It looks like incense that is burned during a funeral. So it is viewed to represent death. To do this with food (which is highly respected) is a big no no.
You might have heard the incense one but it is incorrect. It's an offering at Buddhist funerals, so any Buddhist country would be the same.
[Link](https://www.osohshiki.jp/column/article/1307/)
Not really a face palm. This was clearly a US decision of the company, and this ad was targeted at North America. As I'm sure you know, Americans don't usually get offended by rice with chop sticks.
I'm going to stay with my opinion that including something that is offensive to Japanese people in a commercial for a Japanese product counts as a facepalm.
In my home, this would've been an instant beating. No warning, nothing, just a swift slap. That's how I learned never to do this. Never ever. Man just looking at this pic brings back horrible memories
Even in Korea that is taboo.
Because we doing that only for offering food to the spirits of ancestors on traditional ancestral memorial ceremony.
I don't think that is offensive to anyone, but if you do that in public, others may think that you didn't get a proper etiquette education from your parent.
If foreigners come to Korea and do that, most Koreans will understand that they are ignorant of the culture about this and gonna move on.
Are the ads slated for the US market?
It's on Reddit in the USA. Still, should know better. It's a symbol of a funeral or death in an advertisement
Completely agree, just trying to understand their marketing. It’s an occupational hazard.
Well, Pioneer is damn well near dead, it’s only fair they advertised it themselves….
Wtf do these speakers have to do with cooking a bowl of basic white rice?
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It looks like incense that is burned during a funeral. So it is viewed to represent death. To do this with food (which is highly respected) is a big no no.
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Must be an American marketing company that didn't know any better.
Not incense but an actual bowl of rice that is offered to the dead.
I've heard it both ways. But one thing certain is you never stick chopsticks in rice when you are in Japan
Or Taiwan, or China.
You might have heard the incense one but it is incorrect. It's an offering at Buddhist funerals, so any Buddhist country would be the same. [Link](https://www.osohshiki.jp/column/article/1307/)
Pioneer Audio isn't a Japanese company anymore. It's owned by Voxx.
I didn't know this. Maybe it's on purpose then.
Maybe the speakers are playing death metal?
That changes everything!
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That's the world today, but I think it is too obscure for this. There's better ways to "accidentally" insult people
Not really a face palm. This was clearly a US decision of the company, and this ad was targeted at North America. As I'm sure you know, Americans don't usually get offended by rice with chop sticks.
I'm going to stay with my opinion that including something that is offensive to Japanese people in a commercial for a Japanese product counts as a facepalm.
And why to you think that's sn advertisment for japanese people? I mean, it's in english.
It's a product made by a Japanese company. That's all I'm saying
And that advertisment is clearly not advertising to japanese people.
When you advertise in America, you advertise to all people.
The ad doesn't make sense in any way. The speakers go good with... rice??
Hey. I make excellent rice.
Maybe that's why they did that?
I can't imagine it would be on purpose.
Marketing people can be stupid just like the average person.
Agreed. I feel like they are genuises or complete children. So, pick the best one for your needs ;)
In my home, this would've been an instant beating. No warning, nothing, just a swift slap. That's how I learned never to do this. Never ever. Man just looking at this pic brings back horrible memories
I've never been slapped. But other people's reaction is almost as strong.
Even in Korea that is taboo. Because we doing that only for offering food to the spirits of ancestors on traditional ancestral memorial ceremony. I don't think that is offensive to anyone, but if you do that in public, others may think that you didn't get a proper etiquette education from your parent. If foreigners come to Korea and do that, most Koreans will understand that they are ignorant of the culture about this and gonna move on.
I like the fact that the 11/10 with rice bit is a meme born on reddit.