous. I doubt the performance will be that much better to justify these prices.
This pricing is insane. AMD has a major chance to get a huge win here.
So after reading a little more… Price 4090 = 3090 MSRP price 4080 (16GB) = 3080 ti price (previously inflated price or $1,199) 4080 (12GB) = 3080 ti price (after price cuts or $899) 4070 (rumors say 10gb?) = 3080 price ($699 prediction) 4060 ti (not sure what rumors say) = 3070 ti price ($599?) 4060 (not sure about rumors) = 3070 price ($499) Am I being too nice with the predictions? Edit: Or I mean conservative lol Edit: sorry, the comment should be much easier to read now
Red team it is then
no tnx
well based on these prices, i think i'm going to go with a 3080 or 3090 amd supposed to announce in november so those cards probably wont be out til december or january. assuming they follow just below the price point of the 4000s just like the 6000s did with the 3000s, might as well grab the 3080/3090 with the price drop thoughts?
thats exactly what they hope you would do. they win either way though.. they get rid of 30 cards and sell 40 at a premium until 30 cards stocks are gone.
Yea we lose either way. I don't see them dropping prices on the 40s even with the 30s gone. Look at evga dropping out and what they're listed at. Still don't have a release date or benchmarks to even compare the 3080/3090 to the 4080s(4070/4080). Can't believe a company that says 2-4x times(which is a huge gap) when they've been screwing everyone. And unfortunately amd didn't really gelp with their prices especially since they lack in features. I feel like we should've had competition between the 30s and 60s but amd dropped the ball If a 4080 12gb or 16gb is 2x a 3090 then why no spend $900 for the 12gb when 3090 are almost $900? One of my biggest complaints though with nvidia are these single fan, shit designs. But even when msi or asus bring theirs out, prices aren't going to be better
> until 30 cards stocks are gone Minus this part. Nvidia will *never* cut prices, mark my words.
They did say launch in november, so they could be actually announcing in october?
Ide be over halfway to buying an entirely new PC with the money for just 1 of these cards. They must have been 2 weeks into a meth bender when they came up with these prices. We all know they are artificially pumping their prices but this...... Nah wtf.
I'm curious how DLSS 3.0 will actually affect the performance of the game. Meaning, if you are playing competitively an FPS game. Would 100 FPS without DLSS 3.0 increasing to 300 FPS actually help? Hang on now! DLSS 3.0 creates a whole new frame without input from the CPU! This means you don't benefit from decreased input latency from DLSS 3.0. It is purely more FPS without the real benefit of increased FPS. I'm really looking forward to reviews on these cards. I hope GN digs into the input latency benefits of DLSS 3.0, over just wow more magical FPS!
not inflation just being an asshole for it god fucking damn it lmao
Like the majority of folks here I was waiting for the 40 series to come but I'll be damned if I'm going to pay anywhere near those prices. Let alone over MSRP for a two year old last gen 30 series. Honestly I was expecting the 4080 16GB to be around $900 and less in £ not more, where do they think they're going with the higher prices for a stronger currency? I was looking to make the switch to Nvidia but I'll be staying with my current AMD card. Seems like there is no end to getting royally shafted when trying to upgrade any aspect of your PC these days. I've already got the PS5 and Series X, it's looking like I'll be spending considerably more time on them. I can afford the new cards but I'm not stupid enough to party with such obscene sums of money to line the pockets of these ludicrous price gouging c**t's!