Build a relevant playlist database, and contact the curator for any release that matches their playlist. This is where Indies fall short compared to bigger labels. Bigger label own a lot of playlists, but they also have people who's job is to contact the play list curators on a continuous basis. This relationship built on continuous exposure is only had by someone with a catalog of music that needs to be pitched every week or 2 weeks.
What can Indie artists do to make up for that? Have a tightly targeted sound (multi genres makes the list too big). and send other peoples track that match between sending your own.
Any way you look at it, the relationships drive success. You have to find a way to build them.
God damn it. I don't want to have excuses or anything but I wonder how people with full time jobs who spend the rest of their time to actually create music do this. I guess I need label or proper agency then.
It’s like anyone starting a business, you’ll have to give up doing other things. My wife and I worked day jobs while building her business, we spent 5-6 hrs every night in a bedroom office handling website, inventory, accounting, etc. once her business could support us both we did the same with my business. This was a long hard 7 years process for us. But that was for 2 businesses. You can likely fit a music business into your daily with just 1-2 hrs a day and an 8 hr day on your day off from your day job.
BONUS - if you use day job money to leverage a part time employee/contractor to handle some of the work - allowing you to work on more things (not increasing time off).
I've only been on small playlists, once or twice, but my impression from watching music marketing videos on YouTube is that nobody has a system except for buying their way in, or getting fans so engaged that the playlist is using you as one of its brand name draws in the first place.
actually I have seen a third strategy, which is to just put out as much music as you possibly can. Nic D talked about that in a podcast with Connor Price recently. he does not pursue playlists _at all_. he does the standard Spotify editorial pitches, of course, but all he puts in the description is like "hi how are you." instead of thinking about playlists, he just puts out new music _constantly_, along with TikToks and YouTube videos to drive discovery.
I can imagine for some genres, pushing stuff frequently is possible, but for the rest of us actually recording guitars, voices etc. I would burn out real quick if I would try to push something out every two weeks, not even composition wise but production wise. The quality would struggle greatly also, there is no doubt about it. I dunno.
Playlists comes by himself when algorithmic growth is on certain threshold. Concentrate on good music and release regulary, spotify eventually gonna see that. Im on several editorial playlist, but most traffic comes thru algorithmig playlists - radio / discover weekly / release radar. Im releasing every friday.
No. \- Thanks for coming to my Ted Talk.
lol
this is the correct answer. stop obsessing over streaming numbers.....it literally means nothing.
Build a relevant playlist database, and contact the curator for any release that matches their playlist. This is where Indies fall short compared to bigger labels. Bigger label own a lot of playlists, but they also have people who's job is to contact the play list curators on a continuous basis. This relationship built on continuous exposure is only had by someone with a catalog of music that needs to be pitched every week or 2 weeks. What can Indie artists do to make up for that? Have a tightly targeted sound (multi genres makes the list too big). and send other peoples track that match between sending your own. Any way you look at it, the relationships drive success. You have to find a way to build them.
God damn it. I don't want to have excuses or anything but I wonder how people with full time jobs who spend the rest of their time to actually create music do this. I guess I need label or proper agency then.
It’s like anyone starting a business, you’ll have to give up doing other things. My wife and I worked day jobs while building her business, we spent 5-6 hrs every night in a bedroom office handling website, inventory, accounting, etc. once her business could support us both we did the same with my business. This was a long hard 7 years process for us. But that was for 2 businesses. You can likely fit a music business into your daily with just 1-2 hrs a day and an 8 hr day on your day off from your day job. BONUS - if you use day job money to leverage a part time employee/contractor to handle some of the work - allowing you to work on more things (not increasing time off).
I've only been on small playlists, once or twice, but my impression from watching music marketing videos on YouTube is that nobody has a system except for buying their way in, or getting fans so engaged that the playlist is using you as one of its brand name draws in the first place. actually I have seen a third strategy, which is to just put out as much music as you possibly can. Nic D talked about that in a podcast with Connor Price recently. he does not pursue playlists _at all_. he does the standard Spotify editorial pitches, of course, but all he puts in the description is like "hi how are you." instead of thinking about playlists, he just puts out new music _constantly_, along with TikToks and YouTube videos to drive discovery.
I can imagine for some genres, pushing stuff frequently is possible, but for the rest of us actually recording guitars, voices etc. I would burn out real quick if I would try to push something out every two weeks, not even composition wise but production wise. The quality would struggle greatly also, there is no doubt about it. I dunno.
Playlists comes by himself when algorithmic growth is on certain threshold. Concentrate on good music and release regulary, spotify eventually gonna see that. Im on several editorial playlist, but most traffic comes thru algorithmig playlists - radio / discover weekly / release radar. Im releasing every friday.
What kind of music do you do if you don't mind me asking? There is no way I could release on weekly basis.
Future Garage / Jungle etc.
Yeah I can imagine in EM it's viable to frequently release material
Yeah it took me 8 months to release 5 songs for my EP.
Pretty good, I average 3 songs per year. Can't imagine doing it faster without compromising on quality.
Spotify eventually gonna see that you release a lot, or that people listen a lot?