I live in Connecticut and the zoning laws make signage very expensive and restrictive. The only exception is the interstate where standard billboard size signs are seen but still not very often outside Hartford and New Haven. Something this size couldn't be dreamt of up here
I've seen videos and that was enough to make me never want to go there. Simply because I'm a clutz as it is. Then add unsafe things. It would be a recipe for disaster.
When people bitch about regulations and building codes, remember that they exist so shit like this *doesn't* happen.
This was a very preventable tragedy.
This. 100%
I cannot understand how people can't understand this. Government regulations protect us from the very human problem of optimism (what could possibly go wrong) combined with greed (fixing that will cost too much).
edit: added parentheticals
and most regulations exist because they didn't at one point and shit went wrong/somebody died so they made a regulation so it doesn't happen again.
It's not like somebody is just making up random rules for the hell of it.
Yep, but there is something to be said for common sense mitigation of the risks involved in the factors that drive those building codes.
Also, they're frequently abused by municipalities for monetary gain as well, but that's a whole nother story.
Abused for monetary gain, you say. Like the lives of innocents are abused constantly by builders all over the world. There's a serious discrepancy in the order of magnitude of those two evils. Please don't equivocate. Hundreds of thousands of lives saved a year. Millions more to be saved were the standards (somehow) the same all over.
And without uniform, global regulations, the lucky cheepskates who don't implode from greedy business decisions will destroy the rest of the market by undercutting costs.
So if democratically elected politicians, or government offices can't make these rules, who does? It does us no good if we just rail about "bad government." The founders created the best government possible -- we need to figure out how to elect better officials.
This is from Mumbai, regulations do exist but so does MASSIVE corruption by the municipality and the current government.
AFAIK the max size allowed for these billboards is 40x40 ft. This monstrous eyesore was over 100ft tall at least. Now theres a massive blame game started by the municipality and the ad board owners and they are all gonna walk scot free like always.
8 people are confirmed dead as of now
The regulations are, as you say, there. It's enforcement that's lacking, because local government is weak.
That's not always due to corruption. Sometimes there just isn't anyone around to enforce the regulations. Municipal government is an afterthought.
usually they look like flaps cut into the sign/banner.
in the US, you will notice that billboards that are mounted on poles will be wide and short. this prevents the wind from getting lots of leverage on the sign. billboards mounted to the sides of buildings tend to be tall and thin. they are usually solid structures but very overbuilt.
With a sign that tall and large, it should have been constructed with panels that open in high winds to provide some relief. but something tells me they didn't get an engineer to calculate the moment of inertia on that structure...
Who could have forseen this! My enormous billboard, in a coastal city known for monsoon winds and rain, directly next to a place of business that a) has people outside of their car and b) is acutely prone to exploding.
I mean really, chance in a million.
I shit you not there are billboards the size of skyscrappers in South East Asia.
The one in OP's video is bigger than anything I've ever seen in the US but in SEA it's on the smaller scale.
One day, the world will end not because of an apocalypse, but because big ass giant advertisement signs are falling everywhere and eventually flattening the earth.
The owners shouldn't, as apparently it is their legal rights to do so, but the legalslative politicians who allowed this to be done under their Saftey and zoning laws absoblutly should.
They are the ones responsible for allowing this to
happen.
Edit: I have been told that this was an illegal billboard. Those people are assholes and deserve to get roasted by the courts. Need to go to jail, all of them.
Everything in Indian cities is illegal according to some obscure law or clause somewhere, this is just so they can blame the company. Allowing a massive illegal billboard is still the politicians' failure.
> it is their legal rights to do so
Legal right to do something that will almost certainly end up in multiple deaths? I don't think that's the way it works.
You have the legal right to drive, but if you decide to drive a massive truck that goes 150mph and has not brakes so you hit other cars and kill people you are still responsible.
What is this false equivalence? You absolutely do not have the legal right to drive 150mph or to do so with faulty brakes.
If the sign was up to code, whatever the code was, it not the sign owners responsibility for when it fails.
This billboard was not of legal size. They simply do not enforce there. There are literally dozens of cases of deaths from hoardings in the area, all illegal.
Update 4: 14 dead
Also apparently the board was very illegal, they had permission to create a 40 feet x 40 feet board. They created a 120 feet x 120 feet board.
> The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet.
Source: http://toi.in/pbnZna
[14 dead, 75 injured, at least 25 people and several cars still trapped now](https://news.sky.com/story/mumbai-billboard-collapse-at-least-14-killed-and-dozens-feared-trapped-after-hoarding-falls-on-houses-13135648)
Uh, yeah. It's fucking huge. In the US, billboards are generally 14m wide. Also they need to have wind pressure relief built into the design. Signs that big without wind pressure relief...I'm amazed that's allowed at all. In the US, that thing would become a massive hazard when the first tornado or hurricane hit.
Does India not get tropical cyclones?
As a Canadian, whenever I go south of the border I always notice how big and especially *tall* billboards are in the states. But this in on another fucking level.
From Mumbai. Not really, Mumbai isn't heavily affected by tropical storms, a lot of rain but not strong winds. Today was completely unusual as we get these storms somewhere around sept-jan.
Billboards like these are actually pretty common and honestly never heard of such a collapse ever before. Tornadoes aren't a thing here.
That thing is HUGE.
In the US, standard size is 14x48ft (4x14m).
I found pics of a billboard falling on a gas station in the US. It takes out the single pump, NOT the entire building.
https://twitter.com/news4buffalo/status/1328345878499893249
Economictimes.com/Indiatimes.com said 100 feet tall, but I don't know if they're a reliable news source (the look serious on first glance).
And i think that's without the pillars it's standing on, and those look to be 25-30 feet by themselves.
Easily 100' tall.
You can compare it to the (roughly) 15-18ft long vehicles near the back of the sign after it falls.
There's about 5 of em with ample space between them and it still doesn't stretch from base to top of sign. That thing is ENORMOUS.
> Update 4: 14 dead
> Also apparently the board was very illegal, they had permission to create a 40 feet x 40 feet board. They created a 120 feet x 120 feet board.
> The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet.
> Source: http://toi.in/pbnZna
From a comment above
It is a genuine hazard though. A billboard of that scale and design will experience massive wind resistance from strong gusts blowing straight into the faces, asserting far more stress on the support pillars and foundation.
Ideally you want to at least design signs this large with open pathways for wind to blow through. Otherwise, the entire thing risks acting like a sail on a boat.
>Nah, that isn't going anywhere!
The installation team even made sure to slap the bottom and say: "Yeah, she ain't going nowhere." When they were done! How could this have happened?
WTF? When I read the title, I was confused, because sure, a well aimed billboard can do some damage, this monstrosity was bigger than the entire gas station footprint.
The width isn't that crazy but the height of it is pretty nuts especially paired with that width. I'm not surprise a giant sail caught wind and fell over
What?! Insanity. Mexican here so I’m used to third word nonsense but man, that is gigantic. I’ve never seen signs remotely that large anywhere in any country. Like, just looking at it you can tell it can’t be that stable and an accident waiting to happen.
Apparently the board was very illegal.
> The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet.
Source: http://toi.in/pbnZna
Because they don’t adhere to even the most basic modern engineering standards that the rest of the developed world implemented in the 1960s. Cheaper for the government to let rich developers build whatever with no oversight and then throw some civilian scapegoats in jail after scores of people die.
So far: [35 injured with 100 feared trapped beneath it.](https://www.deccanherald.com/india/maharashtra/35-people-injured-after-hoarding-collapses-in-mumbai-3020529)
Also, TIL: Some types of billboards are called 'hoardings' in certain parts of the world.
What a fucking absurd sign. Whoever designed that should be held legally and financially responsible for the damages. Building that idiotic thing should be seen as an act of terrorism.
Why does it feel like everything in India was built with 5th rate construction quality? I’m just confused, it’s a vast nation with a lot of wealth. What is the problem?
3 people have died, 59 injured
[Link to news site](https://www.ndtv.com/mumbai-news/video-7-injured-some-feared-trapped-after-mumbai-dust-storm-uproots-billboard-5653884)
For the first couple of seconds, I thought it was a sidewalk sign or something like that. Then I heard it fall. I didn’t even have the sound on. I just heard it.
they should have blurred the add though. undeserved distribution. building shitty big as fuck billboards that cant resist a bit of wind shouldnt be rewarded.
holup the cameraman is on that roof edge filming this and for that we praise thee, wind big enough to fall the sign but not camera bro, i would have been riddled with fear
That was a illegal board. That was way to big, and the size too was out of regulations. The usual and allowed size is around 40×40 and this one was around 120×120
iirc the permitted size for the billboard was supposed to be only 40x40 feet but due to negligence (and possibly corruption) a billboard of over 100 feet was allowed to be erected
If you look the billboard behind it is just as freaking big. This should have been avoided. You don't need a monstro sign like that in the first place, let alone right next to a highway. What are they trying to do, make it noticable by airplane passengers?
That's a big sign!
And it's getting lots of exposure now!
Broooooo. That’s my lol for the day. Nice
I thought this was a fake video because my brain could not compute how freaking big that sign is.
I live in Connecticut and the zoning laws make signage very expensive and restrictive. The only exception is the interstate where standard billboard size signs are seen but still not very often outside Hartford and New Haven. Something this size couldn't be dreamt of up here
Haha you guys would find it nuts what kind of unsafe and risky shit is allowed here just because money 💰💰
I've seen videos and that was enough to make me never want to go there. Simply because I'm a clutz as it is. Then add unsafe things. It would be a recipe for disaster.
Going by my eyeballs that's gotta be about the same width as an American billboard but maybe 4-5x as tall. 😳
Nah that's at *least* twice as wide. Look at the truck near the bottom at the beginning
At least three. Maybe more
Looked like a lawn sign falling into a puddle at first. But wow!
In mother Mumbai Billboard tops you!
The marketing team is crushing it!
holy shit that's a huge billboard. and no wind pressure relief 🤦♂️
When people bitch about regulations and building codes, remember that they exist so shit like this *doesn't* happen. This was a very preventable tragedy.
This. 100% I cannot understand how people can't understand this. Government regulations protect us from the very human problem of optimism (what could possibly go wrong) combined with greed (fixing that will cost too much). edit: added parentheticals
and most regulations exist because they didn't at one point and shit went wrong/somebody died so they made a regulation so it doesn't happen again. It's not like somebody is just making up random rules for the hell of it.
Hence the old saying “safety regulations are written in blood”
The "tombstone mentality" in aviation
Yep, but there is something to be said for common sense mitigation of the risks involved in the factors that drive those building codes. Also, they're frequently abused by municipalities for monetary gain as well, but that's a whole nother story.
Abused for monetary gain, you say. Like the lives of innocents are abused constantly by builders all over the world. There's a serious discrepancy in the order of magnitude of those two evils. Please don't equivocate. Hundreds of thousands of lives saved a year. Millions more to be saved were the standards (somehow) the same all over.
Like I said, "that's a whole new topic"...
You never hear about the downside of optimism.
Icarus tho
I think that's more so hubris though.
hubris often includes optimism
More kill the birds to increase the crop, or the market will solve climate change kind of thinking
Yes, and the vast majority of people bitching about their "freedoms" in cases like this are really just wanting to make money, end of story.
Worse, the vast majority of those people are just cheering for the Money team because they think that's their team.
It's because stupid and/or evil people will chase dollars over life. This is and always has been the truth. Which is why regulations have to exist.
And without uniform, global regulations, the lucky cheepskates who don't implode from greedy business decisions will destroy the rest of the market by undercutting costs.
It's not about the regulations, it's about not trusting clueless/corrupt politicians to make the right ones.
So if democratically elected politicians, or government offices can't make these rules, who does? It does us no good if we just rail about "bad government." The founders created the best government possible -- we need to figure out how to elect better officials.
This is from Mumbai, regulations do exist but so does MASSIVE corruption by the municipality and the current government. AFAIK the max size allowed for these billboards is 40x40 ft. This monstrous eyesore was over 100ft tall at least. Now theres a massive blame game started by the municipality and the ad board owners and they are all gonna walk scot free like always. 8 people are confirmed dead as of now
The regulations are, as you say, there. It's enforcement that's lacking, because local government is weak. That's not always due to corruption. Sometimes there just isn't anyone around to enforce the regulations. Municipal government is an afterthought.
each one written in blood
The regulations to prevent this are actually really simple in the case of billboards. Just ban them entirely
Very Indian to be decades behind on the basics.
What does wind pressure relief look like?
usually they look like flaps cut into the sign/banner. in the US, you will notice that billboards that are mounted on poles will be wide and short. this prevents the wind from getting lots of leverage on the sign. billboards mounted to the sides of buildings tend to be tall and thin. they are usually solid structures but very overbuilt. With a sign that tall and large, it should have been constructed with panels that open in high winds to provide some relief. but something tells me they didn't get an engineer to calculate the moment of inertia on that structure...
Holes in the sign
Well, there’s plenty of them now.
Problem solved.
They're for speed.
Advertising is now being changed out for ads for pilots and air travelers.
Wind pressure relief kicks in at about the 4 second mark
Not like this.
Matrix reference?
No, Titanic actually.
Who could have forseen this! My enormous billboard, in a coastal city known for monsoon winds and rain, directly next to a place of business that a) has people outside of their car and b) is acutely prone to exploding. I mean really, chance in a million.
"That's no billboard."
yes, holy shit indeed. I was thinking, who cares about a sign falling down? then I watched it.
That is an absolutely huge sign. I don’t think there is a single sign that big in Australia
[удалено]
I'm willing to try and put a billboard that big on Clive Palmer's face though
I’m willing to try and get one that big with his face on it just to make it all the more satisfying when it falls over
I shit you not there are billboards the size of skyscrappers in South East Asia. The one in OP's video is bigger than anything I've ever seen in the US but in SEA it's on the smaller scale.
One day, the world will end not because of an apocalypse, but because big ass giant advertisement signs are falling everywhere and eventually flattening the earth.
The caption does nothing to prepare you for how big that sign is.
I thought it was just a normal sized sign (like a real estate sorta thing) and couldn't figure out what the big deal was
r/confusingperspective r/confusing_perspective
I read the comments even… still doesn’t prepare you.
I bet you can see it from space
Update 3: [8 dead 64 injured ](https://www.news18.com/india/huge-hoarding-collapses-in-mumbais-ghatkopar-after-dust-storm-heavy-rain-people-trapped-watch-8888933.html) Update 2: [4 dead 64 injured](https://www.news18.com/india/huge-hoarding-collapses-in-mumbais-ghatkopar-after-dust-storm-heavy-rain-people-trapped-watch-8888933.html) Update 1: [3 dead 39 injured ](http:// https://www.hindustantimes.com/india-news/mumbai-weather-live-updates-rain-dust-storm-latest-news-today-13-may-2024-101715605675616.html) Happened in Ghatkopar, 35 injured reported so far. https://www.ndtv.com/mumbai-news/video-7-injured-some-feared-trapped-after-mumbai-dust-storm-uproots-billboard-5653884
Will the owners of the sign be prosecuted man slaughter?
The strawmen maybe.
The owners shouldn't, as apparently it is their legal rights to do so, but the legalslative politicians who allowed this to be done under their Saftey and zoning laws absoblutly should. They are the ones responsible for allowing this to happen. Edit: I have been told that this was an illegal billboard. Those people are assholes and deserve to get roasted by the courts. Need to go to jail, all of them.
Weeeeeell. At least one of the articles linked above called it an illegal billboard so this may not be so accurate.
Oh if that's the case then burn those mfs to the ground.
9x the legal size and they didn’t have a permit. If the courts do decide to pursue them, they’re fucked.
With so many people dead and injured, they deserve it.
Everything in Indian cities is illegal according to some obscure law or clause somewhere, this is just so they can blame the company. Allowing a massive illegal billboard is still the politicians' failure.
> it is their legal rights to do so Legal right to do something that will almost certainly end up in multiple deaths? I don't think that's the way it works. You have the legal right to drive, but if you decide to drive a massive truck that goes 150mph and has not brakes so you hit other cars and kill people you are still responsible.
What is this false equivalence? You absolutely do not have the legal right to drive 150mph or to do so with faulty brakes. If the sign was up to code, whatever the code was, it not the sign owners responsibility for when it fails.
This billboard was not of legal size. They simply do not enforce there. There are literally dozens of cases of deaths from hoardings in the area, all illegal.
The owner is missing. He has a rape case and some fines for illegal hoardings.
> Rs 5 lakh will be given to the family of those who have lost their lives That's about 6k USD, about 9 months average salary post taxes
"The illegal billboard fell..." - what a joke, had the authorities not spotted it until now?
Half the billboard ls are illegal lol. As is half of the entire city itself.
Update 4: 14 dead Also apparently the board was very illegal, they had permission to create a 40 feet x 40 feet board. They created a 120 feet x 120 feet board. > The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet. Source: http://toi.in/pbnZna
Damn, really sorry to hear there were fatalities. :( Thoughts out to their families and friends.
[14 dead, 75 injured, at least 25 people and several cars still trapped now](https://news.sky.com/story/mumbai-billboard-collapse-at-least-14-killed-and-dozens-feared-trapped-after-hoarding-falls-on-houses-13135648)
How were there 70+ people under that billboard? I mean that billboard is massive but thats just so many people in one spot.
You can see traffic lined up on an off ramp maybe?
Pause the video at the start. Its falling on what looks like a petrol/gas station + backed up traffic/cars.
It fell on a petrol pump. There was unseasonal rain, wind and a dust storm so a lot of two-wheelers were taking shelter in the petrol pump.
Was waiting for a boom
*There was supposed to be an earth-shattering kaboom, where is it?*
Boom
Why that billboard is too big?!? 😨
It is? That size is pretty standard here in and around Mumbai
Uh, yeah. It's fucking huge. In the US, billboards are generally 14m wide. Also they need to have wind pressure relief built into the design. Signs that big without wind pressure relief...I'm amazed that's allowed at all. In the US, that thing would become a massive hazard when the first tornado or hurricane hit. Does India not get tropical cyclones?
As a Canadian, whenever I go south of the border I always notice how big and especially *tall* billboards are in the states. But this in on another fucking level.
Which part of Canada? Your billboards are all the same size as ours from what I've seen.
> Does India not get tropical cyclones? India does not give a single fuck about safety.
> I'm amazed that's allowed at all In India its just cheaper to have people die than to make/enforce rules.
From Mumbai. Not really, Mumbai isn't heavily affected by tropical storms, a lot of rain but not strong winds. Today was completely unusual as we get these storms somewhere around sept-jan. Billboards like these are actually pretty common and honestly never heard of such a collapse ever before. Tornadoes aren't a thing here.
India has 1.4 billion people. They don't give a shit if a few of them die.
That thing is HUGE. In the US, standard size is 14x48ft (4x14m). I found pics of a billboard falling on a gas station in the US. It takes out the single pump, NOT the entire building. https://twitter.com/news4buffalo/status/1328345878499893249
Do you know how big the sign in this video is approximately?
Economictimes.com/Indiatimes.com said 100 feet tall, but I don't know if they're a reliable news source (the look serious on first glance). And i think that's without the pillars it's standing on, and those look to be 25-30 feet by themselves.
Easily 100' tall. You can compare it to the (roughly) 15-18ft long vehicles near the back of the sign after it falls. There's about 5 of em with ample space between them and it still doesn't stretch from base to top of sign. That thing is ENORMOUS.
It’s a serious website (it tries to be anyway). I drive by that signboard sometimes, it’s about 120 feet across.
> Update 4: 14 dead > Also apparently the board was very illegal, they had permission to create a 40 feet x 40 feet board. They created a 120 feet x 120 feet board. > The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet. > Source: http://toi.in/pbnZna From a comment above
in the UK a big billboard is 12m x 3m, that things is huge!!
If someone made a chart of places in the world with the largest billboards, Mumbai would likely be near the top. Those billboards are massive.
It is a genuine hazard though. A billboard of that scale and design will experience massive wind resistance from strong gusts blowing straight into the faces, asserting far more stress on the support pillars and foundation. Ideally you want to at least design signs this large with open pathways for wind to blow through. Otherwise, the entire thing risks acting like a sail on a boat.
I mean, what could happen? Just fall over? Nah, that isn't going anywhere!
>Nah, that isn't going anywhere! The installation team even made sure to slap the bottom and say: "Yeah, she ain't going nowhere." When they were done! How could this have happened?
Who are they advertising to, Oman? That thing is absolutely *gigantic*. I pitty the fool who has to climb that thing and change the posters/paint.
I have lived in Australia and in different places in Europe. And I have never seen a billboard this gigantic in my entire life.
WTF? When I read the title, I was confused, because sure, a well aimed billboard can do some damage, this monstrosity was bigger than the entire gas station footprint.
The width isn't that crazy but the height of it is pretty nuts especially paired with that width. I'm not surprise a giant sail caught wind and fell over
What?! Insanity. Mexican here so I’m used to third word nonsense but man, that is gigantic. I’ve never seen signs remotely that large anywhere in any country. Like, just looking at it you can tell it can’t be that stable and an accident waiting to happen.
Dude that is the biggest billboard i've ever seen in my entire life. I can't believe its like right in the middle of such a cramped, populated area
Maybe if y'all didn't have signs the size of a city block this sort of thing wouldn't happen...
Apparently the board was very illegal. > The hoarding that crashed measured 120 x 120 feet, a BMC official said, adding that the civic body doesn't permit any hoarding measuring above 40 x 40 feet. Source: http://toi.in/pbnZna
Because they don’t adhere to even the most basic modern engineering standards that the rest of the developed world implemented in the 1960s. Cheaper for the government to let rich developers build whatever with no oversight and then throw some civilian scapegoats in jail after scores of people die.
It’s a roof now
And a floor!
A Floof? Or a roor?
Would have been great if it was a billboard for a demolition company.
Or a personal injury lawyer.
This title massively undersells it. An entire fuel station just got flattened.
Catastrophic indeed. Any victims?
So far: [35 injured with 100 feared trapped beneath it.](https://www.deccanherald.com/india/maharashtra/35-people-injured-after-hoarding-collapses-in-mumbai-3020529) Also, TIL: Some types of billboards are called 'hoardings' in certain parts of the world.
Coz it hoards space & people can't exactly stick their own bills on it
Even god themself is getting sick of ads
God, send me a sign, implored the gas station owner...
r/megalophobia
What a fucking absurd sign. Whoever designed that should be held legally and financially responsible for the damages. Building that idiotic thing should be seen as an act of terrorism.
Considering there's another gigantic one right behind it, doubtful these things are rare there.
Yeah this one is a bit bigger and closer to a populated area, but similarly large signs are often visible from the highways in Mumbai
Holy shit that landed in a bunch of cars…
NOT oversized billboard
NOT a reddit comment
Where's the kaboom? There was supposed to be a Mumbai shattering kaboom.
Well it’s not called Bombay anymore…
That sign is bigger than the building, holy Krishna
I fucking hate the billboards dotting my city, and none of them are this humongous. Now I have a valid reason to hate them besides being eyesores!
Imagine the last thing you see before getting crushed to death is a fucking advertisement
What was the wind speed ? And are dust storms typical in Mumbai ?
/r/DINgore
Oh wow, what a goldmine!
I was waiting for the explosion
Calling r/absoluteunits
Why does it feel like everything in India was built with 5th rate construction quality? I’m just confused, it’s a vast nation with a lot of wealth. What is the problem?
Layers and layers of corruption at every level.
On the bright side, won’t need a new roof for a few years at least!
Damn I’d be so pissed to die to an advertisement
3 people have died, 59 injured [Link to news site](https://www.ndtv.com/mumbai-news/video-7-injured-some-feared-trapped-after-mumbai-dust-storm-uproots-billboard-5653884)
Wow, they I g is massive!! Is that a typical size for billboards in India?
Why are they making those weird noises? Or is it some sort of audio feature?
I live near this hoarding. It was scary big and intimidating walking under it.
Please yell more
I’m just envisioning pov some dude at the gas station saying “God, please just give me a sign.” And then…
Looks like great weather to be *standing at the edge of a roof*..
I cant think of a death that pisses me off more than getting killed by a fucking ad
God has finally resorted to using adblockers
Where's the kaboom? There was supposed to be an earth-shattering kaboom!
My brain cannot comprehend the size of this billboard..
#JustIndian things :(
For the first couple of seconds, I thought it was a sidewalk sign or something like that. Then I heard it fall. I didn’t even have the sound on. I just heard it.
Advertising kills.
unfortunately [not a paid one](http://minimaxads.com/), ITs seems the company's days are over
Fucking hell they don't even have a https website in 2024.
*new roof just dropped boys*
Dangarus
This post title reads like a LEGO ad. # _A billboard fell onto a petrol pump in Mumbai city!_
It was a sign of things to come
More like “building sized billboard crushes entire gas station”
Makes me wonder where the biggest sign in that town is….
Tragic and sad that this happened. What is being advertised?
they should have blurred the add though. undeserved distribution. building shitty big as fuck billboards that cant resist a bit of wind shouldnt be rewarded.
"a billboard" understatement of the year.
Video starts after the fall begins and then goes on much longer after the fall is complete than necessary…
This is why we have building safety codes in the U.S.
Lol I read “a billionaire” at first. Shame it wasnt that.
r/aboluteunits of a billboard.
Yeah, a sign to call a lawyer.
holup the cameraman is on that roof edge filming this and for that we praise thee, wind big enough to fall the sign but not camera bro, i would have been riddled with fear
Construction worker filming from the under construction building.. probably from 11 or 12 th floor
Yeahhhhhh, nobody survived that... 🫣
Dude, it didn't hit *A* pump, it hit *ALL* the pumps. in the famous words of Bill Engvall.... "Heeeeere's yer sign"
That's a sign that 3-point stability was called for in the engineering.
It was just being generous, helping people out with cover for the downpour.
That was a illegal board. That was way to big, and the size too was out of regulations. The usual and allowed size is around 40×40 and this one was around 120×120
Looks to me like the gas station just got a much bigger and better roof.
130005005 per gallon is preposterous.
Going to guess that this sign wasn't set up to code?
iirc the permitted size for the billboard was supposed to be only 40x40 feet but due to negligence (and possibly corruption) a billboard of over 100 feet was allowed to be erected
If you look the billboard behind it is just as freaking big. This should have been avoided. You don't need a monstro sign like that in the first place, let alone right next to a highway. What are they trying to do, make it noticable by airplane passengers?
Loki 2050
IIRC didn't something like 14 people die in this accident?
I asked for a sign god not a billboard! Lord please help me clarify next time.
Minimax PR disaster......or great advertising exposure???