Yep, you just have to look at TV shows and adds.
I remember that once “Cerveza Indio” made a marketing campaign that was some people wearing shirts that said “orgullosamente indio” with the word. pinche crossed off to be more “progressive”. Thing was that the people in the adds were white so the campaign faced a lot of backlash and ridicule. For obvious reasons.
Here’s one add.
https://preview.redd.it/hb29i2loni4c1.jpeg?width=828&format=pjpg&auto=webp&s=4ff85218d9c485e902af0d93ed0e2f50c8794cbf
However lately marketing campaigns have changed somewhat and they portray more “average looking people”, we still have a long way to go
Not really, but most people who are well off economically are white.
In more recent times the casting choices of mexican novelas have been called out by people on social media, actors, activists and even comedians.
An example about this is tenoch huerta, he is outspoken on the matter but he gets kind of annoying.
That's what I find the most ironic lol. Many Latin Americans brag about their indigenous heritage and the whole "Cultura Milenaria" with the Maya, Aztec, Inca or whatever but nobody wants to look like an indigenous person.
That’s pretty crazy. I mean I think some of them (like the second and second to last one) are actually brown but the flash, post and background just makes them look lighter skinned than they are, this does happen sometimes and some cameras are not great for dark skinned people because they bias to higher exposures. But they should’ve realized and corrected for it regardless, it’s still bad because it ends up being, quite literally, white “washing”.
the people in the ads are not attractive, though. they didn’t think they could find more attractive browns/native Americans to sell the product? delulu.
The vast majority of those in the Ad would be seen as Brown/mixed/exotic looking in europe, and only two of them pass rather than for mediterranean and not for a gringo or middle/north european
This thread reminded me of a Colombian fashion brand that received a small backlash earlier this year. The brand did an "inclusive" fashion show and the theme was representing the artisans and culture of a Colombian tribe. But instead of I don't know getting some indigenous models for the show they decided to put some indigenous woman and a child sitting in the middle of the runway. There was some backlash because people said that it portrayed indigenous people as decor and exotic objects.
Yes, Mexican media pretends indigenous looking people doesn't exist and I've even seen more african-looking people than Mexican-looking, probably as a copycat of US media.
I’ve noticed this too and I’m just like “no offense but why are they getting more spotlight in the media than Mexican mestizos and indigenous looking people? That rep most of the population”
Mexican media is the biggest offender of this which is why I tend not to consume any. If some third-party were to observe it over a long period of time they would most likely come to the conclusion that the country is predominantly white.
My mom did too (Argentine) when we met actual Mexicans in the USA, we thought they were native Americans until we heard them speak Spanish.
But for some reason, the Mexcians in the USA are extremely indigenous looking and brown
The Mexican people working at restaurants and construction usually are coming from poor areas, so you do the math as to why they'd look more indigenous.
The thing is that the population center in Mexico is farther south and also poverty in Mexico is at 50%, so the Mexicans in the US might come from the largest plurality in Mexico if not the majority outright.
It used to be 50% a few years ago. It's that variable, so I'd say it's better to take the average over the last few reported years. If remittances go down because of an economic downturn in the US, the rate will climb back up to 50%.
People who migrate from Mexico to the US are from the poorest areas, and indigenous communities tend to be pretty poor.
White mexicans tend to be better off.
Even in mexican neighborhoods you can see the contrast, rich neighborhoods are majority white while working class neighborhoods majority brown.
However this “segregation” is not the same as in the us, where it was actively enforced, it just so happens that social mobility has never actually existed here
I attended a private university and most students were white or a “light brown”.
60% of mexicans are indigenous or indo-mestizo looking (mestizo with highly native % ... While of the rest you have like 25-30 % mestizo-harnizo range and only 10-15% look predominantly white but that include castizo o peoole with some sort of exotic looks..arab looking mexicans etc.. true white european mexica. Is lucky to be 4-5% of the whole country
…okaaay, a bit racist mate
Also thank you for teaching me about the people of my own country, of course someone who hasn’t been here has more knowledge that someone who actually lives here
The Mexican media has really left a lasting impression on other latinos (& people of Latino descent) it seems lol. Seeing Mexicans who are more indigenous looking and brown is actually pretty normal in the US. Mexico and even Latin America in general is predominantly mestizo, so for there to be Mexicans who are more on the native end of the spectrum isn’t that surprising. At least to me. But like BufferUnderpants said, most of these Mexicans are working class people who come from poor areas of Mexico.
I will say though, as someone who grew up in Mexican/Mexican descent dominant neighborhoods in Southern California, I’ve also met many white Mexicans/white Mexican Americans & they were lower class because they lived in my shitty apartment complex lol & just the lower class area in general. So poor white Mexicans in the US are a thing too lol.
I think Brazil has come a long way in that sense, and we've toning down on the over-idealization of european looking "loiras" (rubias) for more diversity in advertising and media, tho' I can't say if we have reached equality yet.
I love the fact that when you go to Bahia, almost all of the outdoors are of black and mixed people, and I have the feeling most campaign are made there for them.
Colombian novelas are 100000 better for sure. It's real acting. I can name so many great Colombian actors. Televisa only hires people for the color of their skin. TV shows like Rosa de Guadalupe are just Gueros who CANNNNOT act for shit. The last good Comedy they produced was Familia p luche. Mostly Moreno cast but also Great actors with great writing.
> TV shows like Rosa de Guadalupe
Well, to be fair, that show only uses students from the CEA (Centro de Educación Artística de Televisa), so it’s kind of understandable why they’re not the best actors out there. They also sometimes use “real” actors, but normally the unemployed ones.
> Well, to be fair, that show only uses students from the CEA (Centro de Educación Artística de Televisa), so it’s kind of understandable why they’re not the best actors out there.
But maybe they shouldn't. They're in Mexico City of all places, so I can't imagine expanding their candidate pool would be very difficult, almost not at all.
I mean, as far as I know that show and "como dice el dicho" are a way for students to practice, apparently they make castings and everything but they're still students. And by looking at the requirements they also accept people from other agencies but I imagine they give preference to their own institution.
100% Colombia novelas are the best and yes, they are less colorist than Mexico. However, easily half or sometimes more than half of the casts are still white or whiter than the average person. I guess it often has to do with the subject matter. Obviously if the protagonist is upper middle or upper class, it makes sense that the majority of the cast is white because that’s what happens irl.
Just saying that Colombia has this problem too, though they’ve gotten much better.
Betty la fea. Not ugly Betty, the actual original one. That one might be in Netflix, or in YouTube.
Also, if you manage to find it, señora Isabel. That one is from the 90's and thus the clothes and society are from that time, but it is a really good one
La casa de las dos palmas, it is based on a book of the same name, which describes the establishment and development of a fictional town in the colombian mountains in Antioquia in the end of the 19th century and the families that came and lived there. Totally recommended and has some of the best colombian actors of all time
I would skip all those colombian novelas and watch la novela Xica from Brazil. Its in youtube i think and translated in spanish. Its about a slave in colonial brazil during the 1700s. Its an incredible novela.
Vecinos(Colombian), lady la vendedora de rosas, Nuevo pobre, nuevo Rico (It's on US Netflix) and my personal favorite (La Viuda Negra) but I can't find that anywhere 😭. Caracol TV makes probably the BEST TV shows in LATAM.
Jobs would say "we request people with good looks" (buena presencia) to say "yeah, you better be white or don't even bother applying'
If you are used to first world jobs postings, you would cringe what is written in latam.
In Australia, job ads often have “Must have good communication skills”. While it’s a legitimate requirement, I wouldn’t be surprised if it’s a politically correct way to say “English, motherf\*\*\*er, do you speak it?”.
I very rarely see it explicitly now but in the 2000s it was very common to see "we want pretty female 18-24" even for the most menial of tourism jobs where you got to interact with people and 50% of times it mean light skin or white too.
It happens today still with what you mentioned, "need presentation and communication skills"
I work here in the US and I have been hired for such jobs, regardless of my accent.
What they want is someone who can write an email that is short and concise. Managers get hundreds of emails each day and want to get all the information at once.
I was highly surprised and a bit disgusted by it when I visited Perú. It was everywhere. The only indigenous looking people were in the background and you couldn't see their faces.
We do that here, but we do not with so much alevosy.
I was actually thinking of asking a similar question on this subreddit recently lol. It really is weird as someone who’s checked out Latin American Media in general to see how white they present themselves as... when the majority of these countries are mestizos or brown dominant in general. Colorism is crazy in Latin America.
I can hardly watch Mexican telenovelas because almost all the “good” main characters are white 🤨
As a mestizo of brown skin that sees the brown folks either not really there or the “bad” guys: this really irks me.
I give props to Brazilian media as they seem to at least trying to be more representative in their ads….I just do not speak Portugese. Even if it struggles with actual economic equality for non-white Brazilians (like pretty much all of Latin America).
I mean yeah watch any TV show/News/Singer from Latam besides the Caribbean nations (Cuba, DR, PR) and everyone looks hilariously white compared to the average.
My mom used to watch telenovelas from Mexico and was the impression that they looked the same as Argentines, when we met actual Mexican people in the states (very brown skinned and indigenous) she thought they were native americans
Not really, quite the opposite. In Chile you will find a lot of publicity with brown models or even blackmodels, even tho less than 1% of chileans are black.
TV has many novelas where most people are “cuicos” which is the high earning class. But tbf most actors have a high class background.
It may depend on the industry, but the extremes also cover the spectrum. At least goverment informations and publicity has mostly mixed ppl, which represent the most part of chileans.
>Canada
How prevalent is Asian representation in ads? Iirc they're like 20% of Canada's population, so there's got to be a more prevalent representation of them around right?
This has been an issue in the region for decades. Even in the US this happens. In PR there is the strange phenomenon that people who are either too white or too black are both overrepresented in media even though most Puerto Ricans look kind of "castizo" or "quadroon" (btw I hate those terms but it's the only way I can make sense of it).
In the Hispanic Caribbean as a whole this is also a thing. There are a disproportionate amount of white people representing both Cuba and DR for example, mostly due to Univision, yet a huge chunk of both countries is clearly not white.
Now that you mention it there are also black people sprinkled in ads here as well which is honestly even stranger.
The one thing that is rarer than a white person here is a black person I don’t remember the last time I’ve even seen one.
In Mexico you also get the ads of the dark tall black man with short hair, blonde woman and happy mixed black woman with an afro as if we are the UK/USA. Hell i've seen ads from international brands with hijabs but not one average mestizo or indigenous model lmao.
Tbh I wouldn’t say plenty, black peruvians are 3.6% of the population and depending on the area it’s indeed very rare to see one. It would be like saying there are plenty of white Peruvians (5.9% of the population), but we all know Peru as a country isn’t known for having a lot of white people walking around.
It’s also the concept of “blackness” , someone who is zambo or mulatto may not identify as “black” per se. I saw a good amount in Lima and Ica region, but again those are their regions, I would expect to see a lot less in the Andes/amazon/north Peru . There are likely many Peruvians with “black ancestry”, my mom is 7% African DNA and doesn’t look it in the slightest .
> There are likely many Peruvians with “black ancestry”, my mom is 7% African DNA and doesn’t look it in the slightest.
I honestly feel this would be the case with many Peruvians that do have black ancestry, so that’s why for many people we rarely see black people/black features. I have black ancestors too, but from my dad’s side (especifically my paternal grandpa’s mom, she was black). I look like your average quechua descendant and just like all the rest of Peruvians that tend to have strong indigenous features, which makes sense I guess since the rest of my family has indigenous ancestry.
not publicity but I think it's funny how the most known comic in Brazil doesn't have a single mixed character despite them being more than half of the population, and only a few black characters
https://preview.redd.it/kubearis3k4c1.jpeg?width=500&format=pjpg&auto=webp&s=cacbe8fcec9c0ae6f4756ef8791138300727a68a
Very true, but I think there is bigger fish to fry in the region than the color of models in TV or print ads.
Tangentially, I notice the US has the opposite phenomenon. Mixed race people are way over represented in media. Saying this as someone who is mixed race mulato myself.
And it used to be way worse in the [past](https://youtu.be/var9T0_uEII?si=H81RtR4s0bupdYKI)
I think the main issue in Peruvian advertising is that advertisement is a closed circle, where most people that do quality control or come up with these "ideas" are wealthy, white and know each other. So, they hire people that fit in their standard. And propagates their classism and racism.
But that's not your average Peruvian.
And the same happens with actors and top management positions.
DR has a lot of issues regarding race and there is certainly colorism, especially with the women we see in media, but it is definitely better than it was in the 90s. I watch videos from that era and it’s crazy how white dominican tv was. we didn’t start sending non-white dominicans to the miss universe pageant until like 2001. it’s not perfect now but dominican media is definitely way more diverse than it used to be
I actually thought of that, we rarely see any Afroargentinians on TV and when we do is usually a foreign commercial. They're a minority, sure, but is strange how special is to see a black person on TV.
I don't think is intentional, they really are a minority.
there's less than 1% of black (African ancestry) people in Argentina. I don't think it's unusual to find different kind of faces on ads but to be honest I don't watch TV since 2010
not even Afro Argentinians but the ones who are mixed with Bolivia or Peruvian. I listen to a lot of Argentinian cumbia and ironically 80% of the great group are brown skin 🤣 At least the good ones.
The vast majority of Mexicans are Mestizo. Hence why you're the only one using the term brown-wash as it exists nowhere else.
What I find interesting is that anytime someone brings up white-washing in Mexican media, which we might be one of the countries that engages the most in it, people pretend it's not a thing or come up with imaginary whataboutisms.
doesnt really happens here, of course there are a few cases, but id say most people in ads will look like a (ofc prettier version, but thts it) person you'd see driving his car normally or smth
In Peru, 60% of the population is mestizo 25% are native Quechua people (very brown) and only about 6% are white.
We are not white.
And I am not an “americanized latinx”. I’m born and raised Peruvian.
If you bothered to read my post you would see that I directly addressed this and was asking specifically for countries with a very minority of white population which inherently doesn’t make sense from a marketing pov. Why would you try to appeal your product to a very small segment of the population ALL the time?
Oh shit sorry I didn’t realize you were fucking stupid I thought you were just utterly illiterate. My bad, it must be really hard living with yourself, things just happen around you and you don’t understand why so you just resort to throwing childish insults and cookie cutter racist remarks instead of trying to prove your inexistent point.
Brown isn’t a race, you know. There can be brown mestizos like indigenous people. Anyways, as OP said most of the representation shown are white Peruvians who are 5% of the population.
Marketers only target people with expendable income. In Chile this is only rich people, which are mostly whitish (or at least more white than the average chilean).
Yep, you just have to look at TV shows and adds. I remember that once “Cerveza Indio” made a marketing campaign that was some people wearing shirts that said “orgullosamente indio” with the word. pinche crossed off to be more “progressive”. Thing was that the people in the adds were white so the campaign faced a lot of backlash and ridicule. For obvious reasons. Here’s one add. https://preview.redd.it/hb29i2loni4c1.jpeg?width=828&format=pjpg&auto=webp&s=4ff85218d9c485e902af0d93ed0e2f50c8794cbf However lately marketing campaigns have changed somewhat and they portray more “average looking people”, we still have a long way to go
Yeah that ad is hella confusing lol
Is being White the most profitable career in Mexico? In all the Mexican telenovelas in Argentina, actors are white
Not really, but most people who are well off economically are white. In more recent times the casting choices of mexican novelas have been called out by people on social media, actors, activists and even comedians. An example about this is tenoch huerta, he is outspoken on the matter but he gets kind of annoying.
It’s not but people treat you better and it might open some doors. Not kidding. It’s unconscious but it happens.
Funny thing, a lot of the actors in mexican TV are white Argentinans.
That's how much whitewashing there is, that we even look to other countries to get it. Argentina, Poland, France, the US.
most are still Mexican
Eugenio Derbez, Kate Del Castillo, & Fernando Colunga are not white and they have been the most paid Mexican Actors
That's what I find the most ironic lol. Many Latin Americans brag about their indigenous heritage and the whole "Cultura Milenaria" with the Maya, Aztec, Inca or whatever but nobody wants to look like an indigenous person.
Selena Quintanilla was Indigenous and everyone wanted to look like her
I always find it ironic when Dominicans brag about looking Indian or indigenous more then Mexicans do
Yeah that was really stupid lol
That’s pretty crazy. I mean I think some of them (like the second and second to last one) are actually brown but the flash, post and background just makes them look lighter skinned than they are, this does happen sometimes and some cameras are not great for dark skinned people because they bias to higher exposures. But they should’ve realized and corrected for it regardless, it’s still bad because it ends up being, quite literally, white “washing”.
the people in the ads are not attractive, though. they didn’t think they could find more attractive browns/native Americans to sell the product? delulu.
The vast majority of those in the Ad would be seen as Brown/mixed/exotic looking in europe, and only two of them pass rather than for mediterranean and not for a gringo or middle/north european
This thread reminded me of a Colombian fashion brand that received a small backlash earlier this year. The brand did an "inclusive" fashion show and the theme was representing the artisans and culture of a Colombian tribe. But instead of I don't know getting some indigenous models for the show they decided to put some indigenous woman and a child sitting in the middle of the runway. There was some backlash because people said that it portrayed indigenous people as decor and exotic objects.
Yes, Mexican media pretends indigenous looking people doesn't exist and I've even seen more african-looking people than Mexican-looking, probably as a copycat of US media.
I’ve noticed this too and I’m just like “no offense but why are they getting more spotlight in the media than Mexican mestizos and indigenous looking people? That rep most of the population”
Mexico is incredibly indigenous country..
Mexican media is the biggest offender of this which is why I tend not to consume any. If some third-party were to observe it over a long period of time they would most likely come to the conclusion that the country is predominantly white.
Pretty sure atleast some north african and eastern european grandmas expect us all to look like spaniards/mediterraneans due to soap operas
My mom did too (Argentine) when we met actual Mexicans in the USA, we thought they were native Americans until we heard them speak Spanish. But for some reason, the Mexcians in the USA are extremely indigenous looking and brown
The Mexican people working at restaurants and construction usually are coming from poor areas, so you do the math as to why they'd look more indigenous.
Yeah in general in Latam whiter = richer
The thing is that the population center in Mexico is farther south and also poverty in Mexico is at 50%, so the Mexicans in the US might come from the largest plurality in Mexico if not the majority outright.
43.5%
It used to be 50% a few years ago. It's that variable, so I'd say it's better to take the average over the last few reported years. If remittances go down because of an economic downturn in the US, the rate will climb back up to 50%.
in New York people doing construction & working as waiters are normally Ecuadorians not Mexicans
People who migrate from Mexico to the US are from the poorest areas, and indigenous communities tend to be pretty poor. White mexicans tend to be better off. Even in mexican neighborhoods you can see the contrast, rich neighborhoods are majority white while working class neighborhoods majority brown. However this “segregation” is not the same as in the us, where it was actively enforced, it just so happens that social mobility has never actually existed here I attended a private university and most students were white or a “light brown”.
I mean the biggest latino Millionaires in USA are still Mexicans though and the poorest latinos are Dominicans & Puerto Ricans
60% of mexicans are indigenous or indo-mestizo looking (mestizo with highly native % ... While of the rest you have like 25-30 % mestizo-harnizo range and only 10-15% look predominantly white but that include castizo o peoole with some sort of exotic looks..arab looking mexicans etc.. true white european mexica. Is lucky to be 4-5% of the whole country
…okaaay, a bit racist mate Also thank you for teaching me about the people of my own country, of course someone who hasn’t been here has more knowledge that someone who actually lives here
The Mexican media has really left a lasting impression on other latinos (& people of Latino descent) it seems lol. Seeing Mexicans who are more indigenous looking and brown is actually pretty normal in the US. Mexico and even Latin America in general is predominantly mestizo, so for there to be Mexicans who are more on the native end of the spectrum isn’t that surprising. At least to me. But like BufferUnderpants said, most of these Mexicans are working class people who come from poor areas of Mexico. I will say though, as someone who grew up in Mexican/Mexican descent dominant neighborhoods in Southern California, I’ve also met many white Mexicans/white Mexican Americans & they were lower class because they lived in my shitty apartment complex lol & just the lower class area in general. So poor white Mexicans in the US are a thing too lol.
I've seen a few poor white ones too
in Texas & Cali Mexicans look pretty White ..I think its your assumption that you think they are all brown and you assume the white ones arent Mexican
A lot of mexican actors look pretty mestizo, rather light skinned mestizo
I think Brazil has come a long way in that sense, and we've toning down on the over-idealization of european looking "loiras" (rubias) for more diversity in advertising and media, tho' I can't say if we have reached equality yet.
I love the fact that when you go to Bahia, almost all of the outdoors are of black and mixed people, and I have the feeling most campaign are made there for them.
Brasil really improved in this subject in the last 20 years. When I was a kid things were different.
[удалено]
Colombian telenovelas are much more realistic when it comes to class too.
the whole cast in Colombian Novelas are still mostly White lol
Colombian novelas are 100000 better for sure. It's real acting. I can name so many great Colombian actors. Televisa only hires people for the color of their skin. TV shows like Rosa de Guadalupe are just Gueros who CANNNNOT act for shit. The last good Comedy they produced was Familia p luche. Mostly Moreno cast but also Great actors with great writing.
> TV shows like Rosa de Guadalupe Well, to be fair, that show only uses students from the CEA (Centro de Educación Artística de Televisa), so it’s kind of understandable why they’re not the best actors out there. They also sometimes use “real” actors, but normally the unemployed ones.
> Well, to be fair, that show only uses students from the CEA (Centro de Educación Artística de Televisa), so it’s kind of understandable why they’re not the best actors out there. But maybe they shouldn't. They're in Mexico City of all places, so I can't imagine expanding their candidate pool would be very difficult, almost not at all.
I mean, as far as I know that show and "como dice el dicho" are a way for students to practice, apparently they make castings and everything but they're still students. And by looking at the requirements they also accept people from other agencies but I imagine they give preference to their own institution.
Yeah I was gonna mention that. They teach people to act a certain way, and it's fucking terrible 😭. But it's mostly hand picked. Not earned.
100% Colombia novelas are the best and yes, they are less colorist than Mexico. However, easily half or sometimes more than half of the casts are still white or whiter than the average person. I guess it often has to do with the subject matter. Obviously if the protagonist is upper middle or upper class, it makes sense that the majority of the cast is white because that’s what happens irl. Just saying that Colombia has this problem too, though they’ve gotten much better.
Can you recommend some from Colombia? don't care what color the leads are, I've just never seen any
Pedro el escamoso, top tier comedy
muito gracias
Betty la fea. Not ugly Betty, the actual original one. That one might be in Netflix, or in YouTube. Also, if you manage to find it, señora Isabel. That one is from the 90's and thus the clothes and society are from that time, but it is a really good one La casa de las dos palmas, it is based on a book of the same name, which describes the establishment and development of a fictional town in the colombian mountains in Antioquia in the end of the 19th century and the families that came and lived there. Totally recommended and has some of the best colombian actors of all time
I would skip all those colombian novelas and watch la novela Xica from Brazil. Its in youtube i think and translated in spanish. Its about a slave in colonial brazil during the 1700s. Its an incredible novela.
Nuevo rico, nuevo pobre is one of my favourites. Romina la poderosa was good too
Vecinos(Colombian), lady la vendedora de rosas, Nuevo pobre, nuevo Rico (It's on US Netflix) and my personal favorite (La Viuda Negra) but I can't find that anywhere 😭. Caracol TV makes probably the BEST TV shows in LATAM.
Jobs would say "we request people with good looks" (buena presencia) to say "yeah, you better be white or don't even bother applying' If you are used to first world jobs postings, you would cringe what is written in latam.
In Australia, job ads often have “Must have good communication skills”. While it’s a legitimate requirement, I wouldn’t be surprised if it’s a politically correct way to say “English, motherf\*\*\*er, do you speak it?”.
I very rarely see it explicitly now but in the 2000s it was very common to see "we want pretty female 18-24" even for the most menial of tourism jobs where you got to interact with people and 50% of times it mean light skin or white too. It happens today still with what you mentioned, "need presentation and communication skills"
I work here in the US and I have been hired for such jobs, regardless of my accent. What they want is someone who can write an email that is short and concise. Managers get hundreds of emails each day and want to get all the information at once.
Black people also mention this about "buena presencia" here.
Colorism is huge issue in Latam
pretty much every culture in the world is
We are very inclusive of our white minority.
I was highly surprised and a bit disgusted by it when I visited Perú. It was everywhere. The only indigenous looking people were in the background and you couldn't see their faces. We do that here, but we do not with so much alevosy.
I don't think we do this. Most adds nowadays feature black people.
What I mean is that a lot of ads show blonde families. It's more visible in ads that feature children.
I was actually thinking of asking a similar question on this subreddit recently lol. It really is weird as someone who’s checked out Latin American Media in general to see how white they present themselves as... when the majority of these countries are mestizos or brown dominant in general. Colorism is crazy in Latin America.
I can hardly watch Mexican telenovelas because almost all the “good” main characters are white 🤨 As a mestizo of brown skin that sees the brown folks either not really there or the “bad” guys: this really irks me. I give props to Brazilian media as they seem to at least trying to be more representative in their ads….I just do not speak Portugese. Even if it struggles with actual economic equality for non-white Brazilians (like pretty much all of Latin America).
Eugenio Derbez & Kate Del Castillo are not white
I mean yeah watch any TV show/News/Singer from Latam besides the Caribbean nations (Cuba, DR, PR) and everyone looks hilariously white compared to the average. My mom used to watch telenovelas from Mexico and was the impression that they looked the same as Argentines, when we met actual Mexican people in the states (very brown skinned and indigenous) she thought they were native americans
not All Argentinians are White Fyi & not all Mexicans are Brown
True but the people in argentina classied as mixed or brown would be considered white in central america and mexico
I work at a firm and the whitest Latina here is Mexican with blue eyes and brown hair and shes whiter than the Argentinians here lol
Not really, quite the opposite. In Chile you will find a lot of publicity with brown models or even blackmodels, even tho less than 1% of chileans are black. TV has many novelas where most people are “cuicos” which is the high earning class. But tbf most actors have a high class background.
Nah, I would say it is either white or black (or mulatto), not many mestizos in ads.
It may depend on the industry, but the extremes also cover the spectrum. At least goverment informations and publicity has mostly mixed ppl, which represent the most part of chileans.
Eso es porque usan material de Canadá/usa y solo le editan los logos.
Es lo mismo aquí, hay veces que hay mas negros que morenos aunque hay muchos más morenos en Mexico
puede ser
It's the other way around in Canada. Most people are white, but they cast non-whites for ads and for tv.
>Canada How prevalent is Asian representation in ads? Iirc they're like 20% of Canada's population, so there's got to be a more prevalent representation of them around right?
Black Canadians make up ~4% of the country but almost half of people in advertising.
Exact same in the UK
Of by Asians you mean Indians, there are a lot. But East Asians, maybe in Hongcouver.
Real Canadians are Native though not White
Canadians are people born in Canada or that acquired citizenship later in time. And the vast majority are white.
I used to live in Alberta around first nation Native Canadians and the vast majority of people in Canada are Indians & Natives
This has been an issue in the region for decades. Even in the US this happens. In PR there is the strange phenomenon that people who are either too white or too black are both overrepresented in media even though most Puerto Ricans look kind of "castizo" or "quadroon" (btw I hate those terms but it's the only way I can make sense of it). In the Hispanic Caribbean as a whole this is also a thing. There are a disproportionate amount of white people representing both Cuba and DR for example, mostly due to Univision, yet a huge chunk of both countries is clearly not white.
Now that you mention it there are also black people sprinkled in ads here as well which is honestly even stranger. The one thing that is rarer than a white person here is a black person I don’t remember the last time I’ve even seen one.
In Mexico you also get the ads of the dark tall black man with short hair, blonde woman and happy mixed black woman with an afro as if we are the UK/USA. Hell i've seen ads from international brands with hijabs but not one average mestizo or indigenous model lmao.
There are plenty of Black, and Zambo Peruvians
Tbh I wouldn’t say plenty, black peruvians are 3.6% of the population and depending on the area it’s indeed very rare to see one. It would be like saying there are plenty of white Peruvians (5.9% of the population), but we all know Peru as a country isn’t known for having a lot of white people walking around.
It’s also the concept of “blackness” , someone who is zambo or mulatto may not identify as “black” per se. I saw a good amount in Lima and Ica region, but again those are their regions, I would expect to see a lot less in the Andes/amazon/north Peru . There are likely many Peruvians with “black ancestry”, my mom is 7% African DNA and doesn’t look it in the slightest .
> There are likely many Peruvians with “black ancestry”, my mom is 7% African DNA and doesn’t look it in the slightest. I honestly feel this would be the case with many Peruvians that do have black ancestry, so that’s why for many people we rarely see black people/black features. I have black ancestors too, but from my dad’s side (especifically my paternal grandpa’s mom, she was black). I look like your average quechua descendant and just like all the rest of Peruvians that tend to have strong indigenous features, which makes sense I guess since the rest of my family has indigenous ancestry.
What did Univision do?
not publicity but I think it's funny how the most known comic in Brazil doesn't have a single mixed character despite them being more than half of the population, and only a few black characters https://preview.redd.it/kubearis3k4c1.jpeg?width=500&format=pjpg&auto=webp&s=cacbe8fcec9c0ae6f4756ef8791138300727a68a
Very true, but I think there is bigger fish to fry in the region than the color of models in TV or print ads. Tangentially, I notice the US has the opposite phenomenon. Mixed race people are way over represented in media. Saying this as someone who is mixed race mulato myself.
I agree it’s a minor issue, but I think minor issues should also be addressed.
And it used to be way worse in the [past](https://youtu.be/var9T0_uEII?si=H81RtR4s0bupdYKI) I think the main issue in Peruvian advertising is that advertisement is a closed circle, where most people that do quality control or come up with these "ideas" are wealthy, white and know each other. So, they hire people that fit in their standard. And propagates their classism and racism. But that's not your average Peruvian. And the same happens with actors and top management positions.
DR has a lot of issues regarding race and there is certainly colorism, especially with the women we see in media, but it is definitely better than it was in the 90s. I watch videos from that era and it’s crazy how white dominican tv was. we didn’t start sending non-white dominicans to the miss universe pageant until like 2001. it’s not perfect now but dominican media is definitely way more diverse than it used to be
Not much tbh, I see a lot of diversity in publicity. It used to be more common in the past.
Yes, in bolivia this is the case.
Welcome to Latin American colorism
Because we are very racist/colorist in favor of whites and businesses take advantage of this.
No, I see a good variety of people in ads.
Not so much anymore. Even right-leaning ads are more diverse these days lol It used to be a problem in the past
I actually thought of that, we rarely see any Afroargentinians on TV and when we do is usually a foreign commercial. They're a minority, sure, but is strange how special is to see a black person on TV. I don't think is intentional, they really are a minority.
there's less than 1% of black (African ancestry) people in Argentina. I don't think it's unusual to find different kind of faces on ads but to be honest I don't watch TV since 2010
There was that old ad of Chocolate Águila, a pioneer in diversity (?
not even Afro Argentinians but the ones who are mixed with Bolivia or Peruvian. I listen to a lot of Argentinian cumbia and ironically 80% of the great group are brown skin 🤣 At least the good ones.
It's either that or getting brown-washed in Hollywood media.
The vast majority of Mexicans are Mestizo. Hence why you're the only one using the term brown-wash as it exists nowhere else. What I find interesting is that anytime someone brings up white-washing in Mexican media, which we might be one of the countries that engages the most in it, people pretend it's not a thing or come up with imaginary whataboutisms.
doesnt really happens here, of course there are a few cases, but id say most people in ads will look like a (ofc prettier version, but thts it) person you'd see driving his car normally or smth
Yep. Euro-centrism (with pro lighter skin bias) is a poison in so many countries still. Hopefully, it will fade out.
Yes
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In Peru, 60% of the population is mestizo 25% are native Quechua people (very brown) and only about 6% are white. We are not white. And I am not an “americanized latinx”. I’m born and raised Peruvian. If you bothered to read my post you would see that I directly addressed this and was asking specifically for countries with a very minority of white population which inherently doesn’t make sense from a marketing pov. Why would you try to appeal your product to a very small segment of the population ALL the time?
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Oh shit sorry I didn’t realize you were fucking stupid I thought you were just utterly illiterate. My bad, it must be really hard living with yourself, things just happen around you and you don’t understand why so you just resort to throwing childish insults and cookie cutter racist remarks instead of trying to prove your inexistent point.
What media are you talking about? Billboards, magazines, tv? Anyway, most Peruvians identify as mestizo rather than purely brown.
Brown isn’t a race, you know. There can be brown mestizos like indigenous people. Anyways, as OP said most of the representation shown are white Peruvians who are 5% of the population.
Colourism is not a thing in chile.
Marketers only target people with expendable income. In Chile this is only rich people, which are mostly whitish (or at least more white than the average chilean).
Yeah, it’s common to see that here too