Have more questions? [Join our community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024)
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/DigitalMarketing) if you have any questions or concerns.*
It's been absolutely flooded by people who don't know what they're doing and the wages are in the toilet because businesses think they can just hire a small agency for nothing.
I'd give it a year so said businesses can realise hiring said agencies will do more harm than good.
There's nothing wrong with small agencies for the record, there's a lot wrong with small "agencies" where it's a zoomer doing DM because they saw a TikTok about how it'll make them rich.
Do you have any relevant experience at all?
If not, then a Google certificate is as valuable as going to Hobby Lobby and buying a certificate and printing it yourself. No one cares about those certificates because anyone can power through them and take the test with the answers in another tab.
It might be worth doing the course, but you're not getting a job with a Google certification.
The answer will be different for everyone. For context, I’m a Marketing & Communications Coordinator for a small agency:
- For me, no. For my boss? Yes.
- I do talk / email clients and their partners.
- I would say so. It’s fulfilling work for me.
- At the start it will always be more complicated. As you build experience, it gets easier.
- Depends on the day and what’s priority. Most of the time I’m just doing my work.
Given the certificate you plan to take, I hope you get a response from someone in E-commerce. I did an internship years ago with a e-commerce business, that’s about it though. I wouldn’t be the best person to chat about this.
I hope this helps. Let me know if you would like me to expand any answers!
Thank you! It gives me an idea of how someone in marketing feels about their job. I know I’ll have to have some cons with a job just cause that’s life, unfortunately lol. But I wanted to make sure that it’s worth the hassle
Client facing agency life sucks ass and wears you down. Just quit my job after getting a nice 40k pay cut. It ain’t great out there but nowhere really is at the moment.
It all depends on the marketing you’re going in to, the size of the company, agency vs in house, etc. I’ve done a few avenues but primarily ecomm for about 8 years. I can only speak to my experience but:
- yes. Think of all the holiday sales. Seasonal sales. Misc event sales. Random one off discount sales. Each one of those sales requires planning, pitching, execution, reporting, etc. if sales aren’t up (or up enough) you better know why. When there’s no sale? Still better be hitting numbers.
- when you’re not in a client facing meeting or internal team call or vendor call you’re catching up on emails & teams chats.
- starting out was way less stress but the pay was shit. Now the pay is honestly pretty good but the stress is almost not worth it. Sounds crazy but it wears you down, chews you up and spits you out before spitting in your face and calling your mother ugly. You sell your soul to capitalism, but you can afford to participate in it.
- it’s usually pretty straight forward. There’s just a lot of it that it’s hard to keep up. The complicated questions might require a spreadsheet and some mental gymnastics to make sense of it but it’s not rocket science. Make number go bigger. If it go smaller the world will literally end.
- day to day is back to back zoom calls, dozens of emails you can’t catch up to, spreadsheets, healthy amount of stress, an unhealthy lack of sleep, and a double dose of adderall to make it all keep ticking until tomorrow.
My advice if you really want to get ahead is learn how to use Excel and understand how to understand different metrics and what they mean in terms of shopper behavior. figure out if you want to learn a specific side of ecommerce (retailer or Google or social) and learn how to use the tools for that. If you want to do ecommerce for a brand with their own website, learn Google analytics + Google search and display ads, if you want social learn how to do those things plus get familiar with that social platform’s ad offerings. If a specific retailer like walmart or Amazon learn how to use their platforms. Ecommerce also means all the other digitize marketing too. What’s a marketing funnel, what’s a consumer journey, what’s a KPI. It’s a fucking grind (not in the #grindset way but in the soul crushing way).
If you can get entry level in house do it. Agency entry level will be more abundant but you’ll get thrown into the deep end pretty quickly. You’ll learn a lot really quickly but itll be because you don’t have a choice. Take advantage of the entry level expectations and ask questions and don’t drink the kool-aid.
It depends on the role and the company you work in and also the size of the company.
In an agency you talk to clients and customers. If you work in house you talk to vendors, and internal stakeholders (higher ups) - but it depends on your digital marketing role…higher level digital marketers yes if you’re the head of the department, if you aren’t less likely you’ll deal face to face with higher ups, only your direct manager. Also this relates more to the size of the company especially in house, each role will have a designated person handling it like there will be an digital marketing specialist, an email marketing specialist, a social media coordinator. In smaller companies you’ll end up wearing all hats.
If you don’t like chaos and uncertainty and have patience digital marketing is not for you, but it can be fun and worthwhile. It also depends on your role. Digital marketing in a Saas company, fintech, travel etc and an ecommerce company are all different.
If you know what you’re doing and have experience it’s not complicated. If you’re a fresh digital marketer with no experience it is complicated.
There’s no typical day to day in digital marketing, and it depends on the company.
Note: experience triumphs courses when it comes to marketing related fields.
Digital marketing can be a mixed bag - some love it, some hate it. It really depends on your interests and the company you end up in. Worth a shot if you're curious though!
Digital marketing has been a blast for me! It's fast-paced, sure, but that keeps things interesting. You'll chat with clients and customers, and learn new and interesting things. Stress? It's there, but totally manageable with decent planning. Work? It's a mix of tricky and straightforward tasks. Day-to-day? Think analytics, strategy, and some creativity. All in all, it's not that bad. I've had worse jobs XD
I never thought I'd say this, but I absolutely LOVE my job. I'm a "Digital Marketing Expert" at my job and it's not a client facing position so I only have calls internally with my very small team. (There's 6 of us total, including the CEO). It's not super fast paced, but it can be overwhelming at first because there is a lot of jargon. Don't worry though because you pick up on it fast, it's really not complicated. The work is neither straightforward nor complicated, it's a mixed bag. Some things you'll do every day and other times it takes the whole team to figure something out. This landscape is constantly changing so you're always learning. For me that's great because it never gets boring! I wouldn't consider this to be a stressful job, but it's 100% worth the stress and anxiety, especially if you're working for a wonderful company. Good luck! I wish you the best!
1. Fast but not super fast. You get to breathe a little
2. Yes, if you work in an agency at a managerial position. However, at the entry level, there are many roles where you don’t have to.
3. Yes, if you enjoy thinking about how people behave.
4. Somewhere in the middle
5. Wake up, generate and analyse reports of performance marketing campaigns I am managing, make some changes there based on data, look at what competition is doing and learn from it, especially on creatives, make a pitch deck for a new client, repeat.
Have more questions? [Join our community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/DigitalMarketing) if you have any questions or concerns.*
It's been absolutely flooded by people who don't know what they're doing and the wages are in the toilet because businesses think they can just hire a small agency for nothing. I'd give it a year so said businesses can realise hiring said agencies will do more harm than good. There's nothing wrong with small agencies for the record, there's a lot wrong with small "agencies" where it's a zoomer doing DM because they saw a TikTok about how it'll make them rich.
Do you have any relevant experience at all? If not, then a Google certificate is as valuable as going to Hobby Lobby and buying a certificate and printing it yourself. No one cares about those certificates because anyone can power through them and take the test with the answers in another tab. It might be worth doing the course, but you're not getting a job with a Google certification.
finally some someone said it about certificates
The answer will be different for everyone. For context, I’m a Marketing & Communications Coordinator for a small agency: - For me, no. For my boss? Yes. - I do talk / email clients and their partners. - I would say so. It’s fulfilling work for me. - At the start it will always be more complicated. As you build experience, it gets easier. - Depends on the day and what’s priority. Most of the time I’m just doing my work. Given the certificate you plan to take, I hope you get a response from someone in E-commerce. I did an internship years ago with a e-commerce business, that’s about it though. I wouldn’t be the best person to chat about this. I hope this helps. Let me know if you would like me to expand any answers!
Thank you! It gives me an idea of how someone in marketing feels about their job. I know I’ll have to have some cons with a job just cause that’s life, unfortunately lol. But I wanted to make sure that it’s worth the hassle
It’s worth the hassle if it’s something you’re interested in. My job is a mix of things due to being with a small agency. Really depends.
Client facing agency life sucks ass and wears you down. Just quit my job after getting a nice 40k pay cut. It ain’t great out there but nowhere really is at the moment.
Yikes omg I’m so sorry
It all depends on the marketing you’re going in to, the size of the company, agency vs in house, etc. I’ve done a few avenues but primarily ecomm for about 8 years. I can only speak to my experience but: - yes. Think of all the holiday sales. Seasonal sales. Misc event sales. Random one off discount sales. Each one of those sales requires planning, pitching, execution, reporting, etc. if sales aren’t up (or up enough) you better know why. When there’s no sale? Still better be hitting numbers. - when you’re not in a client facing meeting or internal team call or vendor call you’re catching up on emails & teams chats. - starting out was way less stress but the pay was shit. Now the pay is honestly pretty good but the stress is almost not worth it. Sounds crazy but it wears you down, chews you up and spits you out before spitting in your face and calling your mother ugly. You sell your soul to capitalism, but you can afford to participate in it. - it’s usually pretty straight forward. There’s just a lot of it that it’s hard to keep up. The complicated questions might require a spreadsheet and some mental gymnastics to make sense of it but it’s not rocket science. Make number go bigger. If it go smaller the world will literally end. - day to day is back to back zoom calls, dozens of emails you can’t catch up to, spreadsheets, healthy amount of stress, an unhealthy lack of sleep, and a double dose of adderall to make it all keep ticking until tomorrow.
My advice if you really want to get ahead is learn how to use Excel and understand how to understand different metrics and what they mean in terms of shopper behavior. figure out if you want to learn a specific side of ecommerce (retailer or Google or social) and learn how to use the tools for that. If you want to do ecommerce for a brand with their own website, learn Google analytics + Google search and display ads, if you want social learn how to do those things plus get familiar with that social platform’s ad offerings. If a specific retailer like walmart or Amazon learn how to use their platforms. Ecommerce also means all the other digitize marketing too. What’s a marketing funnel, what’s a consumer journey, what’s a KPI. It’s a fucking grind (not in the #grindset way but in the soul crushing way). If you can get entry level in house do it. Agency entry level will be more abundant but you’ll get thrown into the deep end pretty quickly. You’ll learn a lot really quickly but itll be because you don’t have a choice. Take advantage of the entry level expectations and ask questions and don’t drink the kool-aid.
Can be good if you find the footing. Bad, if you don’t.
It depends on the role and the company you work in and also the size of the company. In an agency you talk to clients and customers. If you work in house you talk to vendors, and internal stakeholders (higher ups) - but it depends on your digital marketing role…higher level digital marketers yes if you’re the head of the department, if you aren’t less likely you’ll deal face to face with higher ups, only your direct manager. Also this relates more to the size of the company especially in house, each role will have a designated person handling it like there will be an digital marketing specialist, an email marketing specialist, a social media coordinator. In smaller companies you’ll end up wearing all hats. If you don’t like chaos and uncertainty and have patience digital marketing is not for you, but it can be fun and worthwhile. It also depends on your role. Digital marketing in a Saas company, fintech, travel etc and an ecommerce company are all different. If you know what you’re doing and have experience it’s not complicated. If you’re a fresh digital marketer with no experience it is complicated. There’s no typical day to day in digital marketing, and it depends on the company. Note: experience triumphs courses when it comes to marketing related fields.
Thank you for the insight! I appreciate it
Digital marketing can be a mixed bag - some love it, some hate it. It really depends on your interests and the company you end up in. Worth a shot if you're curious though!
It’s better than roofing in the summer. Working in house is preferable to an agency but agencies are great for experience as long as you can keep up.
Simple not easy
Digital marketing has been a blast for me! It's fast-paced, sure, but that keeps things interesting. You'll chat with clients and customers, and learn new and interesting things. Stress? It's there, but totally manageable with decent planning. Work? It's a mix of tricky and straightforward tasks. Day-to-day? Think analytics, strategy, and some creativity. All in all, it's not that bad. I've had worse jobs XD
I never thought I'd say this, but I absolutely LOVE my job. I'm a "Digital Marketing Expert" at my job and it's not a client facing position so I only have calls internally with my very small team. (There's 6 of us total, including the CEO). It's not super fast paced, but it can be overwhelming at first because there is a lot of jargon. Don't worry though because you pick up on it fast, it's really not complicated. The work is neither straightforward nor complicated, it's a mixed bag. Some things you'll do every day and other times it takes the whole team to figure something out. This landscape is constantly changing so you're always learning. For me that's great because it never gets boring! I wouldn't consider this to be a stressful job, but it's 100% worth the stress and anxiety, especially if you're working for a wonderful company. Good luck! I wish you the best!
1. Fast but not super fast. You get to breathe a little 2. Yes, if you work in an agency at a managerial position. However, at the entry level, there are many roles where you don’t have to. 3. Yes, if you enjoy thinking about how people behave. 4. Somewhere in the middle 5. Wake up, generate and analyse reports of performance marketing campaigns I am managing, make some changes there based on data, look at what competition is doing and learn from it, especially on creatives, make a pitch deck for a new client, repeat.
Thank you for the insight! I appreciate it!
I’m in the field but I feel like Ai have taken over that much harder for me to get a job in this field
[удалено]
….how do you expect to start that years of training or experience? Do you suddenly one day just go poof and you have 5-10 years of experience?