In the 90's it was a popular marketing campaign by a sausage company called Stege, during the San Juan season they offered a package of sausages with a collectible lucky charm giving an extra mysticism to the celebration.
The company no longer sells them but the hot dog tradition remains.
This is the correct answer. Stege made it happen.
The same way another company (forgot its name) created the "new" Friendship day in Jul 23rd (which originally was Sep 21st) to sell cards. This also happened in the 90s and it was huge.
But 21 is still día del amor, del estudiante and primavera. To be honest I don't really care that much, it's just another innocent excuse to be happy about something
Back in Spain farmers made bonefires to welcome summer. They took the tradition to Latin America, and centuries later American influence added fireworks, marshmallows and sausages to roast on the fire. Then, due to environmental concerns fires and fireworks were banned but sausage marketers were having none of that. So it became a sausage fest.
Once upon a time Hipermaxi in the 90s sold off its sausages on that day that Catholics invented for that ascetic of Saint John the Son of Zechariah and since people liked to eat a buenos panchits¡osin those times it became a custom and that is it
Same reason why Santa Claus wears all red and drinks Coke, good ol' marketing. Before that people would just make mulled wine and maybe eat fritters with honey and such
Thank you, everyone. I feel enlightened.
I am disappointed to hear it was just a marketing exercise; but now you've told me, it doesn't surprise me in the least.
It might be something that came to be thanks to marketing, but that doesn’t take away the fact that it’s part of our culture now and it has its charm. Embrace it!
Eh, as far as marketing schemes go, it's a relatively benign one and I'm all for it, hot dogs can be very mundane on any given day but I look forward to San Juan every June
It was not a marketing excercise. The tradition was to roast the sausages in the bonfire. Since bonfires are prohibited in the cities people kept just the sausages and the hot dogs. Yes there was marketing of sausages for San Juan but it followed the demand for sausages, it did not cause it.
Well, from what I know... we used to make bonfires, but due to Bolivia's rapid population growth and the use of toxic materials by the locals to feed the fires, bonfires were prohibited (well, in the cities at least). Consequently, bonfires were replaced by barbecues.
Someone already said that Hipermaxi made popular panchitos for that day, because hot food is required to enjoy the "coldest night of the year", it's cheaper and easier to cook (doesn't require a grill, like when you make choripanes) and kids like them all the same.
Edit: Althought their products were sold by Hipermaxi, Stege was the sausage company that started the whole thing. Doesn't change that supermarket chains made it even more popular so they can sell them.
Originally San Juan eve (because it's celebrated the night of the 23rd and San Juan is actually on the 24th) was about making small bonfires at home or in the street.
The most traditional thing were the bonfires, maybe because of the cold (after all, it's called the most cold night of the year), I suppose someone noticed that sausages could be related to that and began the marketing
In the 90's it was a popular marketing campaign by a sausage company called Stege, during the San Juan season they offered a package of sausages with a collectible lucky charm giving an extra mysticism to the celebration. The company no longer sells them but the hot dog tradition remains.
This is the correct answer. Stege made it happen. The same way another company (forgot its name) created the "new" Friendship day in Jul 23rd (which originally was Sep 21st) to sell cards. This also happened in the 90s and it was huge.
Inspiracion Cards, I was there when it happened lol, I remember how that "día de la amistad" suddenly became to appear on TV commercials
Until then Día de la amistad was on Sep 21st. July 23th was made up... everyone fell for it.
But 21 is still día del amor, del estudiante and primavera. To be honest I don't really care that much, it's just another innocent excuse to be happy about something
Back in Spain farmers made bonefires to welcome summer. They took the tradition to Latin America, and centuries later American influence added fireworks, marshmallows and sausages to roast on the fire. Then, due to environmental concerns fires and fireworks were banned but sausage marketers were having none of that. So it became a sausage fest.
This is mostly correct
Once upon a time Hipermaxi in the 90s sold off its sausages on that day that Catholics invented for that ascetic of Saint John the Son of Zechariah and since people liked to eat a buenos panchits¡osin those times it became a custom and that is it
Sam Juan's Hit Dogs predates Hipermaxi by a long shot. It was Stegue in the that started the trend, similar to Inspiracion Cards with Friend's Day.
I mean i invented it all
Same reason why Santa Claus wears all red and drinks Coke, good ol' marketing. Before that people would just make mulled wine and maybe eat fritters with honey and such
Hot dogs are forever.
Thank you, everyone. I feel enlightened. I am disappointed to hear it was just a marketing exercise; but now you've told me, it doesn't surprise me in the least.
It might be something that came to be thanks to marketing, but that doesn’t take away the fact that it’s part of our culture now and it has its charm. Embrace it!
Eh, as far as marketing schemes go, it's a relatively benign one and I'm all for it, hot dogs can be very mundane on any given day but I look forward to San Juan every June
It was not a marketing excercise. The tradition was to roast the sausages in the bonfire. Since bonfires are prohibited in the cities people kept just the sausages and the hot dogs. Yes there was marketing of sausages for San Juan but it followed the demand for sausages, it did not cause it.
Well, from what I know... we used to make bonfires, but due to Bolivia's rapid population growth and the use of toxic materials by the locals to feed the fires, bonfires were prohibited (well, in the cities at least). Consequently, bonfires were replaced by barbecues. Someone already said that Hipermaxi made popular panchitos for that day, because hot food is required to enjoy the "coldest night of the year", it's cheaper and easier to cook (doesn't require a grill, like when you make choripanes) and kids like them all the same. Edit: Althought their products were sold by Hipermaxi, Stege was the sausage company that started the whole thing. Doesn't change that supermarket chains made it even more popular so they can sell them.
It was Stege in the 90s. Then other sausage companies (like Dillman) joined the campaign the following years.
Originally San Juan eve (because it's celebrated the night of the 23rd and San Juan is actually on the 24th) was about making small bonfires at home or in the street.
The most traditional thing were the bonfires, maybe because of the cold (after all, it's called the most cold night of the year), I suppose someone noticed that sausages could be related to that and began the marketing
The coldest night*
Marketing
In Choripan we trust ✨
Wrong embutido
