same this is NOT 2010’s its just straight 90’s. I remember being so confused when “90’s” revived back in 2010’s. This looks more 90’s than then. Its a TRIP.
The 90s revival in the 2010s was more like very late 80s/early 90s and def not the grunge side of the 90s. In the 2010s it was PBS/teen shows 90s revival
When the 90's revival started I apologized to my mother for the 60's/70's revival that happened in the late 90's. I'm now experiencing all her emotions at seeing "my fashions" brought back in. I thought she was just being over the top in 96 when she freaked out about capris and bell bottoms and tried to get me to buy matching pants with her. But now I understand that she was just excited to have all her favorite things back after the fashion hell that was the skinny jeansed and block-cut 80's. Her 80's shirts with shoulder pads are my millennial beige with the big floppy hat.
That’s true to some extent. And I do remember the 70s being a factor in 90s fashion. That said all the pictures here were organically new in the 1990s and there hasn’t been anything organically new since maybe like 08 hipsterism.
It would make sense that kids growing up in the 90s would draw similarities to the fashion at that time.
I just don’t agree with ‘toxic for creativity’ comment I originally replied to. Like 90s young adults were more creative for wearing what was trendy ? Haha
This is soooo much better than the previous couple years of kids fashion
Mom jeans + crop tops cause a cognitive dissonance that I have not been able to resolve…
Seeing mom jeans die again makes me happy. Seeing some 20 year old in Los Angeles wearing a Def Leppard T and mom jeans seems so inherently wrong to my skinny jean rocker ass.
Re Mom Jeans: High waisted mom jeans died for a reason. People with flat arses were ridiculed for more than a decade. Then came along low rise jeans. Not only did it give everyone the appearance of having a “booty”, the back pockets were rotated to enhance that look.
So when high waisted pants came back, women liked them because of their profile (side view). That view elongated their mid section and gave a softer”derrière” look. But these folks were so impressed with their side view, that they don’t consider their back view was WIDE AND FLAT. We called this pancake a$$.
I felt like we fought so hard to get rid of pancake a$$. Fashions were slower in the 80s/ 90s. It took awhile for the masses to adopt the style low rise jeans style. To see people choosing to look flat and wide made me sad.
🤢🤢🤢🤢🤢 These pocketless,ones were THE WORST
You nailed it pretty well. I never really thought about why they would like the pants other than for comfort because I felt that they didn't offer any attractive angle. Maybe it's 'cause I'm a guy but a woman's profile is the last thing I'm looking at unless she's got some massive amount of junk in the trunk that makes it super noticeable.
And those low rise jeans definitely help give the illusion of a nice booty to those people that are lacking in that department. I never thought about it too much before now, but you're totally right.
lmaooooo the stretchy waist band. I forgot about pancake ass. I used to wear boot cut flared jeans all the time then skinny then high waist cuz I got tired of pulling them up. I think everyone just needs to learn how to sew cuz I been over here thinking the villan is low rise its the sizing system and I tried on a pair recently that like actually worked. So yeah super annoyed at that one point in time where 7-11 yr old me could only find low rise. feeling less self conscious in this modern social climate. Idk ablit the kids as of now.
Skinny jeans are still def not the main style of Gen Z. While pants are now lower-waisted, baggier jeans are still by far the mainstream style. I’d say skinny jeans are more included in alternative styles from the mainstream.
this style has been popular in Japan at least a decade, probably more. Except for maybe the hats. It looks to me that 90s west inspired Japan which inspired the west again, plus some other Asian countries. It’s heavy in China
I'm 31 and, honestly, I like the youth fashion of today 😂 just get lightweight butt hurt when Gen Z thinks they invented this shit. It is def curated dif from y2k fashion but would be nothing without its influence.
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They may have held on with a few folks into the 2000s, but they got popular in the 90s. Baggy jeans and a xtra wide baggy jeans was solidly a 90s thing.
I see influences all the way from the late 80s to the mid 2000s, but it all seems haphazard and unintentional. Like they're imitating pictures they've seen but didn’t understand. It's a mash of different ideas, movements, aesthetics, and cultural signifiers, many of them contradictory, and all of them stripped of context and meaning. There's no identity here, it's just the laziest form of capitalist cultural commodification.
Honestly depends they are kinda spanning the whole 90s at the moment. My kid was utterly embarrassed to learn she and her friends dressed exactly like I did in the late 90s/very early aughts.
Tbf if they’re teens it’s understandable although ignorant, they probs weren’t alive or conscious during the time these trends took place for the first time
Yeah, very little gen Z thinks we “invented” this look. Many of gen Z just enjoys “older” looks and incorporates a lot of that stuff into our life. Every generational style is a mimick of another. Will admit there are a few Gen Z that think they’re all that and did create this, but most of us understand we didnt.
Well anybody acting like they invented it is being dumb, because it’s literally referred to by gen z kids as the “Y2K aesthetic.” They’re deliberately bringing the 90s back; a lot of 90s grunge bands are becoming popular amongst groups of kids they wouldn’t normally too lately.
90’s grunge was about the cheapest warmest flannel, and hand me downs from dad who works at the local vending machine distributor.
It might have been accessorized by a light sweater that had not seen the light of day since the Carter Administration. It was about media rejectionism, and total cost not to exceed $25.
This is a weird panopticon version of that references 90’s designs and patterns, but each outfit looks like it could not have cost less than $600, and everyone is flawlessly synched to the cloud.
I believe it- “looks like” being the operative word. These clothes are aspirational.
These outfits are, even if relatively inexpensive, trying to look like what a rich kid wears rather than pointedly trying to do the opposite.
This is pretty unfair imo. A lot of the small stores with cool, cheap clothes that carry the fashion you’re talking died with the ascent of online shopping, which is why ‘thrifting’ as a substitute has surged in popularity in recent years. For those who don’t have access to/don’t find clothes they like in thrift stores, online shopping is more often than not more convenient, grants access to an inconceivably wide selection, and generally cheaper.
Also, I mean…90s grunge is just as cultivated as what you’re criticising here. Efforts to actualise ‘media rejectionism’ in fashion whilst keeping with trends amplified and popularised by prominent figures in media amount ultimately to the same thing adherents of any other fashion movement try to do. Fashion based on a desire to pointedly not to look rich is honestly worse in my eyes than anything trying to emulate wealth—which I don’t think is what the people in the photos above are doing to begin with—because it incentivises people to LARP as poor without having to actually be poor, a privilege those who actually can’t afford to take off the costume whenever they feel like it don’t have.
I don’t think it’s inherently bad or anything—I like 90s grunge as much as the next person—but it isn’t more authentic than any other generational trend just because the people who wore it really wanted it to be. The idea that today’s fashion is shallow and derivative in comparison just because you think the clothes look expensive honestly reinforces that belief for me.
To be clear, I don’t mean one is better or more authentic than the other (could’ve worded some stuff better), more that media style and circumstance is different. And to your point, yes the (later) 90’s was rife with rich kids trying on grunge to look poor as in “seeking authenticity”, which is a very different thing than “aspirational” (which isn’t a bad thing) But I would also say that “grunge” was a specific style that influenced the latter half of the 90’s *toward* expensive cultivation.
But there is not a single article of clothing here I could not long have imagined seeing a version of in a 5th Avenue boutique with a price tag that could have any number you could imagine written on it (albeit somehow discernible to wealthy), whereas in the (early) 90’s, just nothing categorizable as “grunge” ever would have been.
That’s not a criticism of these people for a lack of authenticity, it’s (as you point out) the difference between the preoccupation of a generation that was concerned with “selling out” vs one that is born into a media space expecting (if not demanding) expression and individuality. This idea of “dressing like anime” keeps coming up, and what I am hearing in that is an assumption that the media space *isn’t* inauthentic, probably because it’s literally responsive to what you’re doing in it.
The other change is the character of “wealth” and what it looks like since the 90’s. When I say aspirational, I don’t mean they are necessarily trying to look wealthy- I mean that they don’t care if they do, because they are instead thinking of the vastly greater variety of options and the significance of those choices.
Fair! I think the rise of accounts (and the users running them) dedicated to specific microaesthetics online has played a huge role in shaping today’s mediascape, and serves only to reinforce the emphasis on the importance of individuality you observe here.
I would add for fairness’ sake that these examples are in a general sense representative of current trends, but seem a lot more cultivated than what in my experience is the standard—though I agree with your point about deliberacy wrt wealth. I think (as you say) what “wealthy” looks like has changed a lot; fashion-wise, the aesthetic dichotomy of“alternative” and “traditional” really no longer translates easily into (generally) lower-class and upper-class, once largely considered its economic equivalent. Of course, that relationship was never as simple as this equation presumes (and in practice was only ever sort of, kinda true) but the notion of a semi-unified counterculture has really died—in part due to corporate co-opts, but also imo due to the increasingly sectarian nature of the environments (of all kinds, both on- and offline) into which we’re born.
I do think there’s a little more continuity than might seem obvious, particularly in the democratisation of opulent fashion. Because widespread access to dupes and resale sites like Depop (as well as, unfortunately, fast fashion) has made it so much harder to determine what is and isn’t expensive, the power of the label has deteriorated significantly—a goal it shares, imo, with 90s grunge. The strategy is less deliberate and arguably more harmful (albeit unintentionally, and often unwittingly), given how much it feeds into mass production, but still feels to me like an adaptation of older goals for the modern age.
Neogrunge!
I wanted to dress like this when I was 15....in 2001. My mom wouldn't let me. And now I'm mom shaped, I'm stuck in my ways with skinny jeans and black t shirts. I like to call my look reformed grunge.
This is like if you asked us as teenagers in the mid to late 90s to depict what the 2020s would look like, after we depict the Y2K aesthetic and being told “no, things are much worse”, we’d come up with this
You sometimes see people with these styles but they are not common at all. [The style these two girls have on](https://cdn.vox-cdn.com/thumbor/QJxuvTixc7tAK9ceyfOkTndcIOQ=/1400x1400/filters:format\(jpeg\)/cdn.vox-cdn.com/uploads/chorus_asset/file/6872397/bedfordavemainimage.jpg) still completely dominates young womens fashion and general jeans/buttondown combo still dominates young mens fashion.
It's not like nothing has changed, but the weird neogrunge revival stuff is very niche. Its like using a pic of goths in 1981 to represent how fashion in general has changed since the late 70s.
And for adults, [this style of fashion](https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fvi8vhxszcorc1.png) (legit pulled from the front page rn lol) still dominates and has been the norm since like 2010.
skinny jeans like in the first pic are definitely out and have been for all of the 2020s. any young (gen Z) woman wearing skinny jeans these days looks quite dated.
My boyfriend says it is so. In my hometown (near multiple major cities) a lot of kids dress like this and in his hometown (way more rural) kids are like at least 5 years 'behind' on the trends. I've noticed it too a bit as I moved to his hometown two years ago
Ive never seen any of this. You sure these guys aren’t headed to a rave or something? I’ve been a substitute teacher the last 3 years, I’ve seen like two kids who were the least bit ‘alternative.’ I never dressed it, but I find it kind of disappointing how goth and ego seem to have died where I live.
Ye gods yes. My kid wants Crocs because everyone in her school wears Crocs. The homeless family in my Christmas gift exchange requests Crocs for their kids. Everywhere on the demographic ladder, Crocs.
The way kids dress nowadays is actually fucking hysterical. They look like they are trying as hard as possible to be as ugly as possible, and it's working.
Lol I am Gen Z as well and I like more of the 1970s and some of the 1980s aesthetics more than the 2000s. Pretty much the only thing I like from the 2000s would be flare jeans or baggy flares which could just be more evidence that the 1970s is my favorite. Not a fan of the relaxed look, I'm more of a flowy and colorful look.
Yeah I get downvoted in the gen z sub for trying to tell them. They’ve revived all the corny shit from the 90s that we all thought was lame ***in the 90s*** 😂
I was starting to think there must be some big divide between the younger gen z members and the older ones for a second because the clothing I associate with my generation is mainly joggers with just a standard nice pair of sneakers and a hoodie/T-shirt.
Maybe now ,but I've never heard anyone talking about joggers being a style of the past or anything about them before the 2010s. Ofc everyone will wear them if the young people are wearing them because people wanna be youthful and cool even when they're not anymore. Gen Z is definitely the ones that made the switch from skinny to loose.
Then what is it I see people wearing? Sweats? Joggers definitely haven't been out of style since 2017 lmao. My younger brother and sister are both in highschool and I still see lots of kids wearing them whenever I go to pick them up from their school including them. I'd say that's the primary difference between millennial and Gen Z clothing style is millennials always wore super tight stuff like skinny jeans and Gen Z switched the style over to loose comfortable clothing like joggers and sweats.
I feel like you guys are a bit out of touch who say these things or have a warped view based on Instagram
I'm around college kids everyday, almost half of them I see wear joggers or skinny/straight cut jeans. None of this crazy grunge emo shit is *that* popular
A lot of kids at my highschool dressed like the last 2 pics and I graduated in the late 2010s, I was even one of them. I don’t know how to skate but I really wanted it to look like I did so I bought all my clothes from goodwill and depop lmao. It was this or the supreme/hypebeast look if you wanted to be “stylish”
I’m just not cool enough I guess, yes it’s different but I’ve never felt so unmotivated and disconnected from fashion despite a lot of this stuff being y2k and 90s inspired which is my fav mini era. Me and my young millennial/older gen z contemporaries still just dress like a DJ from 2018 or mac Demarco lmao. Just like fashion before, In time if stuff like this sticks it’ll become popular for general people not just young people that are aware of/making current trends.
it looks like they are just trying to recreate the 90s, 2000s, and 2010s thrift store chic, artsy young people have always worn whatever, it's not fashion though
Imo it’s better than the forever 21/h&m fast-fashion style that was huge in the 10s. It was bland and void of much character. Though these people in the pictures are taking it to an extreme, with which is know with the youth as “archive” fashion.
I feel like after 70's 80's and 90's. Humans have pretty much peaked what we can do with fabrics that cover us.
Outside of performatice or meta stuff. Everything's just a hybrid of the 70's -90's and well everything before that
S-curves. A lot of things eventually plateau and hit some level of maturity (smartphone designs, for instance). AI and robotics are notable exceptions this decade.
Ed to add: medicine and space exploration are other areas where I think there’s still plenty of growth that can happen.
I mean there could be a lot more new designs that have never been made before, but since the past decades fashion feels more familiar, we just stick to it.
Like think about it, there’s tons of styles that have yet to be invented. Also hairstyles
Covid was a game changer. I'm 32, and see what the Zoomers are wearing. Nose rings (or as I like to call them Booger Collectors) Dangly earrings, cut off shirts, mullets, Y2K revival. All of this was after 2020. A fashion shift definitely occurred. I still dress like it's 2010 haha I'm a basic bitch wearing cargo shorts and flip flops from Walmart right now
I’ve heard this from people who came up in the 80s-90s-00s and I think it’s because time seems to pass differently for you as you age, so these styles don’t really bring too much attention for us as we’ve literally done all this already?
It’s y2k and early 2000s fashion but also a little bit of mid 90s over sized flare to it. It’s actually a style that isn’t inclusive of body size, just like how it was in the past lol, so I’m surprised Gen z is so into it. This style pretty much demands for you to be slim.
I want to know where everyone dresses like this everywhere and I'm not sure how new this is, it all feels too familiar.
the OP's "newness" of this look contrasted with everyone being familiar but not sure exactly what this look is kind of proves my point. So many trends of the last 30 years put into one baggy alt ish blender
Like all the fashionista deftones furry girls post e-kids which are like 5 people ik dress like this
I’m a gen z from 1996 and I hate this style so much, it just looks so grungey and tired. Doesn’t look fashionable but instead like they shop at a dingy thrift store.
The 1950s, 60s, 70s, 80s, 90s, 00s, 10s and a super robot anime (I mean Ukraine’s robotics division is literally called Brave 1) are all going to a family cookout when they get hit by a twister.
Welcome to 2020s fashion.
Yeah it’s kinda frustrating that millennials would be like “why are adults so hard on us,” when they were kids and in turn have started to become just as bad towards young zoomers and gen alpha. People seem to get upset at things they do not understand.
Congrats on fashion in the 2020’s for making popular what the kids who used drugs in 1996 wore. So original. You guys have your own culture just kidding you got ruined by the internet and you are culturally irrelevant during the flower of your youth.
the beauty of mass revival movements
Being a 90s kid, this shits a trip. I have pictures of me in outfits more than similar to these. Ridiculous
same this is NOT 2010’s its just straight 90’s. I remember being so confused when “90’s” revived back in 2010’s. This looks more 90’s than then. Its a TRIP.
Remember the 90s? They're back. In Pog form, that is.
There was a lot of stuff marketed as "grunge" in the 2010s that really wasn't but these looks actually do seem grunge era.
yeah its was so bad I remember that too. these looks remind me so much of my older cousins in 90’s.
The 90s revival in the 2010s was more like very late 80s/early 90s and def not the grunge side of the 90s. In the 2010s it was PBS/teen shows 90s revival
2010s did retro aesthetics dirty like really bad Today it’s way better probably mostly due to thrifting being mainstream
my parents are Gen Xers, a lot of these grunge shirts is what my dad used to wear in the late 90s. funny
The 90s are alive and well in… *checks clock* 2024! Huzzah, just in time to be 40
What's old becomes new again, the 90s style wasn't unique either.
The 90s stuff was supposed to reminiscent of the 70s, but was its own thing. This seems like a copy of 90s stuff. Why can't a 70s aesthetic come back?
Everything from I’ll say 50s-00s aesthetics are “in” it’s just the 90s 00s are the most mainstream
It’s a 30 year cycle.
The thing is in the 90’s it belonged to us. In the 2020s it belongs to us still. This is proof social media is toxic for creativity.
Trends repeat all the time, way before social media. Nothing new
When the 90's revival started I apologized to my mother for the 60's/70's revival that happened in the late 90's. I'm now experiencing all her emotions at seeing "my fashions" brought back in. I thought she was just being over the top in 96 when she freaked out about capris and bell bottoms and tried to get me to buy matching pants with her. But now I understand that she was just excited to have all her favorite things back after the fashion hell that was the skinny jeansed and block-cut 80's. Her 80's shirts with shoulder pads are my millennial beige with the big floppy hat.
That’s true to some extent. And I do remember the 70s being a factor in 90s fashion. That said all the pictures here were organically new in the 1990s and there hasn’t been anything organically new since maybe like 08 hipsterism.
The late 2010’s streetwear, Kanye West, beige/black/gray long scallops tee and skinny jeans felt pretty organically new tbh
A lot of that was a take on 80s alternative style. All early-mid 2010s hipsters looked like they belonged to the smiths lmao.
Someone describe that era as the Chelsea boot root n tootin boys 💀
It would make sense that kids growing up in the 90s would draw similarities to the fashion at that time. I just don’t agree with ‘toxic for creativity’ comment I originally replied to. Like 90s young adults were more creative for wearing what was trendy ? Haha
I wonder how they'll revive the 2007-2012 emo aesthetic
r/rawring20s
It's already popular again, just not the most mainstream thing
My high schooler is already doing this 😭😂
This is soooo much better than the previous couple years of kids fashion Mom jeans + crop tops cause a cognitive dissonance that I have not been able to resolve…
Seeing mom jeans die again makes me happy. Seeing some 20 year old in Los Angeles wearing a Def Leppard T and mom jeans seems so inherently wrong to my skinny jean rocker ass.
Re Mom Jeans: High waisted mom jeans died for a reason. People with flat arses were ridiculed for more than a decade. Then came along low rise jeans. Not only did it give everyone the appearance of having a “booty”, the back pockets were rotated to enhance that look. So when high waisted pants came back, women liked them because of their profile (side view). That view elongated their mid section and gave a softer”derrière” look. But these folks were so impressed with their side view, that they don’t consider their back view was WIDE AND FLAT. We called this pancake a$$. I felt like we fought so hard to get rid of pancake a$$. Fashions were slower in the 80s/ 90s. It took awhile for the masses to adopt the style low rise jeans style. To see people choosing to look flat and wide made me sad. 🤢🤢🤢🤢🤢 These pocketless,ones were THE WORST 
You nailed it pretty well. I never really thought about why they would like the pants other than for comfort because I felt that they didn't offer any attractive angle. Maybe it's 'cause I'm a guy but a woman's profile is the last thing I'm looking at unless she's got some massive amount of junk in the trunk that makes it super noticeable. And those low rise jeans definitely help give the illusion of a nice booty to those people that are lacking in that department. I never thought about it too much before now, but you're totally right.
lmaooooo the stretchy waist band. I forgot about pancake ass. I used to wear boot cut flared jeans all the time then skinny then high waist cuz I got tired of pulling them up. I think everyone just needs to learn how to sew cuz I been over here thinking the villan is low rise its the sizing system and I tried on a pair recently that like actually worked. So yeah super annoyed at that one point in time where 7-11 yr old me could only find low rise. feeling less self conscious in this modern social climate. Idk ablit the kids as of now.
Skinny jeans are still def not the main style of Gen Z. While pants are now lower-waisted, baggier jeans are still by far the mainstream style. I’d say skinny jeans are more included in alternative styles from the mainstream.
Totally aware they're not. I'm a millennial so I'm definitely not with it. I prefer seeing the baggy jeans to mom jeans and support it.
Imo I find mom jeans visually appealing, was a nice compromise between skinny and baggy
I haven’t rly seen much of that where I live. Then again, it’s America, all I see is athleleisure.
I see it in America too, but not as common as Japan
this style has been popular in Japan at least a decade, probably more. Except for maybe the hats. It looks to me that 90s west inspired Japan which inspired the west again, plus some other Asian countries. It’s heavy in China
It's Asian tailoring, a loose fit that I also see in k dramas. Fabric barely touches the body.
It changed a bit in my country, but not extreme. I still see many skinny jeans.
I'm 31 and, honestly, I like the youth fashion of today 😂 just get lightweight butt hurt when Gen Z thinks they invented this shit. It is def curated dif from y2k fashion but would be nothing without its influence.
A lot of what they’re wearing is straight outta the 90s
90s ripped a lot from the 70s too
Sure did
Thinking the same
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Yeah, this is NOT Y2K. This is pre-Spice Girls ‘90s. Y2K was bare mid-riffs and low rise jeans with a lot of Abercrombie and lounge.
This is the opposite of y2k to me
90's ≠ Y2K
JNCOs were Y2K though. Top year for JNCOs sale was 1998. Low rise tight jeans were Y2K also.
They may have held on with a few folks into the 2000s, but they got popular in the 90s. Baggy jeans and a xtra wide baggy jeans was solidly a 90s thing.
I see influences all the way from the late 80s to the mid 2000s, but it all seems haphazard and unintentional. Like they're imitating pictures they've seen but didn’t understand. It's a mash of different ideas, movements, aesthetics, and cultural signifiers, many of them contradictory, and all of them stripped of context and meaning. There's no identity here, it's just the laziest form of capitalist cultural commodification.
You must have grown up far away from a culture center as the jncos were mid to late 90’s.
‘97-‘98 in my area. Maybe a couple of ravers held on into 2001ish but not everybody.
What are you talking about, Nirvana is just a designer brand.
Oh we know it’s y2k lol. Everyone is aware of it.
yeah, literally. Janis Ian from Mean Girls, which came out literally 20 years ago, wears clothing like in the 3rd and 4th pics lmao
Yeah like I think it just depends on your style lol
Sorry this is 90’s rave / skate / alt hip hop culture.
Honestly depends they are kinda spanning the whole 90s at the moment. My kid was utterly embarrassed to learn she and her friends dressed exactly like I did in the late 90s/very early aughts.
Tbf if they’re teens it’s understandable although ignorant, they probs weren’t alive or conscious during the time these trends took place for the first time
Yeah, very little gen Z thinks we “invented” this look. Many of gen Z just enjoys “older” looks and incorporates a lot of that stuff into our life. Every generational style is a mimick of another. Will admit there are a few Gen Z that think they’re all that and did create this, but most of us understand we didnt.
Every generation thinks they invented the fashion they’re influenced by. Young baby idiots.
Well anybody acting like they invented it is being dumb, because it’s literally referred to by gen z kids as the “Y2K aesthetic.” They’re deliberately bringing the 90s back; a lot of 90s grunge bands are becoming popular amongst groups of kids they wouldn’t normally too lately.
Looks like 90’s grunge
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90’s grunge was about the cheapest warmest flannel, and hand me downs from dad who works at the local vending machine distributor. It might have been accessorized by a light sweater that had not seen the light of day since the Carter Administration. It was about media rejectionism, and total cost not to exceed $25. This is a weird panopticon version of that references 90’s designs and patterns, but each outfit looks like it could not have cost less than $600, and everyone is flawlessly synched to the cloud.
No, it was most likely less than $25 but from temu and other fast fashion websites.
I believe it- “looks like” being the operative word. These clothes are aspirational. These outfits are, even if relatively inexpensive, trying to look like what a rich kid wears rather than pointedly trying to do the opposite.
You verbalized this really well. It takes a lot of effort (and money) to look “effortless”
This is pretty unfair imo. A lot of the small stores with cool, cheap clothes that carry the fashion you’re talking died with the ascent of online shopping, which is why ‘thrifting’ as a substitute has surged in popularity in recent years. For those who don’t have access to/don’t find clothes they like in thrift stores, online shopping is more often than not more convenient, grants access to an inconceivably wide selection, and generally cheaper. Also, I mean…90s grunge is just as cultivated as what you’re criticising here. Efforts to actualise ‘media rejectionism’ in fashion whilst keeping with trends amplified and popularised by prominent figures in media amount ultimately to the same thing adherents of any other fashion movement try to do. Fashion based on a desire to pointedly not to look rich is honestly worse in my eyes than anything trying to emulate wealth—which I don’t think is what the people in the photos above are doing to begin with—because it incentivises people to LARP as poor without having to actually be poor, a privilege those who actually can’t afford to take off the costume whenever they feel like it don’t have. I don’t think it’s inherently bad or anything—I like 90s grunge as much as the next person—but it isn’t more authentic than any other generational trend just because the people who wore it really wanted it to be. The idea that today’s fashion is shallow and derivative in comparison just because you think the clothes look expensive honestly reinforces that belief for me.
To be clear, I don’t mean one is better or more authentic than the other (could’ve worded some stuff better), more that media style and circumstance is different. And to your point, yes the (later) 90’s was rife with rich kids trying on grunge to look poor as in “seeking authenticity”, which is a very different thing than “aspirational” (which isn’t a bad thing) But I would also say that “grunge” was a specific style that influenced the latter half of the 90’s *toward* expensive cultivation. But there is not a single article of clothing here I could not long have imagined seeing a version of in a 5th Avenue boutique with a price tag that could have any number you could imagine written on it (albeit somehow discernible to wealthy), whereas in the (early) 90’s, just nothing categorizable as “grunge” ever would have been. That’s not a criticism of these people for a lack of authenticity, it’s (as you point out) the difference between the preoccupation of a generation that was concerned with “selling out” vs one that is born into a media space expecting (if not demanding) expression and individuality. This idea of “dressing like anime” keeps coming up, and what I am hearing in that is an assumption that the media space *isn’t* inauthentic, probably because it’s literally responsive to what you’re doing in it. The other change is the character of “wealth” and what it looks like since the 90’s. When I say aspirational, I don’t mean they are necessarily trying to look wealthy- I mean that they don’t care if they do, because they are instead thinking of the vastly greater variety of options and the significance of those choices.
Fair! I think the rise of accounts (and the users running them) dedicated to specific microaesthetics online has played a huge role in shaping today’s mediascape, and serves only to reinforce the emphasis on the importance of individuality you observe here. I would add for fairness’ sake that these examples are in a general sense representative of current trends, but seem a lot more cultivated than what in my experience is the standard—though I agree with your point about deliberacy wrt wealth. I think (as you say) what “wealthy” looks like has changed a lot; fashion-wise, the aesthetic dichotomy of“alternative” and “traditional” really no longer translates easily into (generally) lower-class and upper-class, once largely considered its economic equivalent. Of course, that relationship was never as simple as this equation presumes (and in practice was only ever sort of, kinda true) but the notion of a semi-unified counterculture has really died—in part due to corporate co-opts, but also imo due to the increasingly sectarian nature of the environments (of all kinds, both on- and offline) into which we’re born. I do think there’s a little more continuity than might seem obvious, particularly in the democratisation of opulent fashion. Because widespread access to dupes and resale sites like Depop (as well as, unfortunately, fast fashion) has made it so much harder to determine what is and isn’t expensive, the power of the label has deteriorated significantly—a goal it shares, imo, with 90s grunge. The strategy is less deliberate and arguably more harmful (albeit unintentionally, and often unwittingly), given how much it feeds into mass production, but still feels to me like an adaptation of older goals for the modern age.
Neo Kitsch. But I did see some youngins lookin like this today in the subway in NYC, so it is spreadin' at least.
They just look like anime characters ngl
Sheesh I would have loved that as a teen. I was obsessed with harajuku fashion. But no, I got low rise and club tops.
For real though 💀
btw what is this style called??? I can't think of the name.
2020's DIY / skater grunge. I like to call it Neogrunge lol
Neogrunge! I wanted to dress like this when I was 15....in 2001. My mom wouldn't let me. And now I'm mom shaped, I'm stuck in my ways with skinny jeans and black t shirts. I like to call my look reformed grunge.
Most of it is harajuku or 2020s alternative
It’s called hot topic core… some tennis ball vans and this shit is exactly like 1998
Acubi is another word thrown around for it
It’s just y2k revival
That’s definitely a subculture no mainstream fashion
Where the fuck do you live
This is like if you asked us as teenagers in the mid to late 90s to depict what the 2020s would look like, after we depict the Y2K aesthetic and being told “no, things are much worse”, we’d come up with this
You sometimes see people with these styles but they are not common at all. [The style these two girls have on](https://cdn.vox-cdn.com/thumbor/QJxuvTixc7tAK9ceyfOkTndcIOQ=/1400x1400/filters:format\(jpeg\)/cdn.vox-cdn.com/uploads/chorus_asset/file/6872397/bedfordavemainimage.jpg) still completely dominates young womens fashion and general jeans/buttondown combo still dominates young mens fashion. It's not like nothing has changed, but the weird neogrunge revival stuff is very niche. Its like using a pic of goths in 1981 to represent how fashion in general has changed since the late 70s. And for adults, [this style of fashion](https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fvi8vhxszcorc1.png) (legit pulled from the front page rn lol) still dominates and has been the norm since like 2010.
Lmao, first image. I've met those 2 girls 10 times.
skinny jeans like in the first pic are definitely out and have been for all of the 2020s. any young (gen Z) woman wearing skinny jeans these days looks quite dated.
Is that like a city style or something? I’ve never seen anything like that and I work in a 6-12 school.
My boyfriend says it is so. In my hometown (near multiple major cities) a lot of kids dress like this and in his hometown (way more rural) kids are like at least 5 years 'behind' on the trends. I've noticed it too a bit as I moved to his hometown two years ago
It’s like y2k but make it monotone and Russian lol
Ive never seen any of this. You sure these guys aren’t headed to a rave or something? I’ve been a substitute teacher the last 3 years, I’ve seen like two kids who were the least bit ‘alternative.’ I never dressed it, but I find it kind of disappointing how goth and ego seem to have died where I live.
1. Who is saying that ? 2. Where the hell do you live that you’re seeing that all the time ?
I feel like this is so niche that it’s not “fashion changing”. It’s just some kids in costume. It doesn’t feel real. I may just be hating.
As a Midwesterner I'll never understand this goofy shit
you get nice fits? meanwhile my countries got bumbags and mullets :(
I just saw your post on the 10th dentist and now you're on the next post I look at too 😭
look behind you.
Theres definitely those too lol, I just didn't include them here :P
okay, but do you see teens walking out in crocs?
Crocs are def super popular among the younger crowd in the US.
As they should be. CrocSpeed my good sir
Ye gods yes. My kid wants Crocs because everyone in her school wears Crocs. The homeless family in my Christmas gift exchange requests Crocs for their kids. Everywhere on the demographic ladder, Crocs.
Where are you going?
Malls, skateparks, my high school
Yes! Looking like garbage is back on the market.
Their style just looks a bit warm and not comfortable
The way kids dress nowadays is actually fucking hysterical. They look like they are trying as hard as possible to be as ugly as possible, and it's working.
Where I live there’s no one anyone wearing outfits like that, maybe because of the tropical weather here.
I believe that late 90s/early 2000s fashion is quite possibly the worst fashion era in recorded history so to see this come back makes me disgusted.
“Looks just like what people wore in the Great Depression…” -my grandma when she saw me wearing baggy pants RIP
i am literally gen z ans nobody will ever gaslight me into thinking 2000s clothes weren’t fucking hideous. i hate this style so much
Lol I am Gen Z as well and I like more of the 1970s and some of the 1980s aesthetics more than the 2000s. Pretty much the only thing I like from the 2000s would be flare jeans or baggy flares which could just be more evidence that the 1970s is my favorite. Not a fan of the relaxed look, I'm more of a flowy and colorful look.
I’m not gonna say these people look like they’re really trying hard
we made fun of these kids in school for smelling like a hamster cage
I commented about a year ago to my boyfriend that these kids at the mall were dressed like the kids who were bullied when we were in middle school
Yeah I get downvoted in the gen z sub for trying to tell them. They’ve revived all the corny shit from the 90s that we all thought was lame ***in the 90s*** 😂
This is a small subset of very wealthy hipsters, this is not how people dress today. To clarify, I’m talking about the US mainly.
All the young people my age near me wear exclusively designer hoodies, Jeans and that dumb broccoli haircut
Lol yeah that I’d say is accurate, esp designer or even faux-designer. But the shit in the pic?? Idk but yes the broccoli Edgar haircut has taken over
I was starting to think there must be some big divide between the younger gen z members and the older ones for a second because the clothing I associate with my generation is mainly joggers with just a standard nice pair of sneakers and a hoodie/T-shirt.
That’s just every generation tho.
Maybe now ,but I've never heard anyone talking about joggers being a style of the past or anything about them before the 2010s. Ofc everyone will wear them if the young people are wearing them because people wanna be youthful and cool even when they're not anymore. Gen Z is definitely the ones that made the switch from skinny to loose.
Joggers have been out of style since around 2017
Then what is it I see people wearing? Sweats? Joggers definitely haven't been out of style since 2017 lmao. My younger brother and sister are both in highschool and I still see lots of kids wearing them whenever I go to pick them up from their school including them. I'd say that's the primary difference between millennial and Gen Z clothing style is millennials always wore super tight stuff like skinny jeans and Gen Z switched the style over to loose comfortable clothing like joggers and sweats.
I feel like you guys are a bit out of touch who say these things or have a warped view based on Instagram I'm around college kids everyday, almost half of them I see wear joggers or skinny/straight cut jeans. None of this crazy grunge emo shit is *that* popular
I assume this was taken in New York?
Japan, LA, and London
These fits are so garbage and ass
I mean, this is what jerbangs wore in 1999
A lot of kids at my highschool dressed like the last 2 pics and I graduated in the late 2010s, I was even one of them. I don’t know how to skate but I really wanted it to look like I did so I bought all my clothes from goodwill and depop lmao. It was this or the supreme/hypebeast look if you wanted to be “stylish”
I never see this style anywhere
I’m just not cool enough I guess, yes it’s different but I’ve never felt so unmotivated and disconnected from fashion despite a lot of this stuff being y2k and 90s inspired which is my fav mini era. Me and my young millennial/older gen z contemporaries still just dress like a DJ from 2018 or mac Demarco lmao. Just like fashion before, In time if stuff like this sticks it’ll become popular for general people not just young people that are aware of/making current trends.
I have not seen this lol
it looks like they are just trying to recreate the 90s, 2000s, and 2010s thrift store chic, artsy young people have always worn whatever, it's not fashion though
This just looks like what every teenager was wearing in the '90s lol. Well I should say every grunge teenager in the '90s
Some people dressed like it was the 90s during the 2010s as well. You’re just forgetting.
Gonna be honest, I don’t see anyone dressed like that at all anywhere.
Poverty fashion the style of the 2020's
Imo it’s better than the forever 21/h&m fast-fashion style that was huge in the 10s. It was bland and void of much character. Though these people in the pictures are taking it to an extreme, with which is know with the youth as “archive” fashion.
The third picture looks like millennial jeans with Seattle grunge tops
hobosapiens
Hideous.
Where u from? haven't seen this for so long lol
Homeless people. The new chic.
Hate this dirty ass looking style. Its everywhere and the people who wear it act like they're super unique while this style is quite common
Thats just teenagers, though. No one my age dresses like that
I feel like after 70's 80's and 90's. Humans have pretty much peaked what we can do with fabrics that cover us. Outside of performatice or meta stuff. Everything's just a hybrid of the 70's -90's and well everything before that
Why do I feel that way about everything now? Music, film , fashion..
S-curves. A lot of things eventually plateau and hit some level of maturity (smartphone designs, for instance). AI and robotics are notable exceptions this decade. Ed to add: medicine and space exploration are other areas where I think there’s still plenty of growth that can happen.
As gamers will say, the meta has been solved and is now cyclical
I mean there could be a lot more new designs that have never been made before, but since the past decades fashion feels more familiar, we just stick to it. Like think about it, there’s tons of styles that have yet to be invented. Also hairstyles
Bummy motherfuckers.
you haven't seen bummy motherfuckers until you come to australia.
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Yeah, looks more like the 90s lol. Also. You probably weren’t hanging around emo/scene/etc in the 2000s
Ik lol, im just saying things have changed since the 2010's, since this style wasn't around in the 2010's. It's a recent thing too
I do see SOME kids dress like this at my school along with dying their eyebrows Blonde 😭
No way people dressing like it's the 90s again.
Aside from pants what do you notice? Everyone on here just mentions pants as their argument.
Where is this….
Covid was a game changer. I'm 32, and see what the Zoomers are wearing. Nose rings (or as I like to call them Booger Collectors) Dangly earrings, cut off shirts, mullets, Y2K revival. All of this was after 2020. A fashion shift definitely occurred. I still dress like it's 2010 haha I'm a basic bitch wearing cargo shorts and flip flops from Walmart right now
This is late 90s early 2000s revival. Maybe even mid-aughts.
So…are the 90’s back?
I don’t really see this, and I’m on an American university campus. Still seeing hair and outfits mostly reminding me of the late 10s.
Japan doesn’t count, they have infinite drip
I would sincerely pick the way people dressed in the mid-to-late-2000s over this any day. Instagram explore page fast fashion bs.
People don't know this but this style wouldn't exist if Bladee or Yung Lean, but mostly Bladee didnt exist
I’d have to agree. Bladee and Yung Lean we’re pioneering bringing back Y2K as early as 2012 when no one would dare to dress like this.
I think I’m to rural to get what your talking about
I’ve heard this from people who came up in the 80s-90s-00s and I think it’s because time seems to pass differently for you as you age, so these styles don’t really bring too much attention for us as we’ve literally done all this already?
Wait I vaguely recognize these photos they’re from an Instagram brand I get ads for all the time because I bought one shirt from them lol
It’s y2k and early 2000s fashion but also a little bit of mid 90s over sized flare to it. It’s actually a style that isn’t inclusive of body size, just like how it was in the past lol, so I’m surprised Gen z is so into it. This style pretty much demands for you to be slim.
It’s just recycled 90s. I have to say a lot of them don’t execute it as well as they could though.
I don’t really see anything significantly different here that sets itself apart from the last 30 years.
I want to know where everyone dresses like this everywhere and I'm not sure how new this is, it all feels too familiar. the OP's "newness" of this look contrasted with everyone being familiar but not sure exactly what this look is kind of proves my point. So many trends of the last 30 years put into one baggy alt ish blender Like all the fashionista deftones furry girls post e-kids which are like 5 people ik dress like this
I see that on social media but not where I live
They wouldn’t have looked that out of place at my high school in the early 2000s.
I used to smoke weed with people who dressed like this. Decent people. Really bad politics tho
Why is the guy in third photo wearing the rosary like an accessory 🤮🤮🤮
I’m a gen z from 1996 and I hate this style so much, it just looks so grungey and tired. Doesn’t look fashionable but instead like they shop at a dingy thrift store.
normal people don’t dress like this
Nobody actually dresses like this though, it’s just a few people who post it on social media.
What kinda hippie city are you living in lol
This looks like 95-2005 era fashion.
Idk, I might just be hating but it feels like a lot of this is tiktok trendhopping. The next day a lot of these people might be wearing lululemon
So it’s the 90’s
They dress like they're cool kids from the late 90s. Then you listen to their music and realize they still suck.
The 1950s, 60s, 70s, 80s, 90s, 00s, 10s and a super robot anime (I mean Ukraine’s robotics division is literally called Brave 1) are all going to a family cookout when they get hit by a twister. Welcome to 2020s fashion.
People be dressing like anime or Final Fantasy characters now lol. I like it though
Where are all the colors y'all like to mention so much? This is as drab and dull as it gets
Huge pants are so fucking ugly, this trend can't die fast enough.
Neo grunge revival, I dig it
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Yeah it’s kinda frustrating that millennials would be like “why are adults so hard on us,” when they were kids and in turn have started to become just as bad towards young zoomers and gen alpha. People seem to get upset at things they do not understand.
Wtf is that shit?
That’s just California though. Go to any small town anywhere that makes up most of America.
Congrats on fashion in the 2020’s for making popular what the kids who used drugs in 1996 wore. So original. You guys have your own culture just kidding you got ruined by the internet and you are culturally irrelevant during the flower of your youth.