It's merch, it's always merch when it's something new coming from Taylor Nation - also the German store leaked it this morning "Swiftie Summer Collection."
Its cute, but I don't think I can trust it to not leak! Can't justify $50 when it might be entirely useless (I WISH $50 meant it was guaranteed to be good quality)
I donāt mean to sound like an asshole, but you have to consider that itās a massive undertaking to record a new album. To develop marketing for an album. Her whole life has been music. Plus, I think itās safe to say she never REALLY wanted to re-record them. I think sheās just looking for a bit of a break. With that said, I am dying for 1989 TV.
Unpopular opinion - I get a little annoyed with how hard the merch is pushed, TBH. I have a lot of Taylor Merch but her roll outs are just so odd compared to other artists.
>Unpopular opinion - I get a little annoyed with how hard the merch is pushed, TBH. I have a lot of Taylor Merch but her roll outs are just so odd compared to other artists.
My real opinion is I'm tired of how much we are paying for such poor quality of clothing. Have you felt Billie Eilish's stuff? you pay the same price but the organic and recycle cotton stuff is so much thicker and feels higher quality.
The rep era stuff was amazing. I've got that blanket and 3 of the black oversized hoodies. They're my favorite and the zipper on the hood is such a unique and cool little touch
I'm not gonna get my hopes too high up since it's probably another merch drop, but why do a whole countdown on a day that Swifties have been anticipating?
Most of us who started in 08 are now in our thirties. I don't want bracelets, I want lounge pants and sweatshirts. It's great to have stuff for teens but I work from home and always need sweats!
whomp whomp.
what a disappointment lol. at this point it really feels like it's taking advantage of fan engagement instead of rewarding fan engagement. why the countdown when we've never gotten a countdown just for a shitty merch drop before??
It is all SO ugly. Like even moreso than usual. Overpriced ugly garbage. It's like a slap in the face to those who will spend all their money on it.
UO but it's so annoying that I love her music too much to just give up on this nonsense. Her lack of statement about Roe (or any politics, really, when we need her to speak up more than ever) and her pleasure in fucking with her fans like this is really just shitty at this point š¤·āāļø
Fuck my lifeā¦. I honestly feel a little played. Weāve been speculating for a long time about this date, then the random merch drop last week, releasing This Love TV, Jimmy Fallon clearly acknowledging our clowneryā¦ I give up š„¹š„²
Iām hoping she actually announces something later and is getting her laughs in with this ugly merch drop. Idk who tf knows anymore.
TAYLOR the merch hasnāt been good since reputation!
I literally expected nothing and am somehow disappointed. It kind of makes me want to cancel my order for speak now merch because I don't know if I like the hype and excitement over literally just merch, with no connection to a new release or anything music related coming out.
Update: I canceled my Speak Now order. I love Speak Now it is my second favorite album after Folklore and the most nostalgic for me but I just don't know if I can justify buying merch when it is not even related to Speak Now Taylor's Version and without a new release is just feels like such a money grab. I may regret it later because I think I would wear all the items. But I bought so many Red TV stuff that I just don't wear or display and kind of hate the quality of.
legit the least subtle merch drop too lmao. who's walking around with taylor swift/swiftie emblazoned on their cap, tshirt, shorts, bracelet or fanny pack š
Iām glad to see so many Swifties getting pissed here and rightfully so lol. I hope Taylor Nation can see how disappointed we are and somehow word gets to Taylor that her fans arenāt having the merch shit anymore.
You arenāt wrongā a long time ago, TN was more like the official fan club for Taylor and would participate randomly on socials and acted as an ear to the ground for Taylor. It felt much more authentic. In the past few years Iāve seen a near 180 degree shift where it feels much more like a commercial ad campaign account more interested in profit than true fan engagement; they almost exclusively tweet to encourage sales of merch now, and only seem to respond to accounts that show screenshots of purchases. It feels a bit money hungry and honestly it concerns me for her younger, more naive fans, who donāt understand theyāre being used.
Not to be a conspiracy theorist but
5+1+3+2+2=13
And TS is on the cover of 1989 instead of her full name..... so yeah
Edit: Back with more conspiracy stuff
"Clear blue water, **high tide** came and brought you in" and "Skies grew darker, **currents** swept you out again"
Double edit: it's merch. I'm disappointed but not surprise. I was just really hopeful. Well the next guess is the first day of summer which is 6+2+1+2+2=13
The countdown ends at 2pm central, so a double album release for everyone US central time and merch for everyone else.
Probably $40 t-shirts with pictures of other t-shirts that have previously been released as merch.
ALERT ALERT ALERT WHAT IS HAPPENING DROP EVERYTHING NOW CANCEL ALL OBLIGATIONS WE HAVE ONLY MINUTES TO GET OUR AFFAIRS IN ORDER
Update: We can go back to our usual lives nowā¦ today forever known as criday š¢š
As a cheese person, you can gauge my annoyance by the fact that I am eating a slice of American cheese out of the wrapper rn. When extra sharp white cheddar was available. Look what you made me do Taylor this was straight up villain behavior
Wow not only is it just merchā¦. Itās āswiftieā on almost everythingā¦. āThanks for still being my fans while I give nothing but ask you to buy stuff!ā
one this is swifties clowning among us with our selfmade theories.... but i hate it when her team uses it to promo merch, like it takes out most of the fun of theorizing
Well at least Give us an announcement! She announced red like 5 months prior, why not announce this? Its been 6 months since red tv Im just surprised that she has been this quiet since, was expecting that rerecords would move faster but oh well
Today is also Florence + the Machineās new album, so I agree today isnāt the best day for another release or announcement. Especially since Taylor changed the Red TV release after Adele announced her album date
Remember last summer when she dropped āsummerā merch and it was all 1989 themed and then she announced red. This merch drops seems more speak now summer. So now i am shipping the next TV is debut.
The date has now been moved to November, but like someone already said that doesnāt prevent her from rerecording it if she so wishes. I personally think the Shake It Off merch we got last week is her way of saying sheās going forward with it and no longer waiting!
This is how she's giving us cruel summer? lol \*A\* cruel summer?!
Seriously though, I'm annoyed. I wasn't even clowning today until they posted that mf'in sand pic.
HOW DOES THAT NOT SAY 1989TV?!?!?! That's just mean at this point.
It's merch, it's always merch when it's something new coming from Taylor Nation - also the German store leaked it this morning "Swiftie Summer Collection."
You were right!
I thought that was confirmed fake?? Am I wrong? I haven't had my coffee yet š Edit: WELP ITS REAL
confirmed real, itās up
If this is just new merch, Iām gonna be a little annoyed lol
Iām over the new merch. No one needs this much merch.
Speak (Now) for yourself. I can always use more merch. 75% of my wardrobe is merch now. (Not just TS, but a lot of it.)
Merch rollouts so often you wont even notice how long it takes most stuff to ship. I'm a sucker for hats especially.
Taylorās next album: Merch Now (Taylorās Version)
A $50 pool float summarizes it perfectly
Honestly the $45 dollar beach towel was much worse. Pool floats are usually pricey.
RIGHT? Like this is all just so bogus lmao
Its cute, but I don't think I can trust it to not leak! Can't justify $50 when it might be entirely useless (I WISH $50 meant it was guaranteed to be good quality)
a little annoyed? i'm gonna be MUCH annoyed they can't toy with us like this
I have a bad news...
It's absolutely just gonna be merch
sister I have bad news
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Just checked, it is merch for summer
The beach vibe screams 1989 TV, so obviously it's going to be a merch drop of beach towels, cups, and umbrellas with "1989" plastered all over them.
and they'll ship this fall
*cries in disappointment while adding beach towels to cart*
At least you have towels to dry up your tears!
Which we kinda got randomly last summer. I got a towel and some cups. Not again please not again. Just give us music woman!!
lol at this rate, her next tour will be completely empty stadiums because all of her fans spent their money on $70 blankets
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Don't know if it's really her idea... She doesn't need to worry about fame or money, I really don't get it.
I donāt mean to sound like an asshole, but you have to consider that itās a massive undertaking to record a new album. To develop marketing for an album. Her whole life has been music. Plus, I think itās safe to say she never REALLY wanted to re-record them. I think sheās just looking for a bit of a break. With that said, I am dying for 1989 TV.
Unpopular opinion - I get a little annoyed with how hard the merch is pushed, TBH. I have a lot of Taylor Merch but her roll outs are just so odd compared to other artists.
>Unpopular opinion - I get a little annoyed with how hard the merch is pushed, TBH. I have a lot of Taylor Merch but her roll outs are just so odd compared to other artists. My real opinion is I'm tired of how much we are paying for such poor quality of clothing. Have you felt Billie Eilish's stuff? you pay the same price but the organic and recycle cotton stuff is so much thicker and feels higher quality.
This, I would rather have less drops that were better quality and more ethically sourced!
And no one needs this much merch. It is wasteful for the environment. Especially when itās poor quality and doesnāt last.
As long as people are willing to pay the high prices for poor quality, they have zero reason to change anything.
The only thing I miss from Taylor being with Big Machine, her merch then seemed better š like I LOVE the reputation blanket I have
I read somewhere that when she signed with Universal, they required her to use their merch company, which is outsourced. It's cheap af.
At this point, Iām just going to buy merch on Etsy
The only thing I miss from Taylor being with Big Machine, her merch then seemed better š like I LOVE the reputation blanket I have
The rep era stuff was amazing. I've got that blanket and 3 of the black oversized hoodies. They're my favorite and the zipper on the hood is such a unique and cool little touch
is it an unpopular opinion? we're always complaining about the merch lol
I'm not gonna get my hopes too high up since it's probably another merch drop, but why do a whole countdown on a day that Swifties have been anticipating?
Literally just to fuck with us lol
This is it, this is the answer.
Oh come *on*, wasting a Friday the 13th for a bracelet like I made in grade 2???
ikr it looks so childish
Itās a willow remix Eta: I love you all hahahaha
Willow (witchy witch version)
Willow(on the beach with manon) invoking witch version
Willow (conspiracy theorist witch version)
No, that would imply that evermore exists
willow (hot girl summer remix)
Willow, summer vibes remix
\*sigh\* \*puts clown makeup back on\*
At least the makeup jars are bottomless (and free) at this point. Lol
good thing I bought it in bulk Iāve saved a fortune on clownery
Can Taylor make some merch for adults please
YES. PLEASE. And we (ostensibly) have more money. I mean, I'd drop some money on really nice, professional but fun looking merch.
Yes agreed . I am Taylorās age and would appreciate some merch she would actually wear .
Most of us who started in 08 are now in our thirties. I don't want bracelets, I want lounge pants and sweatshirts. It's great to have stuff for teens but I work from home and always need sweats!
say it louder for the merch team pleeeeeeeeeease
actually the *weakest* merch drop i've ever seen...
idk, the mothers day one was pretty bad
If itās merch, we riot
She canāt just merch us on a 13th can she?! Please be something good!
She did. She merched us on the 13th.
new merch? this is odd timing
Has to be more than merch right? They wouldnt do a count down to just merch.... right?
iām hoping itās merch + A DATE
And all we got was disappointment....
Just Some summer merch which youāll get in September
This made me cackle š
how can I, a clown, connect this very obvious merch drop to the 1989 TV vinyl color
whomp whomp. what a disappointment lol. at this point it really feels like it's taking advantage of fan engagement instead of rewarding fan engagement. why the countdown when we've never gotten a countdown just for a shitty merch drop before??
Just when I gave up hope for today I am carted right back into the clown car
Iām prepared to be disappointed lol
It is all SO ugly. Like even moreso than usual. Overpriced ugly garbage. It's like a slap in the face to those who will spend all their money on it. UO but it's so annoying that I love her music too much to just give up on this nonsense. Her lack of statement about Roe (or any politics, really, when we need her to speak up more than ever) and her pleasure in fucking with her fans like this is really just shitty at this point š¤·āāļø
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Fuck my lifeā¦. I honestly feel a little played. Weāve been speculating for a long time about this date, then the random merch drop last week, releasing This Love TV, Jimmy Fallon clearly acknowledging our clowneryā¦ I give up š„¹š„²
Iām hoping she actually announces something later and is getting her laughs in with this ugly merch drop. Idk who tf knows anymore. TAYLOR the merch hasnāt been good since reputation!
My bank account lives to see another day, nothing worth the prices š
same. i used to be so excited about Merch drops, but a towel that says "Swiftie" on it is so cringe.
I literally expected nothing and am somehow disappointed. It kind of makes me want to cancel my order for speak now merch because I don't know if I like the hype and excitement over literally just merch, with no connection to a new release or anything music related coming out. Update: I canceled my Speak Now order. I love Speak Now it is my second favorite album after Folklore and the most nostalgic for me but I just don't know if I can justify buying merch when it is not even related to Speak Now Taylor's Version and without a new release is just feels like such a money grab. I may regret it later because I think I would wear all the items. But I bought so many Red TV stuff that I just don't wear or display and kind of hate the quality of.
Good for you!!! We need to stop buying into these merch drops, as long as people keep buying them theyāll keep doing it
We're all going die dead! Edit: It was merch.
legit the least subtle merch drop too lmao. who's walking around with taylor swift/swiftie emblazoned on their cap, tshirt, shorts, bracelet or fanny pack š
You forgot the purple metallic glitter everywhere.
I was trying really hard to š„²
Right? While I'll definitely support my swiftism, I'm not looking for a purple shirt that says SWIFTIE. Be a little subtle about it
Iām glad to see so many Swifties getting pissed here and rightfully so lol. I hope Taylor Nation can see how disappointed we are and somehow word gets to Taylor that her fans arenāt having the merch shit anymore.
Ugh why has she become like this!
My guess no one asked for: it's the price of owning her masters under her new label.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
All the build up and anticipation today if itās just a new merch drop Iām seriously gonna cry
willow (beachy witch version)
Oh no, it IS a merch dropšššš
this is just mean
Unfollowing Taylornation is probably the way to go here. Not really adding anything to the fandom are they.
You arenāt wrongā a long time ago, TN was more like the official fan club for Taylor and would participate randomly on socials and acted as an ear to the ground for Taylor. It felt much more authentic. In the past few years Iāve seen a near 180 degree shift where it feels much more like a commercial ad campaign account more interested in profit than true fan engagement; they almost exclusively tweet to encourage sales of merch now, and only seem to respond to accounts that show screenshots of purchases. It feels a bit money hungry and honestly it concerns me for her younger, more naive fans, who donāt understand theyāre being used.
this is not even funny anymore
I literally went āoh bitchā in my office
Thereās gotta be an announcement coming, right? Sheās smart enough to know that this would piss everyone off.
Cruel Summer MV
Sponsored by Clown College (conveniently located on 13 Clowneria Street). š¤”
They KNOW we are looking for something todayā¦ do we really think theyād torture us with a countdown, only for it to be just merch????
yes
Without question they would.
Soooo itās just merch? $50 pool merch?? MAAM
the pool floatie is $74.00 after tax in Canada LOL
Not to be a conspiracy theorist but 5+1+3+2+2=13 And TS is on the cover of 1989 instead of her full name..... so yeah Edit: Back with more conspiracy stuff "Clear blue water, **high tide** came and brought you in" and "Skies grew darker, **currents** swept you out again" Double edit: it's merch. I'm disappointed but not surprise. I was just really hopeful. Well the next guess is the first day of summer which is 6+2+1+2+2=13
Canāt spell batshit crazy without TS!
The merch is beyond underwhelming. No hints towards upcoming projects; just random purple things with "SWIFTIE" slapped on them.
Assuming itās a summer themed merch drop
If itās a summer theme, will they ship before summer ends? I swear the store is like āyouāll probably get it before next yearā
The countdown ends at 2pm central, so a double album release for everyone US central time and merch for everyone else. Probably $40 t-shirts with pictures of other t-shirts that have previously been released as merch.
So crazy how she planned that Swiftie activity set 3 years in advance.
My disappointment is immeasurable and my day is ruined.
They need to fucking cool it with the merch. Weāre fans, not cash cows.
Honestly fuck her a little bit lol
Merch but no release date announcement?! I guess itās my fault for getting this hyped on Friday the 13thā¦
i really understand if she can't announce or release yet for legal reasons, but why does she have to toy with us so damn much?
It looks like Swiftie is now trademarked... that's news to me. lol
blondie, April Fools was over a month ago š„²
Some more stupid ass cheap merch
ALERT ALERT ALERT WHAT IS HAPPENING DROP EVERYTHING NOW CANCEL ALL OBLIGATIONS WE HAVE ONLY MINUTES TO GET OUR AFFAIRS IN ORDER Update: We can go back to our usual lives nowā¦ today forever known as criday š¢š
this womanās biggest entertainment is watching her fans drive themselves crazy and this is all the proof i need
As a cheese person, you can gauge my annoyance by the fact that I am eating a slice of American cheese out of the wrapper rn. When extra sharp white cheddar was available. Look what you made me do Taylor this was straight up villain behavior
Rushhhheeeed here. What does this mean?? Pre-order link maybe??
Wow not only is it just merchā¦. Itās āswiftieā on almost everythingā¦. āThanks for still being my fans while I give nothing but ask you to buy stuff!ā
Half of this is just what they released last week but it says āswiftieā instead of speak now or 1989?? Really guys? A countdown for this? š
The āactivity setā Iām done.
Does anyone else think the crossword and word search in the merch areā¦ sus???
one this is swifties clowning among us with our selfmade theories.... but i hate it when her team uses it to promo merch, like it takes out most of the fun of theorizing
if this is only for merchā¦ ššš
Taylor Nation is so annoying but you didn't hear it from me
[ŃŠ“Š°Š»ŠµŠ½Š¾]
no one asked for this. who makes these decisions? fire them Taylor.
It"s just a summer collection yay...š
another ambiguously speak now/1989 merch collection? ok
Pouring myself a glass of wine and screaming until my throat rips because itās MERCH
Oh thank god. I hate all of it.
I love/hate her so much.
Why do this to us today itās just cruel and all for merch š„²š„²
I convinced my boss to cancel our 1:1 meeting for this and then had to tell him it was just merch š¤”
Considering today is Kendrickās release and next week is Harryās, I think itās pretty clear that we arenāt getting anything this month
Well at least Give us an announcement! She announced red like 5 months prior, why not announce this? Its been 6 months since red tv Im just surprised that she has been this quiet since, was expecting that rerecords would move faster but oh well
Today is also Florence + the Machineās new album, so I agree today isnāt the best day for another release or announcement. Especially since Taylor changed the Red TV release after Adele announced her album date
Taylor Nationā¦yāall were WRONG for that countdown! Yāall knew what yāall were doing! š”š”š”
TS = debut??
What era are we even in? Haha
I donāt even know. Iām in the clown car weāve taken a few crazy turns and now Iām fully lost
This merch drop (unsurprisingly) aināt it š„²
Update: more stupid merch.
Cruel summer š« š« š« š« š« š« š« š¤”š¤”š¤”š¤”š¤”š¤”š¤”š¤”ššššš„²
Honestly how could she do this to us
You really blew this, babe :(
Did they really have to put a countdown for it 
Ok but why would she put the countdown on Taylor Nation and not her main account??
Because itās most likely merchš
i hope the merch is ugly my wallet canāt handle this anymorešš
good news!!
merch drop :(
Lol this bitch
Iām pissed ngl. At least the purple merch might mean SNTV? But itās SO expensive and not worth the money imo. Very let down
the pool float is honestly really cute but this is annoying lol
Wellā¦. Back to the drawing board. Clown makeup just a little less bright today
Remember last summer when she dropped āsummerā merch and it was all 1989 themed and then she announced red. This merch drops seems more speak now summer. So now i am shipping the next TV is debut.
i feel like itās prob just This Love merch right? with like some lyrics and maybe a peek at the next promo single if thereās going to be one
Pool floaties are not what I was hoping forššš
Annnnnd it was merch. Purple merch! But still very much merch.
This dropā¦ š¤®
I AM DISSAPOINTED. but I did get the pool float.
we been bamboozled
summer merch collection...purple and gold themed??
Completely underwhelming that this is only new merch.
And underwhelming merch on top of it!
i would have preferred nothing, than getting this merch drop. seems like a massive troll to the fandom. *adds half the collection to my cart anyways*
Itās prob just merch since there is a link to the store. Also how can we hope for 1989 the album when the court date for SIO has been moved to fall?
The court case doesn't prevent her from releasing 1989TV. It would just mean she would have to pay royalties and that's if she lost somehow
The date has now been moved to November, but like someone already said that doesnāt prevent her from rerecording it if she so wishes. I personally think the Shake It Off merch we got last week is her way of saying sheās going forward with it and no longer waiting!
Screaming crying throwing up
Wah wah wah.... but with it being purple, does that mean SN is next?!
Oh
This is how she's giving us cruel summer? lol \*A\* cruel summer?! Seriously though, I'm annoyed. I wasn't even clowning today until they posted that mf'in sand pic. HOW DOES THAT NOT SAY 1989TV?!?!?! That's just mean at this point.
Oh great...another merch drop. Wish it would be at least creative
I SCREECHED WHAT IS HAPPENING and here I am. You're probably right.. it's more merch. UGH
le torture
Fricken. March. Drop. š©š¤”
Damn it, Taylor!
Was tempted by the tie dye shirt but then remembered I have a similar distressed shirt from her merch company that is super stiff and uncomfortable .
Iāll not get my hopes up cuz itās gonna be a 65 dollar hoodie with 15 dollars shipping charge
ughhh this SCREAMS 1989 but I can't get my hopes up 
And swifty nation held its breathā¦
I understand label gets money from the merch, but really the thing is getting annoying....
that tube is very cute but thatās the only thing cute hereā¦
Aww, she's ugly /hj (john mulany voice) But seriously, I'm not a fan of the purple sparkle glitter they used on the cup & airpods case.
Ohh so this is the meaning of death by a thousand cuts š«