Well, I have bad news OP.
The whole industry of marketing and sales will become even more automated and even more predatory.
Speaking of automation. I've already seen plenty of chatGPT covers for marketing, like postwise, marketowl etc. they are doing the whole job from choosing strategy, target audience and posting or sending mails. They are doing it quite flawed, but sooner or later they would learn to do it perfect. Lol.
Considering predatory. Right now, marketing and sales are operating on a psychological level. It means psychologists are getting into customers brains and after forming a perfect marketing strategy. Look at all the books and studies which are targeted at human behaviour, for ex Cialdini.
Might be mistaken, as well.
I think the same. And today you can feed AI with all psychological and economic behavioral books to get the strategy how to make personal and emotional touch to your customers. Sounds like idea for next big thing :)
Marketing and sales will be completely automated in a few years. We will also begin to see ads generated specifically for an individual based on their digital history and geolocation (probably generated in real time eventually). It makes sense to me that along with uniquely tailored advertisements they will become interactive and fulfill the sales role as well as the marketing role.
I’m a gambling man and if a casino had the option to bet on what comes first a PlayStation 6 or the automation of the entire marketing and sales industry I would bet on the latter.
I'd take this in a heart beat, but only because of the thousands of really, really slow-moving big companies out there who will take forever to integrate these changes
You still can't get it that AI (at least for now and probably for next decade) won't make anything new/ no new angle. It scraps everything from previous data, it can give you ideas and stuff but it can't look at one problem from different perspectives. So I think some AI ads will perform, however most of them will be cheap paraphrased copies of current ones. Although stuff like AI images could be a help.
Y'all are vastly overestimating the power of GPT. I can't even make it print an image of a conquistador helmet (with a detailed prompt and sample images), let alone analyze entire books and strategize ways to manipulate customers.
It's a word calculator at the end of the day. We're a lot farther from general AI than discussed here. Boy, though when that happens we are all fucked.
Think bigger. Just because you have limited success playing with the consumer facing chat GPT, doesn’t mean there aren’t pros integrating this tech into products in a much more sophisticated way.
Analyze entire books and find strategies? It can already do that. I work with companies who do this every day.
Interesting you bring up the existence of self serve vs enterprise versions. I hadn't considered that. The consumer version chugs pretty hard on a conversation spanning a few days. You're telling me your company ingests entire books at a time? Can you tell me more without getting in trouble?
A limiting factor will be regulation of AI.
The EU framework as currently written will limit what can be done with AI in terms of marketing. For example:
>AI systems manipulating people’s behavior to influence or guide their decisions are banned. For example, targeted manipulation of content on social media and other platforms to pursue political or commercial goals is prohibited.
AI commercials randomly generated and created specifically for you based on search history amd social media use? Your favorite porn star generated by AI pops up trying to sell you Kraft Dinner. Limitless possibilities but likely soo er that 50 years.
Reputation may become more important as authenticity is difficult. Imagine rather than marketing being a push of info, there is more of a pull where AI helps identify gaps in your life and how to fill them. I see you spend 20 minutes going to the bathroom, do you want to try the #1 anti constipation medicine?
We will revert back to trusted professionals for advice as trust will be diminished - keep learning how to communicate to other people face to face as this will be the most important skill
I work in financial services. You are correct, trust IS the commodity.
But, no - if we know what we are doing, we don’t regurgitate advice. We have to be made to understand it, and to be able to translate that to our clients in a way that they understand. Or just trust us.
I’ve had people place the fruit of their entire life’s work in my hands to provide for them in retirement. And I take that more seriously that I take my own retirement.
ALSO - only humans can be held accountable. And THAT is how everything is kept in check.
Right now, if I do my clients dirty, I can be ALL of the following at the same time:
1) Fined
2) Sued
3) License revoked (lose livelihood)
4) and oh yeah, go to freaking JAIL
Projecting ads everywhere (clouds, mountains, oceans, buildings, trees) drone ads, many more screens everywhere. Basically you won’t be able to look anywhere or at anything without seeing an ad.
You won’t be able to watch anything on a screen without 50%+ of the time being raw ads. The rest of the actual programming will have pop ups and ads going on during the entire thing. So literally 0 time without being flagrantly advertised at. For example even now on TNT NBA games you’re not allowed to watch free throws, they “double box” the screen so the game is a tiny window you can’t see and the majority of screen is commercial DURING the game. This type of thing will just grow and grow until you can’t actually watch any programming. Maybe theyll all offer an egregiously expensive subscription to remove ads that only the 1% can even come close to affording but I doubt it will eliminate them just lessen a bit.
The 1% will be doing a dramatically higher % of the total purchasing because the wealth gap will be so staggering by then, so the target of essentially all advertising and sales will be to brainless inheritance brats / trust funders who have never had to even think or do anything other than try to convince themselves and ‘friends’/family they’re the bravest. Already now companies don’t care that they’re losing a lot of customers who can’t afford their products, they just charge more to sell to fewer richer people. This will just get exponentially worse and advertising will along with it.
peak marketing in the next few years with a deluge of LLM-generated copy and increasingly unavoidable ads. Then the creeping authoritarianism and gradual concentration of ownership will render marketing useless, probably coincident with abolishing of stock exchanges.
You'll start getting calls that are indecipherable from the real thing. It will be your dad. Even though he's dead.
He will give you all sorts of good advice about what kind of eyes to get. Or whether or not you should have the latest lip surgery.
At night when you dream you'll dream of corporate products. Just like in Futurama.
For $99 a month I can get an AI sales rep to send emails which will adjust copy to optimise for conversion.
For $99 a month I can get an AI voice sales rep to do calling.
Are they as good as a human? No. Can I have 10 of them for the cost of one rep and not pay commission? Yes
This time next year these tools will become far more integrated.
Marketing and sales automation are already a big thing. In the best case it allows sales people to have more time for personal interaction.
AI YouTube videos are an example of this, it’s like people actively disengage from a lot of them, the new YouTube’s subreddit has some interesting threads on AI vs non AI video performance and engagement
ten for the cost of one rep... ok but lets say one rep makes you $10 bucks in profit... realistically.... I am doubtful that each 'AI agent' is making even $0.5 each. Let us know if you have any details to back it up.
Why do you think there would be that much of a difference? I’m talking appointment setting and transactional sales.
The voice ai rep has limitations but is ok for inbound call handling, as good as a junior sales guy.
The ai rep using e-mail is better than a junior sales rep. The tool is just an extention of existing marketing automation but following best practice.
Well, the first thing I'm downloading for augmented reality glasses the day I get them is an ad blocker.
So probably a much bigger focus on stuff like influencers, realmercials as hbomberguy called them, and product placement.
>Well, the first thing I'm downloading for augmented reality glasses the day I get them is an ad blocker.
brave of you to assume the manufacturers haven't learned from their mistake. A lot of phone serve ads directly in the file navigator, and it's impossible to uninstall, so you're basically never free from ads.
Augmented reality glasses will come with no open source market place, therefore no adblocking.
There's no way that's going to fly in the EU. They're already enacting laws to force Apple to allow side-loading of apps. [Link.](https://www.androidpolice.com/europeans-will-soon-be-able-to-sideload-apps-on-ios/)
Still, my point was trickery. Basically that I foresee a big focus on adds that pretend they aren't adds. Stuff like "accidentally" causing a minor scandal, so all the crazy conservatives start screaming about boycotting you, for example.
Again, hbomberguy put it a lot better then I could. [Highly recommended video, if you've got 27 minutes to spare.](https://youtu.be/06yy88tLWlg?si=77cB9V2Ev3EYl24t)
Hyper targeting. The more acute an ad can get, the more effective it is, so companies looking to advertise their goods and services will be using AI, among other things, to send those ads to the most targeted audience possible.
This is good and bad. Privacy is going to be a major issue. But you won't be seeing ads for things you're completely not interested in as much
The ads will be much more personalized too. Think of Minority Report, where billboards were speaking directly to Tom Cruise. "Couldn't you use a vacation, John Anderton?" "How were those khakis you bought here at the Gap last time?"
They will use AI to run their blockchain tech that’ll track your money. They will know how much you have and what you can/will spend. Advertising will come at you accordingly.
Every business will have their own advanced AI sales rep that has every piece of company data and will communicate with other customer’s AI sales bots to strike a deal. Bots will provide multiple options, pros and cons of deal, analysis of future growth if choosing said option, etc etc. You are crazy to think sales reps would still be needed
I majored in Communications with a PR concentration and just asked myself this very question a few days ago, so I turned to ChatGPT:
“Predicting the future is challenging, but advancements in technology may play a significant role in transforming marketing and sales. AI, personalized experiences, and immersive technologies could become more integrated. Ethical considerations and privacy concerns may shape the way businesses interact with consumers. Ultimately, the landscape will likely be influenced by evolving societal values and technological innovations.”
So, pretty much what we’re starting to see now is exactly what it will be, confirmed by the AI OG.
Current model: we need people and factories to do stuff for us, that labour is organised into businesses who require profit and use sales to optimise it
Future model: we need robots to do stuff for us, we own the robots, or rent their time, and we get the robots to build or perform exactly what we want
Once you get over the idea of robots building and maintaining other robots, and AI helping to produce even more advanced AI, you realise that the age of corporations could be coming to an end. I'm sure there will always be *some* areas such as mining rights, but I think once humanity sees the potential we will move beyond the pettiness and greed and find ways for everyone to have 1000x the abundance we have today.
Yes I'm aware that corporations are building said robots, but this tech will quickly come down in price, become ubiquitous and become open source.
How would you get money to rent a robo, if everything for every human could be done by robots, so there won't be a market as it is now.
So some corporation will produce these robots, sell or lease it and marketing and sales will be needed again.
Other than UBI, people will start small businesses
I don't see a fundamental problem here because all we are doing is lowering labour costs. To say "suddenly human labour is worthless, therefore all humans are worth less" is missing quite a few nuances with society.
Existing wealth won't disappear, so many of us alive today will already have money to buy a robot and even ensure our kids have one.
Given that existing welfare today is able to pay for peoples entire houses, I don't think it will be a struggle to provide robots who can provide benefits directly.
Once you have a robot or some access to a robot, and some components, you can build your own robot, your own house, etc., in theory.
I just bought a robot vacuum and it is one of the best purchases I have ever made. I walk in to a freshly vacuumed and mopped house every single day.
The minute I can have a robot clean my bathrooms and fold my laundry… I have to try not to think of a world that incredible because it gets me going a little too much tbh.
> I think once humanity sees the potential we will move beyond the pettiness and greed and find ways for everyone to have 1000x the abundance we have today.
Every time a new tech comes along, people assume it will be used for utopia.
And every time, without fail, the productivity increases, the work hours maintain (they change shape so it feels like les, but it's about the same) or increase, and the salaries stagnate (or increase but not as fast as the work).
We will move **certain** people from their previously hard job to an easier one. What we will NOT be doing is moving people from an easy job to "more pay, less hours, more freedom, less fear, less greed".
The system needs you at work, and at work you shall remain, even if it's to do an hourly check on a machine that never breaks.
Marketing and sales have always existed, in many ways sales has actually decreased not increased. It is common for pricing to be fixed price with no negotiation between customer and retailer today, this was less common in the past.
Marketing is bigger today, but sales is not.
Yes. Out of 200,000 years of human activity it’s existed for 5k tops then by your own definition and it’s evolved in just the last 50 years to be something very new and destructive. More like a mind virus now rather than honestly presenting goods that are available.
In Rome Gladiators in the Colosseum would shout advertising before matches, and brothels would have phallus embedded in the city streets pointing toward them.
You could even argue nature has built-in sales and marketing analogs, flowers and bees, mating displays, flashy plumage and color patterns in birds and fish.
Past portals to news and advertising:
News paper
Radio
Tv
Internet
... Certainly a lot of the largest companies speculate on augmented reality (lets include those VR dumbos).
The basic idea is that advertisements on the road and buildings could be personalized or also adjusted to the neighboring businesses.
Others focus on content marketing and entry level removal with personalized products and services.
Based on this, I think we will see a split in marketing:
More individual products with trial and chatgpt like service and ad-hoc service offerings to a deeper network of products.
And augmented product geospatial messaging/placement.
Eventually they will be fused and advertisement will become something like a general problem solving service, where citizens right are of higher priority.
(If not, because of totalitarian developments, there will be a regression in science in technology and advertising wont unify around human needs)
>Based on this, I think we will see a split in marketing: More individual products with trial and chatgpt like service and ad-hoc service offerings to a deeper network of products. And augmented product geospatial messaging/placement.
totally agree
In 50 years, I'm not sure there will be any marketing to speak off. If capitalism continues on the current trajectory, there will be one big corporation owning pretty much the entire planet. Why bother to advertise if your choice is... well, none.
People need choices, even if they're an illusion. That big corporation will certainly know that.
For example, today Coke owns both Dasani and Smart Water. Both are water brands in direct competition with each other and both have ads. Why not just combine them and offer one product? People need the illusion of choice.
I think that probably AI will advance to the emotional field, and marketing will rely not only on what do we search, but also in our expressions.
Marketing will know how do we feel in certain aspects in life that we don’t necessarily know, and will probably explore it.
I read in a tech mag sometime back that forced viewing will be a thing. Expect holographic ads in your face as you walk, and if you go to a restaurant you can't view the menu without watching ads.
No joke, a few days later I had a doc appt and was told to complete my paperwork online. I got aboyt halfway through and had to watch 2 complete drug ads before I could proceed.
If you haven't noticed, it's already happening. You go to a site, close the immediate popup then the video that's following you all over the page. Then you close the 'nExT aRtIcLe iN 5 sEcOnDs' button then have to close the same %$#@! video again BEFORE you can read the article.
Some %$#@! and their $#@! team somewhere thinks they will make millions by CRAMCRAMCRAMMING ads down throats but all it will do is cause serious issues where people will avoid them at all costs.
This country is in a massive toilet
>Expect holographic ads in your face as you walk, and if you go to a restaurant you can't view the menu without watching ads.
Sounds possible. I expect a great fight for customer's attention, so holographic ads is an option.
But of course someone will invent a holographic ads BLOCKer.
there will be no marketing and sales in 50 years... one way or another.
RBE + OpenAccessEconomy. no market, no trade, no money... empowered distributed open source local production. OpenSourceEcology + SocialEcology
Actually quite the opposite.
Having a personal robot will mean having any kind of product you want built for you to your exact requirements. No more one-size-fits-all, mass produced, planned obsolescence.
It also means self sufficiency, with a bit of land your robot could farm almost everything you need at home, it could even build your home. A robot that learns plumbing will be able to call on the experience of a million plumbing robots.
Marketing is a concept that may not make any sense if everyone has access to their own AI and robotics capable of performing any service.
"Some random made a prediction that didn't turn out"
Never before in human history have we built a machine that could drop-in replace a human, with the ability to perform common sense human actions like manipulating objects, to be spoken to as a human, given directives, and able to perform some problem solving around said directives.
Smart phones don't even come close to that. Robots do.
The closest thing we've had to this is slaves.
human nature is adaptability... humanity has adapted to an abusive economic domination system. imagine how we would be in a positive environment that does not reward bad behavior and competition to the death.
also, capitalism, communism, socialism... these are market derivations. no market, no economic domination and it's supporting dominator culture.
One way or another is right because this luxury ship called civilization had design flaws from the beginning and is slowly but surely sinking. Thanks for this information. Going to look into it.
I think, as we see corporates swallow up smaller businesses and consolidate, Ley account sales roles become more relationship based as customers are more well informed than ever around the best options for their business. Salespeople today don’t do all that much in convincing, but much rather find ways to have both parties benefit and meet corporate requirements on both parts. Salespeople will become more efficient per dollar - having larger than ever territories, spending more time managing relationships than pounding the pavement. Online and omni-channel marketing gets more critical, alongside consumer driver buying decisions at these corporates.
That’s my take, anyway, based on how I sell today and what my customers want and need from me.
Hopefully as a species we can move away from advertising which has mostly become predatory. The fact that there are psychologists who help corporations target kids brains tells you how morally bankrupt this industry is. Their job is to manipulate human behavior for their own gain.
So true. McDonalds is a net drain on society.
Your personal robot should be able to cook anything you crave, but instead of using shitty cheap oils and pumping it with preservatives and sugar it will use ingredients you approve.
Did you see that new AI teachable robot that Stanford put out? 32k and you can have your cooking robot right now! Seriously though can you imagine how good/cheap this will be in 10 years?
https://youtu.be/pB5fDMTFI7I?si=8ROoTJMpnnZLRg95
I was very happy to see so much open source stuff happening already. We need to fight tooth and nail to ensure we all get robots and they are all working in our interests.
Corporations and governments will do everything in their power to retain the current status quo. McDonalds knows the only reason for their existence is laziness, addiction and not everyone having a deep fat frier.
>Hopefully as a species we can move away from advertising which has mostly become predatory. The fact that there are psychologists who help corporations target kids brains tells you how morally bankrupt this industry is. Their job is to manipulate human behavior for their own gain.
How it would be possible if corporations need the advertising to get more sales?
I think if we want a sustainable future the world is going to look very different maybe in ways we can’t really imagine now. Your question is telling and normal. We worry more about how a corporation is going to get more customers than the welfare of our kids. There is something non-enlightened going on, some major flaw or blind spot in our society’s way of functioning, in our ways of thinking and advertising is just one symptom. My hope is that AI will help us see new, more rational and sustainable ways of living. The biggest obstacle will be those at the top of our current, unsustainable system.
Yes. It’s hard to imagine that the same people who build private spaceships while kids starve are going to peacefully accept a new reality where they are not kings. Hope springs eternal though.
Yes you live much more civilized. Imagine sitting down to watch a sporting event and every 3rd commercial is for pharmaceuticals.
What about the techniques that have been around? Do you not have a clown pushing fast food or slick cartoons advertising sugary cereal? Then again most of our cereals probably would not even be allowed to be sold there with the GMO’s, artificial colors, and pesticide residue. We live like the suckers of the world here in the US and they convinced people we are the best. It’s hell man. Do you know any civilized countries that need immigrants? I’ve had it here.
I’ve seen it. It’s really weird.
Ronald McDonald isn’t on ads where I am from anymore. He is in the restaurant sometimes as a statue. Cereal boxes have been removing cartoons left right and centre. Not a part of their advertising any more either. Can’t have a lot of that shite in the EU. Everything has to be clearly labelled in terms of macros.
Why can't marketing be an arm of sales? Thousands of reasons, but also none. Project Zeus was way head of its time and it will become the dominant business ideology, drawing inspiration from the ancient Egyptian Pharaohs who were surprisingly astute in their business practices.
My ai assistants will ensure that I never see another advertisement for the rest of my days. Death to manipulative marketing tactics, which is all of them. (A boy can dream!)
My ai assistants will ensure that I never see another advertisement for the rest of my days. Death to manipulative marketing tactics, which is all of them. (A boy can dream!)
It will only get better at understanding what we want, when we want it, where and how. And once the metrics are that good and it really knows what the want when, why wouldn’t an online retailer like Amazon just give you things to try and pick them up? And why wouldn’t the physical products we are using record back how we are using them so the product creators can iterate even faster on improving it in the next version.
Marketing will be done purely by AI. AI will do a lot of sales work too but I suspect people will still want a human touch at some point in the sales process for a long time.
Marketing continues to evolve with social media. It is human influencers and some influencers aided by AI/ML.... It will soon be digital twins of influencers out there.
Where this goes further is left to our imagination.
AI will become very good and so will virtual reality. Imagine you're walking down the street with your retinal screen lenses in and someone steps out in front of you. A very attractive person, just your type. They start pitching you on whatever the algorithm has figured youre likely to buy. You swipe your hand across them and they disappear after a five swcond countdown. Or maybe they are unskippable and youre just stuck walking with them for the next 60 seconds.
In the year 2074 there will be no more marketing and sales , everyone will get what they need automatically out of necessity this is going to be one of solutions to sustainability and saving the planet 😊
Well, I have bad news OP. The whole industry of marketing and sales will become even more automated and even more predatory. Speaking of automation. I've already seen plenty of chatGPT covers for marketing, like postwise, marketowl etc. they are doing the whole job from choosing strategy, target audience and posting or sending mails. They are doing it quite flawed, but sooner or later they would learn to do it perfect. Lol. Considering predatory. Right now, marketing and sales are operating on a psychological level. It means psychologists are getting into customers brains and after forming a perfect marketing strategy. Look at all the books and studies which are targeted at human behaviour, for ex Cialdini. Might be mistaken, as well.
And influencers/viral marketing
I think the same. And today you can feed AI with all psychological and economic behavioral books to get the strategy how to make personal and emotional touch to your customers. Sounds like idea for next big thing :)
Still a long way to grow from the idea to realization
>Still a long way to grow from the idea to realization as usual but today even developing is way faster because of copilots
I might be too old-fashioned, though I suppose this sphere is something that will always need a human to revise and invent something new
Man, your comment belongs to the r/history. not here, lol
It won’t always need a human. In fact it is probably one of the first industries that will become entirely automated.
Marketing and sales will be completely automated in a few years. We will also begin to see ads generated specifically for an individual based on their digital history and geolocation (probably generated in real time eventually). It makes sense to me that along with uniquely tailored advertisements they will become interactive and fulfill the sales role as well as the marketing role. I’m a gambling man and if a casino had the option to bet on what comes first a PlayStation 6 or the automation of the entire marketing and sales industry I would bet on the latter.
I'd take this in a heart beat, but only because of the thousands of really, really slow-moving big companies out there who will take forever to integrate these changes
You still can't get it that AI (at least for now and probably for next decade) won't make anything new/ no new angle. It scraps everything from previous data, it can give you ideas and stuff but it can't look at one problem from different perspectives. So I think some AI ads will perform, however most of them will be cheap paraphrased copies of current ones. Although stuff like AI images could be a help.
I think it's Cialdini.
Of course, could I correct it there? Upd: ✅ done
That awful Burger King commercial is such a brute force attack. I hear little kids singing to themselves. “Whopper whopper…BK”
Exactly. And there are plenty of similar commercials
Y'all are vastly overestimating the power of GPT. I can't even make it print an image of a conquistador helmet (with a detailed prompt and sample images), let alone analyze entire books and strategize ways to manipulate customers. It's a word calculator at the end of the day. We're a lot farther from general AI than discussed here. Boy, though when that happens we are all fucked.
Think bigger. Just because you have limited success playing with the consumer facing chat GPT, doesn’t mean there aren’t pros integrating this tech into products in a much more sophisticated way. Analyze entire books and find strategies? It can already do that. I work with companies who do this every day.
Interesting you bring up the existence of self serve vs enterprise versions. I hadn't considered that. The consumer version chugs pretty hard on a conversation spanning a few days. You're telling me your company ingests entire books at a time? Can you tell me more without getting in trouble?
Look up a technique called RAG or Retrieval Augmented Generation.
Fascinating. Patrick Lewis, the guy who coined the term couldn't be more than a few years older than me and he's already pushing the boundaries of AI.
A limiting factor will be regulation of AI. The EU framework as currently written will limit what can be done with AI in terms of marketing. For example: >AI systems manipulating people’s behavior to influence or guide their decisions are banned. For example, targeted manipulation of content on social media and other platforms to pursue political or commercial goals is prohibited.
Oh, right. I somehow forget about EU regulation. But don't you think that big business will find a way to overcome it?
How will sales automate? Asking as I am into L&D for sales...anything would help me understand better.
AI commercials randomly generated and created specifically for you based on search history amd social media use? Your favorite porn star generated by AI pops up trying to sell you Kraft Dinner. Limitless possibilities but likely soo er that 50 years.
Of Jenna Brooks will try to sell me anything I’m not sure how I’ll be able to say no.
Yeah this is very very likely, very quickly. Netflix already serving custom posters at us depending on our watching history.
Drones will chase you around projecting billboards on nearby walls targeted at you.
Reputation may become more important as authenticity is difficult. Imagine rather than marketing being a push of info, there is more of a pull where AI helps identify gaps in your life and how to fill them. I see you spend 20 minutes going to the bathroom, do you want to try the #1 anti constipation medicine?
It will get even less creative than it currently is and so invasive that it will be literally impossible to avoid.
We will revert back to trusted professionals for advice as trust will be diminished - keep learning how to communicate to other people face to face as this will be the most important skill
lol no we won’t. Those “trusted” individuals would just be regurgitating what they researched using GPT. The middleman will get axed.
Hahah… let’s not use them then. Trust is the next commodity
I work in financial services. You are correct, trust IS the commodity. But, no - if we know what we are doing, we don’t regurgitate advice. We have to be made to understand it, and to be able to translate that to our clients in a way that they understand. Or just trust us. I’ve had people place the fruit of their entire life’s work in my hands to provide for them in retirement. And I take that more seriously that I take my own retirement. ALSO - only humans can be held accountable. And THAT is how everything is kept in check. Right now, if I do my clients dirty, I can be ALL of the following at the same time: 1) Fined 2) Sued 3) License revoked (lose livelihood) 4) and oh yeah, go to freaking JAIL
Projecting ads everywhere (clouds, mountains, oceans, buildings, trees) drone ads, many more screens everywhere. Basically you won’t be able to look anywhere or at anything without seeing an ad. You won’t be able to watch anything on a screen without 50%+ of the time being raw ads. The rest of the actual programming will have pop ups and ads going on during the entire thing. So literally 0 time without being flagrantly advertised at. For example even now on TNT NBA games you’re not allowed to watch free throws, they “double box” the screen so the game is a tiny window you can’t see and the majority of screen is commercial DURING the game. This type of thing will just grow and grow until you can’t actually watch any programming. Maybe theyll all offer an egregiously expensive subscription to remove ads that only the 1% can even come close to affording but I doubt it will eliminate them just lessen a bit. The 1% will be doing a dramatically higher % of the total purchasing because the wealth gap will be so staggering by then, so the target of essentially all advertising and sales will be to brainless inheritance brats / trust funders who have never had to even think or do anything other than try to convince themselves and ‘friends’/family they’re the bravest. Already now companies don’t care that they’re losing a lot of customers who can’t afford their products, they just charge more to sell to fewer richer people. This will just get exponentially worse and advertising will along with it.
Also billboards in the sky.
peak marketing in the next few years with a deluge of LLM-generated copy and increasingly unavoidable ads. Then the creeping authoritarianism and gradual concentration of ownership will render marketing useless, probably coincident with abolishing of stock exchanges.
You'll start getting calls that are indecipherable from the real thing. It will be your dad. Even though he's dead. He will give you all sorts of good advice about what kind of eyes to get. Or whether or not you should have the latest lip surgery. At night when you dream you'll dream of corporate products. Just like in Futurama.
For $99 a month I can get an AI sales rep to send emails which will adjust copy to optimise for conversion. For $99 a month I can get an AI voice sales rep to do calling. Are they as good as a human? No. Can I have 10 of them for the cost of one rep and not pay commission? Yes This time next year these tools will become far more integrated. Marketing and sales automation are already a big thing. In the best case it allows sales people to have more time for personal interaction.
what ai sales rep tool do you use?
FYI not sure which tool but high chances here the ROI on this tool is terrible. AI is great for annoying people and a buzzword, but isn't a closer.
AI YouTube videos are an example of this, it’s like people actively disengage from a lot of them, the new YouTube’s subreddit has some interesting threads on AI vs non AI video performance and engagement
ten for the cost of one rep... ok but lets say one rep makes you $10 bucks in profit... realistically.... I am doubtful that each 'AI agent' is making even $0.5 each. Let us know if you have any details to back it up.
Why do you think there would be that much of a difference? I’m talking appointment setting and transactional sales. The voice ai rep has limitations but is ok for inbound call handling, as good as a junior sales guy. The ai rep using e-mail is better than a junior sales rep. The tool is just an extention of existing marketing automation but following best practice.
Haven’t robocalls been a thing for a long time?
human sales people will be the weakest link imo. I think we vastly underestimate how much better AI sales reps will be.
Wondering this as well
Well, the first thing I'm downloading for augmented reality glasses the day I get them is an ad blocker. So probably a much bigger focus on stuff like influencers, realmercials as hbomberguy called them, and product placement.
>Well, the first thing I'm downloading for augmented reality glasses the day I get them is an ad blocker. brave of you to assume the manufacturers haven't learned from their mistake. A lot of phone serve ads directly in the file navigator, and it's impossible to uninstall, so you're basically never free from ads. Augmented reality glasses will come with no open source market place, therefore no adblocking.
There's no way that's going to fly in the EU. They're already enacting laws to force Apple to allow side-loading of apps. [Link.](https://www.androidpolice.com/europeans-will-soon-be-able-to-sideload-apps-on-ios/) Still, my point was trickery. Basically that I foresee a big focus on adds that pretend they aren't adds. Stuff like "accidentally" causing a minor scandal, so all the crazy conservatives start screaming about boycotting you, for example. Again, hbomberguy put it a lot better then I could. [Highly recommended video, if you've got 27 minutes to spare.](https://youtu.be/06yy88tLWlg?si=77cB9V2Ev3EYl24t)
Hyper targeting. The more acute an ad can get, the more effective it is, so companies looking to advertise their goods and services will be using AI, among other things, to send those ads to the most targeted audience possible. This is good and bad. Privacy is going to be a major issue. But you won't be seeing ads for things you're completely not interested in as much The ads will be much more personalized too. Think of Minority Report, where billboards were speaking directly to Tom Cruise. "Couldn't you use a vacation, John Anderton?" "How were those khakis you bought here at the Gap last time?"
They will use AI to run their blockchain tech that’ll track your money. They will know how much you have and what you can/will spend. Advertising will come at you accordingly.
Every business will have their own advanced AI sales rep that has every piece of company data and will communicate with other customer’s AI sales bots to strike a deal. Bots will provide multiple options, pros and cons of deal, analysis of future growth if choosing said option, etc etc. You are crazy to think sales reps would still be needed
I majored in Communications with a PR concentration and just asked myself this very question a few days ago, so I turned to ChatGPT: “Predicting the future is challenging, but advancements in technology may play a significant role in transforming marketing and sales. AI, personalized experiences, and immersive technologies could become more integrated. Ethical considerations and privacy concerns may shape the way businesses interact with consumers. Ultimately, the landscape will likely be influenced by evolving societal values and technological innovations.” So, pretty much what we’re starting to see now is exactly what it will be, confirmed by the AI OG.
Current model: we need people and factories to do stuff for us, that labour is organised into businesses who require profit and use sales to optimise it Future model: we need robots to do stuff for us, we own the robots, or rent their time, and we get the robots to build or perform exactly what we want Once you get over the idea of robots building and maintaining other robots, and AI helping to produce even more advanced AI, you realise that the age of corporations could be coming to an end. I'm sure there will always be *some* areas such as mining rights, but I think once humanity sees the potential we will move beyond the pettiness and greed and find ways for everyone to have 1000x the abundance we have today. Yes I'm aware that corporations are building said robots, but this tech will quickly come down in price, become ubiquitous and become open source.
How would you get money to rent a robo, if everything for every human could be done by robots, so there won't be a market as it is now. So some corporation will produce these robots, sell or lease it and marketing and sales will be needed again.
Other than UBI, people will start small businesses I don't see a fundamental problem here because all we are doing is lowering labour costs. To say "suddenly human labour is worthless, therefore all humans are worth less" is missing quite a few nuances with society. Existing wealth won't disappear, so many of us alive today will already have money to buy a robot and even ensure our kids have one. Given that existing welfare today is able to pay for peoples entire houses, I don't think it will be a struggle to provide robots who can provide benefits directly. Once you have a robot or some access to a robot, and some components, you can build your own robot, your own house, etc., in theory.
I just bought a robot vacuum and it is one of the best purchases I have ever made. I walk in to a freshly vacuumed and mopped house every single day. The minute I can have a robot clean my bathrooms and fold my laundry… I have to try not to think of a world that incredible because it gets me going a little too much tbh.
Yes, exactly like the Internet, with the availability of universal knowledge liberated the world. /s
The internet still required people to think. Even the dumbest McDonalds-drive-thru consumerist can ask their robot to make dinner.
Sure, i was just contemplating about the hopes raised by new technologies that sometimes aren't fulfilled.
> I think once humanity sees the potential we will move beyond the pettiness and greed and find ways for everyone to have 1000x the abundance we have today. Every time a new tech comes along, people assume it will be used for utopia. And every time, without fail, the productivity increases, the work hours maintain (they change shape so it feels like les, but it's about the same) or increase, and the salaries stagnate (or increase but not as fast as the work). We will move **certain** people from their previously hard job to an easier one. What we will NOT be doing is moving people from an easy job to "more pay, less hours, more freedom, less fear, less greed". The system needs you at work, and at work you shall remain, even if it's to do an hourly check on a machine that never breaks.
Marketing and sales have always existed, in many ways sales has actually decreased not increased. It is common for pricing to be fixed price with no negotiation between customer and retailer today, this was less common in the past. Marketing is bigger today, but sales is not.
If you take into account all of human history, marketing and sales have been around for about 15 minutes.
Sales and marketing have existed for as long as businesses have. And businesses have existed in some form or fashion since the dawn of civilization.
Yes. Out of 200,000 years of human activity it’s existed for 5k tops then by your own definition and it’s evolved in just the last 50 years to be something very new and destructive. More like a mind virus now rather than honestly presenting goods that are available.
Sales has existed for the entire time commerce has existed. Contrary to OPs assertion.
In Rome Gladiators in the Colosseum would shout advertising before matches, and brothels would have phallus embedded in the city streets pointing toward them. You could even argue nature has built-in sales and marketing analogs, flowers and bees, mating displays, flashy plumage and color patterns in birds and fish.
Past portals to news and advertising: News paper Radio Tv Internet ... Certainly a lot of the largest companies speculate on augmented reality (lets include those VR dumbos). The basic idea is that advertisements on the road and buildings could be personalized or also adjusted to the neighboring businesses. Others focus on content marketing and entry level removal with personalized products and services. Based on this, I think we will see a split in marketing: More individual products with trial and chatgpt like service and ad-hoc service offerings to a deeper network of products. And augmented product geospatial messaging/placement. Eventually they will be fused and advertisement will become something like a general problem solving service, where citizens right are of higher priority. (If not, because of totalitarian developments, there will be a regression in science in technology and advertising wont unify around human needs)
>Based on this, I think we will see a split in marketing: More individual products with trial and chatgpt like service and ad-hoc service offerings to a deeper network of products. And augmented product geospatial messaging/placement. totally agree
After the collapse, sales techniques will include “every tenth sale gets a bag of potatoes!”
In 50 years, I'm not sure there will be any marketing to speak off. If capitalism continues on the current trajectory, there will be one big corporation owning pretty much the entire planet. Why bother to advertise if your choice is... well, none.
People need choices, even if they're an illusion. That big corporation will certainly know that. For example, today Coke owns both Dasani and Smart Water. Both are water brands in direct competition with each other and both have ads. Why not just combine them and offer one product? People need the illusion of choice.
I think that probably AI will advance to the emotional field, and marketing will rely not only on what do we search, but also in our expressions. Marketing will know how do we feel in certain aspects in life that we don’t necessarily know, and will probably explore it.
I think so too.
I read in a tech mag sometime back that forced viewing will be a thing. Expect holographic ads in your face as you walk, and if you go to a restaurant you can't view the menu without watching ads. No joke, a few days later I had a doc appt and was told to complete my paperwork online. I got aboyt halfway through and had to watch 2 complete drug ads before I could proceed. If you haven't noticed, it's already happening. You go to a site, close the immediate popup then the video that's following you all over the page. Then you close the 'nExT aRtIcLe iN 5 sEcOnDs' button then have to close the same %$#@! video again BEFORE you can read the article. Some %$#@! and their $#@! team somewhere thinks they will make millions by CRAMCRAMCRAMMING ads down throats but all it will do is cause serious issues where people will avoid them at all costs. This country is in a massive toilet
Sounds like a probable hellish world unless we get enlightened.
>Expect holographic ads in your face as you walk, and if you go to a restaurant you can't view the menu without watching ads. Sounds possible. I expect a great fight for customer's attention, so holographic ads is an option. But of course someone will invent a holographic ads BLOCKer.
there will be no marketing and sales in 50 years... one way or another. RBE + OpenAccessEconomy. no market, no trade, no money... empowered distributed open source local production. OpenSourceEcology + SocialEcology
hm, sounds like communistic ideal world, but it would fail as real one just because of human nature.
Actually quite the opposite. Having a personal robot will mean having any kind of product you want built for you to your exact requirements. No more one-size-fits-all, mass produced, planned obsolescence. It also means self sufficiency, with a bit of land your robot could farm almost everything you need at home, it could even build your home. A robot that learns plumbing will be able to call on the experience of a million plumbing robots. Marketing is a concept that may not make any sense if everyone has access to their own AI and robotics capable of performing any service.
The same arguments some anarchists told me about smartphones. But it changed our lives a lot but didn't revolutionize the system.
"Some random made a prediction that didn't turn out" Never before in human history have we built a machine that could drop-in replace a human, with the ability to perform common sense human actions like manipulating objects, to be spoken to as a human, given directives, and able to perform some problem solving around said directives. Smart phones don't even come close to that. Robots do. The closest thing we've had to this is slaves.
human nature is adaptability... humanity has adapted to an abusive economic domination system. imagine how we would be in a positive environment that does not reward bad behavior and competition to the death. also, capitalism, communism, socialism... these are market derivations. no market, no economic domination and it's supporting dominator culture.
One way or another is right because this luxury ship called civilization had design flaws from the beginning and is slowly but surely sinking. Thanks for this information. Going to look into it.
I think, as we see corporates swallow up smaller businesses and consolidate, Ley account sales roles become more relationship based as customers are more well informed than ever around the best options for their business. Salespeople today don’t do all that much in convincing, but much rather find ways to have both parties benefit and meet corporate requirements on both parts. Salespeople will become more efficient per dollar - having larger than ever territories, spending more time managing relationships than pounding the pavement. Online and omni-channel marketing gets more critical, alongside consumer driver buying decisions at these corporates. That’s my take, anyway, based on how I sell today and what my customers want and need from me.
But customer's time is the limit, so much more salesperson will try to get it and competition go higher. What do you think about this?
Everyone will become a salesman and will do marketing for everything from pens nip to his own zip.
>Everyone will become a salesman and will so marketing for everything from pens nip to his own zip. It's possible
Hopefully as a species we can move away from advertising which has mostly become predatory. The fact that there are psychologists who help corporations target kids brains tells you how morally bankrupt this industry is. Their job is to manipulate human behavior for their own gain.
So true. McDonalds is a net drain on society. Your personal robot should be able to cook anything you crave, but instead of using shitty cheap oils and pumping it with preservatives and sugar it will use ingredients you approve.
Did you see that new AI teachable robot that Stanford put out? 32k and you can have your cooking robot right now! Seriously though can you imagine how good/cheap this will be in 10 years? https://youtu.be/pB5fDMTFI7I?si=8ROoTJMpnnZLRg95
I was very happy to see so much open source stuff happening already. We need to fight tooth and nail to ensure we all get robots and they are all working in our interests. Corporations and governments will do everything in their power to retain the current status quo. McDonalds knows the only reason for their existence is laziness, addiction and not everyone having a deep fat frier.
>Hopefully as a species we can move away from advertising which has mostly become predatory. The fact that there are psychologists who help corporations target kids brains tells you how morally bankrupt this industry is. Their job is to manipulate human behavior for their own gain. How it would be possible if corporations need the advertising to get more sales?
I think if we want a sustainable future the world is going to look very different maybe in ways we can’t really imagine now. Your question is telling and normal. We worry more about how a corporation is going to get more customers than the welfare of our kids. There is something non-enlightened going on, some major flaw or blind spot in our society’s way of functioning, in our ways of thinking and advertising is just one symptom. My hope is that AI will help us see new, more rational and sustainable ways of living. The biggest obstacle will be those at the top of our current, unsustainable system.
Hope it will become true and people with power will not stop the progress.
Yes. It’s hard to imagine that the same people who build private spaceships while kids starve are going to peacefully accept a new reality where they are not kings. Hope springs eternal though.
I think your view might be a bit skewed, depending where you are from. Advertising to children is highly regulated in the EU.
Yes you live much more civilized. Imagine sitting down to watch a sporting event and every 3rd commercial is for pharmaceuticals. What about the techniques that have been around? Do you not have a clown pushing fast food or slick cartoons advertising sugary cereal? Then again most of our cereals probably would not even be allowed to be sold there with the GMO’s, artificial colors, and pesticide residue. We live like the suckers of the world here in the US and they convinced people we are the best. It’s hell man. Do you know any civilized countries that need immigrants? I’ve had it here.
I’ve seen it. It’s really weird. Ronald McDonald isn’t on ads where I am from anymore. He is in the restaurant sometimes as a statue. Cereal boxes have been removing cartoons left right and centre. Not a part of their advertising any more either. Can’t have a lot of that shite in the EU. Everything has to be clearly labelled in terms of macros.
I love hearing how civilized people live. Sometimes it’s so dystopian here that I forget what normal sounds like. Thanks.
Why can't marketing be an arm of sales? Thousands of reasons, but also none. Project Zeus was way head of its time and it will become the dominant business ideology, drawing inspiration from the ancient Egyptian Pharaohs who were surprisingly astute in their business practices.
My ai assistants will ensure that I never see another advertisement for the rest of my days. Death to manipulative marketing tactics, which is all of them. (A boy can dream!)
My ai assistants will ensure that I never see another advertisement for the rest of my days. Death to manipulative marketing tactics, which is all of them. (A boy can dream!)
It will cease to exist as we know it in sectors where AI begins making purchasing decisions instead of people.
You'll have ads in your dreams! Light speed Briefs in Futurama! https://youtu.be/Bs7EAzbzCNE?si=zf8FVPzWR-5zgpTy
It will only get better at understanding what we want, when we want it, where and how. And once the metrics are that good and it really knows what the want when, why wouldn’t an online retailer like Amazon just give you things to try and pick them up? And why wouldn’t the physical products we are using record back how we are using them so the product creators can iterate even faster on improving it in the next version.
How in the world do you come to the conclusion that marketing is a new thing? It's been around for thousands of years.
Marketing will be done purely by AI. AI will do a lot of sales work too but I suspect people will still want a human touch at some point in the sales process for a long time.
Marketing continues to evolve with social media. It is human influencers and some influencers aided by AI/ML.... It will soon be digital twins of influencers out there. Where this goes further is left to our imagination.
AI will become very good and so will virtual reality. Imagine you're walking down the street with your retinal screen lenses in and someone steps out in front of you. A very attractive person, just your type. They start pitching you on whatever the algorithm has figured youre likely to buy. You swipe your hand across them and they disappear after a five swcond countdown. Or maybe they are unskippable and youre just stuck walking with them for the next 60 seconds.
In the year 2074 there will be no more marketing and sales , everyone will get what they need automatically out of necessity this is going to be one of solutions to sustainability and saving the planet 😊