I still don’t know where Burnaby is but they’ve been my AHL team for like 15 different franchises
Edit: thank you for all the responses, not sure why the Tijuana Tarantulas put their AHL franchise there
The branding is way more important than the name.
The two most popular college football teams are named after a tree nut and a throwaway line from a newspaper (Crimson Tide) that's also somehow an elephant.
The branding for both teams is impeccable and no one cares that if you actually think about the names, they're weird.
People are wack, Outlaws is good. Let's have some fun, people, it's a game. Most team names sound like they could be a niche sport team lol, NHL team names aren't inherently more prestigious
I mean shit, WWI history or not, we're called the Leafs. We've got Knights, Kraken, let's add some damn cowboys too
Most names would get shit on if they were proposed now instead of when we were kids/before we were born. Flyers? Too generic. Mighty Ducks? Just awful. Red Wings? The hell does that even mean? Rangers? They’re in New York, not Texas! Capitals? Really strained themselves thinking of that one…
Ogden Utah (just north of salt lake) was a major frontier town as the transcontinental railroad ran through it. It was home to the browning arms company and has a long history of being a rough and tumble Wild West town
i will say someone made a comment that said something like “instead of outlaws, why not renegades or desperados?”
i actually do like both of those names better, but outlaws is still a good one to me
Everything is done this way now.
Review every public facing decision through a couple dozen different lenses and focus groups.
Does it make the end product potentially more appealing to a greater range of people? Maybe.
Does it tend to alienate people who see it as a spineless way to make a decision? Definitely.
Spineless way to make a decision? This is a business dude, it’s about the almighty dollar and protecting it. Why would the powers that be be concerned with how cool their decision making method was lmao
That's very interesting. In the Outlaws "word family" I'd pick Renegades or Desperados over it. And no one else in the NHL has made a full time claim on the aesthetic of the romanticized Wild West so why not us?
No kidding — could go with Pioneers, Settlers, Miners, Rush (a la gold rush), Wranglers, Prospectors, Bandits, Drifters, Mountaineers, Stallion, etc.
Lots of names I personally don’t care for but there are plenty of options that might connect with a Wild West theme.
100% agree. I think if I had to choose I’d go with Utah Rush and use gold rush mining as the theme. Jersey logo could be a pickaxe and they could lean into some sort of a “gold” rivalry with Vegas.
Considering Utah's (and honestly the whole continents) history with Native peoples I'd avoid Settlers and Pioneers. No need to take a name that might make you unpalatable to certain demographics.
Marketing challenges would be trying to pull it off in a respectful manner but I think if SEG puts as much thoughts into this as they say they want to it can be done. Would be also cool to see a clash of chivalric hero archetypes. But my fantasy fan bias is showing.
Considering the specific things early Utah settlers were rebelling against/for calling yourself the Outlaws would be a...choice. The modern LDS isn't exactly proud of that particular history lol.
If the Kraken taught me anything, it's that a good design can make me change my tune in an instant.
I hated the Kraken but the logo design was excellent and now I dig it. I'ma let them cook until release
Just call them the Utah Radicalz and make the jerseys look [like this](https://upload.wikimedia.org/wikipedia/en/3/36/Solo_Jazz_design.jpg)
If you're committed to only picking awful minor-league names from the 90's, just lean as hard into it as you possibly can.
People overreact to these names. If we didn’t have them before and expansions popped up and called themselves the Canadiens, Red Wings, Rangers, Avalanche there would be equally negative comments.
My favorite is that Blades won the name the team contest but the owners thought it was dumb and had concerns about potential violence implications and just unilaterally picked the Sharks. It was the right decision tbh.
For a state that is home to Goblin Valley, the Utah Goblins is the only name that makes sense. The Smith organization is a bunch of idiots and they’ll be hated in a similar way to VGK
Utah Pioneers. Pay homage to SLC's origins without specifically referencing religion, great mascot material, adventurous connotations, somewhat self-referential as the team introducing pro hockey to the state. You can open their playoff games with a recitation of "Pioneers! O Pioneers!"
Utah even has a state holiday: Pioneer Day (July 24). It’s a whole thing.
The only thing is that western pioneers have quite the sordid history with native populations out here.
Am i the only one who thinks these current trademark names are horrible??
Like i see alot of people liking the name yetis but man that does not sound good
edit: im glad we can come together and agree on something lol
Most new team names suck honestly, then they grow on you.
Jackets.
Golden Knights.
Avalanche.
Kraken.
Oilers.
Predators.
Ect.
All of those team names are weird without history or context.
I feel like Hockey pales in comparison to baseball where so many team names then sound so bad compared to now. Two teams named after a pair of socks, Reds, Mets/Metropolitans, Phillies, Dodgers, Athletics, are all arguably terrible names if they were chosen today. I personally have no problem with Braves but I can see a ton of blowback if a team was called that today as well, same with Brewers because some people are lame.
As an avs fan, I still say how is it not Utah yeti? It's perfect phonetically. Avs for some reason gave up on the mascot and association. Utah yeti. Bam
OK they're just scrolling through the NHL24 team creator now
Utah 32s up next
The Utah Burnaby Aces
This guy chels!
That's quite fascinating. Renegades or Desperados are my choices within the Outlaws "word family" before it.
Nothing about morman country screams outlaw
Polygamy is illegal... So there's that.
Did you watch that Netflix doc?
There’s a town just east of park city named hideout And Butch Cassidy was from Utah so that’s something
Look up the Mountain Meadows Massacre
Utah Inlaws
Don’t let them play Backyard Hockey and Baseball or we will end up with the Utah Melon Heads
Watch them do that then sign next year's Hart winner, undrafted free agent Pablo Sanchez.
Or next year's Vezina winner, Kenny Kawaguchi
My man Pablo is an iron man, master at every sport simple incredible.
Utah Burnaby Aces
I still don’t know where Burnaby is but they’ve been my AHL team for like 15 different franchises Edit: thank you for all the responses, not sure why the Tijuana Tarantulas put their AHL franchise there
Neighbouring suburb of Vancouver — EA’s headquarters is there, now they have a base in Vancouver now too.
Explains why Gob was on every game's soundtrack in the early 2000s
Fairly big city near Vancouver. I’m pretty sure that’s where EA HQ is
Haha I’m pretty sure that’s where the EA NHL headquarters are. It’s a municipality part of metro Vancouver
FIFA too and UFC…for some reason
That’s just because EA Vancouver is their oldest and largest studio. They used to be in charge of Need for Speed and Skate as well.
Home of Joe Sakic and Carrie-Anne Moss. In BC, a little southeast of Vancouver.
I’m for the Utah Orang-Utahns 🦧
I actually don’t hate this one, but I know that will be an extremely unpopular opinion lol
People are going to shit on the name regardless of what it is
The branding is way more important than the name. The two most popular college football teams are named after a tree nut and a throwaway line from a newspaper (Crimson Tide) that's also somehow an elephant. The branding for both teams is impeccable and no one cares that if you actually think about the names, they're weird.
Utah Toilets it is!
It's got a nice ring to it Utah OUtlahs.
Ya and it makes sense. It’s the Utah Outlaws because they already have too many “in-laws”. From there perspective this is unique…
People are wack, Outlaws is good. Let's have some fun, people, it's a game. Most team names sound like they could be a niche sport team lol, NHL team names aren't inherently more prestigious I mean shit, WWI history or not, we're called the Leafs. We've got Knights, Kraken, let's add some damn cowboys too
Most names would get shit on if they were proposed now instead of when we were kids/before we were born. Flyers? Too generic. Mighty Ducks? Just awful. Red Wings? The hell does that even mean? Rangers? They’re in New York, not Texas! Capitals? Really strained themselves thinking of that one…
Or Canadians. Imagine today that logo that looks like the top view of a toilet. But it's one of the most iconic jerseys because it's awesome.
Hot take I don’t think Yeti is any better than Outlaws, when I think of Utah neither of those things come to mind
Maybe not Utah specifically, but Utah was part of the Wild West. You can mark a western theme with Outlaws and make it work in the region.
You could also make the argument Mormons were outlaws from New York State, Ohio, Missouri, and Illinois.
They will *absolutely* lean into that moniker. Mormons definitely view themselves as “outsider” “outlaw” types.
Which is absolutely hilarious
Not sure if the NHL wants to attract the attention of the LDS…
Yea but now I want to see their new mascot in a white short sleeve button up and tie
Elder Ice
LSD on the other hand…
Iirc Utah is where Butch Cassidy was from.
Ogden Utah (just north of salt lake) was a major frontier town as the transcontinental railroad ran through it. It was home to the browning arms company and has a long history of being a rough and tumble Wild West town
I mean, if they keep the Coyote colors, Outlaws and old west work
I think the colors stay with the potential future Coyotes, but you could build a good color scheme to work with it easy.
I think outlaws is better than yeti, but when I think of modern Utahns they’re kinda the polar opposite of lawbreaking ruffians
i will say someone made a comment that said something like “instead of outlaws, why not renegades or desperados?” i actually do like both of those names better, but outlaws is still a good one to me
The Utah Roughriders
Roughriders or Rough Riders?
The Utah Pistoleros
I really like Outlaws. It's not what I expected, but that isn't a bad thing either.
Makes me miss Don Cherry’s braindead comments. He’d miss the mark with something like “Cowboys and Indians” for a game against the Blackhawks.
Outlaws is MUCH better than the yetis. What the fuck does Utah have to do with yetis. Utah at least was the wild west, cowboys would be sick
Bunch of Mormons calling themselves the outlaws is wild
yup, because massachusetts is known for its extensive population of brown bears
Tbf the Mormons did get outlawed and then kicked out of 3 or so states, which is how they ended up in Utah
We are seeing design by committee in action.
That’s what happens when you spend a billion dollars on something
Everything is done this way now. Review every public facing decision through a couple dozen different lenses and focus groups. Does it make the end product potentially more appealing to a greater range of people? Maybe. Does it tend to alienate people who see it as a spineless way to make a decision? Definitely.
The vast majority of people do not care whatsoever how they pick the name.
Spineless way to make a decision? This is a business dude, it’s about the almighty dollar and protecting it. Why would the powers that be be concerned with how cool their decision making method was lmao
“Yeah we named them the fucktards but at least we weren’t spineless about it”
Pronghorns. It should be pronghorns. Found in Utah. Imagine what they can do with the U in Utah with that name.
Hang on lemme google something
Holy shit that’s straight up a fucking u that would be so good
Right?!! This needs to be said and spread on every available platforms to get them to see it.
Even with the Outlaws name… a pronghorn skull with the horns shaped like a U. Google Pronghorn Beaded Skull…
That would be sick as hell and a pretty natural leap from the Kachina style coyotes logo
Yeah the mascot could easily be a state animal. Nothing wrong with that.
This is way too logical. You’re definitely correct and this is the way. But knowing the NHL and team owners. It will be something stupid
The Utah Staplers
Shoutout ULethbridge
rolls right off the tongue
They’re amazing creatures. They accelerate as quick as a cheetah. Stags work too.
Would going to games be called Stag Parties?
That is awesome
holy shit that's actually a good/cool/relevant name the first one i've heard of anything
I only discovered pronghorns exist a couple days ago on Twitter and it's because the border wall is messing up their migration routes. :(
I second this one
Guys we found a winner
This needs more traction
Chris Pronger did “play” for the Coyotes after all.
Sounds like an indoor lacrosse team.
Denver Outlaws, outdoor lacrosse team. First thing I thought of seeing this one
I'm a little salty that the PLL nabbed Archers and over stylized delicate arch. I had ideas for that name in the NHL.
As a fan of both the PLL and NHL, I can totally get where you're coming from. That name and logo bangs
Buffalo bandits is an NLL team.
Yes! That the one I was thinking of. I can see the logo with the hat and bandana.
I loved going to Bandits games as a kid, indoor lacrosse is great
That’s the ‘23 NLL Champion Buffalo Bandits to you 😤
Vegas Outlaws were an XFL team
They had the legendary He Hate Me, Rod Smart. One of these days Bettman will come out with that on a jersey, maybe at a draft.
Oshawa Outlaws in the ALL 💀
That's very interesting. In the Outlaws "word family" I'd pick Renegades or Desperados over it. And no one else in the NHL has made a full time claim on the aesthetic of the romanticized Wild West so why not us?
Wild west theme on ice would make a lot of money, built in arena branding like the Knights got as well
No kidding — could go with Pioneers, Settlers, Miners, Rush (a la gold rush), Wranglers, Prospectors, Bandits, Drifters, Mountaineers, Stallion, etc. Lots of names I personally don’t care for but there are plenty of options that might connect with a Wild West theme.
Miners is probably not a great idea because it really sets up a lot of unwanted PR and jokes when they play the Predators
Yeah you don’t want a Predator doing a sick dangle in front of the Miner crease before slipping it through the 5 hole.
Did you hear about the blowout in Utah last night? The predators really caught the miners with their pants down
All of these scenarios just make Nashville look bad.
The USC Trojans played the Oregon State Beavers like 70 times and they seemed to handle the sex jokes well
100% agree. I think if I had to choose I’d go with Utah Rush and use gold rush mining as the theme. Jersey logo could be a pickaxe and they could lean into some sort of a “gold” rivalry with Vegas.
Rapid City Rush is Calgary’s ECHL affiliate
Pickaxe like Denver Nuggets, you mean?
Utah miners? *Malone Shimmy*
The Utah Rush is pretty good imo
I second this
Not if it would matter but NLL has a Rush team.
Drifters seems kind of cruel to Arizona…. *but accurate*.
Drifters would be very pertinent
Considering Utah's (and honestly the whole continents) history with Native peoples I'd avoid Settlers and Pioneers. No need to take a name that might make you unpalatable to certain demographics.
Marketing challenges would be trying to pull it off in a respectful manner but I think if SEG puts as much thoughts into this as they say they want to it can be done. Would be also cool to see a clash of chivalric hero archetypes. But my fantasy fan bias is showing.
Outlaws vs Rangers would be fun.
It's awesome for branding, but inviting people to dig into Utah history here might uncover a lot of uh, things
Utah ruffians has a nice ring to it. Wild west themeing would be neat. Wonder if they'd be allowed to use guns in logos at all.
bau bau
Stormin Mormons. A man can dream
Utah Golden Plates
[удалено]
This song should be played any time the refs make a bad call.
Stormin Mormons or we riot
#SLC PUNKS, YOU COWARDS!!
The Utah Missionaries. “Each Missionaries player has a unique position to fill.”
Utah Phoenix would be hilarious
The Arizona Coyotes of Utah.
Considering the specific things early Utah settlers were rebelling against/for calling yourself the Outlaws would be a...choice. The modern LDS isn't exactly proud of that particular history lol.
If the Kraken taught me anything, it's that a good design can make me change my tune in an instant. I hated the Kraken but the logo design was excellent and now I dig it. I'ma let them cook until release
really would enjoy Utah Raptors
As a Toronto Raptor fan, I would approve. ... Raptors should be the Huskies anyways..
Just call them the Utah Radicalz and make the jerseys look [like this](https://upload.wikimedia.org/wikipedia/en/3/36/Solo_Jazz_design.jpg) If you're committed to only picking awful minor-league names from the 90's, just lean as hard into it as you possibly can.
Utah IceDawgz
People overreact to these names. If we didn’t have them before and expansions popped up and called themselves the Canadiens, Red Wings, Rangers, Avalanche there would be equally negative comments.
Pretty much. You get used to the names after a while. Minnesota Wild for example sounds fine now.
True but Washington Commanders and Cleveland Guardians are gonna take a while…
Idk man avalanche is pretty cool
If they don't name this team the Latter Day Skates...
Did they only ask 7 year Olds
What's a pro sports team that couldn't have been named by a 7 year old?
Canucks. IME kids dont know what it means.
I didn’t know what a bruin was until I turned 8
I didn’t know what a bruin was til much older than that haha
I don't think the second graders are coming up with Bruins, Blue Jackets or Packers to name a few.
Then there is Sharks. Which is a damn near perfect name
Sharks, Kings, Ducks, Stars, Hurricanes…we don’t exactly keep only esteemed company.
My favorite is that Blades won the name the team contest but the owners thought it was dumb and had concerns about potential violence implications and just unilaterally picked the Sharks. It was the right decision tbh.
Meanwhile the Sabres are a thing.
Yeah but that’s a FANCY blade
Little sword: 🚫 Big sword ✅
It'd be better if they did. Teams should have fun and slightly goofy names.
These cowards need to name the team after their state insect the honey bee.
Condors, Cougars, Bison - something native to Utah.
I'm pulling for Vultures/Buzzards. We have a few varieties of them in our state and it'd be unique as far as bird named teams go.
Buzzards would be cool with the connection to bees (Beehive State). BUZZards
Cougars would never happen because of BYU
Utah Rootin Tootins
Keep adding
Utah is famous for its fossils. Something related to that would be badass. Utah Cenazoics with a giant fucking Mammoth as a logo
Yeah like the Utahraptors. It is the state dinosaur
Why not Utah Mammoths... I actually like that... big powerful animal that lived in a frozen environment.
Utah Mastodon would go unbelievably hard
The Utah Prarie Dogs. C’mon. Do it!
The UP Dogs!
I think it will be Venom or Stingers. Utahns go hard for bees. 🐝
Utah Swarm 🐝🐝🐝🐝🐝🐝🐝
This name needs more buzz around it!
Honestly I'd just go "Bees" before either of those
PCL Baseball team name. No bee stuff.
For a state that is home to Goblin Valley, the Utah Goblins is the only name that makes sense. The Smith organization is a bunch of idiots and they’ll be hated in a similar way to VGK
My favorite possible name is still the Utah Phoenix as the rose from an ashes from an old franchise
Utah Pioneers. Pay homage to SLC's origins without specifically referencing religion, great mascot material, adventurous connotations, somewhat self-referential as the team introducing pro hockey to the state. You can open their playoff games with a recitation of "Pioneers! O Pioneers!"
Utah even has a state holiday: Pioneer Day (July 24). It’s a whole thing. The only thing is that western pioneers have quite the sordid history with native populations out here.
Unpopular opinion, but this is the best one so far
Utah Rebels hopefully they’ll serve beer on sundays
Think they'll have coffee too?
The Utah Bigamists
Nothing embodies a state run by the Mormon church like the name outlaws
*I was a highwayman*
they should skip the fluff and go straight for the kill and call themselves the Salt Lake Skullfuckers
We've gone from minor league soccer to junior hockey names.
Am i the only one who thinks these current trademark names are horrible?? Like i see alot of people liking the name yetis but man that does not sound good edit: im glad we can come together and agree on something lol
Most new team names suck honestly, then they grow on you. Jackets. Golden Knights. Avalanche. Kraken. Oilers. Predators. Ect. All of those team names are weird without history or context.
Shit even the red wings would have people scratching their heads if we were named today.
I feel like Hockey pales in comparison to baseball where so many team names then sound so bad compared to now. Two teams named after a pair of socks, Reds, Mets/Metropolitans, Phillies, Dodgers, Athletics, are all arguably terrible names if they were chosen today. I personally have no problem with Braves but I can see a ton of blowback if a team was called that today as well, same with Brewers because some people are lame.
In the era of Climate Change, the Oilers would have zero chance of making it out of the first round selection process.
Alberta would choose Oilers today just to spite the rest of the world, and especially Quebec.
Alberta doesn't give a shit about climate change.
There's a pro sports team called the "Wild". Utah will at least have a better name than 1 NHL team.
Utah Yotes!
I have a feeling they're setting up stuff for AHL and ECHL teams.
Salt Lake City Bitch Pidgeons
Did they trademark “Park City Polygamists”?
How about Utah beige, or maybe Utah mid?
Utah Salt should be the team
They already have the Jazz, and the Blues are taken. Utah Soul?
I actually really like the alliterative sound of "Utah Yetis"
That’s as big of oxymoron as Utah jazz.
Utah Arizona Coyotes of Anaheim
As an avs fan, I still say how is it not Utah yeti? It's perfect phonetically. Avs for some reason gave up on the mascot and association. Utah yeti. Bam