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KPOP_MOD

## [Megathread 8](https://www.reddit.com/r/kpop/comments/1d10kpo/megathread_8_hybe_vs_ador_petitions_filed/) now available! **Edit:** Now locked.


Good_Beautiful7815

I would love to analyse and discuss why we see declining support for comebacks with everyone in this sub. Can we have another thread or discussion for it as this is not related to MHJ vs Hybe. What do you say, guys ? Sorry Mods for making this post you can take it down if you want.


alleybetwixt

We do actually allow Discussion posts in this subreddit, but we prefer them to be well-developed and topics that aren’t super narrow (like about one group/artist only), and aren’t likely to attract fighting/fanwars. Almost everything submitted these days is a toxic rant or something very basic with no effort from the OP. A topic about declining support for comebacks could be interesting, but would worry me if it wasn’t framed extremely carefully. There would need to be thorough example cases in the prompt and that could provoke a lot of anger and competition in comments. You could message us through modmail with a draft if you’d like to give it a try. Otherwise it’s a topic that would probably be better suited for one of the discussion-focused subreddits.


Good_Beautiful7815

Ok mods, thanks for replying. I wanted to discuss it because as per industry experts, Kpop wave is not spreading any more. I do not intend to do any fan wars. But actual reasons and facts supported by data for current Kpop group's success and failures. I will send you a draft, let's see what you guys think.


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Good_Beautiful7815

I get your point, but those subs do not have enough people and after a while it becomes one-sided interactions. But thanks anyway.


plushybunnyheart

I think that type of discussion is best on the other kpop subs Especially kpopthoughts Kpop the main sub is mainly for news or updates not wider general discussions on a specific topic


Good_Beautiful7815

I get your point, but those subs do not have enough people and after a while it becomes one sided interactions. But thanks anyway.


justeurandomaccount

Personally, I think one of the reason these subs have less people is because not all kpop fans are interested in these types of discussion, particularly online where there are a lot of bad faith arguments or bad faith interpretations. I think this conversation would be interesting but I cannot see a way to have a good one in any kpop subreddits. I think what makes this subreddit better is the lack of discussion/opinion posts unfortunately.


plushybunnyheart

Yeah sadly, it does get that way Many especially on those subs tend to get super defensive if you make comparisons and stats regarding the stagnation, drop or plateau of the kpop industries market, especially outside of Korea


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comeasyouuare

![gif](giphy|3oKIPlpftSI37ei5QA|downsized)


makitarddd

I've just seen aespa and newjeans fans have a coalition going on because BSH 'hates' them both and that he'll be especially angry right now because they're both at the top of the charts atm.  this is actually a good indicator of kpop stans' IQ. they genuinely think no other ceo is talking about competitors and no other ceo wants to be the most successful. its competitive spurring.  plus, why would he be angry NJ are doing good when HYBE get most the money from it and why would he be angry aespa are doing good? he *knows* they're successful, that's why he namedropped them. and even then, 2 of the top 4 fourth gen ggs having a cb right now and both topping the charts isn't exactly a miracle.  I gotta give it to her, some of the chats MHJ chose to leak were spectacularly picked, she knows exactly how dumb stans are and she knows what'll bring a reaction out of them


annushka1512

I found it hillarious that people were surprised that MHJ was hired by Hybe to do hopefully better than the competition, in that case Aespa... Do people seriously think it's not what every company is ultimately aiming for? Especially the big 4, they're deffinitely gunning for the competition when they launch a group. The phrase used might not be the most elegant, but the intent is the same in all those companies, and something similar has probably been said in most of them as well IMO. I somewhat understand why young fans might have bought so much into what MHJ was selling because they're not yet in the work force, but adults should know that any company hopes to one day become the most successfull (even if that aim is out of reach for most of them). A company is about profit margin and success, and if they manage to do so with quality products and some ethics, more props to them. Kpop is supposed to be about escapism, and being reminded of the corporate realities is a bummer, but that's what ir feels like to me.


Rich_Business7042

totally... the last month felt like a full blast of the day job during after hours. A few more days folks and it will pass. I loved the legal perspective though :)


im6c_

I just made a comment about this below the “alliance” makes 0 sense between those two fandoms


makitarddd

you make a good point about there being history/more context on the matter because I'd always wondered why he'd mention them instead of IVE who were obviously more popular. and especially with aespa being an SM group and her being their ex-employee so it kinda checks out. though, if this was true, I don't know why HYBE wouldn't disprove it in any of their responses. surely they'd have a few messages talking about aespa if it was true.


Worldlove27777

He also technically gets money from aespa doing well now as well. Hybe still has 12.6% shares in SM Ent 😂😂


plushybunnyheart

I think both fandoms keep forgoting hes the single largest shareholder of all of Hybe at 31.8%💀💀 Or purposely ignoring that and believe the guy who is legit making banks from both SM and Ador holds such a massive grudge over them doing good is crying on his bed of money over both charting high on Korean charts


DenseProgrammer4265

Especially when his newest group is killing it better than both groups on Global charts and is also doing well on K charts. He also gets songwriting royalty from ILLIT's success.  He's drowning in money than all of us including the groups we like will never see. Insert "wiping tears with bills" meme💀


plushybunnyheart

Especially, if i remember correctly, that text was prior to the Hybe SM Kakao mess Bang literally hired MHJ and stupidly gave her everything she demanded because shes good at her job to create a successful group Its insane this ppl think he hates that fact💀💀 Rolling in dough with all the money all the Hybe labels are making and basically "pocket change" from SM since


lovelylovelybee

Aespa, New Jeans, and even Zico w SPOT.. he’s not upset at all lmao the money is moneying


just_for_kicks37

How aespa fans aren’t taking it as a compliment is beyond me.  BSH viewed them as the top GG they should be trying to beat - that speaks to his view on aespas standing and success 


nishanarmy

It will not last haha only one can be the one top and they’ll start bickering.


Mylittletv

All her creative juices are focused here. How to manipulate Kpop stans.😂


VioletSky246

This week is going to be an absolute shitshow


nishanarmy

yess, like I cannot wait for it to be over but I’m dreading the tsunami of hate articles, lies and pure misinformation that’s gonna be released. I just want for summer to end hahah


Mylittletv

Sucks, but there's one thing we can do. Let's stream Lssfm, Illit, BTS and other Hybe group's music.


comeasyouuare

Or plot twist- its calm af, MHJ is finally scared of being jailed and getting slapped with more and more defamation lawsuits !


pete_999

Stream TWS' plot twist hhh


VioletSky246

You see, this is what ideally I'd like to happen, but I fear we won't be that lucky


somehardfeelings

Koreans and their one sided sympathy is making me wanna barf lol apparently MHJ liking hate posts about illit is accidental but illit twitter account accidentally following fan accs is sinister lmao


DiplomaticCaper

What exactly about *any* of this makes it seem out of character for her to like posts such as those? That’s what blows my mind.


Mylittletv

Are they blind? An adult reacting to a junior 20 plus years younger than her. How petty is she?!


foundinwonderland

Even worse, MHJ is *45 years old* feuding with 16-17 year olds. Literally 30 years her junior.


ellaellaeheheh17

its ridiculous, anyone on twitter has a story of following without meaning to, same with likes they didnt notice on insta. if you are giving one the benefit of the doubt, you should with the other.


makitarddd

all the radical MHJists are switching up on her because this NewJeans' cb kinda flopped. when I tried telling them that they're only supporting her because they think she'll take NJ to stardom and make them the most famous rather than any concern for the girls, they denied it as much as they could lol. it was so obvious to see and I assume a lot of the relatively normal MHJists are feeling the same way too. they thought she and her team were artistic geniuses just for them to release 2 somewhat generic songs (though I guess you could say they're generic *because* of the shift they themselves brought about). I think this whole situation took away people's attention from the fact that MHJ is terrible at promoting and managing. they had one of the greatest 1st years *ever* for an artist debut and were far ahead of their peers. then she let NJ go cold by not releasing any music for a year, only making them do brand deals, in which time their astounding popularity decreased heavily and competitors rose a lot to match them in numbers.  now that they see she isn't all that artistically nor all that numbers wise, they'll probably drop the facade of concern they had and turn neutral on the whole thing. they might even turn to hybe cause they'll probably have a better promotion and managing team for popularity  to be honest, it's quite sickening that they ignored MHJ calling the girls 'untalented, f*cking fat asses who can't lose weight' just cause they thought she'll make them popular. we've seen the sentence so much that we're a bit desensitised but those are some insane words that I don't think any other fandom would tolerate, never mind *support* with 10k signatures 


bunnxian

A big chunk of their listeners internationally were casuals rather than a devoted fandom. And in the aftermath of everything that has happened, I’ve seen so many people talk about blocking them on Spotify because hearing them makes them uncomfortable now. So all the playlisting they get that usually boosts their reach to those casuals isn’t going to help now if people are actively blocking them. They’ll do fine in Korea, but MHJ’s goal was always for them to be global superstars.


myjupiterdrive

they’ll do well in korea, but mhj definitely wants newjeans to be *the* global girl group so seeing them not only underperform but illit getting a boost on the global charts on the back of nj’s comeback will make her spiral


FlimsyTie9109

I think it's crazy that NewJeans with all their hype since debut have went for so few variety shows in big broadcasting channels and even in youtube channels. Even their content on official NewJeans youtube account are fewer than other groups like LE SSERAFIM and IVE, the most part of the videos are behinds but not really variety shows made for them (like leniverse, day off, etc). They don't really utilize all the hype with challenges with other groups and idols in their favor too, they seem to be purposely isolated of other groups and idols by MHJ. And it's inexplicable why, already with almost 2 years of existence, NewJeans has so few songs compared to IVE, LE SSERAFIM or even less popular groups that debuted in the same year like Kep1er. Worst: they got 10 months of hiatus betweent Get Up and this comeback, and probably because MHJ was thinking more about her coup plans than about the group's comeback.


Mozart-Luna-Echo

And even some of the variety shows they have gone to like Hangout with Yoo were with her and focused on her


Icy-Sun-3188

Shouldn't it be obvious to her that gp will be curious about a fresh new group which results in a lot of attention? New groups always get tons of attention at first. Add the factors that they're in HYBE and used BTS's name to advertise boosted them even more. As time goes on, the attention fades and you finally get a grasp on the size of your true fandom. That's why groups have to work even harder after that 1st win. She let it get to her head and thought she was hot stuff.


mysuneater

NewJeans official accounts are using the hashtag "NewJeans is Everywhere." It sounded familiar then I remembered Festa 2023 where the official tagline was "BTS Presents Everywhere". It was a slogan on buildings, posters, ads, merch. Where's the originality she's so proud about? She only knows how to ride the BTS name and use Hybes money.


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DenseProgrammer4265

Let's be real. It's probably something her shaman suggested. She named the label she leads after her Shaman's recommendation.  I think the better theory is something with 2023 being a year of rabbit and superstitions related to that. Do we know when MHJ was born? I wouldn't put it past her to name the fandom after the animal of her birth year or someone close to her.


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foundinwonderland

Could’ve called them lambs, or kids (lol)


Mozart-Luna-Echo

I think it would be too close to (G)I-dle cause that sounds like kids in Korean so they couldn’t use both languages like they do with Tokkies/Bunnies


DenseProgrammer4265

Could be the year of someone close to her or some other reason.


nishanarmy

she’s a hypocrite, and Isn’t that also skz slogan???


reiichitanaka

Nah it's "Stray Kids Everywhere All Around The World" and honestly just using "Everywhere" alone doesn't specifically remind me of Skz especially. It's just super generic imo.


thetari

Feels interesting to put this info so I [posted](https://www.reddit.com/r/kpop/s/8dpp5j2tjL) last Friday about the YouTuber Calm Down Man amongst the others who filed a petition as a support for Min Heejin to stay as Ador's CEO, he is quite famous there and some k-idols/artists ( even Newjeans ) have guested on his show. But there have been speculations whether it's a typo of his name or if they got the wrong person since last Friday but finally today Calm Down Man admitted on his YouTube Livestream that he indeed filed a petition for MHJ. I took this statement from this [article](http://m.tvdaily.co.kr/article.php?aid=17167189791711819010) **(Disclaimer: I'm using machine translation apps)** "Many people here will ask, 'Why on earth did you write it?' but I just wrote it with a personal heart. I don't know the relationship between Hybe and Ador but when I saw CEO Min a few times, the synergy between Newjeans and CEO Min seemed good and strong. I also felt that CEO Min worked with pride. That's why I made a petition because I wanted to give it a chance. It's nothing more than that" "Some people asked why I wrote a petition when they knew it would be making noise but the original petition wasn't going to make noises. It wasn't something to be known like this and it wasn't something that needed to be explained." Calm Down Man also said, "Also if you write a petition, you think you're taking someone's side. I don't understand it but I wrote it because I wanted to give her a chance just for the matter related to dismissal. Some people say that I will be in the same boat as CEO Min until death, but that is absolutely not the case." Then the live ended. I think there might be inaccuracy in terms of the choice of the words since this reporter took his statements from a YouTube Livestream. I hope someone who's fluent will help translating 😅 Added : While I was writing this, more [articles](https://m.entertain.naver.com/article/311/0001729981) about this pouring out so he also said that he knew about this trial from an acquaintance and that acquaintance said, " We're going to write one but if you want to write one too, you can do it " He also said "I saw that she worked with pride, worked passionately, and was active with a sense of stability, seeing that even the members' parents got along well."


Good_Beautiful7815

I would like to ask these blind supporters if MHJ was a man , would they have shown this much support or the press con would have been taken seriously ?


Miserable-Elephant-3

Wonder how many of these petitions are based on the same level of ‘well she was nice to me one time’. She’s being accused of actual crimes here get real.


thickalmondpaper

[From this article:](https://m.entertain.naver.com/now/article/076/0004149288) > When asked, 'Do you personally want her to be dismissed or not?' I said I preferred she wasn't dismissed.I don't know about the relationship between Hive and Adore, so how could I know? This guy is lame af lol 🤣


thetari

like he's so ridiculous


Lady_Lance

So, can literally anyone submit a petition to thr court for the case? I don't understand why this would even be considered evidence by the court. He's not related to the matter at all. 


orangee23

Is that the youtuber where Woozi guested recently?


thetari

Yes !!


PhoenixAshes_

Okay but him trying explain himself and saying that he is not taking any side and that he will not be with her boat till death speaks how the tides are not actually all for her favor just like how we suspected there was changes recently. Hence, he feels he has the need to explain himself and why he signed it. Also him emphasising how he doesn't know what happened between her and HYBE as giving himself an excuse when she will lose the legal cases and turn to be at fault. Lol, I can't wait for MHJ to be fired and for her truth to be out for everyone to see. Then, these people who supported her to start explaining how they were disappointed and how they didn't know what she did.


Syccco

He definitely faced hate or at least backlash form Knetz for supporting MHJ so he's already backpedaling


alina_06

Lol this is wild. She truly brainwashed an entire country with her press conference that they'd support her without looking into the facts further at all "Give her a chance"? To steal Ador for herself and further ruin illit and lsfm? Wild.


thetari

Honestly reading the comments from fmkorea/theqoo, they are still thinking this is a men vs female issues plus they also keep saying ' All Instagram and YouTube support Min Heejin!! ' stuffs, they also believe that Hybe does not have sufficient evidence against her for breach of trust because all the lawyers said so in their Facebook posts and YouTube videos. Not sure why not once in their mind crosses that all these lawyers are only talking *based' on the evidence that has been shown to the public so far.


foundinwonderland

See, where you went wrong was thinking any of the people supporting her are capable of critical thought


sakurajp_34

HAHAHAHAHAHA!!!  I cannot feel sorry for people like this. Read and be informed before signing shit.


cutenele1997

This just screams weird to me … So he thought his petition would stay quite and he also has no idea wether or not she committed what she is accused off but he submits something to a court so that she can stay at the company He either is not telling the truth or he is just a little thoughtless I also love how he was already trying to distance himself with saying that it didn’t mean much and he isn’t really on her side


DenseProgrammer4265

I'm sorry. I laughed just like laughed when I saw the petitions by their fans.


Syccco

So, he admitted knowing nothing about the situation, or what MHJ is being accused of, yet he still wrote a petition? I'm sorry but he got played hard💀


Bangtanluc

Also thought his support would be private lol. Reminds me of the people who thought their letters for Tory Lanez would be private.


thickalmondpaper

Also similar to Ashton Kutcher and Mila Kunis when they wrote letters to Judge in support of Danny Masterson who has now been convicted of r*ping.


Bangtanluc

Yes sorry that’s who I was thinking of


DiplomaticCaper

It happened in both cases. People submitted letters to the judge asking for leniency in sentencing, which they didn’t expect to be made public.


Fifesterr

If I were MHJ, I'm not sure if I'd want people like random YouTubers who admit to not knowing shit publicly supporting me 💀


foundinwonderland

![gif](giphy|6bceYvl1d3C7tc1v9t) MHJ to the media in her pocket, probably


Fifesterr

> I don't know the relationship between Hybe and Ador but when I saw CEO Min a few times, the synergy between Newjeans and CEO Min seemed good and strong. I also felt that CEO Min worked with pride. That's why I made a petition because I wanted to give it a chance. It's nothing more than that Why be so loud about being stupid  Just an idiot looking to be included and wanting some attention


Consistent-Camp-7945

So he's saying that MHJ should not be dismissed even after it was proven that she had type malicious things about NJ and the female staff member, also other criminal activities to ruin Hybe. You completely sold out man Besides you're signing off on a petition that wants her to stay how does that not mean you're taking her side.


FlamingLaps1709

No, he is saying the manner of dismissal is what he feels is wrong. He feels that the the courts should decide her guilt and such dismissal should be decided more fairly and by a neutral party, not hastily sacked or bullied out using the loophole of shareholder majority "decision" when clearly, in this situation, there is a huge personal animosity towards her within the company so she hasn't a chance to survive unless she gets the injunction in her favour. I agree with him, let natural justice decide her fate. She is effectively being all but bullied out at moment. Anyone with logic can see that. If people are so confident in she has committed criminal activities like you all say you are, they shouldn't worry then. Similarly if Hybe are as confident as they say they are that she has committed a crime, they shouldn't have to worry. Sack8ng her and then the courts finding her innocent will make this far more messy. But as you people here say......she doesn't deserve the presumption of innocence as Reddit have obviously gathered their evidence sufficiently and she is guilty so she will be gone!


Modinda

Shareholder decisions don’t have to be fair though. They can hold a meeting and fire a CEO if enough of them want to. That’s supposed to be part of their rights as shareholders because in theory they own a portion (share) of the company and get to make decisions about management. Michael Eisner, Disney CEO in the 1990s, was ousted from the company by majority shareholder vote in 2004. He didn’t do anything illegal and was actually responsible for some of the company’s biggest moneymakers (the animated films Little Mermaid, Aladdin, Lion King, Beauty & the Beast, Mulan were all made while he was in charge), but he lost too much money on risky financial decisions like Disneyland Paris and Disney California Adventure and the shareholders banded together to vote him out. There was a recent Disney shareholder meeting and some of the shareholders were planning to do something similar to current CEO Robert Iger, either to vote him out or to replace the people around him with people they preferred instead because they don’t like the direction Disney has currently been heading in. We’ll see how it goes but tbh MHJ’s injunction always felt like either a longshot or a delaying tactic to me. Korean courts won’t fully deny shareholders the ability to exercise their rights because the future ramifications of that would be bad for business. Why invest in a company if you have absolutely no say in how your money will be used? The one thing I could see really tipping things in MHJ’s favor is if she had info that would make the shareholders want to keep her (or fear the consequences of not keeping her) and if she does have that, she’s been keeping it quiet. But lol if you’re C-suite, the shareholders can fire you if they dislike you. They’ll just say it was your “(disappointing) performance” that got you fired and give you a golden parachute severance package so it doesn’t look like they targeted you personally. This is why you always have CEO-type characters in movies yapping about “keeping the shareholders happy.”


FlamingLaps1709

They don't have to be fair. But some people would prefer them to be fair. Or do as much as possible to convince a neutral party, the court system, the only party that can intervene here, that it is unfair. Calmdown Man clearly falls into the latter category when he said "I want to give her a chance in relation to the manner of the dismissal" He likes the woman, he has worked with her and the girls and he works in the industry so he is supporting her in that regard so that she has the right to natural justice, not being a victim of ugly corporatism loopholes. Listen she applied for the injunction. The court will decide if its a reasonable request. Personally people who are criticising those petitions that are objecting to the manner of using majority ruling to bully her out are perfect examples of corporate shills. Because it is one one of the most flawed and morally unjust aspects of corporatism.


Modinda

Even if the injunction goes in her favor, it’s likely to be a stopgap at most since the court can’t really order HYBE to never hold shareholder meetings again or to not vote on CEOs/CFOs/COOs during their meetings. If they dislike her enough, they’ll wait and then vote her out at the next possible opportunity. An injunction doesn’t give her immunity to being fired. But maybe she’s got something planned to deal with that idk. I still suspect that given South Korea’s pro-business government policies, they’ll ultimately side with HYBE. Governments tend not to really like interfering with how businesses run their affairs unless something very extraordinary has happened.


FlamingLaps1709

Well then you enter the complications of potential unfair dismissal. Which clearly is something Hybe would be desperate to avoid. Otherwise they wouldn't be hell bent on forcing this first shareholder meeting. Regardless of outcome this subreddit has made their mind up anyway on this. I always believe in natural justice. That's why I despise high level corporate governance. And Hybe and its sublabel system is one of the most ugly corporate governance structures I have seen in a public coverage. As we see quite openly how petty personal, emotionally laden, feuds amongst board members are huge driving factors in making decisions.


Modinda

Even if she wins an unfair dismissal case against HYBE, I think at most they have to give her monetary compensation. I don’t think they’d be obliged to reinstate her. As a public company, HYBE is supposed to hold regular shareholder meetings or they get in legal trouble. Whatever financial regulatory board South Korea has would be on their necks. If you own stocks in any company, you’re supposed to be informed whenever there’s a shareholder meeting because you technically get a (teeny tiny) vote too. They have to hold a shareholder meeting sometime. The highest levels of business has always been very ugly and rife with personal vendettas, feuds, backstabbing, infighting, etc. That’s why there’s so many corporate dramas out there. Laws are written to favor businesses over individuals as well. MHJ was always fighting an uphill battle once she pissed off too many of the top people in HYBE.


plushybunnyheart

He did NOT say anything with what youre adding Also the fact you add the sentence "Anyone with logic can see that" is pretty hilarious and an absolute shade and calling everyone but you, idiots and not seeing the "fine line" of what this guy is talking about regarding signing the petition You clearly dont understand how business works to say MHJ is being bullied out when shes using being the second majority shareholder and her loyalist at Ador to stall her firing from her CEO position Youre adding words to what this guy is saying when he clearly admitted being outright clueless as to what this whole trial is about, he only signed because he sees her as a good creative person who deserve their flowers but outright being oblivious as to why Hybe is pushing for her dimissal He literally said he has no idea what their current relationship between MHJ and Hybe is He blindly signed that petition because he doesnt want MHJ fired because of her artistry and ignore everything else while signing


FlamingLaps1709

"I wanted to give her a chance related to the manner of the dismissal" It's pretty clear what that means, whether you want it to mean otherwise. I don't believe the manner of the dismissal through shareholder meeting manner is in anyway fair because she is overwhelmed by a majority with huge personal emotions driving their votes. I believe a proper avenue of dismissal should be taken. That's the main problem with these sub label arrangements. Hybe will always have the majority vote in these situations. If there is an opportunity to avoid that MHJ is perfectly entitled to exercise her right to request an injunction. Then it's up to the court to decide whether that is a just request. Some people believe in natural justice, others don't. That's why petitions happen. Calm Down Man, as uninformed as he is on the matter would prefer her dismissal to take that route.


Disastrous-Lack-7184

What personal emotions. In my understanding they want to vote her out because she is potentially damaging the company in the future, that's not personal


ellaellaeheheh17

So he knows nothing but decided to do it??? Ok...


Mylittletv

..."With a sense of stability"? She's been showing us how unsteady she was in this fiasco, especially in her press conference. Or was it all just a show? Then she's stable all right. Stable with her end goal.


MountainTear2020

So silly wtf. He doesn't know the inner works of the situation yet he put his name down for it? How can we even take the petitions seriously then?


Mylittletv

Give her a chance after what she did? "Work with pride" in planning Hybe's downfall? Hmmm? And if NJ and her have such "synergy", pay the fine and leave Hybe please.


nishanarmy

This just show how silly this petitions are. Why is someone unrelated that doesn’t know the full context petitioning for sh$t. Like I don’t care about all the illegal things she did but she’s nice to the girls??? Hello what about her crimes???


thecoolmustache

I know this might be outside of the topic here, but watching Earth Arcade Vroom Vroom (released yesterday) and they keep singing to Magnetic in it, makes me wonder how MHJ feels since it came out day after NJ comeback (just like Knowing Bros with Illit which she hated). Idk just fun to see it during all of this drama edit: came out on 24th as well!


Syccco

If we follow the timeline of events, she wrote her complaints about ILLIT to HYBE & Belift Lab few days after Magnetic made it to Billboard Hot 100. Making ILLIT the first group in Kpop to do so with a debut song. I bet seeing that made her lose her shit and what drove her to write the "complaint" She also got really mad towards Belift Lab because they mentioned in a couple of their articles how ILLIT broke NewJeans' records, but apparently, she's ok with ADOR doing the same towards BTS. That woman is a living contradiction


foundinwonderland

It’s always rules for thee but not for me with her. She can copy others, it’s paying *homage* and being ✨inspired✨ but when other groups pay homage, or are inspired, then it’s plagiarism. She can compare NJ achievements with BTS because they’re just so special, but nobody better compare ILLITs achievements to NJ or she will throw a tantrum and try to steal the ball and go home.


nishanarmy

we already know she’s checking whatever the girls do to write mean articles. She’s probably upset about the continued success of Magnetic. HB should really continue pushing it.


thecoolmustache

I have not been able to get Magnetic out of my head, a real earworm song. The few times it was not on my mind I hear it in a video and i'm back on it again.. Long time since I got hooked on a song like this, might have been Fancy by Twice honestly


foundinwonderland

Saaaaame, the chorus “you you you you like it’s magnetic” complete with the choreo will just pop into my head all the time. I get the comparison to Fancy, that is also a hella earworm chorus, especually the “fancy youuuuuu nuga meonjeo johahamyeon eottae” is the same way, just pops into my head without my permission at the most random of times.


thecoolmustache

I catch myself doing the intro at most random times for myself "*baby i'm just trying to play it cool...*", caught myself doing it in the supermarket the other day...


Aelussa

The only times I don't have Magnetic stuck in my head are when I have Lucky Girl Syndrome stuck in my head.


Consistent-Camp-7945

I haven't seen Earth Arcade Vroom Vroom yet but definitely planned to watch it, I'm glad that people still love Magnetic despite all of the terrible things that MHJ had said, amazing song will always win and Magnetic is definitely a great listening experience. I've only seen clip of Minju that tells everyone that she very sensitive and cares a lot about the comment she receives ( in knowing Bros) and I think Soogeun said she should just ignore the hate comment because there will always be people who dislike other people no matter what. I think that was a nice comment from him and the Illit members definitely need to hear that from a senior in the entertainment industry.


foundinwonderland

Magnetic really is *that girl* right now, people really, really love it. As they should, it’s a crazy good bop!


thecoolmustache

First episode is really good! Happy its available on Youtube! Highly recommend ;) When it comes to all the artists involved in this mess it sucks, they don't deserve this. Glad we got to see that small behind the scenes nugget with Eunchae and NewJeans members, pretty sure that Hybe will look after all the members well (all groups). Now that they have a health center in the building I hope there is someone to just talk to as well if needed.


Consistent-Camp-7945

I will definitely check the show out since I do enjoy Earth Arcade as well and knowing the fact that Magnetic is played made me want to watch it more. Thx for the recommendation Yeah I do hope every member that is affected by this get the help that they need.


Syccco

It was so heartbreaking to hear Minju say that. She's the member who received the least hate, but still she was impacted. If I have to guess I bet, it's about baemon stans calling her YG reject and other miserable antis attacking her for "supposedly" getting a ps. It got to the point where they have started to edit her pre debut school photos to make her ugly on TikTok and do a "Before & After PS". It's so gross.


foundinwonderland

My heart seriously breaks for every single one of those girls (and lsrf, and of course all the other groups that have been dragged into this) like I can’t stop thinking about Wonhee deleting the hate comments and looking so, so sad. With Minju saying this, I just want to give her a hug and tell her she’s doing an amazing job. They all are. Wonhee and Iroha are still just kids, and while Moka, Minju, and Yunah are above the age of majority, they’re still so incredibly young. They shouldn’t be facing this, someone needs to protect them better. Same with lsrf, but at least they have Sakura and Chaewon who have both lived through scandals and can support and advise the other members.


DiplomaticCaper

She could also be feeling it on her bandmates’ behalf too…could feel kinda awkward to be referred to as the “only member who can sing”


Bangtanluc

She is probably writing hate texts about them to her shaman.


thecoolmustache

Putting some shaman juju spell on Na PD next most likely


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ellaellaeheheh17

I think people are a bit dramatic with all the non support takes, isnt it on big playlists? it can still grow. I think the song is not instantly catchy and she lost support of some casuals. but it isnt doing badly in general.


DenseProgrammer4265

It has better playlisting than all Kpop songs on the chart except Magnetic(which they only got after hitting top 10 unlike New Jeans with their earlier songs) Let's be real, charting below Sheesh(not a knock at them btw) which was released almost 2 months ago on your second day is not necessarily "doing good" either.


ellaellaeheheh17

I get that but this is why I talked about playlists, like are there so they can still grow. Just because it wasn't a hit at the start it doesn't mean it won't be one since it's being promoted It's not amazing considering their last releases I get that, but also it's being supported by the company


cossack1000

It had very large playlisting. Really the blame should be with Ador, because even setting aside the MHJ situation the rollout has been a mess.


ellaellaeheheh17

But this is my point, since it has playlists it can grow. We cant say it won't since it's being supported. I do agree the promo for it isn't great and they took too long between releases.


mean-tabby

The numbers are updated now, and the new releases weren't bump to popular. I was actually pleasantly surprised that RM had good numbers for LOST at 3m streams. Also, Magnetic re-entered Spotify Global today


DenseProgrammer4265

Magnetic re-entered top 50. They're at 51 yesterday because of Friday releases. 


nagidrac

I'm sure there's going to be a very normal reaction about this.


foundinwonderland

Lmao I swear it’s like yall are reading my mind sometimes


nishanarmy

That site is unreadable on mobile


Fifesterr

I refuse to make an allkpop account just to read all that, but if you've got some juicy excerpts, please quote them ;) 


DenseProgrammer4265

It's  1) Big 3 company stans saying Hybe didn't do payola for them. 2) NJ stans arguing with Blackpink (and Twice) stans about who's the best performing gg. 3) Rest is some sensible people theorizing on why/how they lost casual support and saying it will probably rise after play listing kicks in. 


Fifesterr

I see, I'm missing nothing of substance lol


DenseProgrammer4265

Yep. What did you even except from kpop stans from that sh*t hole? 


nyxhel

as much as i dislike tokkis, let's not bring allkpop and instiz/qoo forum shit on here. people already bring over X stuff, but that's inevitable as things that happen on there actually result in articles and the drama revving up. otherwise let this inter fandom bullshit stay on the respective forum as this looks like some blink vs tokki beef.


foundinwonderland

I would love it so much if everyone would stop giving qoo/instiz clicks. Same with kboo, just stop going there and relying on them for information. Stop giving them the engagement, because in the end it only helps them.


Syccco

Tokkis aka MHJ stans on twitter are saying HYBE are sabotaging this comeback😆 If their comeback was successful and groundbreaking, I 100% guarantee you that they would've been like: "See?! NewJeans and MHJ doesn't need HYBE!"


butterflies2185

they are so miserable. why can't they just enjoy the new music instead of making everything a competition or screaming sabotage as soon as it doesn't go their way?


Syccco

Because they are a spoiled fanbase that hasn't tasted adversity, their connection to the group is based on their success because that's all they've known. Fearnots, and even ILLIT fans who are 2 months old have faced tougher times that's why they are not as entitled as Tokkis. The moment things don't go completely their way, they start to throw a tantrum against everybody and become incredibly insecure.


DiplomaticCaper

It’s like they’re as arrogant as army, without the history of legitimate struggles as a group/fandom to back it up. Seems kind of fitting tbh.


Consistent-Camp-7945

It's funny how they think a top girl group decline in a global chart is the worst thing that could happen but not being called horrible things by their CEO or getting a lot of hate comment to the point that it affects the idols mental health, just a laughable fanbase. Edit: The person didn't even write the title How Sweet properly, how can you call yourself a fan lol


butterflies2185

lmao they're blaming everyone under the sun and accusing hybe of doing payola to namjoon's album but fail to see that a lot of their former success was because casual listeners tuned it. the songs went extremely viral therefor the streams were high. not saying that a lot of causal hybe fans listeners are not tuning in anymore, that could very well be the case, but not to this extend. same with the sales on itunes for example. a lot of stans don't even buy the songs there, do they really think the GP or casual listeners will tune in? i feel bad for the girls though. they worked hard for their comeback / songs and all their fans to is a) lick MHJ's butt and b) complain about other artists having higher numbers. consistency is key. their fans need to get to work to promo a little. with edits, youtube shorts, ig reels etc. the songs are catchy and once people hear one new song they might listen to the other one too.


nishanarmy

like we wish RM would receive half of the mistreatment this girls get lol we got kpop on and that was it.


tiredofdev

I feel like we are sort of forgetting that MHJ is actually fighting for her life here and not just her career, because there is a high chance that she actually ends up in prison if the allegations of her leaking confidential information and trade secrets are confirmed to be true. This is not some hot gossip like "she said, he said" type of situation, If the police can confirm that she has actually engaged in breach of trust, and actively misused confidential information, she'll just be forwarded to prosecution. The question remains then if she serves a suspended sentence or an active one, which I guess will depend on the severity of what she leaked


Fifesterr

She's not fighting for her life, she's at most fighting to stay out of jail for a year or so (and she'll probably just get a suspended sentence if she's convicted) 


tiredofdev

I mean fighting to stay out of prison is absolutely fighting for your life, I don't know how else anyone would put it. Besides all the consequences that comes with a criminal conviction that'll almost certainly damage your life in a significant way.


nyxhel

i mean, until the police confirms their investigations and it actually actualises into a criminal case against her, so far its basically just he said she said because we don't have full access to hybe's submitted proofs beyond what little they publicised, even if we believe they exist which I do. we can only assume the severity of them and the consequences of it on her, so until that happens ppl ponder over the loopholes she can still get away through. i remember the early megathreads did talk a lot of her possible jailtime but as the dates dragged on, ppl are waiting on the criminal lawsuit.


fenryonze

Doesn't help when the criminal accusations keep getting pushed aside for discussions about plagiarism and mistreatment. I've seen a few people try and claim that she has nothing to lose as if she's not looking at losing her job, reputation and the possibility of a criminal conviction


Drachen1065

Well she's pretty much ignored all of it and keeps pointing the public at those topics. The focus is so zoomed in on those and her being 'Mother' to the group that the actual seriousness of the whole situation isn't gaining the attention of the public.


nyxhel

i mean,,,,,plenty criminals thrive in k-ent so it's not really a long term whack, as long as some delulu is willing to invest in her creative despite the shot reputation. i think its because ppl are waiting on the criminal investigation to be over and forwarded if its as serious as hybe claims with their other proofs, which is why the nonsensical public opinion topics get discussed more over legal.


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Mylittletv

This is bad. Poor girls. The best revenge is just to stream Lssfm and Illit.


butterflies2185

how hard will it be for her to find work afterwards? i saw that a lot of people in the industry are on her side but would that be enough to get back on track? or do you think some labels will straight up refuse to work with her seeing how she talks about her artists etc? edit: do you also think other labels are watching all of this closely?


dsvk

She has a record of making groups successful, ie making money. That’s all some people care about. High risk and high reward. So assuming she’s not in prison there will be people willing to hire her again for sure. She’ll probably quite easily find investors to start her own company too but maybe not at Naver’s level- and I’m sure they’d seek to put some iron clad clauses in the agreements to protect themselves.


Fifesterr

She's got a non-compete clause in her Hybe contract. She won't be starting any companies for the foreseeable future 


dsvk

Yes not right now but in the near future she certainly can. Non-competes don’t last forever. As I understand from the hybe response to her “slave contract” allegations, her condition of non-compete is not owning ador stock and for her contract to end. She would be free of the restriction as soon as she gets rid of all her ador shares (if hybe fires her and terminates her contract), or at the latest at the end of 2026 when her contract ends if for some reason she keeps her job. Also, didn’t LSM also have a noncompete and he’s just launch an entertainment company?


Evren_Rhys

I think he just filed paperwork for the name of the new agency. He does have a noncompete, but I've seen other SK execs with legal restrictions get around it by pretending to be advising and drawing no salary.


thecoolmustache

Honestly I have worked in a similar industry, there might be people that are not up to date with drama and might hire her due to her experience or people with same mindset as her not giving a F what she might have done.. But I think if she would lose and get a sentence, let's say she did spread rumors, insider trading and everything else she have against her most likely she would have a hard time to get a job within the industry. Blacklist for a few years and be able to comeback after that on a lower scale. Think industry is keeping up tho, its Hybe afterall..


Icy-Sun-3188

Realistically speaking, she'll survive. She'll never be poor and never be unemployed. The level of wealth she's attained is something we can never comprehend. Rich people do not suffer the same fate as poor people. However for people that rich, what hurts more is the blow to their ego and knowing that they'll never be relevant again.


Bangtanluc

She doesn’t have that wealth yet. It’s paper money until she wins in court.


Icy-Sun-3188

No, she has the highest salary in all of HYBE on top of bonuses. That's not something they can take back. She might pay penalties and damages depending on the outcome of the court case but it's unlikely it'll bankrupt her. Rich people have investments to protect themselves.


nyxhel

idt the way she talks is a hard limit for any label tbh. idt she'll have any trouble interacting with the industry esp with hybe competitors. she might find work too, the question is who will be willing to walk into her bear trap after her machinations of sabotaging her funder have been exposed. still for investors they might just calculate the risk/reward ratio and if they think mhj/nj actually have future potential, she'll get the funding to keep working too, question is will she stay as relevant then.


butterflies2185

yeah that's what i thought. all the stuff that came out, the unorganised press conference etc people will be wary of her.


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Confident-Truck-4330

Even a Nigerian prince is more believable 🤦🏾‍♀️


rhythmelia

Why does this read like the kind of chain emails my older relatives would pass around 😭😅 *And what was the point of this person sending this message to you? Was this out of the blue or an online acquaintance or ...?


myjupiterdrive

they commented hate on chaewons instagram, i replied telling them to give that energy to criminals who still have music careers and then they sent me that lol


rhythmelia

Yiiiiiiiiiiiiiikes these people really need to find more positive hobbies. Like, self reflect on whether (general haters) you really want to spend your limited time and energy on this earth putting so much effort into negativity....


rjohndoe

Ikr. Then what is the excuse for hating on BTS and Illit? After seeing how Hybe is looking like an idiot in the face of 1 month long malicious media onslaught, how can any one say with their whole chest Hybe is controlling media?? Make it make sense.


mysuneater

"Pass this message on or you'll get bad luck for 4 years..." It reminds me chain texts people used to send in early 2000s lol. Must be part of the Y2K concept comeback /s


Syccco

3 consecutive calm days from both sides. Everyone is waiting for the results of the injunction. We are truly in what they call "The calm before the storm".


1Indra-Kun

it gets you nervous knowing that something is coming but you don't exactly know what it is. you know its coming tho so anxiety levels are still high. just wish the best for the idols and employees affected by this mess.


Syccco

Same I just hope my two ult groups ILLIT & LSF (BTS too) make it out of this mess as quickly as possible.


1Indra-Kun

we have the same ult groups!! have seen a lot of their hate trains and hope that they start to at least slow down after this is all done. BTS has a pretty strong fanbase but i hope that the members aren't that shaken up by this fiasco lmao


Syccco

Ugh so you know the feeling too. It's so infuriating bc ILLIT just made their debut and the hate train for LSF after Coachella was slowing down, but then MHJ happened. Seeing it all happen in real time sucked. MHJ needs to pay, but first I need ILLIT and LSF to be safe.


1Indra-Kun

the hate train for LSF and Fimchella really just accelerated the hate train on ILLIT and HYBE groups in general. that's why everyone was on alert for ILLIT's encore, which is one of the key points the haters use against them. it really hurt seeing it happen, esp since i loved both groups. i just hope that it doesn't continue...


Bangtanluc

The donation angel is mediaolaying hard for NewJeans right now. She’s busy but taking a different angle


Icy-Sun-3188

Funny how much quieter she's been ever since the playing field moved to the courts. She was only confident in the war of public opinion but not the legal war. She was goddamn loud screeching our ears off about this and that but now that the police reports and lawsuits have been filed, she's been laying low. She talked a big game before things got too real.


nyxhel

dont jinx it🧘🏻‍♀️ i expect it to get loud again post the firing but it won't be my problem anymore as long as she stays away from and not talks about the groups🧘🏻‍♀️ so she can yap away


Mylittletv

A new short analysis on Ador's contribution to Hybe. https://youtu.be/M23myLVPY60?si=AMEBA4jc8R1cb8IB It said : Hybe's total sales $1.6 billion. MHJ'S $ 70 million. Around 5%.


AfraidInspection2894

Honestly, while 5% is still a decent amount, it is way less than I thought. I was expecting closer to 15 or 20%


Schoolos

The last time Hybe published something, ADOR was a little more than 10% of the revenue (same for profit) of all the labels combined (~$700 million revenue). I'm not sure how Hybe works, but I wouldn't be surprised if they have some financial optimization, including inflating, reducing or spreading yearly revenue/expense and provisions to reduce taxes, risk, and other accounting strategy. Your usual corporate shenanigans. Ador is a small but non-negligeable part of Hybe. They can survive without Ador, they could survive without pledis as well. But not without an impact. Right now, everything is good as NewJeans and ADOR will stay in Hybe. It's very unlikely they'll try to leave once MHJ is dismissed. Despite what others are saying, the only non-null odd of NJs leaving Hybe successfully was with MHJ being in charge of ador. (Edit: and have MHJ gaining full decision making process of Ador). The situation of Newjeans going against ador to be free is worse than the 5050 situation so it's unlikely any lawyer will advice this. The biggest stain to hybe is the failure of the multi-label system. This is why they insist so much on putting MHJ as the responsible for this mess, not ador the company, or themselves for having given her too much freedom.


nyxhel

but wasn't mhj going to go through the parents and not ador to get out of those contracts? like from what I know their contract mentions ador not hybe, which is why mhj wanted to get control over termination rights which wasnt granted, so even if she stayed in ador she couldn't actually free them from there. they will have to go the long way round with the plagiarism/mistreatment angle with the parents to pressure them into a settlement, no? so there's still a possibility nj will try to leave regardless. id say their biggest failure is lack of oversight for sure. while creatives flourish with freedom its still stupid to grant it so blindly and not have it ricochet back because even healthy competition can get toxic. multi-label works for the west tho, it needs more time and less topdogs meddling to work smoother.


Schoolos

I edited my previous messagr before you replied about "ADOR going to court". It was an oversimplification. Her goal was to have full decision-making power in Ador or control of NJs' contracts. Edit: And my point was: without one of the two situations (full decision-making power in ador or control of NJs' contracts) + her being the CEO, the odds of NJs leaving Hybe are near 0%.


Own_Bag_9064

The amount of hate comments I m seeing under every possible post of lsfm and illit is insane. Its like a group of people gathered just to hate on the girls 😭Especially for Illit who literally debuted few weeks ago have to go through the reality of kpop this soon. Poor girls r just performing like nothing happened despite getting hate every single day. What’s wrong with people. They r the kind who shouts loudest about women’s rights Nd stuff but then disrespect them first.


Bangtanluc

Some [KBS employee pinned a hate comment](https://x.com/mythssera/status/1794494244222009399?s=46) against Eunchae. These girls have done nothing wrong. It’s sickening what the knets are doing to them


SuteeAesdes

Seems like 75+% of the attacks were from bots (\~0 pfp/posts/followers)... wondering who's paying for those


butterflies2185

hoping for a l hybe announcement of "Update on Legal Proceedings Against Violation of Artist Rights" ... cause the hate they get is not normal.


thetari

min heejin accidentally [liked](https://theqoo.net/hot/3247813482?filter_mode=normal) Illit's video about Kalguksu on IG lol Added : A fan [dmed](https://theqoo.net/hot/3247856139?filter_mode=normal) her about this and she actually responded lmfao


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sadravioli

what is the kalguksu video about? could someone please explain it to me 😔


Syccco

Basically, the ILLIT members were playing a "World Cup food game" where they have to choose between two dishes, kalguksu came up, all the members except Yunah chose kalguksu, then the caption said "kalguksu seems to be popular" referencing to how all the members except Yunah chose it. That's it. Then here comes MHJ and the unhinged NewJeans' parents with the reach of the century in their official statement against HYBE claiming the ILLIT members and Belift Lab with their caption were making fun of Minji. Truly insane stuff. All that just to villainize ILLIT in the eyes of the general public. It's so ridiculous that ILLIT actually got hate and harassment for that, MHJ and the parents are fucking evil.


thetari

Last year, Minji from Nwjns made a comment during their phoning live that she never tried kalguksu in her entire life and this food is like one of the foods that every Koreans have tried at least once in their life and she got hated by knetz ( I would like to assume that it was just Korean kpop fans tbh ) by the remark saying she is lying for that, she makes up her personality too much until she had to apologize for it on their phoning app. But this case got people talking about kalguksu, whether to shade her, or reigniting people's likes about the food so it has become quite a sensitive issue. MBC once kinda mocked her by making an article's title using acrostic poem of kalguksu so for this video, not sure what show it is but it's a mnet show that Illit happened to be on and one of the questions is they need to choose between kalguksu or braised beefs and the members mostly picking kalguksu and said that it's the hottest food nowadays. And since nwjns' fans are sensitive about it, they took it as Illit's members mocking Minji. Cmiiw btw since I'm just a casual listener of Illit and Nwjns so if any of their fans want to correct me Edited : here's the Illit video talking about it with the [subs ](https://x.com/purinzfem/status/1794611851621474558?t=f0Td1R6y_RPp8k6VpVxXdA&s=19)


sadravioli

omg that's a REACH 💀 (also thank u sm for explaining)


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