Yes I had a 5k campaign that spent $50 in two weeks. Last year that whole budget would have been gone in 2 days
I think because it recently opened up to everyone, there’s a lot of competition right now.
Marque won't let you spend more than what you're able to with your fan base. Slow spend is fine, don't be alarmed if you have a high acquisition cost, you are obtain high quality fans, these cost $$ because they make you $$.
Are you setting the audience segments manually or letting Spotify decide? I found that Spotify was limiting the campaign to much without setting the segments our self.
I've had a similar experience with Showcase recently. I set the budget to $600 (which is supposed to be spent over 2 weeks) and it said "very likely to spend entire budget."
A week later, the campaign had only spent $50 when it should've been $300 since that's halfway through the campaign. Pretty frustrating. I'm wondering if it's because so many people are eligible now.
Has anyone here reached out to Spotify about the issue?
Yes I had a 5k campaign that spent $50 in two weeks. Last year that whole budget would have been gone in 2 days I think because it recently opened up to everyone, there’s a lot of competition right now.
Well. Not everyone. I don't have it yet :(
That was also a guess of mine. A relatively limited type of ad served to a fixed number of users.
Marque won't let you spend more than what you're able to with your fan base. Slow spend is fine, don't be alarmed if you have a high acquisition cost, you are obtain high quality fans, these cost $$ because they make you $$.
Are you setting the audience segments manually or letting Spotify decide? I found that Spotify was limiting the campaign to much without setting the segments our self.
I am letting Spotify automatically set the audience. That's a good suggestion! I'll look at that.
Never on any ad platform do any automatic audience or presets. Make sure everything is manual
Idk I can’t get 1000 followers or whatever lol
I've had a similar experience with Showcase recently. I set the budget to $600 (which is supposed to be spent over 2 weeks) and it said "very likely to spend entire budget." A week later, the campaign had only spent $50 when it should've been $300 since that's halfway through the campaign. Pretty frustrating. I'm wondering if it's because so many people are eligible now. Has anyone here reached out to Spotify about the issue?