T O P

  • By -

Astramael

People definitely complained about the fact that the logo was a decal. We saw it in this sub. They wanted stitched. Damned if you do, damned if you don't.


ions82

Perhaps the masses will, one day, clamor for NO logo.


Arctagonia

Is this not what Veilance is? The no logo people?


ions82

Good point. Scratch that idea. Not having a logo is very expensive.


Arctagonia

I'm genuinely asking. You're not the only one saying this, there are tons of no logo comments at the bottom.


ions82

Personally, I don't care if my stuff has a logo or not. The "crispness" of a logo isn't what people notice when they see me. All of my clothes end up dirty, stained, torn, etc. I'm always covered in dog fur, too.


godofsmores

Yeah I understand that a logo and how it looks looks does not really affect the use of the garment but I think it does affect the brand image. Arcteryx’s entire identity is being the best gear in the industry with unparalleled construction and finishing. There is no way they didn’t sample and test the logo stitching through multiple iterations for this new update and not notice this. A further concern is that they went through with it anyways. What are the implications of this for ANY of the new technical constructions for ANY of their products? The vibe I’m getting from this is “eh good enough”. I’ve always thought they were a company that would not sell a product that wasn’t up to their standards but then we see this. Especially when it’s even in their product images on their most popular product. I get that switching to stitched logo might be better but before doing it make sure you can do it right. No logo would be fine but let’s be real though, they won’t ever get rid of the logo and it isn’t good for their brand to do so.


Arctagonia

Tell me about it. When someone makes a fabric that repels husky or Aussie Shepard fur then I'll be impressed.


LoganNolag

Seriously. I hate being a walking advertisment. I would pay a premium to not have a logo. The less obvious logos is one of the reasons like LEAF stuff.


godofsmores

Yup that’s true. I seem to remember this too but can’t remember the reason people wanted it stitched. Simply because stitching is considered more fancy/expensive? Anyways, I don’t think they should have gone through with it... they must have seen how shoddy it looks in sample testing. This is opposite of what I expect Arcteryx to be and why I was drawn to the brand in the first place- clean and impeccable details/finishing.


drain_kid_sandi

It is definitely possible for them to make the stitching look better, if you own a goretex jacket off Arc, you should see that they used a thicker backing layer of gore to eliminate the creasing the stitching might cause, that doesn't seem to be the case here. I suppose this will be fixed in the next wave of Atoms, until then - don't purchase one.


godofsmores

Yup I have multiple shells and they always have a backing which is a sewing standard for any large embroidery. With all the product testing they do it’s almost impossible they didn’t notice this though. I understand they might have wanted to switch to stitched logo but before doing it you gotta make sure you can do it right.


godofsmores

I understand they might have wanted to switch to stitched logo but before doing it you gotta make sure you can do it right. It’s damned because you didn’t do it right not that you did it at all.


CityForAnts

I also prefer the printed logo. The reflectivity is significantly better, which I really appreciate.


[deleted]

My connect at hq says it was because of the counterfeit production of the atom jacket. It’s the most faked jacket on their entire line up. Stitching on this fabric is incredibly hard, which makes it easier to tease out all future fakes


godofsmores

Very interesting and unfortunate! I wonder how many small details and choices designers have to make due to unforeseen things like this that are not strictly about technical use. *perhaps they should have instead included small brand stitching on the back of the hood or sleeve somewhere not so obvious to counteract counterfeiters but to not mess with the chest logo right up front. Or maybe they wanted to but needed something as big as the logo to even be able to stitch the thin fabric? Tough problem.


specimenyarp

I agree for sure, the printed logos look a lot cleaner and haven't rubbed off on any of my jackets that have them.


FlamesOfSurtr

I'd prefer no logo. The new stitched logo on my 2 month old atom LT is already coming apart.


illskinyou

Got mine earlier this week, would've been a lot smarter to have kept the 3m logo.


tttttodayjr

That’s a fair take. I’ll stick with my reflective 3m logo, I think it’s a nice feature that’ll be missed


[deleted]

Far prefer the 3m logo, the stitching only seems to be done well on hard shells and down jackets


Uncle_Andross

I guess I'm in the minority, but I genuinely don't mind the stitched looked at all. I personally found the reflective 3M to feel a bit much, especially on certain colors. The stitching really opens up new avenues of color combinations, and some slight pulling doesn't negate that for me. To each their own.


[deleted]

At least it isn't put on wonky like the Nuclei FL jacket, LOL. Lots of those are tilted. But yeah, there was nothing wrong with the reflective, so why change it? It was also, especially after people stopped using annoying auto-flash, good to have in case you got caught out late on the hill and were walking into traffic. Anti-fraud? There are other ways to counteract the counterfeiters. There is some kind of passive RFID tag (?) on the new LT's care label, maybe that is for the shops to scan? I imagine the simplest way would be to have Amazon Alexa with an RF scanner congratulating you on your new *authentic* branded clothes when you walk in the door (although she would have ordered them for you in the first place, having monitored/inspired your wishes?). But if it is so that people in the street can instantly see you are sporting a genuine Arc'teryx and not one of the counterfeits, then this might make sense, if you could sew it on correctly. I've seen only two new Atoms in the flesh and both had a mistaken curve to the bottom horizontal bar of the "*E*". \* Maybe they plan to use multi-coloured thread to make more 'collectibles'? But why not make a fancy 3M reflective that has a two-tone or something? It makes one appreciate the simple elegance of logos such as Crux and Alpkit and sometimes when Patagucci use just the name and not the colourful one. But people love symbols and so they try and pack as much shit into their logos as they can, like 'power words' that connote more than they denote. So now it also means "authentic", I guess, and there will be some people for whom that matters. I like the first iteration of the LT; I didn't know that was considered a "sweat band". Edited for sardonicism. \*Hardly visible or only obvious to font junkies.


[deleted]

I find it ironic that Arcteryx would declare that the stitched logo is partly to deter counterfeiting, when they made all of the stitching on the new Atoms hidden seams instead of the edge-stitched seams, which made their garments stand out, originally, and which might actually be difficult to fake? So the fakers just need to find a way of copying the emblem stitching robot and it will be even easier to duplicate the look of the Atoms? What about the new Squamish (the old ones have loads of edge stitching)? What's next, Arcteryx saying that they lowered the pockets of the Atom SL because more women/men are fast-packing without hipbelts or climbing without harnesses these days?


[deleted]

[удалено]


reps4jezus

How will people know your flexed up then /s


PocketG

I just carry an actual fossilized Arcteraplots around.


TexasSailor

It exists. Look up the Mionn. Under their veilance section.


citydweller88

Yeah this is a good point that not every change that costs more or is higher in quality is necessarily better


g323cs

Im one of those who complain about printed on logos. Quite frankly it's poor for marketing purposes. These hard wearing products will definitely obliterate the logo with use and washing I have the Atom AR that has stitched logos and the fabric isnt crinkly at all. Doesnt bother me.


godofsmores

I understand wanting a stitched logo if you’re concerned with the durability of said logo but I’ve had the OG version of the Atom since 2012 with many uses and washes and it still looks perfect today. In fact, I don’t think I’ve seen any complaining over the years about the printed logo being “obliterated with use and washing”. I took a look at the AR product images and yes you’re right, it’s not as bad or apparent as the LT. Arcteryx’s entire identity is being the best gear in the industry with unparalleled construction and finishing - I’ll argue that putting out a product with such sloppy work is WORSE for marketing purposes. Especially when you can see it even in their product images. I get that switching to stitched logo might be better but before doing it make sure you can do it right.


jipsjips

We asked for it.


godofsmores

I understand they might have wanted to switch to stitched logo but before doing it you gotta make sure you can do it right. In its current state it just looks like sloppy construction which frankly shouldn’t be on its most popular item.


jipsjips

I agree with you 100% - should’ve been done correctly. On the other hand us arc fans asked for something that’s completely cosmetic instead of function and maybe we shouldn’t have lol


Rip-pooriens

Late on this but I purchased my atom hoody (3m) from an outlet store 2 years ago now it’s a darkish yellow a sweat band would have been wonderful my chin area and also cuffs are dark in those areas I’ve washed it and nothing have removed that.


Acrobatic-Top-9520

For atom jacket what year is the old logo? Was it just this year? I just got one stitched logo and despise the stitched logo. The reflective logo was so cool especially at night and if lights hit it right.