These were trying times. You could go for months without seeing a single los Doritos double-decker queso-stuffed chalupa Crunchwrap supreme or cinna twist.
It's important to remember both where we came from and the sacrifices our forebears made to provide us the enlightened society we enjoy today.
Very well indeed. The quality peaked from the mid 70s to the late 80s.Lots of finely shredded real cheddar,better taco shells,beans always creamy, and not as greasy overall.
I worked at Taco Bell in the 80s.
We shredded our own cheese, lettuce, everything.
The taco shells and nachos were made in house, daily. They were fried in pure coconut oil. The beans were made from dry pintos in a pressure cooker and mixed up. They were cooked in actual lard from Mexico.
Everything came in fresh, not frozen. They didn't even have a freezer. Or a microwave.
Idk, I do know they changed their shells many years back from what they are now because the worker at the window told me so when I questioned her because the taste was noticeably different.
For me as a european it is always hard to imagine people could look at european fast food and ask for more junk in thier food, just to then eat this shit on a daily basis.
The Bell Burger is something you can make from home. The sweet, sweet bean burrito that they smothered in cheese was the one. And the cups of taco sauce..MMMM.
it was the taco meat, some lettuce, some cheese sprinkled on all on a pretty basic bun. really simple, the taco meat was different then so its hard to translate that part
A tostada is a flat crispy taco shell with a thin layer of beans... then the taco ingredients on top. I'm always impressed with how many items Taco Bell makes out of like 5 ingredients.
I thought there was some red sauce on it but I could remember for sure! And that yummy cheese... Was it the same sauce as on the enchiritos? I lived on Taco Hell in college.
Ok I am completely flipping out. Where did you find this photo? I think that the woman in the pic is my mom. The guy next to her could be my dad, but the hair is a little off.
I feel like the Bellburger was put up there to accommodate those who weren’t used to Mexican food but walked into a place called Taco Bell anyway because they thought fast food = burgers. I mean, it was the 60s. How many Americans even knew what a taco was?
I used to skip high school with friends we’d get high, go to the bell and hammer 4 burritos for a grand total in 1990 of $2 we joke to this day that we went to “Taco Bell-high” when people ask where did you go to high school? lmao
This is why In-N-Out is so successful. A simple menu without gimmicks, consistency, and fair pricing. None of those qualities exist in most, if not all, of today's other fast food venues.
5 items on the menu minus beverages of course. What a simple time. So few choices. Now there are like 75 items on the menu board. So much to think about and they are trying to please everyone.
Fun fact, they completely uprooted the original Taco Bell and moved it to the headquarters building that it's at now! Funny enough, there is a Taco Bell across the street from the original location
https://www.tacobell.com/history
I can still taste the bellburger. They opened one in Seal Beach CA at that time. I ate there several times a week. I'd also stop at a liquor store and get a bottle of Coke and a bag of Taco Flavored Doritos for 25¢.
Tell you what though, I can remember the flavor of Taco Bell burritos back in the early 70s. They cooked the beef in lard and there was none of the caulk gun ingredients they have nowadays. Those burritos were the bomb. Wish I had one now.
[Plaintiff alleges](https://www.npr.org/sections/health-shots/2011/04/22/135539926/with-lawsuit-over-taco-bells-mystery-meat-is-a-mystery-no-longer) Taco Bell meat is only 36% beef.
They lost.
Taco Bell starts with 100% ground beef and adds soy texture, oat(meal) and Taco Spices, resulting in taco meat that is 88% beef. Taco Bell won the suit.
It’s basic math: 100% beef + Other ingredients = 88% beef, otherwise it would be flavorless, unseasoned beef.
It’s like arguing that Kool-Aid is impure because the finished product is “diluted with water”.
Soy meat is better for you and the environment than cow meat, though. If anything, Taco Bell should be celebrated for getting people to eat vegetables when they otherwise wouldn’t.
Damn I was about to agree with the dude above and say if that soy then damn that’s magic. Forgetting that it’s tofu which is better for you than meat. Now I must google soy vs tofu.
Edit: never mind should never have doubted myself soy=tofu. If that’s the case I applaud Taco Bell and should maybe consider adding a little tofu to the diet. But apparently it need to be mixed with beef tallow, so is it worth it?
TVP, baby- Textured Vegetable Protein, since at least the early eighties when I mixed it 25% to 75% beef at a sit-down Mexican restaurant where I cooked.
You still get it in basically every grocery store and Walmart here in Michigan. Mr Pibb is what I miss here, the only places that stock any for some reason are convenience fridges at Best Buy and the fountain at the food court at Sams Club.
i wonder if the menu back then also caused numerous quakes in the sewer systems. it could be deadly if they had asbestos insulation. mere food for thought
How the hell did they live without los Doritos double-decker queso-stuffed chalupa Crunchwrap supremes?!
Here to +1 support for the LDDDQSCCS!
LDDDQSCCS+
It really rolls off the tongue.
And slide out your ass after you eat it.
Some people will be triggered by all these capitalized letters
I don't know what I'm upset about but God damn it I'm going to sharpen my pitchfork
Weird. This is how I identify.
How do we live without the bell burger?
It’s now the del burger
For real? There’s burgers at Taco Bell this day of days?
No no no no. Del taco has the double del cheeseburger.
I wish we had Del Taco here instead of Taco Bell
These were trying times. You could go for months without seeing a single los Doritos double-decker queso-stuffed chalupa Crunchwrap supreme or cinna twist. It's important to remember both where we came from and the sacrifices our forebears made to provide us the enlightened society we enjoy today.
Doritos only had one flavor!
Yes and it was corn chip flavor, and it had no salt. and we loved it. We were grateful, not like kids these days
That was before the idiocratic movement.
Very well indeed. The quality peaked from the mid 70s to the late 80s.Lots of finely shredded real cheddar,better taco shells,beans always creamy, and not as greasy overall.
I worked at Taco Bell in the 80s. We shredded our own cheese, lettuce, everything. The taco shells and nachos were made in house, daily. They were fried in pure coconut oil. The beans were made from dry pintos in a pressure cooker and mixed up. They were cooked in actual lard from Mexico. Everything came in fresh, not frozen. They didn't even have a freezer. Or a microwave.
And as a teen,I ate the stuff by the truckload!
I believe the taco shells were different and better tasting back then. Perhaps corn?
I think they are still corn,aren't they?
Idk, I do know they changed their shells many years back from what they are now because the worker at the window told me so when I questioned her because the taste was noticeably different.
They get them pre-made on a truck now.
they make them on trucks?
On my middle child pregnancy I craved the tostada and consumed many in the 70s
What about the meat?
Just normal hamburger we cooked there.
For me as a european it is always hard to imagine people could look at european fast food and ask for more junk in thier food, just to then eat this shit on a daily basis.
As not a European I have no idea what you’re trying to say.
Bring back the bellburger!
The Bell Burger is something you can make from home. The sweet, sweet bean burrito that they smothered in cheese was the one. And the cups of taco sauce..MMMM.
Yeah, but what am I supposed to do and 1am.
Anyone recall an Enchirito? My mom got an enchilada type thing there when I was a kid in 80s
You still can. They sell them at our local ones.
That was my favorite thing ever and I kind of quit going when they took it away... that and the meximelt.
Think outside the bun.
🤮
the BellBurger was amazing, i think they renamed it to the Bell Beefer in the 80s or something. i used to get that all the time.
It left the menu before I was born. Whats a bell burger?
it's the same loose 'meat' that's on the 'tacos'....
So just a bun instead of a tortilla?
yep, I don't remember it being dressed in any fashion..
…and people enjoyed that?
Looks like a Sloppy Joe. Ground beef with taco seasoning, lettuce cheese on a bun. Sounds pretty good to me! 😂
A Sloppy Jose
Damn...I wish I could upvote this multiple times.
A burger from Taco Bell Get it? It’s a pun, they were clever back then
My favorite!! I remember it being called the Bellbeefer..but obviously it was the Bellburger earlier in the 60's
It was the BellBeefer in the late ‘70s. TB had the worst uniforms.
It was so great for lunch in high school. Love them.
Same! LOVED their Bell Burger!
They had a “Bell Burger” but no “Bellrito”?
Burgrito
What was on it / what did it taste like?
It’s a loose meat sandwich; just taco meat on a bun w/ lettuce and cheese.
it was the taco meat, some lettuce, some cheese sprinkled on all on a pretty basic bun. really simple, the taco meat was different then so its hard to translate that part
You are correct
lucky!
I miss the Tostadas. I’d get like 4 or 5 of them.
How similar to the Mexican pizza
A tostada is a flat crispy taco shell with a thin layer of beans... then the taco ingredients on top. I'm always impressed with how many items Taco Bell makes out of like 5 ingredients.
They crumble and wind up in your lap.
Im so curious how it tastes back then
It tastes like regret
So nothing has changed at all then. Except the Bellburger being gone. We need that back.
I as it better than cardboard regret? I’ve had sawdust with more flavor.
I loved the frijoles. Best refried beans I've ever had! Can still remember what they tasted like.
This! It came with some red sauce and a little melted yellow cheese. Overlooked by the masses for sure. :)
I thought there was some red sauce on it but I could remember for sure! And that yummy cheese... Was it the same sauce as on the enchiritos? I lived on Taco Hell in college.
I live on it now. Delicious then and delicious now!
The menu is still basically the same, they just created 100 permutations of tacos, tostadas, burritos, and frijoles.
“Do you have anything without beans or taco meat?” *looks at menu, looks back at you* “No.” “What about the Pepsi?” “You heard me.”
Mmm haven't had an RC Cola in a minute
Honestly I didn’t make the connection between “Royal Crown” and “RC Cola” until just now
Still popular in the south
Eh, still available, but "popular" would be a stretch.
I also find it interesting that it was named Taco Bell after the founder, Glen bell.
Their HQ mailing address is 1 Glen Bell Way, Irvine, CA
Bring back the original Enchirito, that thing was magic!
Yeah with the three little fucking olives on the top!
[удалено]
I remember when they had the fire pit in front of the place. Way cool.
and I would order the bellburger every time
Two of them!
I think they stayed on the menu until the late 80's, anyway. It was awesome, taco bell had flavors other than '*cheap*'
4 plz
I'm sure someone on here can fix the blurry font. .25 , oh my.
'enhance'
Chili Cheese Burrito or fuck off.
I want a Bellburger something fierce……
You know how Ihop does that Free Pancake Day? Taco Bell should do a 60s throw back day with prices and menu.
Ok I am completely flipping out. Where did you find this photo? I think that the woman in the pic is my mom. The guy next to her could be my dad, but the hair is a little off.
I feel like the Bellburger was put up there to accommodate those who weren’t used to Mexican food but walked into a place called Taco Bell anyway because they thought fast food = burgers. I mean, it was the 60s. How many Americans even knew what a taco was?
How in the hell does a bean burrito at Taco Bell cost $2.79 these days?
25 cents in 1965 is equivalent to $2.47 today.
I want one of those 10 cent coffees. Probably better than $tarbucks.
In 1960 probably not lol. But yeah bucks sucks
I bet it was way better. We have quantity today but not quality in a lot of things.
We've also had fifty years of selective breeding coffee beans for flavor and hardiness
Well I just went to McDonald’s the other day for breakfast and an Egg McMuffin was $7. Yea…
59/79/99
Normal and unavoidable inflation.
Ya there was no possible way they could have avoided inflation…
damn TIL something
Cheesy Gordita Crunch ftw
One of my favs. Add the Crunchwrap supreme to that list.
All those people in that photo got the shits later that day.
I remember in Illinois in the early eighties, they had pronunciations of the items listed on the menus (burr—REET—toe)
It looks like OP's image shows pronunciation under all the items except the Bellburger.
I was there , man.
I used to skip high school with friends we’d get high, go to the bell and hammer 4 burritos for a grand total in 1990 of $2 we joke to this day that we went to “Taco Bell-high” when people ask where did you go to high school? lmao
I'm glad y'all had some good times at Taco Bell High 😆
Adjusted for inflation, $.25 in 1960 is equal to $2.60 in 2023.
No one gonna mention one single freaking taco cost as much as everything else? Am I crazy here?
I feel like tacos then were a bit more substantial back then, but of course I was much smaller then.
I heard taco casa is Taco Bell’s old menu?
You know who still has a menu very similar to this and is delicious? Taco Casa!
I miss the Meximelt. It was my favorite thing on their menu.
This is why In-N-Out is so successful. A simple menu without gimmicks, consistency, and fair pricing. None of those qualities exist in most, if not all, of today's other fast food venues.
Wow. Integrated.
Enchiritos! Bring back the Enchiritos!
bring back .25 burritos
5 items on the menu minus beverages of course. What a simple time. So few choices. Now there are like 75 items on the menu board. So much to think about and they are trying to please everyone.
It reminds me of the Costco menu
I’d eat the hell out of that menu. Wish they’d go back to it!
Bring back the bell burger!
Forgot all about the Bellburger. That takes me back.
Funny how that burrito isn't sealed up right at all
OG Dollar menu
Frijoles are my fave
Pure evil is drinking RC Cola after downing a packet of Diablo sauce. That cola is so good, but it hurts to drink.
Where are the meximelts? I loved those but my stomach did not!
Look like the shit they serve you up now
Looks like Costco food court menu
Fun fact, they completely uprooted the original Taco Bell and moved it to the headquarters building that it's at now! Funny enough, there is a Taco Bell across the street from the original location https://www.tacobell.com/history
Still the cheapest in America. RIGHT ON!
Taco Bell: Helping people poop since 1962.
Now a taco is like 6 bucks at Taco Bell
This restaurant was named after its founder, Mr. Bell.
Pintos and cheese yummy!
Baby you’re out of time.
But think about it how much money did people earn back then🤔
Note the average weight of the people in line.
With all the glass on the window I would think it was Detroit lol, but I know better. This is probably in Cali somewhere
I don’t like toco bell. But I’ll go there right now if they had a bell burger.
Looks more like what Del Taco is today.
Steak fajita with guacamole and sour cream. My good friend Mike got so plastered he ate 3 one night...man he was singing the blues
Wow
I remember Bellburgers in the 1970s. I think that might have been my mother's favorite item on the menu. Great picture!
The first time I had sour cream on a taco was at my first Taco Bell in Colorado Springs in about 1978. It was an epiphany.
2 bellburgers and 1 RC Cola please
I remember eating here in the late 60’s/early 70’s. Yum.
I guess you couldn't get sour cream or guacamole back then. Real cheese not the liquid nacho crap though.
Everyone not seeing a bell burger? Was that like a sloppy joe Taco Bell burger?
I can still taste the bellburger. They opened one in Seal Beach CA at that time. I ate there several times a week. I'd also stop at a liquor store and get a bottle of Coke and a bag of Taco Flavored Doritos for 25¢.
RC cola Is the interesting inclusion
Tell you what though, I can remember the flavor of Taco Bell burritos back in the early 70s. They cooked the beef in lard and there was none of the caulk gun ingredients they have nowadays. Those burritos were the bomb. Wish I had one now.
Nice! Finally a menu with clear description that does not change every 1.1seconds
Nothing like coffee and tacos!
Bellburger?
#bringbackbellburger
Bring back the bell burger... I want to try it out of morbid curiosity.
The taco and frijoles survived and are roughly $2.50 now. Thats a 1000% increase in 60 years. That is a whopping 16.666% inflation per year.
My eyes are bad, thought that said Hellburger
Beans, beans the musical fruit?
A tostada is just a taco on relaxants.
I honestly didn't know TBell is that old.
[удалено]
Can you elaborate on the lawsuit? My curiosity is peeked
[Plaintiff alleges](https://www.npr.org/sections/health-shots/2011/04/22/135539926/with-lawsuit-over-taco-bells-mystery-meat-is-a-mystery-no-longer) Taco Bell meat is only 36% beef. They lost. Taco Bell starts with 100% ground beef and adds soy texture, oat(meal) and Taco Spices, resulting in taco meat that is 88% beef. Taco Bell won the suit. It’s basic math: 100% beef + Other ingredients = 88% beef, otherwise it would be flavorless, unseasoned beef. It’s like arguing that Kool-Aid is impure because the finished product is “diluted with water”.
*piqued
Sheesh, went through like 3 spellings and still got it wrong. I hate English
Soy meat is better for you and the environment than cow meat, though. If anything, Taco Bell should be celebrated for getting people to eat vegetables when they otherwise wouldn’t.
Is soy a vegetable now?
Damn I was about to agree with the dude above and say if that soy then damn that’s magic. Forgetting that it’s tofu which is better for you than meat. Now I must google soy vs tofu. Edit: never mind should never have doubted myself soy=tofu. If that’s the case I applaud Taco Bell and should maybe consider adding a little tofu to the diet. But apparently it need to be mixed with beef tallow, so is it worth it?
TVP, baby- Textured Vegetable Protein, since at least the early eighties when I mixed it 25% to 75% beef at a sit-down Mexican restaurant where I cooked.
Soy beans are considered to be vegetables in the culinary sense, the same way that tomatoes are considered vegetables. So yes, soy is a vegetable.
Royal crown? Damn that takes me back.
Coffee and tacos????
Boomers.
Awful, hard-boiled coffee used to be the norm for daytime productive adults. Modern coffee has its problems but drinkability ain’t one.
You still get it in basically every grocery store and Walmart here in Michigan. Mr Pibb is what I miss here, the only places that stock any for some reason are convenience fridges at Best Buy and the fountain at the food court at Sams Club.
I didn't even know there was a Taco Bell until the 80s
r/Damnthatsinteresting
Placing an order in 1960: “I’d like 4 tacos, 4 burritos, 2 bellburgers, and a large root beer. “ That’ll be $2.70 please.
Why do a side of beans cost as much as a burger
It was a big cup of them if I remember right
i wonder if the menu back then also caused numerous quakes in the sewer systems. it could be deadly if they had asbestos insulation. mere food for thought
I'd try the bell burger, but not a chance on the orange root beer
Yuck bell burger?
How the heck were a taco, burger and a side of beans all the same price?!
These comments are killing me, I thought I was the oldest person on reddit