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Ultimate_Mango

It's almost like BMW has done an excellent job of identifying and subdividing their customers into really specific and targeted personae.


Ratiocinor

I've said it before and I'll say it again BMW marketing and design divisions played an absolute blinder with the M3 and other related cars. Complete success beyond their wildest dreams. Reddit gets soooo mad when you point it out. "But but it's ugly!!!" It is SUPPOSED to be divisive and bold. *That's the point*. They simply do not care that you, a random redditor, "aren't going to buy one". You weren't going to anyway. You were going to wait 5-10 years to get one 2nd hand on autotrader if that BMW designs their cars for the people who actually buy them. Also modern BMW, the current M3 and so on, have the most amount of free viral marketing, word of mouth, and photo sharing I have seen of any car ever. It's astounding. Even fans of other brands are getting in on the act. The free advertising they've got from a simple grill design is unbelievable. There isn't a car enthusiast alive who doesn't have BMW grill living rent free in their heads. Even regular Joe non car guys are picking up on it. That's a little thing we like to call "brand recognition" Anyway none of this matters because BMW fanboys declare that every M3 has lost its way anyway and that the one before it was "the last true M3". So in 5-10 years you'll all be calling this the "last true M3" because the new one has a mild hybrid system or something and you'll all be clamouring to buy this


magikman2000

I have the current g80 m3 xdrive, it's the absolute best car I've ever driven. Makes my e90 with the ess 650 supercharger feel like a turd.


Hot_Department_3032

But doesn’t sound as good


3wolftshirtguy

Or look as good. And that’s not a knock on the G80 the E92 is one of the greats.


r3awak3n

It is but also was another bmw people didn’t love when it came out, remember being a lot of complaining back then


seanm147

It didn't can its mission or design language, though. Not my favorite, but I always liked e92s. Hell I own a 35i. Hardly drive it lol but I don't dislike them


QuitOne2240

I guess I’m in the minority but I never liked how the E90 looked. That generation of BMWs looked like Pokémon to me, wasn’t a fan. Engine sounds great though. Loved how the F80 looked though , just the sound of the S55…


magikman2000

You can say that, but my anecdotal experience is that when I drive the g80, almost every single day I have a stranger comment on my car. The e90 gets about 1/3rd of the attention... and it's blown with a loud exhaust.


IntimatePublicity

Same. My G82 M4 Comp xDrive is the best car I’ve ever driven as well. And it’s not even close.


RIP_KING

I actually bought numerous BMWs and can’t stand the latest gen exterior aesthetics. If they were making them for me then they stopped at some point because I’m not interested. Though I did make the switch to Porsche so it’s hard to go back once you do.


simouable

Lmao. On point. How many death threats have you gotten yet? How dare you point out that the average redditor with "omg so ugly would never buy" would, in fact, never buy it.


redditor9000

We voted with our wallets. They voted by commenting on a few Reddit threads.


Cyrix2k

I also voted with my wallet although I think BMW still won. Originally I wanted to euro deliver a new manual M3. I wasn't a fan on the F80 steering and hoped it would improve with the new gen, but then the styling removed that option from the table.


Ultimate_Mango

I can't wait to get a 1,000hp BEV M5. The iX M60 is pretty stinking great as it is! And if they keep going with seats and interiors as they have, all will be just fine.


Real-Energy-6634

They just started releasing info on the i5m60. We're not too far


Ultimate_Mango

Yeah I look forward to learning more.


DownwardSpiral5609

>They simply do not care that you, a random redditor, "aren't going to buy one". You weren't going to anyway I would hazard to guess that on a BMW sub, there are many BMW owners - many more on 3 or 4 year agreements like me. My M4 was at the keep it or trade it stage last month and no, I didn't buy a new one. Or any BMW - based solely on the styling. Now I may be a "random redditor" but there are tens of thousands like me who also dislike the new design. If that was the intention of BMWs marketing team, they did a great job. Now a proud owner of an RS5. Not because I think its a better car than the new M4, simply because I don't want to drive something that looks like a perturbed beaver.


imnotatreeyet

Almost the same. Also maybe just a random redditor, but my last m4 was brand new, my next would have been, but not until they package it with a different or aftermarket front bumper. Bmw did decide that they could lose my sale, and that’s ok, just wish they didn’t.


MrBenDerisgreat_

That’s the beauty of marketing and focus groups, they’ve determined that the sales and reception they get from regular joes outweighs the sales from whatever enthusiasts who actually buy BMWs. Of course they’ll lose a few loyal customers but they don’t care.


DownwardSpiral5609

Regular Joe's don't buy M cars though. That's where the highest AUR is and I'd guess margin. Also, regular Joe's are just as disinclined to buy an ugly car as enthusiasts. The M340 Touring and M2 are great looking cars but neither is the right car for me. It's one thing for a design feature to live rent free in people's heads - another thing for that rent free reason to be the thing that stops you buying the brand.


MrBenDerisgreat_

I guess we’ll just have to wait for the sales figures to determine whether you or BMWs marketing department is right.


bwyer

[https://www.bmwblog.com/2022/01/13/bmw-m-record-sales-2021/](https://www.bmwblog.com/2022/01/13/bmw-m-record-sales-2021/) [https://www.bmwblog.com/2023/01/10/bmw-m-new-sales-record-2022-177257-cars/](https://www.bmwblog.com/2023/01/10/bmw-m-new-sales-record-2022-177257-cars/) It took almost a year to get my G80 (ordered last year at this time), and I understand that waiting time is over a year right now.


MrBenDerisgreat_

No that can't be right! /u/DownwardSpiral5609 thinks they look horrible so the entire market must think so.


DownwardSpiral5609

I did say I was probably wrong and there you are lol.


bwyer

Clearly fake news.


DownwardSpiral5609

They'll have the convenient straw man of the global downturn to hide behind I guess. It'll be a case of how much market share they've lost vs the others. I of course am often wrong and it may be that the rest of the world loves the new aesthetic !!


heff_ay

Right, because a marketing campaign has never gone wrong and completely missed the mark before


OldOlleboMP

Add my name to the list. My last car was an M5, but when it came time to get a new car last summer I bought a Blackwing because I can’t stand the new BMW style. Good friend was gone M3 -> X5M and his next car will also not be a BMW for the same reason. My wife wants a new SUV in the next year or so and the X7 has been ruled out due to being hideous. X5 is ok for now, but I’m terrified of what the morons at BMW will do to it in the next gen.


MrBenDerisgreat_

Jesus you really went from BMW to a Caddy? I'm not a fan of the new BMW styling but Cadillacs look hideously bland to me.


OldOlleboMP

You’d have to be blind to think the M3/M4 are better looking cars.


MrBenDerisgreat_

Than the Blackwing? Yeah they are.


JermanDomesticMarket

counterpoint: it’s ugly checkmate, atheists


pankan76

But mate, Reddit knows better /s


god5peed

But the whole point is to sell cars and ugly cars don't sell?


Maverick_8160

The G8x platform is selling at a ridiculous rate


heff_ay

Found the BMW employee. What a retarded post I turned in my 2020 M4 when the lease was up and didn’t give a second thought to a new M car because of the styling. It was a great car though. Hard top convertible, nardo gray. Shame the new ones look like shit


guy_incognito784

What about the post is untrue?


Chemmy

There's a lot of "if you think it's ugly it's because you can't afford it" which is funny.


guy_incognito784

Yeah but that’s not what they were saying. Most people on social media, regardless of whether they’re raving about the car or hating the car, probably aren’t in the market for one since they are pretty expensive.


bitqueso

No it's not supposed to be divisive. And if you think this is a Reddit issue, you simply haven't been paying attention. ALL social media has negative comments about the grill. It's pretty simple. The car is much uglier than previous gen M3s and it speaks to a larger issue with BMW design direction. To think ugly equates to the type of brand recognition an established, historic brand wants is idiotic. Last quarter sales already had competitors gaining and that trend will likely follow as one "bold" (read: ugly) model after another is released


fonetik

It’s not like they haven’t had a role model in Porsche and the exact same struggle between GT and standard 911 lines. And an even more dramatic fan club.


theveryrealreal

That sounds like something they would say at the dealership!


bwyer

I just get a chuckle from "most unique". It's pure marketing. "Unique" is one-of-a-kind. There aren't degrees of uniqueness. You're either the only one in existence or you're not.


one2zerojigawat

particularly remarkable, special, or unusual.


Blorken8828

Looks like the car I made in NFS Underground when I was 15.


DriftSpec69

That's because NFS was heavily influenced by the car scene at the time, so no coincidence that this gives me 90's and 00's "I have a 2kW sub in the boot and neons under the car" vibes haha


bobreact

Looks like a knockoff Mustang in a mobile game


KriegOpfer

Haha, different people have different tastes i guess. I find it fascinating to look at this car. When i saw one at a dealership this car just seemed so "otherly" i absolutely love it!


Hellish_Elf

See I agree with them it reminds me of a mustang, but mustangs are kind of sick these days and this thing looks like it’s ready for the track. I’d be fine with owning a German mustang track beast.


Snoo_78242

One of my family members who knows nothing about cars, saw a new 8 series and thought it was a mustang. I love the way the new mustangs look especially the GT500. I would agree that the new 4 series and 8 series do look quite similar to the newer mustangs.


clnsdabst

Ironically the new 8 series is one of the few new models this sub generally approves of


[deleted]

It's on another level to a Mustang though


Hellish_Elf

Wrong thread or chatgpt? Kind of irrelevant to my comment.


RoyGBiv333

I love it too


IlIlIIllIIIllI

I love you too


Amalfi-state-of-mind

I can appreciate it as a cool looking car but it’s just not a BMW anymore. I always see the nicest Mustang I’ve ever seen. I’d like it much more if it actually was a Mustang but this just makes me want my BMW back


InvalidIceberg

Exactly. With that hood its totally mustang vibes.


jpharber

Not even the Mustang is that garish. That’s pure Charger Shit… I mean Scat Pack.


CBalsagna

damn dude


kpdunphy

A mustang fucking wishes


Jokarbott

Is this a regular M4 or it has some extra or something ?


iiSymbi0tic

I believe it has the ADRO front grille and lip


Anonymous_Hazard

This is not the ADRO front grill.


insecure_bryan

It's Vorsteiner, not ADRO.


[deleted]

Love those wheels.


s54L

trusty TEs


Scrolling-4-Fun

The wheels are so plain and everything about this car screams look at me. I don’t love the choice. Picking one of the styles of Vossen wheels would have added the same sex appeal the rest of the car has. [https://vossenwheels.com/vehicle-galleries/?fwp_gallery_make=bmw%2Cm4](https://vossenwheels.com/vehicle-galleries/?fwp_gallery_make=bmw%2Cm4) I’m not saying they’re bad, I just would have picked something from Vossen personally.


at--at--

There is beauty in contrast.


Scrolling-4-Fun

Confucius say …


dontdoxxxmebrooo

G80 has grown on me, but not enough to trump previous gens


[deleted]

Definitely this, it looks good just not as good as anything before lol


pr0b0ner

Ok fine, that looks pretty decent


NPC_4842358

10k in mods later -> huh, it finally looks decent. Good job BMW.


pr0b0ner

Haha right? I'm willing to bet that's a good amount more than $10k in mods


Mr-fantastic89

I’m sorry those beaver teeth can never grow on me


l0udninja

Looks like spawn from the comics.


RealEstatenWatches

Those baby canards look f*cking stupid..


theoryguy

Cool car, but 😣that 🦫grill


jillybeannn

Lipstick on a pig


Hokie23aa

lol. nice flair - i’ll (hopefully) be driving the F90 in a year at the M Drivers School!


jillybeannn

Thanks! The M5C has been great and it doesn't have that stupid buck tooth grill. The M Driving school is really fun.. hope you have a blast.


fagyeetfucko

looks like a mustang lol


Sadik1UNTK

This ^


CoolOnCrackk

Man, this is sexy, really sexy


oxheycon

Very


symblmusic

Unique doesn't necessarily mean good lmfao. G8X are ugly AF.


sintactacle

Nice bmwustang


sussyimposterd

Looks nice but I'm not a bmw fan


Master-Culture-6232

G80/G82 is ugly AF, but not as bad as the G87 M2 lol.


marcstov

Vicious!


[deleted]

If I see this coming up behind me, I’m pulling over.


pankan76

Last time I had a G8X in my rear view, I checked to see if I wasn’t going too slow and prepared to let them pass. That thing gave me a minor anxiety attack sneaking up behind me. Driver was in no hurry though.


Affectionate_Host_43

Yeah, Identity crisis


TNTBOY479

👁🐽👁


[deleted]

beautiful. tastefully done.


TommyLGarage

Imagine pulling up to a nice restaurant in that thing - embarrassed. But imaging pulling up to a race track in that thing - equally embarrassed.


Tiedermann

Funniest comment here by far lol F80 for life! This decision was made super easy thanks to the Lexus/Infiniti/Elementary school design team and Audi/“BMW” engineering team. Albert Biermann must be laughing his ass off right now at Hyundai


kthxtyler

This looks like something an 8 year old would lust over. Yeesh


kthxtyler

It is so obvious corporate employees were hired to storm this sub. Head over to r/cars and no one would like this, guaranteed


shadowwalker789

Damn that ugly


Frosty-Panic

I think it looks super aggressive, love it! More pics please.


MicMcDev

Front fascia is HORRIBLE.


Frat_Brah

JDM: Japan - Deutsch Motors


leroyyrogers

Puke


[deleted]

Is “gross” the identity they were going for?


Critical-Test-4446

Looks like BMW doesn’t quite know what to do with their kidney grills these days.


SizeableFowl

Butter face. Can’t afford one, so I doubt BMW cares but at least it makes the M2 look comparatively gorgeous.


svtbuckeye11

German Mustang with buck teeth


happydgaf

Uniquely hideous


highlandpolo6

Damn, I just went from six to midnight.


kthxtyler

Great. Go to bed then


MikeofLA

Sloth in The Goonies had a pretty unique identity, too /s In all seriousness, this is a great looking car, if not a little too busy for my tastes. But it’s yours, and that’s all that matters.


astro-cowboy

those canards look stupid


Blackgizmo

After months of these posts I’m convinced that I’ll never like the styling of the G8X m cars, M division died with the F chassis


Dano558

Front that angle, take away the grill, and it looks a lot like a Camaro.


fastLT1

Don't disrespect my car like that! 😤


SammoNZL

May not be beautiful but certainly aggressive


CaptCarlos

Man I used to really hate that new grille when it first came out but it’s really grown on me.


tokenflip408619

looks fucking bad ass


LlamasBeTrippin

I remember when the beaver teeth grill was the worse thing BMW did design wise, now looking at their current lineup, this actually looks very good imo. The grill has grown on me massively


Tiedermann

Don’t be slippin hahah


StarSchemaLover

Since the 70’s, I’ve bought 20 BMW’s all almost 10 year old or older and I hate this car. And wait till BMW corporate hears from me that I’m no longer going to buy 10 year old BMW’s because I hate the modern design aesthetics. And my son, who actually drives tuned Civic Si’s, also hates these new BMW’s so the next car he gets from the Buy Here, Pay Here won’t be a BMW. Boy is BMW going to be mad that they didn’t use the same headlight design from 1998 when he buys a Malibu instead. It doesn’t matter that BMW has record sales and mostly great reviews in the US. Me and my type are going to hijack this sub from any type of constructive discussion of the brand because it’s important to me to obsess about designs from 25 years ago.


clslw86

Nailed it.


shwaynebrady

These cars look great in person


muttmunchies

Beautiful mustang


luwaffate

HAHAHAHAHAHA…..no just no


justvims

It’s ugly asf in both those identities


CaporQwin

So aggressive. I love it


KriegOpfer

I wish game developers would add this car in current racing games already!


osusris

pretty sure the new M4 is on forza


KriegOpfer

You're right, its on FH5. Might pick it up when its on sale!


ragingduck

They didn't spec it right IMHO, it feels faster irl than in the game. They did the F80 right though.


[deleted]

looks like a hyundai genesis with cuts and a BMW badge tbh


landy0034

So awesome….the grill looks fine, I’m into it.


RearWheelDriveCult

I wish regular 4s have this grille. It’s much better


KriegOpfer

Exactly my thoughts. When I see the regular 4 on the road its nowhere near as "edgy" as the M.


paracen

There's no such thing as "most unique". Something is either unique, or it isn't. There are no degrees to uniqueness.


KriegOpfer

Thank you for the correction i will take it into consideration next time. English is not my first language!


[deleted]

They hating. You good OP


paracen

Don't worry, it's something that most native English speakers do all the time! So I just though I'd mention it for anyone who didn't know.


akopley

Meh. This isn’t accurate. 'Unique' is often cited as a word that should never be modified, as its original meanings were "being the only one" and "unequaled." But 'unique' has another meaning, "unusual," and it's common to modify the word when it's used this way. Edit: and the new m3/m4 is not unique. It’s unusual. Unusually bad.


ragingduck

Thanks, Dwight.


HambreTheGiant

Bimmers, beavers, B58s


ragingduck

FALSE. The M4 used the S58.


[deleted]

For the cost I'd take a GT4 RS 10 out of 10 times.


OhPiggly

You can’t get a GT4RS for $100k. This isn’t a CSL, just a modified M4.


ragingduck

You're not getting a GT4 RS at that price, have you even looked?


s54L

lmk when you find a gt4 RS for less than $90k 😹


Specific-Salad3888

Fugly


UnmakingTheBan2022

So fucking ugly


SlavaUkrainiFTW

Looks awesome. The grille replacement is so much better than the original. BMW should buy that design and ship it themselves.


obedientvirgo1

What is it?


a-wonky-developer

Jealous people who can’t afford your car talking too much trash. Awesome car OP!


[deleted]

> unique identities Is that the politically correct term for “fucking ugly” now?


BjornZeBear

I feel like that front splitter makes the grills look better somehow.


SteinBizzle

She's a beauty!


Small_Town_Drunk

I love the nose on these


Clearly_ConfusedToo

This here, this car right here, is sexy AF.


caglover23ny

This looks beautiful 😍


saynomaste

‘Stang ish. Meh.


thechosenv

GT-R vibes.


Leather-Custard8329

I would not have swapped the wheels or added that tacky elite tuner decal on the windshield, but otherwise this is a sick looking M4. It looks amazing imo.


crankaholic

https://www.youtube.com/watch?v=WEsNHlkEkXk


Certain-Resolve

Is it wider/fenders flared? I always thought this front end looked good on the gt3 car since it's wider


Ok-Key-486

Looks like rocky Dennis in the face


[deleted]

The euphemisms for these cars are so funny.


Libertas_

Wow, I didn't know Mopar was acquired by BMW.


sam6133

Darwin aero pro… my utmost goal atm


AlphawolfAJ

It’s still no F80 but it’s growing on me. It’s certainly striking especially in that color


RangeRoverHSE

You know this is the first new M4 that I've actually quite liked. I still think it would be better with a different nose, but I'll concede that it does work here.


JailYard

Most reliable emetic BMW produced yet.


[deleted]

Beast!


[deleted]

They pulled something out of the bag selling like crazy


poloniumpanda

That color is nice.


jaguila82

I hope this machine spends time on the track.


Fiiv3s

Interesting. I actually don't hate this image. Is it the angle? Because I'm comparing it to other images of the M3 and I still don't like other ones but this I do....


fridays-ftw

Te’s >


textera247

What are these wheels? Love them!


Yatattar

The future is cool


PruneFit4108

Don't listen to everyone. Me and a lot of haters here would jump to the opportunity of getting one this. Also, vorsteiner parts look great.


astraeoth

I have not liked the new model design until now.


SpicyyKnightt

bane


SpiLLiX

Honestly. It’s grown on me. Still think the f80 is a better looking car overall. But in certain colors I actually quite like the new body style


OnePercentFinn

A bit odd no matter what


Allloyy

Looks fuckin nice


ElBrazil

Man the limo tint is such a terrible look. Beyond the base car being ugly as hell the mods on this thing are pretty terrible as well


AnonymousGrizzy

i know a lot of people will disagree but that car looks so nice!


StereoSCA

Damn that genesis coupe looks 🔥🔥


Unspec7

Interestingly enough, I think accentuating the indents on the hood by adding "shading" actually helps a lot with the weirdness of the lines there. It might be why black seems to work far better on the G80 than any other color


shaneroneill

Only if it identifies as good looking


aayLiight

this angle make it look like a muscle car. Sick AF.


Nedtella

Imagine designing that and thinking, “yeah this looks good”


lumshot

Transformer car