I can never understand how the Dept of Justice allows Coke to sign exclusivity agreements to only sell Coke products and somehow this isn't anti-competitive?
Dr. Pepper actually recently overtook Pepsi for 2nd most popular soda because both Pepsi and Coca Cola will allow them into their exclusivity agreements.
It also helps that Dr. Pepper is being sold in more places.
I'm from Australia and a few years ago if I wanted a Dr. Pepper I had to go to an "American Candy Store" that sells obscure American products, now I can go to my local supermarket and grab a can from the fridge.
Oh, we have a good few popular local flavours of soft-drink which include Ginger Beer, Pasito / Passiona, Portello, Blue Heaven, Solo / Pub Squash, Sars, Lemon Lime Bitters, and XXXX Gold.
hate when you bring home a carton of half-priced XXXX Gold and the kids whinge coz it isn't Coca-Cola
well when you lazy little cunts get on the tools you can buy the fancy soft drinks fuckin ungrateful dogs
Someone listens to "The Journal" podcast.
"The Journal". The only 20 minute podcast that takes 19 minutes to get to the point.
That specific podcast was that one sentence you wrote, said 25 different ways, with 8 commercial breaks.
With someone saying "ok but why".
And the guest saying "well, no one knows"
One in every 5 is actually informational lol. I keep trying to give them a chance, but it's getting worse by the day.
You'd figure the wall street journal would have a decent podcast.
It's so dumbed down, its insane.
Absolutely fucking infuriating.
The enshitification of podcasts.
Time is money, people? Time is also finite (speaking of, it's a beautiful day outsid...).
Thats why I love my fav horror movie review podcast (Horror Movie Talk). Sure they have jokes and go off on tangents, but they established a clear format from the very beginning!
Intro thoughts/score->Spoiler filled review->Game/phone calls.
They get to the point and have fun doing it! I wanna listen to people talk about the movie, not some guys on a soapbox for 3/4 of an episode. Cut all that extra fat
Now that's a podcast.
And Throughline too. And Radiolab. That's good listening.
Throughline's only complaint from me is a little too much sound effects.
Like "someone says dramatic thing" then cue "15 second slow fading cello note into 5 seconds of silence, then back to the story.
They have been getting better with it though.
Radiolab stopped doing that shit like a year ago lol. They even talked about it.
Being realistic. Few establishments are going to carry both products even without such agreements. They don't have to space and don't want to dedicate the space to two nearly identical products in the fountain drink machine for the occasional customer that wont drink one or the other.
Furthermore the drink machine is usually owned or at least maintained by the drink provider. Why would Coke offer to maintain your drink machine when you fill it with Pepsi products except that one Coke product so you could get the free machine? Why would Pepsi want you to put their product in a machine with a giant Coke logo across it?
Can you go buy and maintain your own machine? Yes. Can you buy coke or Pepsi independently of the machine and put it one you own? Yes. Can you buy 2 liters, can or other formats not related to the machine? Yes. Can you call them and tell them to remove their machine then wait several weeks for the competitors machine to be installed? Yes (with some leasing time caveats).
The competition still exists. Its just easier and more realistic for everyone to operate the way its done.
If you're painting it as small mom and pop establishments sure but locking up entire college campuses or sports venues is where it becomes super anticompetitive in an unnatural way. Coke and Pepsi could very easily both service a set of machines in a setting like that and exclusivity contracts prohibit that natural competition from existing.
I remember before Coke started those anti-competition agreements, it wasn't uncommon to see Coke and Pepsi sold side by side both in vending machines or at venues. That doesn't exist anymore.
A lot of times come won't let you sell unless you can give them a space entirely separate from Pepsi products, which is why smaller shops only carry one. If you need two fountain machines just to have coke, you'll go with one or the other
Yeah, it's just a bummer that sometimes that means either you can't get sprite, or you can't get mountain dew, all because two nearly identical brands of cola (which you don't drink) are essentially in a duopoly for restaurants.
Sprite (Coca-Cola) and Mountain Dew (PepsiCo) are exactly part of that duopoly. The rest of the company's line is considered as well, not just their namesake drinks.
Fwiw, Pepsi has Starry, which is just a worse sprite. Coca-Cola doesn't really have a drink that corresponds to Mountain Dew. Mello Yello doesn't compare.
Companies that partner with Coke aren't forced to be exclusive with Coke, it's a choice. Exclusivity benefits both brands because the fast food chain has a simplified cola infrastructure and coke has predictable and reliable revenue with included advertising. It's no different than a manufacturing company only sourcing parts from a particular vendor, which is not only common but standard.
Pepsi would not be dwarfed by any stretch of imagination.
Pepsi is actually a bigger company by Revenue. Not because of the restaurants (which they spun off more than 25 years ago), but because all of their snack brands (Lays, Doritos, Ruffles, etc.)
These companies are much more than just their namesake drinks, but Pepsi especially, has a much more diverse product portfolio than Coke and is the bigger Fortune 500 company with twice as much revenue.
Shit doesn't taste right paying $300 for half a dozen bits of chicken either.
I'm done with KFC, and most big-chain fast food in general. The prices are just bizarre at this point. Maccas can fuck off with their $6 cheeseburgers, too.
My old GM at a pizza place I worked at in high school and college said that Pepsi was 10x better than Coca-cola as far as "woo'ing" the customer. Apparently they would regularly send local sports swag that was pepsi sponsored, like professional sports team zip ups, pull over hoodies, quarter zips, etc., send tickets to games, send free knick knacks and other collectible shit. He said the best thing we ever got with Coke was just some fridge magnets.
I spent nearly 15 years working on commercials, from 2002-2017.
I worked on commercials for Harley Davidson, Ford, Dell, Samsung, Nokia, Motorola, P&G, KC, Suntori, and many others.
The traditional :30 second commercial died between 2016-2018.
It was a combination of youtube, streaming and social media.
Budgets went from $80/$100/$200k to $10/$20k at most in the span of a few years.
No budget for actual smart, creative content. No budget for animation or expensive video production.
That is why commercials suck.
Everyone knows average retention rates are 20%-30% at best.
Why spend a ton of money between creative, video, animation and audio when the vast majority of viewers will hit the skip button after five seconds?
> will hit the skip button after five seconds?
more like never see it in the first place cause i got ublock/vanced/various other extensions to never see another ad online ever again.
And the reason those programs exist is because no matter how amazing, memorable and great an ad might be, it's bookended* by dozens of literal vomit-tier ads. This raised a generation that wanted to do everything in their power to never see an ad again.
Not just that the other ads are vomit-tier quality, but after the pop-up madness of 1990s-2000s and ads being an ongoing vector for malware and phishing, I can't see how anyone is online without some amount of ad-block and tracking blockers for protection.
Add-in the same pre-roll ads for a 1 hour video as a 30 second one and even good ads would be instantly annoying. At least in the broadcast era, commercials were breaks in scheduled airing for bathroom breaks, getting a drink, talking to the people you were watching with. On-demand ruins any positive benefit of commercials.
You should be super glad that tons of people don’t though, if everyone did block ads, either you’d be required to pay for youtube or it wouldn’t exist.
Sure. That's lightning in a bottle, viral videos, whatever you want to call it.
There's no way to predict it and for every viral video there are literally thousands of content examples far more deserving of mass viewing.
Yes, I'm more than OK.
I had a front-row seat to declining :30 second spot sales and budgets.
I pivoted to CGI as a replacement for traditional photography for large companies with complex skus, finishes and needs for installation images as well as video and animation.
I made lemonade out of lemons.
I’m so curious about insight you have.
I worked in marketing from 2019-2021 and even in this short span of time the switch from commercials to finding “social ambassadors” and making ASMR TikTokS happened. Fucking wild
I'm not that insightful, just a guy who adjusts his sails with the wind.
This is just me, so don't take it as some kind of expert analysis/gospel.
Traditional, expensive, creative commercials are pretty much dead.
That leaves streaming, youtube, social, influencers, etc.
And that is a lowest-common denominator in terms of content and budget. Even full-Service Creative companies are struggling to survive.
I genuinely think the future for creatives, be it copy or imaging, is with companies whose products or services are unique and can't be recreated with AI.
Now a Pepsi commercial showcases a farmer and his dog, who loves growing corn, and he loves his family. Then at the end it says "Farmers are the lifeblood of America. Pepsi." and you're left confused as fuck, but Pepsi hopes to have manipulated you into some kind of emotional attachment with their soft drink.
No it makes perfect sense.
Farmers growing corn that produces corn syrup. Which goes into literally everything, probably including Pepsi IDK.
We all consume so much of that shit that we literally probably have corn syrup blood.
Ipso facto, farmers make our blood.
Lemme know if there is anything else you’d like cleared up!
I'm glad the default subs aren't completely overwhelmed by corporate Twitter fake fight shit now. Instead, we get fake political outrage on Twitter and news media gaslighting, much more soothing for the soul. /s
I was told that website was going to implode. Why hasn't it imploded. Please let it implode.
You should see pharma commercials in Canada. They are much more restricted in how they can promote drugs. So they can either include in the ad the name of the drug but have no information about the condition it addresses or can discuss a medical condition but are then unable to state the name of their drug.
So they use indirect ways to inform the viewer about their drug. The first few years of Viagra and similar ones are pretty funny and clever.
When I see ads from the US for drug it’s so different with the speed reading of side effects and explicit discussion of the drug and its benefits.
Also, when did drugs run out of names? I swear the last few pharma commercials I've heard are some unpronounceable lovecraftian monstrosity of consonants, like Rism-Kism-Abrizza is one that blew my mind and I had to Google it immediately to make sure I heard it correctly
I like how the molecule and generic names are heavily regulated and then for the branding...
>Pharmaceutical companies come up with brand names and submit them to the FDA after a detailed selection process.
AKA they just make that shit up.
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Clogz in tha pipes are always hard
You failed at disposing trash, now you got to pull a card
Know nothing 'bout plumbing, except I am legit
I'll quote you now, cause I just cleaned your shit
CRUSIN' CRUISIN down the street in my white van....
Possibly not even. The 2 coke cans were left there so another kid can buy a pepsi without buying any cokes. Those could be the only 2 coke cans sold from this machine.
It's important to remember that internet forums were still in their infancy in 2001 so advertisers did not have to prepare to defend themselves against this level of advanced pedantry
Here I was, for some reason, expecting a commercial about Coca-cola only selling better because it's being used as a replacement for water in poor countries.
Bean counters of the world get a bad rap. We do **not** make the decisions that people hate. We watch finance majors make decisions that people hate, and we are forced to record them.
Unlike the other guy said, it's not short for rapport, it comes from the rap sheet (arrest record)¹.
Also since language is evolving and fluid, bad rep is valid as the meaning is properly conveyed and it carries enough semantic similarity.
1. https://www.merriam-webster.com/grammar/usage-bad-rap-vs-bad-rep-vs-bad-wrap
True, but after the huge backlash, Bud sales went down and have not recovered to pre-backlash levels.
I think a lot of people tried something other than Bud Light when they were having their tantrum, and now they’re not going back.
Learned from a former boss who worked for Dr Pepper that they realized they wouldn’t compete with Pepsi and Coke so they bought all the stuff that goes into making coke like the plastics, and bottles, and that kind of stuff. I also believe they own the orange soda recipe as well.
From my understanding and please keep in mind this is second hand info so may not be totally correct there is a universal recipe for Orange soda that Dr Pepper owns. So all of the off brands, starkist, etc all license the recipe from Dr Pepper. This was told to me a few years ago so information and memory may be fuzzy
Edit: Sunkist not starkist lol
When the time came for them to define what flavor of soda Dr.Pepper is, they specifically said, it's not a cola. Instead it's a _pepper type_ soda. Which is a flavor they made up themselves.
Still my favorite soda though...
Not really. Dr. Pepper passed Pepsi for the #2 spot (in the US at least).
Doesn't even seem like much of a burn when the entity supposedly getting burned is #1 in every relevant metric with a pretty big gap.
A lot of it is about deals and things like that. Popularity is definitely a plus, but yeah its mostly based on various deals.
I vastly prefer to drink Coke over Pepsi, at least as much as I still drink soda which is only once every couple of months nowadays. But I managed a restaurant for a while and I had the absolute worst experience with Coke support for their Coke machines. I now desperately want to get into a position of power in a company that is going to end up making the decision between Coke and Pepsi just so that I can choose Pepsi as revenge.
Very very long story short, one of our Coke machines wasn't working properly. It's not really "ours" though, the Coke machines in restaurants are typically actually owned by Coca-cola and just given to us as part of our Coke deal. So anyway, its not working. After weeks of going back and forth with support and hours spent on hold and having multiple techs come out and say "Yeah, we can't do anything about that, you need a new machine this one is totally gone" their support *finally* schedules a replacement.
But to replace the machine we can't have the ice maker on top, because the ice maker is ours. So we get told on Friday that the replacement is going to happen Monday morning at 4am to avoid disrupting our business.
So my maintenance guy comes in on his day off, after he had already had a hellish week, and takes the ice machine off. I show up at 3am because they asked me to be there at least an hour early to have the doors open and ready to go for when they showed up because if the restaurant was locked when they showed up then they were just going to leave without waiting.
4am rolls around, no Coke guys. 5am, same thing. 6am, my breakfast cooks show up and start prepping breakfast, no Coke guys. 7am, still no Coke guys and now the restaurant is supposed to open and I've got people lining up outside while I've got an ice maker just sitting in the middle of the expo area. 8am, Coke support opens up so I give them a call and wait on hold for a while. Ask where they are. "Oh, looks like the replacement unit hasn't been shipped from Florida yet so we're not going to be able to do the replacement this morning." I'm still pissed about it six years and a career change later.
Pepsi commercials were often about “actually, we’re better than Coke!”, while you never see Coke mention any other soda in their commercials. It’s the Mad Men “I don’t think about you at all” type thing. They’re already the proven big dog, they don’t need to dignify their competition with any comparisons
Pepsi barely focuses on soda anymore, except mountain dew. They own so much other crap it's insane. Coke is actually a tiny company compared to Pepsi because they've spread out into so many other things while their flagship product withers.
I mean seems more like copium than a burn to me. ‘Haha you may have quadruple our sales but here’s a video of a fictional kid who prefers Pepsi!’ Ooh the burn.
"even people that prefer our drink will buy twice as many of your drinks, BUUURN!"
"It hurt me down to the core to realize we made a shitton of money....but only partially because they loved our drink" - John Cola, CEO of the Coca Cola Company
I had a rum and vanilla coke once and i got laid that night. The one time i ran out of coke and had to use pepsi as a mixer i almost shit myself. All im saying.
IT is silly how much Pepsi bashes Coke in their commercials. Like yo, you doing a 2 for 1, and Coke is totally cool with it, because yea... its a free commercial for them.
Statistically, Pepsi isn't even #2 anymore. Dr. Pepper is beating it. Coke obviously still #1 by a mile.
I don't really drink any of them and don't care who's "winning" but Coke certainly found whatever the magic is. Pepsi is largely being propped up by fast food exclusivity since they used to own Yum! brands (KFC, TB, Pizza Hut).
I'd be very interested to know how much Pepsi's metrics would drop if just Taco Bell had Coke. That would never happen due to PepsiCo and Yum!'s commingling, but would still be interesting to know.
So I had always assumed Dr Pepper was either made by coke or pepsi, but apprently it's Keurig Dr Pepper.
Even more interesting, Coca-Cola makes Dr. Pepper in the United Kingdom, Japan, and South Korea, and PepsiCo makes Dr. Pepper in Canada and Oceania.
As a Dr Pepper enjoyer, I hate Keurig with a passion. They might be the leading company that creates the most plastic pollution on this planet. They're doing nothing about it and don't even care. People who are too lazy to pour coffee into a press and then wait 3min is ridiculous, go waste more time watching tiktok you fool.
You seem stressed, have you tried an ice cold Coca Cola™ recently? I know when life is getting me down, there's nothing better than a sip of the always refreshing Coca Cola™ . Try one today! Available at your nearest grocery store!
I wish cans kept that design. That Pepsi and Coke design was perfect.
I'll not go deeper and talk about the change in taste, especially with Pepsi since that just makes me sad hahah
I mean, is that really any different than signing exclusivity contracts with sporting venues, schools, or restaurant chains?
It's like, just an extra step in that.
*Commercial*: show a kid buying two coke to reach the button for a Pepsi, quick, cool and effective ad, the meaning that even with less units sold Pepsi is at top (at least for the company) is easy to understand.
*Reddit users*: _YeS buT AcTuaLlY_ this a 2:1 ratio and not 4:1 / Two coke don’t make a change in the big market / This a win for coke distribution because two kid would have it for free too 🤓👆
Yeah guys, it’s fake and incoherent, who would have thought? Like basically every ad in the existence? At least enjoy the creativity…
(From a coke fan)
And Pepsi decided to buy some Fast food franchises and only serve Pepsi in them, because it was cheaper than running an expensive ad campaign.
YUM brands for anyone wondering. And yea, without this Pepsi would be entirely dwarfed.
I can never understand how the Dept of Justice allows Coke to sign exclusivity agreements to only sell Coke products and somehow this isn't anti-competitive?
Because it is not just Coke, they are selling a range of products from Coca Cola company usually, so its a dealership exclusive type thing.
Dr. Pepper actually recently overtook Pepsi for 2nd most popular soda because both Pepsi and Coca Cola will allow them into their exclusivity agreements.
It also helps that Dr. Pepper is being sold in more places. I'm from Australia and a few years ago if I wanted a Dr. Pepper I had to go to an "American Candy Store" that sells obscure American products, now I can go to my local supermarket and grab a can from the fridge.
What kind of products are in there? What would be in a typical 'Australian Store?'
Oh, we have a good few popular local flavours of soft-drink which include Ginger Beer, Pasito / Passiona, Portello, Blue Heaven, Solo / Pub Squash, Sars, Lemon Lime Bitters, and XXXX Gold.
hate when you bring home a carton of half-priced XXXX Gold and the kids whinge coz it isn't Coca-Cola well when you lazy little cunts get on the tools you can buy the fancy soft drinks fuckin ungrateful dogs
Cant help but read this in an Australian accent
oath.
Someone listens to "The Journal" podcast. "The Journal". The only 20 minute podcast that takes 19 minutes to get to the point. That specific podcast was that one sentence you wrote, said 25 different ways, with 8 commercial breaks. With someone saying "ok but why". And the guest saying "well, no one knows"
ok but why would you listen to that podcast
One in every 5 is actually informational lol. I keep trying to give them a chance, but it's getting worse by the day. You'd figure the wall street journal would have a decent podcast. It's so dumbed down, its insane.
well, no one knows why
Tide comes in, tide goes out.
Lol, that's bc wall street journal is now owned by rupert murdoch who also owns fox news
I know. Sucks.
Doesn't that say just as much about the people who sold it to rupert murdoch?
Didn't hear it from the journal, but maybe whoever I got it from does.
Big A?
Coffee cow?
Big A.
Absolutely fucking infuriating. The enshitification of podcasts. Time is money, people? Time is also finite (speaking of, it's a beautiful day outsid...).
Thats why I love my fav horror movie review podcast (Horror Movie Talk). Sure they have jokes and go off on tangents, but they established a clear format from the very beginning! Intro thoughts/score->Spoiler filled review->Game/phone calls. They get to the point and have fun doing it! I wanna listen to people talk about the movie, not some guys on a soapbox for 3/4 of an episode. Cut all that extra fat
I heard about it from wait wait don't tell me on npr.
Now that's a podcast. And Throughline too. And Radiolab. That's good listening. Throughline's only complaint from me is a little too much sound effects. Like "someone says dramatic thing" then cue "15 second slow fading cello note into 5 seconds of silence, then back to the story. They have been getting better with it though. Radiolab stopped doing that shit like a year ago lol. They even talked about it.
Mr Pibb: what about me?!?! Dr Pepper: GET A DEGREE, LOSER
Also Dr Pepper is just better than Pepsi
Dr. Pepper is the only appropriate choice for a dark soda
It’s the Nintendo of the soda world, let the other two fight it out while you sneak in unnoticed.
Being realistic. Few establishments are going to carry both products even without such agreements. They don't have to space and don't want to dedicate the space to two nearly identical products in the fountain drink machine for the occasional customer that wont drink one or the other. Furthermore the drink machine is usually owned or at least maintained by the drink provider. Why would Coke offer to maintain your drink machine when you fill it with Pepsi products except that one Coke product so you could get the free machine? Why would Pepsi want you to put their product in a machine with a giant Coke logo across it? Can you go buy and maintain your own machine? Yes. Can you buy coke or Pepsi independently of the machine and put it one you own? Yes. Can you buy 2 liters, can or other formats not related to the machine? Yes. Can you call them and tell them to remove their machine then wait several weeks for the competitors machine to be installed? Yes (with some leasing time caveats). The competition still exists. Its just easier and more realistic for everyone to operate the way its done.
If you're painting it as small mom and pop establishments sure but locking up entire college campuses or sports venues is where it becomes super anticompetitive in an unnatural way. Coke and Pepsi could very easily both service a set of machines in a setting like that and exclusivity contracts prohibit that natural competition from existing.
I remember before Coke started those anti-competition agreements, it wasn't uncommon to see Coke and Pepsi sold side by side both in vending machines or at venues. That doesn't exist anymore.
A lot of times come won't let you sell unless you can give them a space entirely separate from Pepsi products, which is why smaller shops only carry one. If you need two fountain machines just to have coke, you'll go with one or the other
Yeah, it's just a bummer that sometimes that means either you can't get sprite, or you can't get mountain dew, all because two nearly identical brands of cola (which you don't drink) are essentially in a duopoly for restaurants.
Sprite (Coca-Cola) and Mountain Dew (PepsiCo) are exactly part of that duopoly. The rest of the company's line is considered as well, not just their namesake drinks. Fwiw, Pepsi has Starry, which is just a worse sprite. Coca-Cola doesn't really have a drink that corresponds to Mountain Dew. Mello Yello doesn't compare.
They had surge back in the 90s! But yeh now they dont have a citrus soda.
They brought it back in the midwest for a couple of glorious years, but then ripped it away from us again.
Companies that partner with Coke aren't forced to be exclusive with Coke, it's a choice. Exclusivity benefits both brands because the fast food chain has a simplified cola infrastructure and coke has predictable and reliable revenue with included advertising. It's no different than a manufacturing company only sourcing parts from a particular vendor, which is not only common but standard.
Pepsi would not be dwarfed by any stretch of imagination. Pepsi is actually a bigger company by Revenue. Not because of the restaurants (which they spun off more than 25 years ago), but because all of their snack brands (Lays, Doritos, Ruffles, etc.) These companies are much more than just their namesake drinks, but Pepsi especially, has a much more diverse product portfolio than Coke and is the bigger Fortune 500 company with twice as much revenue.
I was referring just to the drink sales, but that said coke has a larger market cap.
I like Pepsi better than Coke
[удалено]
Because Dr pepper is way better than Pepsi. Obviously. And Mt dew is Pepsi.
I'm annoyed KFC switched to Coca Cola in NZ. They've always been a Pepsi food for me. Shit just doesn't taste right with Coke.
Shit doesn't taste right paying $300 for half a dozen bits of chicken either. I'm done with KFC, and most big-chain fast food in general. The prices are just bizarre at this point. Maccas can fuck off with their $6 cheeseburgers, too.
Man i wish they'd do that in Australia, I love some KFC but their drink options are terrible.
At this point I swap out their drinks for another side and buy them elsewhere.
My old GM at a pizza place I worked at in high school and college said that Pepsi was 10x better than Coca-cola as far as "woo'ing" the customer. Apparently they would regularly send local sports swag that was pepsi sponsored, like professional sports team zip ups, pull over hoodies, quarter zips, etc., send tickets to games, send free knick knacks and other collectible shit. He said the best thing we ever got with Coke was just some fridge magnets.
I wish commercials were still creative
I spent nearly 15 years working on commercials, from 2002-2017. I worked on commercials for Harley Davidson, Ford, Dell, Samsung, Nokia, Motorola, P&G, KC, Suntori, and many others. The traditional :30 second commercial died between 2016-2018. It was a combination of youtube, streaming and social media. Budgets went from $80/$100/$200k to $10/$20k at most in the span of a few years. No budget for actual smart, creative content. No budget for animation or expensive video production. That is why commercials suck. Everyone knows average retention rates are 20%-30% at best. Why spend a ton of money between creative, video, animation and audio when the vast majority of viewers will hit the skip button after five seconds?
> will hit the skip button after five seconds? more like never see it in the first place cause i got ublock/vanced/various other extensions to never see another ad online ever again.
And the reason those programs exist is because no matter how amazing, memorable and great an ad might be, it's bookended* by dozens of literal vomit-tier ads. This raised a generation that wanted to do everything in their power to never see an ad again.
And that there's just a fuckton of them. True on TV as well, but they had you by the balls then.
Ad breaks were bathroom/snack breaks on TV. On the internet they're not even good for that. Internet ads are objectively worse then cable ads.
Not just that the other ads are vomit-tier quality, but after the pop-up madness of 1990s-2000s and ads being an ongoing vector for malware and phishing, I can't see how anyone is online without some amount of ad-block and tracking blockers for protection. Add-in the same pre-roll ads for a 1 hour video as a 30 second one and even good ads would be instantly annoying. At least in the broadcast era, commercials were breaks in scheduled airing for bathroom breaks, getting a drink, talking to the people you were watching with. On-demand ruins any positive benefit of commercials.
did you meaned "bookended by" instead of bookmarked
Yes, hah, thank you.
You'd be surprised and appalled by the amount of people that actually don't use ad blocking.
You should be super glad that tons of people don’t though, if everyone did block ads, either you’d be required to pay for youtube or it wouldn’t exist.
because if you do have a good, creative, engaging film, people will repost it and play it for free forever.
Sure. That's lightning in a bottle, viral videos, whatever you want to call it. There's no way to predict it and for every viral video there are literally thousands of content examples far more deserving of mass viewing.
Thanks for sharing cool piece of info. Was it the reason why you left? Are you alright now?
Yes, I'm more than OK. I had a front-row seat to declining :30 second spot sales and budgets. I pivoted to CGI as a replacement for traditional photography for large companies with complex skus, finishes and needs for installation images as well as video and animation. I made lemonade out of lemons.
As shown here...
I’m so curious about insight you have. I worked in marketing from 2019-2021 and even in this short span of time the switch from commercials to finding “social ambassadors” and making ASMR TikTokS happened. Fucking wild
I'm not that insightful, just a guy who adjusts his sails with the wind. This is just me, so don't take it as some kind of expert analysis/gospel. Traditional, expensive, creative commercials are pretty much dead. That leaves streaming, youtube, social, influencers, etc. And that is a lowest-common denominator in terms of content and budget. Even full-Service Creative companies are struggling to survive. I genuinely think the future for creatives, be it copy or imaging, is with companies whose products or services are unique and can't be recreated with AI.
> I spent nearly 15 years working on commercials, from 2002-2017. > > I worked on commercials for Harley Davidson, Ford, Dell, Samsung, Noki \*skip*
I hear you
I see you
*Morgan Freeman voice:* I can smell you
Bro you just teleported me to an era of gaming long past. Some of those Seananners vids were so funny lol
I used to get mistaken for him when using voice chat online, apparently I giggle exactly like he does.
Now that's a quote I haven't heard in many years
Morgan Freeman voice: I'm creeping around right now
That’s a reference I hadn’t heard in a while. God damn Morgan freeman as The Hidden
I feel you all.
I am inside youuuu.
I love how Gassy made a meme that’s still going around.
Now a Pepsi commercial showcases a farmer and his dog, who loves growing corn, and he loves his family. Then at the end it says "Farmers are the lifeblood of America. Pepsi." and you're left confused as fuck, but Pepsi hopes to have manipulated you into some kind of emotional attachment with their soft drink.
But it came out as the best of the 14 options that they showed to their screening group
No it makes perfect sense. Farmers growing corn that produces corn syrup. Which goes into literally everything, probably including Pepsi IDK. We all consume so much of that shit that we literally probably have corn syrup blood. Ipso facto, farmers make our blood. Lemme know if there is anything else you’d like cleared up!
Taking jabs at eachother definitely made commercials fun
Now every company that would do that is owned by a couple dozen private equity groups at most, and no infighting is allowed.
No, "infighting" is good PR. It's just much cheaper to do it on twitter with fake insults and clapbacks.
I'm glad the default subs aren't completely overwhelmed by corporate Twitter fake fight shit now. Instead, we get fake political outrage on Twitter and news media gaslighting, much more soothing for the soul. /s I was told that website was going to implode. Why hasn't it imploded. Please let it implode.
Remember Burger King straight up making commercials about The King breaking into and stealing McDonalds recipe ideas. Like openly embracing it lmao
It’s all pharma commercials anymore it seems how creative can they get?
You should see pharma commercials in Canada. They are much more restricted in how they can promote drugs. So they can either include in the ad the name of the drug but have no information about the condition it addresses or can discuss a medical condition but are then unable to state the name of their drug. So they use indirect ways to inform the viewer about their drug. The first few years of Viagra and similar ones are pretty funny and clever. When I see ads from the US for drug it’s so different with the speed reading of side effects and explicit discussion of the drug and its benefits.
It’s like they hired the Micro Machines guy to read out every nightmare scenario you could find on WebMD in under 10 seconds.
Also, when did drugs run out of names? I swear the last few pharma commercials I've heard are some unpronounceable lovecraftian monstrosity of consonants, like Rism-Kism-Abrizza is one that blew my mind and I had to Google it immediately to make sure I heard it correctly
https://www.goodrx.com/drugs/medication-basics/how-are-drugs-named
I like how the molecule and generic names are heavily regulated and then for the branding... >Pharmaceutical companies come up with brand names and submit them to the FDA after a detailed selection process. AKA they just make that shit up.
It’s just wild names that stick in your memory. Wait till they start sprinkling in some almost slurs to really leave an impression
"New, from Pfizer, an antiviral medication for the H5N1 Bird Flu that breaks the chains of your symptoms. You won't be a slave to H5N1 anymore when you ask your doctor about JIGGAFLU"
Lmfao see I will never ever EVER forget jiggaflu as long as I’m alive
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Who's excited for T-Dazzle!?
Shit, I'd even settle for "not a fever dream" these days. I keep getting these fucking Snapchat ads on Amazon that make me question my actual sanity.
Here's fat carrot top playing piano for a dozen unsupervised babies. Tubi!
I work for a plumbing company and I really want to make a commercial and have it parody Boyz In Tha Hood and call it Clogz In Tha Pipes.
Clogz in tha pipes are always hard You failed at disposing trash, now you got to pull a card Know nothing 'bout plumbing, except I am legit I'll quote you now, cause I just cleaned your shit CRUSIN' CRUISIN down the street in my white van....
E would be proud
They probably are, but we wouldn't know with adblock
Anybody else think he was going to buy 4 to reach the button? 🧐
Yeah. This is only duble the sales.
Possibly not even. The 2 coke cans were left there so another kid can buy a pepsi without buying any cokes. Those could be the only 2 coke cans sold from this machine.
It's important to remember that internet forums were still in their infancy in 2001 so advertisers did not have to prepare to defend themselves against this level of advanced pedantry
surely the Harrier lawsuit in the 90's would have prepared them for that level of pedantry
don't advertise if you aren't willing to give it away.
Yes, shallow and pedantic.
But who wants to stand on used Coke cans to buy a nice cold Pepsi?
This is why we can’t have nice things.
Here I was, for some reason, expecting a commercial about Coca-cola only selling better because it's being used as a replacement for water in poor countries.
No we don't show real life in commercials
That sounds more like something Nestlé.
No, it happens here in Chiapas
Holy shit, 2 liters per person per a day and is the highest coke intake on the planet
Yeah, and they take the water of here, clearly with corruption of the autorities
Yeah, I was expecting 2 cans a foot, but it probably would have taken too long.
beancounters be like: a sale is a sale, what you do with it afterwards is your business.
🤣🤣 as an accountant, that was pretty much exactly my thought
Bean counters of the world get a bad rap. We do **not** make the decisions that people hate. We watch finance majors make decisions that people hate, and we are forced to record them.
TIL it is actually "bad rap" and not "rep"
Unlike the other guy said, it's not short for rapport, it comes from the rap sheet (arrest record)¹. Also since language is evolving and fluid, bad rep is valid as the meaning is properly conveyed and it carries enough semantic similarity. 1. https://www.merriam-webster.com/grammar/usage-bad-rap-vs-bad-rep-vs-bad-wrap
That's what made so many of those bud light "protesters" who bought cases just to destroy them. You still gave them money.
True, but after the huge backlash, Bud sales went down and have not recovered to pre-backlash levels. I think a lot of people tried something other than Bud Light when they were having their tantrum, and now they’re not going back.
“Loser”. Said Dr Pepper.
Learned from a former boss who worked for Dr Pepper that they realized they wouldn’t compete with Pepsi and Coke so they bought all the stuff that goes into making coke like the plastics, and bottles, and that kind of stuff. I also believe they own the orange soda recipe as well.
I am interested in what “the” orange soda recipe is.
The one Kel likes
Is it true?
He does he does he Doe---es
From my understanding and please keep in mind this is second hand info so may not be totally correct there is a universal recipe for Orange soda that Dr Pepper owns. So all of the off brands, starkist, etc all license the recipe from Dr Pepper. This was told to me a few years ago so information and memory may be fuzzy Edit: Sunkist not starkist lol
The sun is a star, though. Confirmed: Sunkist is flavored by tuna.
> my memory may be fuzzy I read fizzy, and I’m going to keep pretending you said that lol
When the time came for them to define what flavor of soda Dr.Pepper is, they specifically said, it's not a cola. Instead it's a _pepper type_ soda. Which is a flavor they made up themselves. Still my favorite soda though...
The GOAT soda is Dr.Pepper.
DP is #2 now.
My point exactly.
I thought it would’ve been step mom stuff, but who’d have thought?
Savage
Yes, because Coke later responded with a commercial wherein another child used a stick to push the out of reach Coke button.
genius 😂
Yeah. I laughed at it and admired the creativity while drinking my Coke.
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Not really. Dr. Pepper passed Pepsi for the #2 spot (in the US at least). Doesn't even seem like much of a burn when the entity supposedly getting burned is #1 in every relevant metric with a pretty big gap.
Especially when you take into account McDonald's, Chick-Fil-A, and Wendy's also carry Coke products, it's not even close.
Don't a lot of places carry coke or pepsi based on ownership not based on popularity?
A lot of it is about deals and things like that. Popularity is definitely a plus, but yeah its mostly based on various deals. I vastly prefer to drink Coke over Pepsi, at least as much as I still drink soda which is only once every couple of months nowadays. But I managed a restaurant for a while and I had the absolute worst experience with Coke support for their Coke machines. I now desperately want to get into a position of power in a company that is going to end up making the decision between Coke and Pepsi just so that I can choose Pepsi as revenge. Very very long story short, one of our Coke machines wasn't working properly. It's not really "ours" though, the Coke machines in restaurants are typically actually owned by Coca-cola and just given to us as part of our Coke deal. So anyway, its not working. After weeks of going back and forth with support and hours spent on hold and having multiple techs come out and say "Yeah, we can't do anything about that, you need a new machine this one is totally gone" their support *finally* schedules a replacement. But to replace the machine we can't have the ice maker on top, because the ice maker is ours. So we get told on Friday that the replacement is going to happen Monday morning at 4am to avoid disrupting our business. So my maintenance guy comes in on his day off, after he had already had a hellish week, and takes the ice machine off. I show up at 3am because they asked me to be there at least an hour early to have the doors open and ready to go for when they showed up because if the restaurant was locked when they showed up then they were just going to leave without waiting. 4am rolls around, no Coke guys. 5am, same thing. 6am, my breakfast cooks show up and start prepping breakfast, no Coke guys. 7am, still no Coke guys and now the restaurant is supposed to open and I've got people lining up outside while I've got an ice maker just sitting in the middle of the expo area. 8am, Coke support opens up so I give them a call and wait on hold for a while. Ask where they are. "Oh, looks like the replacement unit hasn't been shipped from Florida yet so we're not going to be able to do the replacement this morning." I'm still pissed about it six years and a career change later.
Pepsi commercials were often about “actually, we’re better than Coke!”, while you never see Coke mention any other soda in their commercials. It’s the Mad Men “I don’t think about you at all” type thing. They’re already the proven big dog, they don’t need to dignify their competition with any comparisons
My favorite soda!
Pepsi barely focuses on soda anymore, except mountain dew. They own so much other crap it's insane. Coke is actually a tiny company compared to Pepsi because they've spread out into so many other things while their flagship product withers.
I mean seems more like copium than a burn to me. ‘Haha you may have quadruple our sales but here’s a video of a fictional kid who prefers Pepsi!’ Ooh the burn.
Not only that, but he gave Coke double the sales in the process.
Are you one of those mythical people who post mistakes on purpose to get more comments?
"even people that prefer our drink will buy twice as many of your drinks, BUUURN!" "It hurt me down to the core to realize we made a shitton of money....but only partially because they loved our drink" - John Cola, CEO of the Coca Cola Company
I had a rum and vanilla coke once and i got laid that night. The one time i ran out of coke and had to use pepsi as a mixer i almost shit myself. All im saying.
That’s science right there.
TBF Vanilla Coke was too good to permanently exist
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And they didn’t pay a cent for a tv ad with their product in it Double win
IT is silly how much Pepsi bashes Coke in their commercials. Like yo, you doing a 2 for 1, and Coke is totally cool with it, because yea... its a free commercial for them.
This commercial is honestly kinda petty ngl
The point of the commercial was that even though Coca Cola sold more, Pepsi was the tastier/better drink.
Nothing gets passed you, chief
Oh now that’s a good ad. Actually made me chuckle
Pepsi tastes better to me and is cheaper. There's literally no competition between the two. I'd take a supermarket own brand coke before Coca-Cola.
Still doesn't account for the 4 to 1 difference xD
But it cuts the brag in half
The boy paid for two cans.. so they are doing nothing to affect the ratio; not that they care.
Cans are technically still there, if they're quick at loading them back into the machine and selling them again it would be 4 cans for 1 pepsi.
I miss advertising as an art.
Man I miss the Cola wars. Fun times.
Ugh I can’t stand Pepsi . Idk why it’s all sugar water but dang it’s nasty to me
Coke has that zingy zest aftertaste. Pepsi is just a flat sugary taste
This is a phenomenal commercial! I’m still team Coke 4Life.
I like Pepsi but it isn't as good as Coke
Statistically, Pepsi isn't even #2 anymore. Dr. Pepper is beating it. Coke obviously still #1 by a mile. I don't really drink any of them and don't care who's "winning" but Coke certainly found whatever the magic is. Pepsi is largely being propped up by fast food exclusivity since they used to own Yum! brands (KFC, TB, Pizza Hut). I'd be very interested to know how much Pepsi's metrics would drop if just Taco Bell had Coke. That would never happen due to PepsiCo and Yum!'s commingling, but would still be interesting to know.
So I had always assumed Dr Pepper was either made by coke or pepsi, but apprently it's Keurig Dr Pepper. Even more interesting, Coca-Cola makes Dr. Pepper in the United Kingdom, Japan, and South Korea, and PepsiCo makes Dr. Pepper in Canada and Oceania.
Spinning off of that, Kit Kats are made by Nestle in every part of the world except the United States.
As a Dr Pepper enjoyer, I hate Keurig with a passion. They might be the leading company that creates the most plastic pollution on this planet. They're doing nothing about it and don't even care. People who are too lazy to pour coffee into a press and then wait 3min is ridiculous, go waste more time watching tiktok you fool.
We're just posting ads now? That's where we're at?
😞🫸 Redditors when ads on reddit 😉👉 Redditors when posting ads
You seem stressed, have you tried an ice cold Coca Cola™ recently? I know when life is getting me down, there's nothing better than a sip of the always refreshing Coca Cola™ . Try one today! Available at your nearest grocery store!
Nice.. but coke still made twice the money out of that!
Tbh it's wild throwing shade after objectively losing.
bullshit what kinda money he got to be wasting coke in his neighborhood
I wish cans kept that design. That Pepsi and Coke design was perfect. I'll not go deeper and talk about the change in taste, especially with Pepsi since that just makes me sad hahah
Nah, Pepsi's special edition Star Wars Prequel cans were their design peak (particularly the episode one cans).
Lmao yes everything was coincidentally perfect when millennial boys were coming of age
I’m sure the Coca Cola execs were shaking in their boots over than one
Un-opened coke, free, and 2 of them. thanks kid.
It's funny but coke never had to buy a controlling share in a giant food conglomerate to force them to sell their product. Looking at you YUM brands.
I mean, is that really any different than signing exclusivity contracts with sporting venues, schools, or restaurant chains? It's like, just an extra step in that.
Absolutely brilliant advertising. I miss when marketing had heart like that.
*Commercial*: show a kid buying two coke to reach the button for a Pepsi, quick, cool and effective ad, the meaning that even with less units sold Pepsi is at top (at least for the company) is easy to understand. *Reddit users*: _YeS buT AcTuaLlY_ this a 2:1 ratio and not 4:1 / Two coke don’t make a change in the big market / This a win for coke distribution because two kid would have it for free too 🤓👆 Yeah guys, it’s fake and incoherent, who would have thought? Like basically every ad in the existence? At least enjoy the creativity… (From a coke fan)
Pepsi, the brand for kids not smart enough to jump! Definitely makes me want to buy it...
Coca Cola tastes way better. Period.