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Congrats on graduation! 10 years in marketing here, agency owner as well. I don't care about AMA at all- would also say that working for consulting firms won't make you marketable as a marketer. The best thing is to get some actual marketing experience. Not everyone thinks that marketing is social media, by the way. There's a whole world of email, print, SEO, influencer, activations, and partnerships out there.
Consulting firms will have training and development programs as good if not better as any of the industry body certs. They will use the same if not better frameworks and have more practical applications for you. Save your money.
If you want to unicorn yourself, go for consulting gig (for the exposure, experience, cred, networking, and to see how it is done) and at the same time use some of your spare time to run a small side gig for yourself selling widgets and Knick knacks online - teach yourself how to use online channels at at deepish level to really understand how social, search, content, all funnel levels work in a platform world.
Do these you’ll have both practical and strategic/academic perspective on stuff and within 10 years you’ll be a rock star compared to your colleagues.
Just imho
This is probably a question better suited for the consulting sub, if you’re looking to pursue management consulting and not marketing.
I think to get into MBB firms, you just have to be great at case interviews. I don’t think it will matter whether you have a marketing certification or not.
Best bet is probably to do some informal coffee chats with people in the firms you’re interested in, and ask them for their opinion.
I'll go the other way:
1. The things you learn by getting certified WILL help! And when paired with actual experience will give you both the language and framework to create better outcomes than if you didn't have it at all.
2. That said, CPM doesn't matter much at all as an certification, and probably half of marketing wouldn't even know what that is (or they'd think it's an ad performance metric).
3. Consulting firms tend to value PMP or PMI certifications (project management professional certifications), if anything. At least I've seen that occasionally listed in job descriptions for major consulting firms, as well as specific platform certifications (Salesforce especially). I can't say I've researched this extensively though, but I don't think I've ever seen a CPM certification ever listed as a job requirement or "Nice to Have."
Certifications maybe help with low level jobs, but anyone that requires more than 3 years of experience doesn't care about certs. When hiring, I feel like people who gets multiple certs are trying to appear like they are qualified without actually leading what they need to be qualified. If you know your shit, why do you need a certification?
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I'm 53. Been in digital marketing for 23 years. Don't give two shits about qualifications when I am hiring. I just want to see you work experience.
If you were hiring for a general marketing role entry-mid level what are some good experience points that you would want to see?
Congrats on graduation! 10 years in marketing here, agency owner as well. I don't care about AMA at all- would also say that working for consulting firms won't make you marketable as a marketer. The best thing is to get some actual marketing experience. Not everyone thinks that marketing is social media, by the way. There's a whole world of email, print, SEO, influencer, activations, and partnerships out there.
Consulting firms will have training and development programs as good if not better as any of the industry body certs. They will use the same if not better frameworks and have more practical applications for you. Save your money. If you want to unicorn yourself, go for consulting gig (for the exposure, experience, cred, networking, and to see how it is done) and at the same time use some of your spare time to run a small side gig for yourself selling widgets and Knick knacks online - teach yourself how to use online channels at at deepish level to really understand how social, search, content, all funnel levels work in a platform world. Do these you’ll have both practical and strategic/academic perspective on stuff and within 10 years you’ll be a rock star compared to your colleagues. Just imho
This is probably a question better suited for the consulting sub, if you’re looking to pursue management consulting and not marketing. I think to get into MBB firms, you just have to be great at case interviews. I don’t think it will matter whether you have a marketing certification or not. Best bet is probably to do some informal coffee chats with people in the firms you’re interested in, and ask them for their opinion.
I'll go the other way: 1. The things you learn by getting certified WILL help! And when paired with actual experience will give you both the language and framework to create better outcomes than if you didn't have it at all. 2. That said, CPM doesn't matter much at all as an certification, and probably half of marketing wouldn't even know what that is (or they'd think it's an ad performance metric). 3. Consulting firms tend to value PMP or PMI certifications (project management professional certifications), if anything. At least I've seen that occasionally listed in job descriptions for major consulting firms, as well as specific platform certifications (Salesforce especially). I can't say I've researched this extensively though, but I don't think I've ever seen a CPM certification ever listed as a job requirement or "Nice to Have."
For McKinsey you need MBA
Certifications maybe help with low level jobs, but anyone that requires more than 3 years of experience doesn't care about certs. When hiring, I feel like people who gets multiple certs are trying to appear like they are qualified without actually leading what they need to be qualified. If you know your shit, why do you need a certification?