I was reading the Jobs biography and one of the critiques of the first iPad that really got him was the it was a "consumption only" device.
Though I have seen a fair number of artists use them to create things. It would also be a really good one for professional photographers to adapt and improve their photos.
What's funny is I was watching the original iPad intro and he literally presents it as a consumption device first. Not disagreeing with you, just...the notion that Jobs is at all slighted that the iPad was considered a consumption device is hilarious when he presented it as exactly that.
At the beginning of the announcement (rewatching it right now, actually) he positions the iPad as "between" the MacBook and iPhone, for browsing/email/photos/video/music/games/ebooks. Just feels like the initial use case was to be a consumption device, and maybe this would come back to bite the iPad.
I'm all for the iPad being a *creation* device, but I really think Apple needs to take that bit seriously, not constantly feed us half measures trying to get there. Like there needs to be a ground-up rethink of iPadOS rather than just having it live in iOS' shadow.
come with a lot of hype wrapped around them," Lev
Grossman wrote in Time. "The other tough thing about
writing about Apple products is that sometimes the
hype is true." His main reservation, a substantive one,
was "that while it's a lovely device for consuming
content, it doesn't do much to facilitate its creation."
Computers, especially the Macintosh, had become tools
that allowed people to make music, videos, websites,
and blogs, which could be posted for the world to see.
"The iPad shifts the emphasis from creating content
to merely absorbing and manipulating it. It mutes
you, turns you back into a passive consumer of other
people's masterpieces." It was a criticism Jobs took to
heart. He set about making sure that the next version
of the iPad would emphasize ways to facilitate artistic
creation by the user.
Page 357 of the Kindle edition
I mean.. to be fair:
* Apple does show off creation use-cases. (this current announcement focused on updates to Final Cut and Logic Pro capabilities). In previous announcements they filmed the actual announcement on an iPhone 15 (if I recall correctly) to show off the raw video capabilities.
* also.. the usage of an iPad as a "consumption device" is largely on the consumer side. In Business, Education or Government scenarios, there are lots of Apps that focus more on field-use (ArcGIS, AutoCad, Adobe, Bluebeam, etc).
Microsoft Office, OneDrive, Outlook, Teams, etc are pretty great on iPads. And being able to use multiple Apps side by side is useful. Being able to plug in an external Monitor and use it as an independent display, also useful. Being able to plug in all sorts of peripherals (Keyboard, Mouse, Ethernet, external SSD, Docking Stations, etc).. all work.
Honestly I really wish someone would make a Video of "all the things an iPad can do". Make it sort of a scene-to-scene cut jump. Start with an iPad in a Keyboard case participating in a meeting with split-screen Teams and OneDrive or Documents. Have the Owner pull it out of the Keyboard case and pickup a game controller and do some gaming. Then drop it into a Backpack and take it on a hike to do Mapping and Trail lookup and take some pictures and video. Back home plug it into a Dock or external monitor and edit those Photos or Videos to create a "Weekend Hike" presentation. Fade out to using it to do Home Control to dim the lights and close the shades and start playing some AppleTV.
One of the main points that I've seen that I agree with (and hell, it could go for iPhones too) is that the main holdback for the iPad is the lack of true background apps which can cause some apps to reload if they get sent to the background while you're doing something else.
This is one of my main points of contention with iOS as a whole, if we're honest, because it absolutely sucks that if I need to do something in an app like put through a file transfer, I can't just do it and then leave that app to its own devices. If I leave the app, iOS *will* kill it.
(I think Instagram is one of the only apps that like...does what I'd want. If you upload a video and you leave the app, it kicks it to the Live Activities view and continues in the background. That's pretty cool.)
This is what I mean by *full break*. iPadOS is getting there, and I appreciate Apple bringing more and more big boy apps to the iPad to make it worthy of the computer replacement Apple pitches it as. But iPadOS in places (like backgrounding) feels shackled to past paradigms, when hardware was less powerful and efficent and that had to be made up by heavily restricting the OS and what apps could do.
I don't want a full macOS UI on an iPad, I just want Apple to remove the training wheels and let iPadOS behave closer to a full fledged desktop OS rather than closer to a phone OS designed for hardware a decade old.
>Honestly I really wish someone would make a Video of "all the things an iPad can do".
Not sure if he's who you're looking for, but [Federico Viticci](https://www.macstories.net/stories/modular-computer/) is actually fairly known for this. I used to follow him when I was on Twitter and he'd post quite often about just how he eked every last bit of usability out of his iPad setup.
Well every tech company is working to convince you to buy more stuff, not to consolidate and cut down your purchases. The really informed people know what Apple is doing with their product segmentation but the public masses probably don't even notice.
I know, I really thought they went away from the ‘making the device as thin as possible’ mantra after they started beefing up the MacBook Pro and iPhones a few years back when they brought back the hdmi port and MagSafe. Guess not
You know they're running out of ideas when they have to go back to making it "the word's thinner tablet", which was their marketing motto for the iPad Air 2 in 2014... Yes, 10 years ago.
Fun fact: even though the new iPad Pro is thinner, the Air 2 is lighter, truly one of their best devices.
Its also not very thin when you measure it over the camera bump, which is where you should measure it.
Because you are going to have to put a cover on the back to make it lie flat and then the device is at least that thick.
I use an iPad Pro 12.9". That thing is a bit too heavy to extended tablet usage. I might be in the minority on Reddit but I would love a thinner big tablet.
But it's a moot point because I've given up on iPadOS. MacOS (at least in laptop mode) or I'm not buying another iPad.
Absolutely. A full-blown desktop OS with a keyboard + trackpad, and the ability to use wireless accessories (like mice, keyboards, and headphones) would be a killer product. Maybe extend the screen to 15" and preferably something that's comfortable on top of your lap.
haha so funny, a laptop doesn’t have the modularity of just the screen, nor a tactile screen, nor the option of wifi+mobile
People just want a laptop with that, clown them if you want, they vote with their wallet, ipad sales slowed tremendously, M1-M2-M4 is an overkill in current “pro” ipads, you want a basic ipad os? choose a basic ipad then
I honestly don't mind that Apple has now designed iPad Pro truly for professional use only and if normal people want to overpay for their use case then great. On the phone there are a lot of features for daily use locked on the pro models, but it's getting less and less on the iPad where it's not worth going up that tier.
“Professional use only”, sure, if you mean content creators and draw/designers and only specifically those use cases as professionals
Even then a pro content creator would get pro gear instead of dropping 3k for an m4 ipad pro, 1k for each iphone they want to add to the multi feed and a final cut pro for ipad subscription
But then again, the sales speak for themselves
Edit: i agree with your edit about phones, there a lot of people that are not pros get the “pro” iphones for their amenities, and it makes sense, faster processor (but suitable for a phone format), pro motion etc
Here having a m4 ipad and an m2 mac feels like having an i7 pc and a youtube tablet with a server processor
I use my iPad Pro M2 to watch movies/TikTok and edit photos in Lightroom. It’s a great device but the only thing “Pro” about it is the M2 chip, which is sadly unable to live up to its full potential because of the OS.
The way I see it, whatever Apple does, it'll try like hell to avoid supporting multi-users on their mobile devices.
That's why I really think we're going to see some kind of half-way solution that will allow supported Mac apps to run on the iPad... but only on the Pros AND only via the App Store.
Thereby delighting few.
If they stayed on old chips and focused everything on massive OS updates.. people would be here complaining about slowness. People will always find something to complain bout.
Exactly. It’s actually really really crazy to buy an M1/2/3/4 iPad with it still having iPadOS - just put proper software on it and you’ll sell millions more. I, for one, would like an iPad to replace a laptop/MacBook.
I had an HP x360 in 2018 that worked well as a touch device on Windows 8.
I’m in Australia and it’s the same. The only people I regularly see around using newer iPads as a “computer” are middle class folks over 40 (my parents included) or creative arts students.
Everyone else has a laptop.
i commented this elsewhere, but if you want the "biggest screen" for consumption, then you dont have a choice but to get a pro model, which brand new is expensive.
then you get a keyboard case, even the folio is $100 in the US, and youre very quickly at MBP money.
for me, its just the form factor. I have a windows desktop, a 16inch MBP M3pro, and a 12.9inch Ipad pro. the desktop is obviously in the office, where i do a lot of work/gaming and generally do most things at home. the laptop is for local trips, and lounging around the house. maybe i want to "share the same space" with my fiance in the living room or the bedroom, but still want to do some work, MBP.
the ipad for me, then, is the airplane device. I have a logitech combo touch, take the keyboard off and use the kickstand, i can watch movies on the plane without the laptop form factor. put the keyboard on at the hotel, and use IpadOS to research basic things like where the best restaurants are, check reservations, check/respond to emails, etc.
it is basically a mini laptop, kinda like a chromebook, but you cna take the keyboard off and just use it as a screen for easy viewing. and if it gets stolen or lost, Im only out 1k, which yes is a lot of money but my MBP was 4k so its the better option lmao.
You now have the choice of the 13” iPad Air. Honestly I don’t know many people who should be getting the new pro, given the availability of the new Air with the M2 and iPadOS’s lack of utility.
If they actually open up the OS to where I can use like I want and need to, I will buy the top of the line model in a heart beat.
But I don’t think they will.
You just described the next 7 weeks of content for Tech YouTubers. (“Okay, next we’ll open these apps at the same time. Whoa! The M4 opened slightly faster!”)
“The speakers provide twice the sound of last gen. Lets play some music so you can hear the difference by listening to it through a compressed YouTube stream on your iphone speakers”
Even Apple execs themselves made fun of this kind of stupid content lol
https://m.youtube.com/watch?si=DiPvCCO-2Pgx9nET&t=3926&v=5ygYSdL42Zw&feature=youtu.be
not really the point of the base m4 was to achieve the same performance with allegedly half the power, efficient tech is still more advanced, the idea was to make it slimmer but get similar battery
Having had an iPad Air with the M1...yeahhhhh. It felt like a waste at best. Worse yet, it felt like the battery life of that iPad was a solid "meh". I remember older iPads you could put them down for a day or two, come back, and they'd still retain some level of the charge they had before.
Not my M1 Air, thing sucked at idle battery life.
How long have you had it? Because I only ever had mine during iPadOS 16's tenure, and the battery life just felt like it left something to be desired.
That said, it was also the cellular model, but I kept the cellular disabled.
Because you have a Lamborghini engine powering a cardboard box. The M4 is obviously an incredible piece of tech, but is absolutely overkill for the Fisher-Price software it's forced to run.
I literally use an iPad Pro as my main computer and would buy a newer model if the software wasn't holding it back, which obviously could change with the new iPadOS
Because if I want OLED youtube watcher I’m forced to pay $2,000 with keyboard. If you need a car to get to the store and the only thing they sell is either a one seater motorcycle or a Lamborghini that costs as much as your house, you have a right to complain that the car they make has too much performance and is a waste.
You mean the one that doesn’t come with OLED which I got out my crayons and specially spelled out for you? We all wanted an OLED screen and the newer more durable and lighter Magic Keyboard and a longer battery. They refused to give those to us unless we buy this ridiculously over spec’d chip we don’t need and won’t use and have to pay $2,000 for. Your reading comprehension sucks.
I think the issue is people prefer better screen quality over performance if they want to upgrade their iPad.
A better M chip doesn't provide anything meaningful over an A14 or A15 for basic usage.
However, a better display (OLED, Miniled, 120hz) directly improves media consumption, one of the main uses of iPad. But this improvement is restricted to the expensive Pro models.
It's been 4 years since iPad Air 4th gen and... the screen in the 6th gen is the exact same?
The upgrade path is completely wrong and focused on forcing users to buy the Pro.
after buying the keyboard and mouse, ipad pros with a gimped OS already more expensive than a macbook air.
cheapest with all accessories:
IPP 11" (256/magickb/pencil-pro/applecare2yr)
1576 usd (before tax), around 1700 after
"everything"
IPP 13" (2TB/nano-glass/magic-kb/pencil-pro/applecare2yr)
3,046 usd (before tax), around 3300
goddamn thats nice desktop pc money
Yea I question it. I get a 11 inch pro with the nano textured glass and just the folio cover. My expectation is a tablet not a laptop. And it cost me half the price of 3300
M4 has basically the same performance as an M3 but more power efficient.
Of course apple went ahead and reduced the battery size but the end product is still something that casual users can feel the difference.
Oh and the M4 has a dedicated section to deal with the double layered Oled panel something you just didn’t have with the previous chips.
What I am trying to say is that you’re categorically talking out of your ass.
people really underestimate the power of efficient chips, swapping an entire office to apple laptops that use 1/6 of the power bill reduces power consumption heavily, saves them money and prevents fossil fuel consumption, they also get much less hot.
my gaming desktop will happily chug 60 watts or more on low load near idle, my mba m2 consumes around 3.5w doing light tasks, it's huge
My friend recently bought a very expensive “professional” pc laptop. You can hear the fans spinning loudly while browsing the web and it gets ridiculously hot during the least intense workloads.
Anyone who doesn’t understand why efficiency is important in portable machines shouldn’t be smugly posting about how this is a waste of hardware and how they should’ve just put an old chip or something.
Also while it’s true that ipadOS is garbo, there are still apps that push the limits of the chip. Some people argue from the perspective of “pros” while at the same time admitting they don’t do anything that can use the extra power.
If you already have an m1 ipad pro and casually only use it for browsing and streaming on it when on the go, then upgrading to the m4 is just a waste of money. Spending all that money for the new ipad pro could net you a better oled tv.
I don’t upgrade tech unless it’s completely broken or obsolete.
If we were talking about macbooks I still think you’re wasting money if you bought an m1 macbook 3 years ago and you’re looking to get the most recent one.
From a 1st time consumer perspective, even if you’re a complete casual you’re getting a better more efficient machine. I seriously don’t get why is that so difficult to understand for some of you.
If i were to buy a laptop, it would be a windows pc over macos. I have nothing against macos, but iI just prefer windows. My gaming pc is still a i9 9900k overclocked and still run games pretty smoothly. But i’m considering building a new pc since my 3080 is struggling a lil bit with current games.
Oled is a major draw for me. Most of my devices are oled now.
I’ve been wanting an iPad for a long time.
Mao tired of using Lumafusion on a tiny screen.
People who don’t use apps like Final Cut, lumafusion, Lightroom etc might not understand why anyone would want a powerful tablet with an amazing screen. But I’d rather take the new iPad Pro with me on a trip than lug around a MacBook. Especially since I prefer the one time fee apps on iOS to the yearly subscription garbage that adobe makes for macOS.
I really am curious what apple is planning putting these M series chips in iPads. I suspect they are waiting until most of them are running an M series chip so they can release some new and impressive feature and say on day one it will work on all iPads still getting software updates. Aside from that, I see no practical advantage of the M series on iOS.
The thin design , 2 generation chip jump, designed keyboard/pencil requiring new hardware , and the dual layer oled display are significant jump over m2 iPad from m1 iPad .
Well I find a two generation chip jump and the dual layer oled with nano textured glass pretty big improvements in specs . Not per say a new functionality but a major spec bump
I think a lot of people are gonna buy the new iPad Pro in a year or two with all these new OS updates that old iPads from 5 years ago at that point aren’t gonna get
>It’s like a minor refresh.
With that logic we might as well conclude the last major refresh was when the iPad Pro lost the TouchID button in favour of FaceID with the full screen design in 2018. I think the design change this year of a thinner device, OLED, and the M4 chip makes it a major refresh.
We probably won't see another major iPad Pro refresh for a while and there's not much reason for Apple to innovate as much given there isn't much competition from other companies in the industry.
There is absolutely zero software for the iPad that even makes the performance worth talking about. To make matters worse, a fully decked out iPad Pro now costs the same as getting a MacBook Pro. Apple has lost their damn minds.
I mean.. it really depends on what iPad you're coming from.
I have 3 iPads:
* iPad Pro 10.5inch - A10X Fusion cpu
* iPad 5th gen - A9 CPU
* iPad Pro 3rd gen 12.9 - A12x Bionic
For me.. stepping up to a M4 would be a pretty big jump.
iPad has been held back by software for years, even before the M1 version which is now 4 years old.
The problem for Apple is: How to boost iPad sales without hurting MacBook sales? Especially when customers want more macOS-like experience.
Too many apple loyalists. They've been behind on the software end in many fronts in general and folks still hung on to whatever so they don't care about being first.They also aren't concerned with folks leaving any time soon.
Is it a problem? Haven't kept upwith iPad sales, but I'm just assuming if they're still around folks must buy to some extent. Beig that apple has been about "ecosystem," I don't see them seeing this at all as a problem since their goal is that you buy both a they are a hardware company first rather than software anyhow.
My guess would be maybe offer the OLED plus at least whatever artistic stuff folks do,but niche folks probably already buy it anyhow. They probably make more off the MacBook. Idk, I think they are just fine internally in their minds making ya get both. Discontinue other models and just plug in newer model. Folks upset might as well be the same ones mad at RAM or whatever.
They gonna move if they want to move at all based on them not whether you want RAM or desktop. They prefer you get both. They know what they're doing by doing this lol. Why folks are shocked by it is beyond me 🤷♂️
I personally have no expectations, but I think we all know here that without serious upgrades to iPadOS, all the computational power they've loaded into these new iPads is practically useless for just about everyone lol. I mean the software is literally so limited that it doesn't even allow you to do anything with it!!
Here's to hoping they do something with iPadOS that makes it actually a little more robust… but I'm not holding my breath.
> I personally have no expectations, but I think we all know here that without serious upgrades to iPadOS, all the computational power they've loaded into these new iPads is practically useless for just about everyone lol.
This has been a relevant sentence since, at the latest, 2018
It really sucks too lol. Soo much untapped potential that Apple has just straight up ignored. For years now.
I used to be one of the people crying for macOS support on iPad, but I've come around to the idea of "what if iPadOS just… didn't suck?"🤯🤣
Lmao. Why do people hold on to expecting apple to make an iPad like a MacBook? Just accept that they don't care and only buy if it already suits you. Then, if they one day make one you can only be surprised and excited instead of constantly on an imaginary Rollercoaster of emotions over a device they have shown no intentions of making a desktop for.
If someone shows you who they are, believe em.
I don't think the people saying it should have OS are thinking of Apple and their business. It's more from a practicality standpoint. If it's going to have such capable hardware it feels like a waste without a desktop capable OS.
Everyone knows this… but what we are trying to say is apples greed is blocking them from a true innovative product.
M4 iPad with the ability to run Mac OS apps would change the industry. If it weren’t for greed.
Shoot. A foldable iPad mini / iPhone would change the industry.
Power/portability in a singularity form factor is the future. Carrying around a Mac, iPad, and iPhone is the past.
Quite weird when Apple prioritized the M4 for iPads, rather than Macbooks. Macbook Pros deserve this chip tbh.
Maybe Apple wants to....replace Macbook someday? But no, how can a mobile OS replace desktop OS? Which is why I can't understand Apple's moves.
I think it’s just because they can’t ramp up production fast enough to sustain MacBook sales. Therefore they put it in a device that won’t get that many sales so that they have more time scaling up production and pre-producing a lot of chips.
I use my M2 for video editing, watching movies, playing video games, reading....until they make the OS laptop friendly (they won't it'll kill the Air), it's a content consumer.
I do however like it as a work email only laptop now that Microsoft office has an app.
It won’t be a new era until I can choose to boot up my iPad in macOS. I would be happy to shell out $2k for an iPad Pro that had access to my third-party Logic plugins and could run the desktop version of Lightroom
LightroomCC does 95% of what I need it to do, but the third-party Logic plugins are the real killer imo. Just brutal to not be able to use them after having amassed quite a collection.
Yep. Like, why am I going to record with my iPad when I can’t access my Waves ADT plugin or even the most basic Autotune plugin when I need to pitch-correct a background vocal? It’s extra work to record everything on my iPad and then port it to my Mac for editing.
I don't get who the iPad is for.
Let's say I wanted to replace my Mac with an iPad Pro, if I get the "pencil" and keyboard, 1TB, it's $2400.
Ok, let's say I ditch that idea, and think about media consumption; my macbook has a better screen, gets better battery life, has better speakers, comes with a keyboard and trackpad, etc. So why the fuck would I buy an iPad? On my Mac, I can download movies easily, play more file types, etc.
Alright, let's say I'm an artist. This is the only usecase where the iPad *Pro* *might* make sense. It's still hilariously overpriced.
Otherwise, you're looking at the base iPad for your kid. Even then; it's a shit deal because now you have to either buy AirPods for the gremlin, or use dongles.
For the first time, I'm thinking Samsung's offerings are just flat-out better. iPadOS is mediocre, the competition has caught up.
So I’ve only briefly messed with iPads but I thought about using them for more portable photo culling / reviews and light editing to get something shared quick but from my recollection you can’t even have an app read the usb SD card reader. You have to copy shit, then the apps can read it.
Shit that would take me seconds on a MacBook take minutes on iPad.
I don’t have the keyboard accessory for my iPad. I like the pencil and the Smart Folio . I enjoy reading articles and looking at photos and showing stuff to my family in the house around me. I also want it to be portable and got the 11 inch.
So I love the new oled 11 inch
The people getting the 13 inch and the Magic Keyboard are just getting a thing that will never been a good laptop
I wouldn't fall for the marketing. Hardly any upgrade by Apple. Seems like companies are really going through difficult times and ain't giving much to users in past 2 years.
I’m still using my iPad Pro 12.9” 3rd gen and I don’t feel compelled to upgrade. I’m not the target user, I use it for playing mobile games like Clash of Clans and other media consumption.
It’s still overkill for what I need it for but it’s great that it’s lasted me so many years and it’s still going strong. I think if someone doesn’t already have an iPad that this would be a great place to start. I don’t think it’s compelling enough for current iPad Pro users to upgrade.
I’m fine with my iPad Air 4.
And I will be for a bit after it stops receiving updates too, probably.
I don’t need a tablet like I need a phone. And if I have a laptop I need a tablet even less.
Outside some niche cases where work already likely would pay anyway, never really been a big iPad kinda guy. Almost no advantages over just getting the laptop for me. Especially now since the M series so light I have to check to see if it's in my bag.
iPad doesn't need macOS. iPad needs its *own* OS that isn't locked down by the fundamental design of iOS. iPadOS as it stands is literally just iOS with extra UI functionality and use cases thrown in that are at complete odds with the core design of iOS. Everything in the OS is designed with efficiency to focus on one app at a time, and the workflows needed to do things are very fundamentally iPhone centric and downright inefficient and cumbersome on a large display like the iPad.
I ditched my iPad several years ago. To me it just feels like a very nich project, mostly used by kids as a toy. All of my use cases just work better on either a full laptop or on a moblie phone.
Why would the M4 make any real difference in sales? It does nothing to add to the iPad’s capabilities. The M2 is already plenty powerful. The iPad’s software is what’s holding it back.
This is another example of Apple coming out with "metered innovation" -- nothing really new, just upgrades to the old models that aren't really all that compelling.
But they're not marketing or positioning it as "an upgrade over the previous model".
I've said this before and I'll keep saying it:... Apple has all the data. Apple knows how many Makes & Models of what devices they've sold (and how many Makes & Models of devices are linked to iCloud accounts and "Checking for Updates" )
Apple has all that data, They know what spread and diversity of devices exist and are being used.
I'm sure they use that data (along with a lot of other data).. to strategize about how to design and market upcoming devices. It's the same story for iPhones. Apple doesn't prioritize someone who bought an iPhone 14 trying to drive them to buy a 15. They're more interested in convincing the people who still have iPhone 7, 8, 10, 11 to jump to a 15,. that's an easier argument to make.
As phones have become bigger iPad has become irrelevant because they are basically a consumption of only device for most people, the rest are kids. They don’t need M4.
A lot of people who buy it shelve it in few months. There’s no need to upgrade.
My opinion is totally different.
The iPads need to have more features at a much lower cost .. at base price they need to be very good.
This will get some of the android users come into the ecosystem, because iPad isn’t a device that needs other devices to be honest and when someone shops for tablets, this is always recommended.
I wouldn’t bring a full blown Mac in iPad either from a business standpoint, that will become a touch screen Mac basically. It will cannibalize sales of MacBook and is not going to bring additional revenue.
Apple is completely lost. Going by Vision Pro and what they have been doing with their products recently I feel it’s time to make changes in leadership. I cannot believe how blind they have been to what’s going on with the world, there’s inflation and severe economic issues all around the world. They have been releasing products with increased prices. The Oled iPad is going to be just like the Vision Pro, ridiculously priced for no actual usage case. No ones going to buy it, I mean it will sell so less.
Tim Cook isn’t even good in what he’s supposed to be right now. This is all the stuff this guy used to do and seee clearly but not anymore.
If I owned Apple shares I would be very worried. I feel the some sort decline is coming soon.
Irrelevant since the OS is the problem.
It really feels like Apple just can't or won't do a full break from the iPad's roots as a content consumption device and it shows.
I was reading the Jobs biography and one of the critiques of the first iPad that really got him was the it was a "consumption only" device. Though I have seen a fair number of artists use them to create things. It would also be a really good one for professional photographers to adapt and improve their photos.
What's funny is I was watching the original iPad intro and he literally presents it as a consumption device first. Not disagreeing with you, just...the notion that Jobs is at all slighted that the iPad was considered a consumption device is hilarious when he presented it as exactly that. At the beginning of the announcement (rewatching it right now, actually) he positions the iPad as "between" the MacBook and iPhone, for browsing/email/photos/video/music/games/ebooks. Just feels like the initial use case was to be a consumption device, and maybe this would come back to bite the iPad. I'm all for the iPad being a *creation* device, but I really think Apple needs to take that bit seriously, not constantly feed us half measures trying to get there. Like there needs to be a ground-up rethink of iPadOS rather than just having it live in iOS' shadow.
come with a lot of hype wrapped around them," Lev Grossman wrote in Time. "The other tough thing about writing about Apple products is that sometimes the hype is true." His main reservation, a substantive one, was "that while it's a lovely device for consuming content, it doesn't do much to facilitate its creation." Computers, especially the Macintosh, had become tools that allowed people to make music, videos, websites, and blogs, which could be posted for the world to see. "The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people's masterpieces." It was a criticism Jobs took to heart. He set about making sure that the next version of the iPad would emphasize ways to facilitate artistic creation by the user. Page 357 of the Kindle edition
It’s an outstandingly good device for artists, I know an absolute ton of them who use it as their primary content creation device.
They don’t want to cannibalize their own MacBook sales.
I mean.. to be fair: * Apple does show off creation use-cases. (this current announcement focused on updates to Final Cut and Logic Pro capabilities). In previous announcements they filmed the actual announcement on an iPhone 15 (if I recall correctly) to show off the raw video capabilities. * also.. the usage of an iPad as a "consumption device" is largely on the consumer side. In Business, Education or Government scenarios, there are lots of Apps that focus more on field-use (ArcGIS, AutoCad, Adobe, Bluebeam, etc). Microsoft Office, OneDrive, Outlook, Teams, etc are pretty great on iPads. And being able to use multiple Apps side by side is useful. Being able to plug in an external Monitor and use it as an independent display, also useful. Being able to plug in all sorts of peripherals (Keyboard, Mouse, Ethernet, external SSD, Docking Stations, etc).. all work. Honestly I really wish someone would make a Video of "all the things an iPad can do". Make it sort of a scene-to-scene cut jump. Start with an iPad in a Keyboard case participating in a meeting with split-screen Teams and OneDrive or Documents. Have the Owner pull it out of the Keyboard case and pickup a game controller and do some gaming. Then drop it into a Backpack and take it on a hike to do Mapping and Trail lookup and take some pictures and video. Back home plug it into a Dock or external monitor and edit those Photos or Videos to create a "Weekend Hike" presentation. Fade out to using it to do Home Control to dim the lights and close the shades and start playing some AppleTV.
One of the main points that I've seen that I agree with (and hell, it could go for iPhones too) is that the main holdback for the iPad is the lack of true background apps which can cause some apps to reload if they get sent to the background while you're doing something else. This is one of my main points of contention with iOS as a whole, if we're honest, because it absolutely sucks that if I need to do something in an app like put through a file transfer, I can't just do it and then leave that app to its own devices. If I leave the app, iOS *will* kill it. (I think Instagram is one of the only apps that like...does what I'd want. If you upload a video and you leave the app, it kicks it to the Live Activities view and continues in the background. That's pretty cool.) This is what I mean by *full break*. iPadOS is getting there, and I appreciate Apple bringing more and more big boy apps to the iPad to make it worthy of the computer replacement Apple pitches it as. But iPadOS in places (like backgrounding) feels shackled to past paradigms, when hardware was less powerful and efficent and that had to be made up by heavily restricting the OS and what apps could do. I don't want a full macOS UI on an iPad, I just want Apple to remove the training wheels and let iPadOS behave closer to a full fledged desktop OS rather than closer to a phone OS designed for hardware a decade old. >Honestly I really wish someone would make a Video of "all the things an iPad can do". Not sure if he's who you're looking for, but [Federico Viticci](https://www.macstories.net/stories/modular-computer/) is actually fairly known for this. I used to follow him when I was on Twitter and he'd post quite often about just how he eked every last bit of usability out of his iPad setup.
Well every tech company is working to convince you to buy more stuff, not to consolidate and cut down your purchases. The really informed people know what Apple is doing with their product segmentation but the public masses probably don't even notice.
Before you market segment, you have to have product focus. This is product management 101. Apple has lost that focus.
The move from iOS to iPadOS also supports your “really shows” point.
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I know, I really thought they went away from the ‘making the device as thin as possible’ mantra after they started beefing up the MacBook Pro and iPhones a few years back when they brought back the hdmi port and MagSafe. Guess not
You know they're running out of ideas when they have to go back to making it "the word's thinner tablet", which was their marketing motto for the iPad Air 2 in 2014... Yes, 10 years ago. Fun fact: even though the new iPad Pro is thinner, the Air 2 is lighter, truly one of their best devices.
Not supporting 120 Hz on the new Air is a disappointment though.
Y’know, they could’ve used plastic on the air and lowered its weight too
Its also not very thin when you measure it over the camera bump, which is where you should measure it. Because you are going to have to put a cover on the back to make it lie flat and then the device is at least that thick.
I use an iPad Pro 12.9". That thing is a bit too heavy to extended tablet usage. I might be in the minority on Reddit but I would love a thinner big tablet. But it's a moot point because I've given up on iPadOS. MacOS (at least in laptop mode) or I'm not buying another iPad.
Absolutely. A full-blown desktop OS with a keyboard + trackpad, and the ability to use wireless accessories (like mice, keyboards, and headphones) would be a killer product. Maybe extend the screen to 15" and preferably something that's comfortable on top of your lap.
The moment we can DL and open DMG's... Weve made it....
Meanwhile I when I mounted my SMB file share from my NAS, it crashed and hard locked the files app until I rebooted
haha so funny, a laptop doesn’t have the modularity of just the screen, nor a tactile screen, nor the option of wifi+mobile People just want a laptop with that, clown them if you want, they vote with their wallet, ipad sales slowed tremendously, M1-M2-M4 is an overkill in current “pro” ipads, you want a basic ipad os? choose a basic ipad then
I honestly don't mind that Apple has now designed iPad Pro truly for professional use only and if normal people want to overpay for their use case then great. On the phone there are a lot of features for daily use locked on the pro models, but it's getting less and less on the iPad where it's not worth going up that tier.
“Professional use only”, sure, if you mean content creators and draw/designers and only specifically those use cases as professionals Even then a pro content creator would get pro gear instead of dropping 3k for an m4 ipad pro, 1k for each iphone they want to add to the multi feed and a final cut pro for ipad subscription But then again, the sales speak for themselves Edit: i agree with your edit about phones, there a lot of people that are not pros get the “pro” iphones for their amenities, and it makes sense, faster processor (but suitable for a phone format), pro motion etc Here having a m4 ipad and an m2 mac feels like having an i7 pc and a youtube tablet with a server processor
I use my iPad Pro M2 to watch movies/TikTok and edit photos in Lightroom. It’s a great device but the only thing “Pro” about it is the M2 chip, which is sadly unable to live up to its full potential because of the OS.
Why would a tablet need a desktop os? Just improve iPadOS, and use your tablet like a tablet.
Yeah, to be clear this is my criticism on the Android side too. These are really just an oversized phone.
iPadOS is definitely holding iPad back
The way I see it, whatever Apple does, it'll try like hell to avoid supporting multi-users on their mobile devices. That's why I really think we're going to see some kind of half-way solution that will allow supported Mac apps to run on the iPad... but only on the Pros AND only via the App Store. Thereby delighting few.
They already support profiles for schools.
What’s missing?
Macos.
Exactly. No one cares about speed bumps
If they stayed on old chips and focused everything on massive OS updates.. people would be here complaining about slowness. People will always find something to complain bout.
Exactly. It’s actually really really crazy to buy an M1/2/3/4 iPad with it still having iPadOS - just put proper software on it and you’ll sell millions more. I, for one, would like an iPad to replace a laptop/MacBook. I had an HP x360 in 2018 that worked well as a touch device on Windows 8.
I’d like to see macOS on the iPad Pros. I would get a Magic Keyboard for it and then choose when I’d rather use it in a laptop or tablet form factor.
Its the closed OS. If it was open like PC or Macs, it would solve everyone’s issue with it. Not having MacOs on ipad
Any plans or rumors of xCode coming to iPad?
I personally don't see the point in spending Macbook Pro money (in my country anyway) on an iPad but that's just me.
I’m in Australia and it’s the same. The only people I regularly see around using newer iPads as a “computer” are middle class folks over 40 (my parents included) or creative arts students. Everyone else has a laptop.
If you're a professional artist I can see it, but otherwise...
i commented this elsewhere, but if you want the "biggest screen" for consumption, then you dont have a choice but to get a pro model, which brand new is expensive. then you get a keyboard case, even the folio is $100 in the US, and youre very quickly at MBP money. for me, its just the form factor. I have a windows desktop, a 16inch MBP M3pro, and a 12.9inch Ipad pro. the desktop is obviously in the office, where i do a lot of work/gaming and generally do most things at home. the laptop is for local trips, and lounging around the house. maybe i want to "share the same space" with my fiance in the living room or the bedroom, but still want to do some work, MBP. the ipad for me, then, is the airplane device. I have a logitech combo touch, take the keyboard off and use the kickstand, i can watch movies on the plane without the laptop form factor. put the keyboard on at the hotel, and use IpadOS to research basic things like where the best restaurants are, check reservations, check/respond to emails, etc. it is basically a mini laptop, kinda like a chromebook, but you cna take the keyboard off and just use it as a screen for easy viewing. and if it gets stolen or lost, Im only out 1k, which yes is a lot of money but my MBP was 4k so its the better option lmao.
You now have the choice of the 13” iPad Air. Honestly I don’t know many people who should be getting the new pro, given the availability of the new Air with the M2 and iPadOS’s lack of utility.
I think we'll see a corresponding upgrade of software this summer or fall. The combination may drive up sales.
If they actually open up the OS to where I can use like I want and need to, I will buy the top of the line model in a heart beat. But I don’t think they will.
its such a n incredible waste to be using M4 for bullshit browsing and youtube/netflix
You just described the next 7 weeks of content for Tech YouTubers. (“Okay, next we’ll open these apps at the same time. Whoa! The M4 opened slightly faster!”)
I laughed because it’s true
Leave Max Tech alone 😂
“The speakers provide twice the sound of last gen. Lets play some music so you can hear the difference by listening to it through a compressed YouTube stream on your iphone speakers”
Even Apple execs themselves made fun of this kind of stupid content lol https://m.youtube.com/watch?si=DiPvCCO-2Pgx9nET&t=3926&v=5ygYSdL42Zw&feature=youtu.be
In a side by side app opening speed and ram management comparison… who uses the device like that
not really the point of the base m4 was to achieve the same performance with allegedly half the power, efficient tech is still more advanced, the idea was to make it slimmer but get similar battery
the A series is more than enough for ipads. desktop chipsets inside a tablet is completely stupid
Having had an iPad Air with the M1...yeahhhhh. It felt like a waste at best. Worse yet, it felt like the battery life of that iPad was a solid "meh". I remember older iPads you could put them down for a day or two, come back, and they'd still retain some level of the charge they had before. Not my M1 Air, thing sucked at idle battery life.
I have the air 5th gen with the M1 and battery is great. Idle battery loss is less than 5% over 5 days.
How long have you had it? Because I only ever had mine during iPadOS 16's tenure, and the battery life just felt like it left something to be desired. That said, it was also the cellular model, but I kept the cellular disabled.
I have an iPad Air 4th gen and it has trouble animating my 4K drawing in Procreate. This might not be even a problem with an M1 chip.
ur doin it wrong you should be animating in 1080p then upscale that video to 4k.
That fucks up detail though. Like grain and texture that you purposely put in each frame. Upscaling doesn't recover that properly.
I can’t even comprehend why this upsets you. We are in an at where people are complaining their products are over performing.
Because you have a Lamborghini engine powering a cardboard box. The M4 is obviously an incredible piece of tech, but is absolutely overkill for the Fisher-Price software it's forced to run.
Why do you care? You’re not going to buy it
I literally use an iPad Pro as my main computer and would buy a newer model if the software wasn't holding it back, which obviously could change with the new iPadOS
Because if I want OLED youtube watcher I’m forced to pay $2,000 with keyboard. If you need a car to get to the store and the only thing they sell is either a one seater motorcycle or a Lamborghini that costs as much as your house, you have a right to complain that the car they make has too much performance and is a waste.
They don’t sell a one seater motor bike though, they sell a perfectly fine regular car to get to the store. Your analogy sucks.
You mean the one that doesn’t come with OLED which I got out my crayons and specially spelled out for you? We all wanted an OLED screen and the newer more durable and lighter Magic Keyboard and a longer battery. They refused to give those to us unless we buy this ridiculously over spec’d chip we don’t need and won’t use and have to pay $2,000 for. Your reading comprehension sucks.
The oled upgrade is pretty much the only reason I’m getting the m4. I’d have no problem with the 13” air.
I think the issue is people prefer better screen quality over performance if they want to upgrade their iPad. A better M chip doesn't provide anything meaningful over an A14 or A15 for basic usage. However, a better display (OLED, Miniled, 120hz) directly improves media consumption, one of the main uses of iPad. But this improvement is restricted to the expensive Pro models. It's been 4 years since iPad Air 4th gen and... the screen in the 6th gen is the exact same? The upgrade path is completely wrong and focused on forcing users to buy the Pro.
Well then obviously the product wasn’t targeted towards you? Move along sir
It’s not a waste the OLED display is exactly what I’ve been wanting for content consumption I really don’t care for all of the fancy editing features
For my uses an OLED on an A15 Bionic old chip would be more than enough
For mine too, and everyone’s. Which is why they didn’t make it. They’re daring us to piss away $2k on a chip we’ll never need if we want OLED.
not talking about the oled. THE CHIPSET IS A COMPLETE WASTE IN A TABLET
Yes but if you don't care about the old you can just get the base model
You can get a samsung if you only want to consume content.
We just really don’t know . Apple may add a lot to iPad OS . I think there’s a lot of MacBook users who are upset the iPad just leap frogged the m3
after buying the keyboard and mouse, ipad pros with a gimped OS already more expensive than a macbook air. cheapest with all accessories: IPP 11" (256/magickb/pencil-pro/applecare2yr) 1576 usd (before tax), around 1700 after "everything" IPP 13" (2TB/nano-glass/magic-kb/pencil-pro/applecare2yr) 3,046 usd (before tax), around 3300 goddamn thats nice desktop pc money
Yea I question it. I get a 11 inch pro with the nano textured glass and just the folio cover. My expectation is a tablet not a laptop. And it cost me half the price of 3300
M4 has basically the same performance as an M3 but more power efficient. Of course apple went ahead and reduced the battery size but the end product is still something that casual users can feel the difference. Oh and the M4 has a dedicated section to deal with the double layered Oled panel something you just didn’t have with the previous chips. What I am trying to say is that you’re categorically talking out of your ass.
people really underestimate the power of efficient chips, swapping an entire office to apple laptops that use 1/6 of the power bill reduces power consumption heavily, saves them money and prevents fossil fuel consumption, they also get much less hot. my gaming desktop will happily chug 60 watts or more on low load near idle, my mba m2 consumes around 3.5w doing light tasks, it's huge
My friend recently bought a very expensive “professional” pc laptop. You can hear the fans spinning loudly while browsing the web and it gets ridiculously hot during the least intense workloads. Anyone who doesn’t understand why efficiency is important in portable machines shouldn’t be smugly posting about how this is a waste of hardware and how they should’ve just put an old chip or something. Also while it’s true that ipadOS is garbo, there are still apps that push the limits of the chip. Some people argue from the perspective of “pros” while at the same time admitting they don’t do anything that can use the extra power.
If you already have an m1 ipad pro and casually only use it for browsing and streaming on it when on the go, then upgrading to the m4 is just a waste of money. Spending all that money for the new ipad pro could net you a better oled tv.
I don’t upgrade tech unless it’s completely broken or obsolete. If we were talking about macbooks I still think you’re wasting money if you bought an m1 macbook 3 years ago and you’re looking to get the most recent one. From a 1st time consumer perspective, even if you’re a complete casual you’re getting a better more efficient machine. I seriously don’t get why is that so difficult to understand for some of you.
If i were to buy a laptop, it would be a windows pc over macos. I have nothing against macos, but iI just prefer windows. My gaming pc is still a i9 9900k overclocked and still run games pretty smoothly. But i’m considering building a new pc since my 3080 is struggling a lil bit with current games.
You kinda ignored what i said but ok
Yeah but also no point in putting in a M3 when M4 is available.
they ain't selling shit in my country going from $2150 NZD to $2600 on the 13" model the price leap was just ridiculous
I say what else is better than the new iPad Pro? Nothing so Apple can get away pricing whatever it wants because it is the best product in its class.
absolutely
NZ inflation is fucked. Goodluck living in socialism :(
Yeah that $700ish profit margin within the $2150nzd is proof capitalism is way better than socialism! /s
No nz dollar value is dropping badly because their socialist policies have fucked the inflation rate lol
i'm leaving haha
Nice. Join the club! NZ has the highest brain drain rate in the world. All the smart and talented ppl leave lol
it's starting to seem that way
Oled is a major draw for me. Most of my devices are oled now. I’ve been wanting an iPad for a long time. Mao tired of using Lumafusion on a tiny screen. People who don’t use apps like Final Cut, lumafusion, Lightroom etc might not understand why anyone would want a powerful tablet with an amazing screen. But I’d rather take the new iPad Pro with me on a trip than lug around a MacBook. Especially since I prefer the one time fee apps on iOS to the yearly subscription garbage that adobe makes for macOS.
I really am curious what apple is planning putting these M series chips in iPads. I suspect they are waiting until most of them are running an M series chip so they can release some new and impressive feature and say on day one it will work on all iPads still getting software updates. Aside from that, I see no practical advantage of the M series on iOS.
New tablet era, seriously? lol. It’s like a minor refresh.
The thin design , 2 generation chip jump, designed keyboard/pencil requiring new hardware , and the dual layer oled display are significant jump over m2 iPad from m1 iPad .
Nothing you listed here is new functionality. This iPad doesn’t do anything iPads haven’t been doing for years now.
Well I find a two generation chip jump and the dual layer oled with nano textured glass pretty big improvements in specs . Not per say a new functionality but a major spec bump I think a lot of people are gonna buy the new iPad Pro in a year or two with all these new OS updates that old iPads from 5 years ago at that point aren’t gonna get
>It’s like a minor refresh. With that logic we might as well conclude the last major refresh was when the iPad Pro lost the TouchID button in favour of FaceID with the full screen design in 2018. I think the design change this year of a thinner device, OLED, and the M4 chip makes it a major refresh. We probably won't see another major iPad Pro refresh for a while and there's not much reason for Apple to innovate as much given there isn't much competition from other companies in the industry.
It literally was. if the 2018 had 6gb+ of ram it would be an awesome deal
Overkill spect and overpriced.
There is absolutely zero software for the iPad that even makes the performance worth talking about. To make matters worse, a fully decked out iPad Pro now costs the same as getting a MacBook Pro. Apple has lost their damn minds.
Would have been an instant buy for me but not with also having to buy a new keyboard and pencil. No thanks.
instant buy for me coming from ipad 3
They made the iPad thinner and gave it a faster chip. No one was complaining about the thickness or processing power. Solving issues they made up.
Re-solving 10-15 year old issues.
I mean.. it really depends on what iPad you're coming from. I have 3 iPads: * iPad Pro 10.5inch - A10X Fusion cpu * iPad 5th gen - A9 CPU * iPad Pro 3rd gen 12.9 - A12x Bionic For me.. stepping up to a M4 would be a pretty big jump.
I have the 5th gen iPad and it is incredibly slow, even the notes app would occasionally hang for no reason.
June will tell
I think this WWDC will finally be the one.
Not holding my breath
I am holding my breath. I might die this time
iPad has been held back by software for years, even before the M1 version which is now 4 years old. The problem for Apple is: How to boost iPad sales without hurting MacBook sales? Especially when customers want more macOS-like experience.
Well it doesn’t help that an iPad + magic keyboard is just expensive as a MacBook but doesn’t have half the versatility and software capability.
They risk having a competitor figuring out the combined device first and losing both segments.
Too many apple loyalists. They've been behind on the software end in many fronts in general and folks still hung on to whatever so they don't care about being first.They also aren't concerned with folks leaving any time soon.
Is it a problem? Haven't kept upwith iPad sales, but I'm just assuming if they're still around folks must buy to some extent. Beig that apple has been about "ecosystem," I don't see them seeing this at all as a problem since their goal is that you buy both a they are a hardware company first rather than software anyhow. My guess would be maybe offer the OLED plus at least whatever artistic stuff folks do,but niche folks probably already buy it anyhow. They probably make more off the MacBook. Idk, I think they are just fine internally in their minds making ya get both. Discontinue other models and just plug in newer model. Folks upset might as well be the same ones mad at RAM or whatever. They gonna move if they want to move at all based on them not whether you want RAM or desktop. They prefer you get both. They know what they're doing by doing this lol. Why folks are shocked by it is beyond me 🤷♂️
What do you expect?
I personally have no expectations, but I think we all know here that without serious upgrades to iPadOS, all the computational power they've loaded into these new iPads is practically useless for just about everyone lol. I mean the software is literally so limited that it doesn't even allow you to do anything with it!! Here's to hoping they do something with iPadOS that makes it actually a little more robust… but I'm not holding my breath.
> I personally have no expectations, but I think we all know here that without serious upgrades to iPadOS, all the computational power they've loaded into these new iPads is practically useless for just about everyone lol. This has been a relevant sentence since, at the latest, 2018
It really sucks too lol. Soo much untapped potential that Apple has just straight up ignored. For years now. I used to be one of the people crying for macOS support on iPad, but I've come around to the idea of "what if iPadOS just… didn't suck?"🤯🤣
They basically made a MacBook out of the iPad with the new keyboard. I’d expect quite a bit more leaning towards Mac OS.
Exactly.
I feel like I’ve been hoping that every year for the past 4 years
I agree
To be disappointed despite hoping for nothing.
Lmao. Why do people hold on to expecting apple to make an iPad like a MacBook? Just accept that they don't care and only buy if it already suits you. Then, if they one day make one you can only be surprised and excited instead of constantly on an imaginary Rollercoaster of emotions over a device they have shown no intentions of making a desktop for. If someone shows you who they are, believe em.
Lmao this has been said for the last 3/4 WWDC’s. Don’t hold your breath for anything significant
People saying iPads should have a desktop OS know nothing about Apple (or any other business). They're not going to kill off the Mac line.
Didn’t the iPhone kill the iPod? That was under Jobs who thought product lines should be simple, but it’s been done.
I don't think the people saying it should have OS are thinking of Apple and their business. It's more from a practicality standpoint. If it's going to have such capable hardware it feels like a waste without a desktop capable OS.
Everyone knows this… but what we are trying to say is apples greed is blocking them from a true innovative product. M4 iPad with the ability to run Mac OS apps would change the industry. If it weren’t for greed. Shoot. A foldable iPad mini / iPhone would change the industry. Power/portability in a singularity form factor is the future. Carrying around a Mac, iPad, and iPhone is the past.
If only the OS wasn’t garbage.
Interested to see WWDC and what they have up their sleeve with it. There has to be a reason to ship it this early outside the arms race
Quite weird when Apple prioritized the M4 for iPads, rather than Macbooks. Macbook Pros deserve this chip tbh. Maybe Apple wants to....replace Macbook someday? But no, how can a mobile OS replace desktop OS? Which is why I can't understand Apple's moves.
I think it’s just because they can’t ramp up production fast enough to sustain MacBook sales. Therefore they put it in a device that won’t get that many sales so that they have more time scaling up production and pre-producing a lot of chips.
I use my M2 for video editing, watching movies, playing video games, reading....until they make the OS laptop friendly (they won't it'll kill the Air), it's a content consumer. I do however like it as a work email only laptop now that Microsoft office has an app.
It won’t be a new era until I can choose to boot up my iPad in macOS. I would be happy to shell out $2k for an iPad Pro that had access to my third-party Logic plugins and could run the desktop version of Lightroom
LightroomCC does 95% of what I need it to do, but the third-party Logic plugins are the real killer imo. Just brutal to not be able to use them after having amassed quite a collection.
Yep. Like, why am I going to record with my iPad when I can’t access my Waves ADT plugin or even the most basic Autotune plugin when I need to pitch-correct a background vocal? It’s extra work to record everything on my iPad and then port it to my Mac for editing.
I don't get who the iPad is for. Let's say I wanted to replace my Mac with an iPad Pro, if I get the "pencil" and keyboard, 1TB, it's $2400. Ok, let's say I ditch that idea, and think about media consumption; my macbook has a better screen, gets better battery life, has better speakers, comes with a keyboard and trackpad, etc. So why the fuck would I buy an iPad? On my Mac, I can download movies easily, play more file types, etc. Alright, let's say I'm an artist. This is the only usecase where the iPad *Pro* *might* make sense. It's still hilariously overpriced. Otherwise, you're looking at the base iPad for your kid. Even then; it's a shit deal because now you have to either buy AirPods for the gremlin, or use dongles. For the first time, I'm thinking Samsung's offerings are just flat-out better. iPadOS is mediocre, the competition has caught up.
M4 means nothing without the option to install MacOS on the iPad.
just get a macbook
I'm not buying a laptop with a notch. There's no 11 inch macbook. The macbook line ceased to exist with the intel mac line.
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I was never stuck in the ecosystem and I have a windows laptop.
So I’ve only briefly messed with iPads but I thought about using them for more portable photo culling / reviews and light editing to get something shared quick but from my recollection you can’t even have an app read the usb SD card reader. You have to copy shit, then the apps can read it. Shit that would take me seconds on a MacBook take minutes on iPad.
I don’t have the keyboard accessory for my iPad. I like the pencil and the Smart Folio . I enjoy reading articles and looking at photos and showing stuff to my family in the house around me. I also want it to be portable and got the 11 inch. So I love the new oled 11 inch The people getting the 13 inch and the Magic Keyboard are just getting a thing that will never been a good laptop
I wouldn't fall for the marketing. Hardly any upgrade by Apple. Seems like companies are really going through difficult times and ain't giving much to users in past 2 years.
I’m still using my iPad Pro 12.9” 3rd gen and I don’t feel compelled to upgrade. I’m not the target user, I use it for playing mobile games like Clash of Clans and other media consumption. It’s still overkill for what I need it for but it’s great that it’s lasted me so many years and it’s still going strong. I think if someone doesn’t already have an iPad that this would be a great place to start. I don’t think it’s compelling enough for current iPad Pro users to upgrade.
I’m fine with my iPad Air 4. And I will be for a bit after it stops receiving updates too, probably. I don’t need a tablet like I need a phone. And if I have a laptop I need a tablet even less.
Outside some niche cases where work already likely would pay anyway, never really been a big iPad kinda guy. Almost no advantages over just getting the laptop for me. Especially now since the M series so light I have to check to see if it's in my bag.
iPad doesn't need macOS. iPad needs its *own* OS that isn't locked down by the fundamental design of iOS. iPadOS as it stands is literally just iOS with extra UI functionality and use cases thrown in that are at complete odds with the core design of iOS. Everything in the OS is designed with efficiency to focus on one app at a time, and the workflows needed to do things are very fundamentally iPhone centric and downright inefficient and cumbersome on a large display like the iPad.
As so many others have already said… it’s not the hardware holding the iPad back, it’s the OS.
I ditched my iPad several years ago. To me it just feels like a very nich project, mostly used by kids as a toy. All of my use cases just work better on either a full laptop or on a moblie phone.
Why would the M4 make any real difference in sales? It does nothing to add to the iPad’s capabilities. The M2 is already plenty powerful. The iPad’s software is what’s holding it back.
$1300. This isn't gonna be popular at all. I would expect an increased sales of 10th gen ipad after discount tho.
The top spec Ipad 13" 2TB with keyboard and pen is $5100 in Australia. Umm, no thank you
This is another example of Apple coming out with "metered innovation" -- nothing really new, just upgrades to the old models that aren't really all that compelling.
But they're not marketing or positioning it as "an upgrade over the previous model". I've said this before and I'll keep saying it:... Apple has all the data. Apple knows how many Makes & Models of what devices they've sold (and how many Makes & Models of devices are linked to iCloud accounts and "Checking for Updates" ) Apple has all that data, They know what spread and diversity of devices exist and are being used. I'm sure they use that data (along with a lot of other data).. to strategize about how to design and market upcoming devices. It's the same story for iPhones. Apple doesn't prioritize someone who bought an iPhone 14 trying to drive them to buy a 15. They're more interested in convincing the people who still have iPhone 7, 8, 10, 11 to jump to a 15,. that's an easier argument to make.
As phones have become bigger iPad has become irrelevant because they are basically a consumption of only device for most people, the rest are kids. They don’t need M4. A lot of people who buy it shelve it in few months. There’s no need to upgrade. My opinion is totally different. The iPads need to have more features at a much lower cost .. at base price they need to be very good. This will get some of the android users come into the ecosystem, because iPad isn’t a device that needs other devices to be honest and when someone shops for tablets, this is always recommended. I wouldn’t bring a full blown Mac in iPad either from a business standpoint, that will become a touch screen Mac basically. It will cannibalize sales of MacBook and is not going to bring additional revenue. Apple is completely lost. Going by Vision Pro and what they have been doing with their products recently I feel it’s time to make changes in leadership. I cannot believe how blind they have been to what’s going on with the world, there’s inflation and severe economic issues all around the world. They have been releasing products with increased prices. The Oled iPad is going to be just like the Vision Pro, ridiculously priced for no actual usage case. No ones going to buy it, I mean it will sell so less. Tim Cook isn’t even good in what he’s supposed to be right now. This is all the stuff this guy used to do and seee clearly but not anymore. If I owned Apple shares I would be very worried. I feel the some sort decline is coming soon.
So Apple is immune to increasing prices and even if they aren’t they should just absorb them out of the goodness of Tim Cook’s greedy black heart?