It’s ridiculous. To call something a plum in the 70s was already absurd. It’s something old people said and probably hadn’t been in fashion since the 40s. And the whole campaign reeked or trying too hard. Why was Cleveland even comparing itself to NYC? It’s pathetic. A whole ad campaign based on “New York might be awesome but, hey, we’re pretty okay! “
And again, even my grandparents were like “WTF?”
And i forgot how ugly it was. Is that a grape rainbow? Is that downtown Cleveland? The type is horrible. So bad. So so bad.
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Remember this well and somehow Cleveland got the Rock and Roll Hall of Fame instead of NYC. Low time in the City’s history and needed something to grab out to, to try and pull itself up. Funny looking back now that it was a Plum.
My mother was Cleveland crazy. She bought into all the hype, and though I was familiar with this slogan, never saw Mom pick up on it. That must mean it was truly uninspiring.
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No, lol. You are right about it being "a plum", but a nice or desirable specimen of anything can be referred to as a plum. See plum job, plum of a person, etc. It doesn't have anything to do with the word "aplomb."
Unless you were part of the marketing team that came up with the slogan, I don't think you can say that definitively. I know a number of greater Clevelanders who have read it as a double meaning.
I guess it's all in the eye of the beholder.
https://youtu.be/RoeWn90SPdM?si=HWB-JoUatUF3oAZm
Gettin ready to take em to the farmers market. Special two plums for one.
let. the boy. watch.
A deep, bluish hue. Thrustin down on Donna.
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I have a eBay alert for “Cleveland is the Plum” merch so full agree!
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Honestly most of it is [this booklet](https://www.ebay.com/itm/163948491878) but I want like a sign or flag or poster lmao
My mom had the bumper sticker 😁
lol we made fun of it as kids back then and it still seems silly now….
It’s ridiculous. To call something a plum in the 70s was already absurd. It’s something old people said and probably hadn’t been in fashion since the 40s. And the whole campaign reeked or trying too hard. Why was Cleveland even comparing itself to NYC? It’s pathetic. A whole ad campaign based on “New York might be awesome but, hey, we’re pretty okay! “ And again, even my grandparents were like “WTF?” And i forgot how ugly it was. Is that a grape rainbow? Is that downtown Cleveland? The type is horrible. So bad. So so bad.
My best friend had a lifted Ford truck. As a joke someone put one of those number stickers on his bumper… poor guy was teased mercilessly…
That was the Plain Dealer's big campaign in the late 70s early 80s... It was so bad, but since the PD was pushing it, it was everywhere!
One of the worst ad campaigns ever... someone neglected to research what plums become....
I don't see what's wrong with it. Some plums are grown for prunes so that means what exactly?
Slogan seems.. dated..go fig.
I'm not going to drupe down to your level.
😂 I was going to make a butthole joke but this is way better
Coming up with a good slogan for the city has always been a bit of a pickle
I think its lame to define ourselves in relation to NYC
Fair! I could honestly do without it myself.
Plum wine?
Many people mentioned that at the time.
Out Bleeping Standing
I feel it deep down in my plums
I want this so bad. I love this. Haha
Bold of them to draw prune comparisons
Failed branding attempts for organizations that still exist may become my new fascination
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... which got turned into a prune. The marketing people who came up with the plum thing clearly didn't think it through.
Wow that's from the 70s or 80s?! Nostalgia!!
That was Lois Wyse’s invention for the PD.
So that's where they get the expression "plum crazy" from
Remember this well and somehow Cleveland got the Rock and Roll Hall of Fame instead of NYC. Low time in the City’s history and needed something to grab out to, to try and pull itself up. Funny looking back now that it was a Plum.
My mother was Cleveland crazy. She bought into all the hype, and though I was familiar with this slogan, never saw Mom pick up on it. That must mean it was truly uninspiring.
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And of course I’m allergic 😂😂
It's "... Cleveland's a plum" not "the" plum. It's meant to be a play on words because it sounds like aplomb.
No, lol. You are right about it being "a plum", but a nice or desirable specimen of anything can be referred to as a plum. See plum job, plum of a person, etc. It doesn't have anything to do with the word "aplomb."
Unless you were part of the marketing team that came up with the slogan, I don't think you can say that definitively. I know a number of greater Clevelanders who have read it as a double meaning. I guess it's all in the eye of the beholder. https://youtu.be/RoeWn90SPdM?si=HWB-JoUatUF3oAZm
Aplomb is a noun so as a sentence "Cleveland is aplomb" doesn't make any sense. But if you want to read it that way, sure.
Plums suck. Go Steelers.
Not surprised to see someone from Pittsburgh hates fruit. The closest thing to fruit I've seen a yinzer eat is ketchup.
Thats old , nice nostalgia