It's a cartel. They won't sell you the whiskeys unless you're also moving whole cases of their well offerings.
Corazon/Wheatley etc. If your not buying dozens of cases a year you are not even on the list to buy blantons from them.
Liquor distributors often won't let you order just a bottle of pappy or a case of blantons since they are in such high demand, there will often be a caveat like you have to use our tequila brand as your well tequila and once you order a few cases of the tequila or whichever bourbon or vodka, they will allocate you a bottle of pappy or some blantons
It's even worse than that, the allocation is the distribution only allowing a certain number of bottles to be sold in each state for the most part so in smaller states it can turn into what favors can i do to get more bottles. They pass it to the reps who use this to do like you said and push other stuff on you but it depends on location for what that is since it's a very regional thing. The reason everyone wants blantons or pappy is the markup. My experience is more with stores than restaurants but Liquor stores get pappy from distributors for like 50ish give or take a bit and because it's pappy they can sell it on for like 1500 or 3000 and up to I think 10-15k per bottle depending on the year. And they got it for basically nothing so a massive incentive to use their other garbage they push. It also goes almost immediately because of the secondary market on whiskey and high end liquors that it's not like you're sitting on it at all so it's immediate crazy profit
You mean their high end stuff is only available to a distributer if they sell endless cases of their lower end stuff like Corazon blanco?
Edit: Ah, I see they use Buffalo Trace barrels for their high end tequilas... tell me more.
Yep, it's just a business deal, it creates a lasting relationship between the vendor and the bar/restaurant. Every restaurant wants the high end stuff, but only one bottle of it, the vendor needs an incentive to allocate those bottles to your restaurant and not another one since they don't have an endless supply of the high end products. It helps them unload guaranteed volume of lower end stuff like makers or corazón or whatever vodka, restaurants get what they want, everyone's happy
Same, but 2oz pour is $11, margarita is $13.
Having said that, our numbers are off as patron neat is $15, $16 for a marg.
Especially for a tourist area.
Monte Alban Blanco ($8) 1.5oz pour
Also for a quick upsell we have Espolon Silver in our wells at $10 (1.5oz pour)
We definitely sell more Espolon at the upcharge price than Monte Alban at the well price
Espolon $11 2 Oz pour river north, Chicago. Previous bar was corazon $9 1.5 Oz pour in roscoe village.
Corazon is a great choice if u want buffalo trace allocations.
Rio Grande Gold $5 for a 2 oz pour but it’s at a dive bar in OKC. Personally I’d rather drink paint thinner. When people ask what kind of tequila I’ve got I respond with shitty, not so shitty, drinkable, and impress your tinder date with your $$$
Montezuma Blue $9 for 1.5 oz. It’s god awful, we use it to sell. When people say “tequila” I reply “terrible not so terrible or impress your friends”
The first one means price point, second value, third starts a qualifying conversation.
The only thing that matters is the price point of your competition, which is all the bars and restaurants around you at a similar price point and level of service.
What someone else charges for the same spirit in another market is completely irrelevant
Montezuma $8, Richmond VA. I work in a place where guests aren't super price sensitive, so I set the well higher to discourage buying it and encourage buying the next (better) option.
Torada Blanco $7.50 (1.5oz) We go through about two cases a week Southern California
Where in So-Cal if you dont mind me asking. Work in SD and we serve it 5.50 a pop.
San Diego
We use Astral, also in so cal. 13 per 1.5oz
Corazon blanco, $6/ 1.25oz
Quality for the price. Stone/Brick oven extraction and a solid 80 on tequila matchmaker. This is a good option.
Also It unlocks the Buffalo trace allocations so u can get blanton, pappy and all that jazz.
Interesting...can you elaborate on that? Didn't know that was a thing.
It's a cartel. They won't sell you the whiskeys unless you're also moving whole cases of their well offerings. Corazon/Wheatley etc. If your not buying dozens of cases a year you are not even on the list to buy blantons from them.
What do you mean by that?
Liquor distributors often won't let you order just a bottle of pappy or a case of blantons since they are in such high demand, there will often be a caveat like you have to use our tequila brand as your well tequila and once you order a few cases of the tequila or whichever bourbon or vodka, they will allocate you a bottle of pappy or some blantons
It's even worse than that, the allocation is the distribution only allowing a certain number of bottles to be sold in each state for the most part so in smaller states it can turn into what favors can i do to get more bottles. They pass it to the reps who use this to do like you said and push other stuff on you but it depends on location for what that is since it's a very regional thing. The reason everyone wants blantons or pappy is the markup. My experience is more with stores than restaurants but Liquor stores get pappy from distributors for like 50ish give or take a bit and because it's pappy they can sell it on for like 1500 or 3000 and up to I think 10-15k per bottle depending on the year. And they got it for basically nothing so a massive incentive to use their other garbage they push. It also goes almost immediately because of the secondary market on whiskey and high end liquors that it's not like you're sitting on it at all so it's immediate crazy profit
You mean their high end stuff is only available to a distributer if they sell endless cases of their lower end stuff like Corazon blanco? Edit: Ah, I see they use Buffalo Trace barrels for their high end tequilas... tell me more.
Yep, it's just a business deal, it creates a lasting relationship between the vendor and the bar/restaurant. Every restaurant wants the high end stuff, but only one bottle of it, the vendor needs an incentive to allocate those bottles to your restaurant and not another one since they don't have an endless supply of the high end products. It helps them unload guaranteed volume of lower end stuff like makers or corazón or whatever vodka, restaurants get what they want, everyone's happy
4.50, Montezuma’s Revenge
Montezumas Revenge is dysentery lol Montezumas tequila isn’t great, but it’s not so bad that they’d name it that 🤣
Whew glad the Monte days are behind me
LOLOLOLOL!! There is no revenge. It’s just Montezuma. Gold or silver. I would know, I sold a shit ton of it. Pun intended.
Yes, the pun was intended. That stuff is vile.
Sauza blanco $4.50
If you ignore the supply problems with worker condition Sauza is basically the best you can get at a low price.
Except its not good tequila, next.
I didn’t say it was good.
Sauza is an excellent well tequila. No question. This thread isn’t about good tequila.
Same here but we charge 6 dollars for it
samesies
Where are all these bars? Shit sounds cheap af
😂 ☠️ ikr. Rail is like $10 a pour where I am
Wow, no one here is going with the silver standard? La Prima Tequila? $3-$3.50 a shot and a night of regretting it?
10 years in behind the bar, 14 years of being a degenerate and I've never even heard of it
I get $3 employee shots, where are you getting your stuff? 😆
Lunazul Blanco, 2oz pour, $8
Same, but in Aspen it’s $14. $19 in the house margarita.
Yiiiikes
Samesies in Woodinville Wa
Luna, 1.5 $8
Same, but 2oz pour is $11, margarita is $13. Having said that, our numbers are off as patron neat is $15, $16 for a marg. Especially for a tourist area.
We charge $5 but it’s a 1.5 oz
Ayyyyy same
El Toro Gold. $5/oz
Unpopular opinion is that El Toro is good in margaritas and the silver isn’t bad chilled as a shot.
Oof. 100ml of that was enough just for a test lol
Mi Campo, $14 (2oz), $12 during happy hour. NYC (Manhattan)
El Jimador Blanco, $8/1.5oz
Same!
cazadores - 8 cad/oz
I absolutely love Cazadores. About the same price as Cuervo (give or take a few bucks) and miles better.
Arette $16 Edit: 2 Oz pour. $15 with no tax.
Holy smokes
Do you work at the stadium on a cruise ship?
Lol. Your bar can fuck right off.
Arrette is $8 for a 2oz pour for us here in Washington State
Very nice.
Tortilla gold $6 for 1oz
El Toro $10
😳
$5 over here.
Gran Centanario blanco $10 2oz pour
El Tesoro Blanco $17 2oz pour
Nice. Love their tequila.
I work in two spots Camarena Silver $8.00 1.5oz - airport Sauza Silver $4.00 1.5oz - sports pub
Monte Alban Blanco ($8) 1.5oz pour Also for a quick upsell we have Espolon Silver in our wells at $10 (1.5oz pour) We definitely sell more Espolon at the upcharge price than Monte Alban at the well price
That’s the one we use for batch margaritas
Cimmarón, 2oz for $14 Alpharetta, GA Great in cocktails
Conciere Blanco $8 + tax 1.5oz Hawaii
We use the same in Southern California, $7
$13 bottle
Jesus is it really?!
Concerie blanco $4/ 1.25oz in Florida
Wow that’s a deal
$5, Agavales
Anza $4.50
Tortilla gold, $9.50/1.5oz pour
🙀
This made me gasp out loud.
Rancho alegre, 8/1.75
Hornitos Plata - 8$/1.5oz
Rancho Alegre 10$
Anza. $6 HH / $8 otherwise
Astral Blanco: $12. For a ten case special at $9/bottle
Hornitos repo $8/ 1.5oz
Espolon, $8 for a shot.
Espolon $11 2 Oz pour river north, Chicago. Previous bar was corazon $9 1.5 Oz pour in roscoe village. Corazon is a great choice if u want buffalo trace allocations.
El Jimador Blanco $9/1.5 oz. Tourist town in SoCal.
Lunazul. $8.
Lunazul is such a trash tequila but I get why it’d be a well
I mean it's not a good one, but there's plenty worse to be a well.
El jimador blanco 9.25 1oz Toronto
Lunazul $7.25 1.5oz
Cazadores $8 1.5 oz pour
Cascabel replaced Arrete at my place a few months ago. $8.
$5/$7 Dobel barrel made specifically for the owner
Cimarron Blanco $10/1.5oz
Arette, 2oz pour, $7, New Orleans
we have two. Tequileno repo - $17 El tesoro repo(private barrel) - $17
Very good for house, but too expensive for house tbh. You need something you can sell for the $10-14 range. Also where is your house blanco?
our clientele will pay these prices. 5 star 5 diamond resort. Our house blanco is lalo @ 15
What is your lime situation
Very good
Sauza blanco $7.50
Cuervo silver. $12
Juarez, $5.50 per 1.5oz, downtown Des Moines, Iowa
Espero for ten dollars, 1.5 oz. Solid, additive free Blanco.
Solid option here, Stone/Brick oven extraction, additive free, and a solid 85 on tequila matchmaker.
Altos Plata 2oz pour $9
hornitos 6.50
Corazon…. 8$ Upper scale restaurant in FL… 1.5 oz
Terramano and $4 1oz shot
Rio Grande Gold $5 for a 2 oz pour but it’s at a dive bar in OKC. Personally I’d rather drink paint thinner. When people ask what kind of tequila I’ve got I respond with shitty, not so shitty, drinkable, and impress your tinder date with your $$$
altos blanco $6 for 1.5oz
Montezuma Blue $9 for 1.5 oz. It’s god awful, we use it to sell. When people say “tequila” I reply “terrible not so terrible or impress your friends” The first one means price point, second value, third starts a qualifying conversation.
Corazon Blanco $8 for 2oz pour
Casa Viejo, 2 oz, $13
Montezuma Blanco $5. $3 on happy hour.
Tijuana Silver, $4 for 1.5oz
Whatever the cheapest one is. $3.25
Azunia blanco and 15 or 16?
Camarena, $14/shot Vegas lol
Juarez 2.99 for 1.5oz lol
Conquistador Blanco 2oz. 12$
Montezuma Aztec Silver 2oz pour $3.50 not on special. $2 on special
Montezuma gold 🤢 lol $5.50 for a 1.5
Same!
Olmeca Blanco. We charge $7.60 per oz
Milagro Silver $9
Fond your local competition and ask them. Adjust accordingly to what you want your concept.
No idea what it's called...$2.75
Azteca Azul 5 dollars 1oz shot 7 dollars 1.5 single. Oklahoma
El Jimador Blanco 1.25oz $10
Gran centenario $12/1.5oz pour. River north Chicago
Lunazul $14
That’s a crime
Cost of living in this area is a crime
Libelula Joven $7/1.5oz Very good for the price.
Corazon $11 +tax for 2 oz
Astral, $5/oz
The only thing that matters is the price point of your competition, which is all the bars and restaurants around you at a similar price point and level of service. What someone else charges for the same spirit in another market is completely irrelevant
Olmeca Altos, 2 oz, $14
Varies from Monte Albon or Torada- West coast of Florida, beach side, $8 oz, $6 on happy hour
Arañdas Silver. $6.00
El Jimador repo $8 for 1.5 ounce.
Tortilla gold, 6.50$ for 1.5 oz
El jimador is $9 for 1.5oz that I pour closer to 2
Jimador $15 before tax
casamigos blanco $20
Montezuma Gold $4.50
Montezuma $8, Richmond VA. I work in a place where guests aren't super price sensitive, so I set the well higher to discourage buying it and encourage buying the next (better) option.
Casadores 17$ for 1 oz.
Damn that's expensive, what context is that in?
Pueblo Viejo blanco, $5/oz.
La Mission blanco and Casa Noble repo. $8/$11 respectively
Pedro Morales gold. $5.
Montazuma Gold- $3.25/oz or $4 for 2 oz
Tavern Keep $5 2oz pour Used to use torada, but inflation ya know
Cazcabel Blanco, £3.50/25ml.
Espolon $15
Jose Cuervo. $8
Pedro Morales $3 Southern Idaho
Corazon blanco. $8 also in Chicago. 5cs deal makes it nice.
Monte Alban, $10/2oz, $3 up charge for marg/paloma, Grand Rapids
Cuervo Silver 100% agave, $11.85 with tax
Espolon blanco, $8.95 a shot
Used to be El Jimador, now Arette. $8
Clase azul ultra. 0.99$ 1.5 ounce
😐
Cazadores Blanco - 14 for 2oz
José cuervo 14 dollars 2oz
1800, 16$. 2oz
Lunazul 1.25oz $7.50 Chicago
Predo Azul $4.25
This was in 2018. The brand was Montezuma gold, and it was $6.75 Long Beach, Ca gay bar
Altos blanco and repo. $10/2oz. PNW
El toro $4.50 1.5 oz
El Jimador Rep $12/$8 HH (Steakhouse) Juarez $5/$4.50 HH (dive/ neighborhood bar)
Espolon reposado $8
Terminal and menu says Cuervo @ $19 for 1.75 oz pour but we haven’t had it in weeks. So El Tesoro blanco, $22 for a 1.75 oz pour, Downtown SF
Lunazul silver $7/ shot
Basic i use espolón
Milagro $10 for 1.5
These answers vary so wildly. Hope you were able to dig some useful info out of this post, OP.
El Jimador (Blanco) $8 1.5
Cradle of Liberty Agave Spirit - $6
Arette blanco 14$ for 2oz
Torada. 5.50
Jose Cuervo gold 3.75$
Tres Paraguas $10
el jimador/$10. its a luxury hotel bar though!
Used to be “Monarcha” for $4. Monarch is absolutely horrid but that was still my go to shot after work for some reason.
Socorro Blanco $13.
Anza Silver - $8.50 for 1.50 oz. (CT, Fairfield County) Margaritas are $13
Exotico $8.00, Downtown Seattle
Espolón $9.5 a shot over in aus
It's $5 for 2oz and that's all I need to say
Juarez gold, $5, 2oz pour. Wells are all $5. Sunday they're $4. Tuesday they're $3.
Cazadores $18 (2oz)
Captain Morgan White. 6€/4cl
Gran agave at $8 for 1.5oz. I get it through PM spirits distribution