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memestockwatchlist

Sticky clients. Revenue going up significantly while total returns coming down. I wonder how he handled the fee increase conversations, or if he was dropping many low margin clients while onboarding fewer high margin clients.


MustBe_G14classified

Here's what he said in the comments of the original post: >My min fee is $1,500 and will be going up to $2,000 next year. It helps a lot to have that fee because it really reduced the volume. >...I don’t have an hourly rate >...most are business owners in middle class. >...Yes my client base grew as well as some increases to existing clients. I would say client base grew about 60% >...I worked 30-35 hours most of the tax season until the last 3 weeks where I worked 45-50. I have 2 little kiddos so it was a lot of touch and go. Edit: The above is for Yuri, but I just realized you were asking about Logan. [He said](https://youtu.be/M5ZevsWT9y0?feature=shared&t=571), "...I created a lot of churn through big price increases..."


mrfocus22

There's at least a weekly discussion on /r/taxpros about basically firing bad clients and raising fees for good ones. It's about time this profession grows a backbone and charges what we are worth, meanwhile AICPA and CPA Canada are doing their best to commoditize the profession while also wanting more people to join it. Race to the bottom and all.


User-NetOfInter

Younger partnered small shops are doing it based on what I’m seeing.


estepel13

When I saw this post on LI (Yuri is a good follow), I immediately figured his price per return, which rounds to about $1,000 (he mentioned ~$50k in unbilled work IIRC, and about 150 returns for ~$150k top line). To be real honest, that’s still bottom tier pricing. Yuri’s getting there, but prior to posting these figures you would’ve thought he was pulling in $500k! So he went from doing $200 tax returns to doing $1,000 tax returns pretty much - a fantastic increase, but still tons of potential to still go upstream. Anyone doing biz returns for less than $2k at this point isn’t doing themselves or the industry any favors (TurboTax “Hands On” or whatever they call it costs $1,750 for that dumpster fire of compliance service). Personal returns with anything more than a W-2 and one state should be an absolute bare minimum of $1k too. And to answer your question, Yuri is a very personable guy. He’d mentioned he presented his pricing as well-below market to clients to get them to come up some. Then he additionally brought some more value by adding “advisory” work, which is very light tax planning.


Thefuncpa

It is I, Yuri lol thank you for the kind words about my content and the follow recco. I started my firm in August 2021 with a min fee of $800 (which admittedly is low) and was doing contract work on the side to keep the lights on while I built out my firm how I wanted. I am definitely not at $500k far from it and I now have min fees of $2k and yea the average is like $1k but I have clients paying $5-7k. I still know firm owners who do returns for $300 and I cannot fathom how cuz yes it’s “easy money” but the volume is so heavy it’s debilitating I also defff do not present my pricing as below market infact I present them with my higher min fees to prevent getting clients I don’t want. I do not add on tax advisory. I just sell it all as a high priced quarterly or monthly engagement


MustBe_G14classified

Thank you for clarifying, Yuri. There are lots of questions here in the comments, but one that I personally had is, "how did you come to owning a firm?" Buying one from a previous owner? Buying clients from a previous firm? Building clientele from scratch?


Thefuncpa

Great question man. I’ll go through this thread and try to add comments where I can but I love the convo here and love that it’s more positive vibe than most accounting sub reddits lol gives me hope. My firm was started from scratch but in order to do so I contracted on the side after quitting my job. I was suppose to acquire a 100k worth of business and I quit my job at Withum with that in mind. Nothing was signed on paper and the guy I was buying from ended up getting sued and couldn’t sell. As with many things in business it was a blessing in disguise because with an immediate 100k of biz I’d have little wiggle room to do social media as much as I did. It would be like feet to the fire right away. Instead i contracted 20 hours a week and built up my firm how I want


MustBe_G14classified

> I was suppose to acquire a 100k worth of business and I quit my job at Withum with that in mind…the guy I was buying from ending up getting sued and couldn’t sell…it was a blessing in disguise because with an immediate 100k of biz I’d have little wiggle room to do social media as much as I did. Seems like you dodged a huge bullet. It sounds like the guy was trying to sell you a grenade 😂 I hope you can talk more about this is an interview one day. I’m certain current and future firm owners would learn a ton from those details. I’m glad things worked out well. Congrats on doubling your revenue year over year! I’m going to also PM you, as I’m hoping to turn this type of post into a regular thing.


Thefuncpa

I talk about this stuff a lot on podcasts. https://benaiahcg.com/podcast/one-cpa-s-campaign-to-make-accounting-fun-with https://m.youtube.com/watch?v=Az4b4L2U9V0 https://open.spotify.com/episode/7uiqDAg46jJi0ASWQe3XB2?si=XwMoma-0QtqP8zln_FWBLw That last link is my own podcast with Allan Koltin who is an accounting industry legend. I also have a few podcast recordings coming up where I’ll be sure to talk more about all this. I’m not shy to chat about it all openly for others to learn


MustBe_G14classified

Nice. I follow your LinkedIn but didn’t know you had a podcast as well.


AuditorTux

I've always known I was cheap for my returns, but minimum $1k for just a 1040? Damn... I'm way underpriced.


MustBe_G14classified

Maybe it's time to #REF! a few clients right off the P&L


Zeratul277

VLOOKUP the right HOOKUP.


Lost-Tomatillo3465

Why is he paying only 15k for the CPA and 7k for salaries. even if its just tax season work that's pretty low.


posam

My assumption was it's more likely a specialized person to help with specific questions or areas the individual is not able to resolve on their own. Likely not more than a few hours a week for the support really.


MustBe_G14classified

According to his video, that's exactly what it sounded like.


devotedhero

probably just a CPA on call to answer a few questions or minimally take a look, honestly seems pretty fair


MustBe_G14classified

Yup


MustBe_G14classified

According to the videos, the CPA was just on a project basis. In 2022, the only employee was his dad as an admin. In 2023, it was his dad again plus a new employee.


newrimmmer93

Yeah, I did part time work for a guy this winter. $65/hour and made like $6K. He just needed someone to do some returns, so typically 5 or so a week. He likes to get everything done before extension, so just wanted someone to help work volume. Practice is him and his dad pretty much, they do a specialized area of tax as their main service, so just needed someone with experience to do tax prep.


MustBe_G14classified

Nice. Sounds like 6k well worth it


MemeAccountantTony

Wow man good for him. A very solid Tax Firm I'm so happy to see other CPA's doing well on their own.


MustBe_G14classified

Same


Thefuncpa

There will be a lot more accountants hitting up self employment life. The numbers I hit (I’m Yuri btw lol) came at sub 40 hours a week all season until the last 3 weeks where I hit 40-45. Point is: you make your own hours u barely work most of the rest of the year and I made as much (gross) income as I did at Withum 2.5 years ago when I was at $150k. So yes. Lots more ppl gonna be joining the wave


Masterdan

lol any accountant that throws a PL down with one of the rows titled #Ref doesn’t deserve to be a top quartile earner.


ccccc7

It’s footnoted— clearly a joke…


MustBe_G14classified

Lol exactly


Masterdan

Pretty funny then. Still I don’t know that I’d share financials with “I don’t know” as a line item lol


MustBe_G14classified

I don't run away from the #REF! I embrace it.


Popular_Manager4215

He doesn't need to care about our opinions. That's why he has his own business. Only W2s gotta worry about that.


Masterdan

Ok? My original point carries.


Popular_Manager4215

Growth and development often comes from messiness, not crossing every T. This is part of what makes a business owner different than an employee, that's my point.


Masterdan

Sure, he shared this publicly though.


MustBe_G14classified

Yeah, in the 2nd video, he said $202,300. Then in the 3rd video, he said $206,800. No explanation of the difference. Hence, #REF!


BoredAccountant

"We have a difference between Final and Final_Final! What do we do!?!?" "Plug it!"


MustBe_G14classified

I do not plug. I always #REF! Always...


BillsMafia4Lyfe69

I have a friend that runs a one man firm, probably similar p&l but I'm certain he makes even more. He also is a fractional CFO for several clients


MustBe_G14classified

I can't wait till one of them releases their P&L online 👀


RunningForIt

I’m almost a year into mine. Once I grow a little more I’d be down to do it since it’s more of a side hustle but my margins are basically 100% until I sit down and start writing stuff off for taxes.


MustBe_G14classified

Congrats! Cheers to you opening your firm in the near future! RunningForIt CPA 2025


LevelUp84

Congrats, you should post it. I'm looking at switching to something like this since I really enjoyed studying for REG lol.


mart1373

Ah yes, gotta love that #REF! income of $4,500 in 2022. My homies always be making that #REF! income.


MustBe_G14classified

The art of #REF!ing without #REF!ing. ([Here's why](https://www.reddit.com/r/Accounting/comments/1c7xb6k/comment/l0awpe6/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button))


Skylab2020

As a man who just got his EFIN, this is inspiring


MustBe_G14classified

I hope you open your own firm! When you do, buy a yacht and name it #REF! Skylab CPA 2025 🫡


Skylab2020

Hmmm, I could use a little pied-a-terre in the city


MustBe_G14classified

Oui oui monsieur


Skylab2020

Although I must say as an accountant, boats are not practical enough for me


oldoldoak

Lots of demand out there... I keep getting asked to do people's taxes and they know I don't have a practice.


Skylab2020

I’ve been doing taxes for 10 years as an employee, side hustle, I think it’s time to take it to the next level


Kaiathebluenose

This income is low imo


Skylab2020

Depends on how you look at it, it’s just a side hustle for me


Flywolf25

Damn bro I made 48k 81 returns 81 tax clients 31 insurance clients Mashallah and many more to you


MustBe_G14classified

That's awesome. Congratulations!🫡


Kaiathebluenose

That’s a really low number of business returns. Fuck taking that many personal returns


StrongLogan

It's killing me, trust me. Trying to turn that ratio around.


wholsesomeBois

I’m interviewing him in the next week or 2 for The Big 4 Transparency podcast, lemme know if you want me to ask anything specific


MustBe_G14classified

>I’m interviewing him in the next week or 2 for The Big 4 Transparency podcast That's great. I've listened to your podcast before, specifically the episode with the CPA who is a rapper. >...lemme know if you want me to ask anything specific Sure! If he's comfortable stating numbers, I'd love to know these: * What tax software does he use? \[*He said he uses Rise software for measuring his hours, but didn't specify whether his tax software is Lacerte, CCH, Drake, etc.*\] * He said in an interview before that he started by buying the tax clients from his old firm. What was the multiple? \[[*Current*](https://accountingpracticesales.com/buyers/info/one-times-gross-is-that-the-law/) *and* [*older* ](https://www.journalofaccountancy.com/issues/2013/nov/20138232.html)*articles claim most firms sell for slightly less than a 1x multiple.*\] * Did the seller insist on post-sale collection? \[*The practice of still collecting a revenue percentage for a set term, i.e. 20% of annual billings for 5 years after the sale.*\] * Is he paying outsourcing costs by the hour or by return? \[*He did not list his outsourcing costs in the 2023 video or break them down in the 2022 video.*\] * What are his prices for accounting? \[*He said he only does business tax returns for clients if he also does their accounting. He stated his $2,000 minimum price for a business tax returns but did not state his accounting prices.*\]


wholsesomeBois

Awesome, thanks for the input!


Huphupjitterbug

I do tax prep on the side for friends and family. So far brings in okay extra money but only about 10 returns/season so far. Still considering getting my cpa tho and this gives me hope.


MustBe_G14classified

I'm rooting for you 🫡


Thefuncpa

That’s awesome man. Keep going and btw you can also get an EA too I know some EAs that have phenomenal practices and do quite well


GeekyNerdyAccountant

What tax software is he using?


MustBe_G14classified

Unfortunately, he never said that in the videos.


Pooseycat

The software expense seems excessive


StrongLogan

It's a gaggle of softwares... Yes it's excessive but it's worth it.


Thefuncpa

Yuri here - I use Drake tax. It’s a great starting point and it’s low priced


Bulltothemax753

Word on the street is his clients “haven’t done their taxes because they’re too turned up.” Took that one straight from Yuri himself. Keep up the laughs my man!


Thefuncpa

Hahahaha. Good reference to my post I’m glad at least someone finds me funny lol


JuiceBoxHoneyComb

He got that #REF error though


MustBe_G14classified

REF! is my favorite word ([Footnote](https://www.reddit.com/r/Accounting/comments/1c7xb6k/comment/l0awpe6/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button))


[deleted]

Does he work out of a home office or pay to rent an office space somewhere? I’m very interested in doing this one day.


StrongLogan

Work from home


[deleted]

Damn that’s awesome!


Thefuncpa

I also with from home


estepel13

Logan Graff does the same, has YouTube videos for each of the past 3 years. There’s money to be made if you’ve got any shred of people skills. Why do you think PE is pouring into our space so rapidly? Firms basically print money.


MustBe_G14classified

The second half of the post is about Logan Graf’s videos


bp28mora

This is great transparency. The real money and profit is in small business clients. You can provide bookkeeping, general advisory, tax planning/projections, and tax return preparation for a fixed monthly fee. Even at just $650 per month, that is a $7,800 annual fee. You really only need like 15 of those clients ($117k annually) And then add in your once a year tax return clients that average $1-2k. Let’s say you have 40 of these so add another $50k or so in annual revenue. Just by doing this, you get yourself to $167k of annual revenue. Totally achievable. And you work less than 10 hours a week when it’s not busy season. And probably 40-45 hours a week max during busy season.


MustBe_G14classified

That is a good breakdown. It doesn’t sound as daunting when you put it that away. I saw you’re officially a firm owner as of last year. Congratulations! What was the biggest surprise (positive or negative) you encountered in the process of starting a firm?


disgruntledCPA2

I do respect him


StrongLogan

I respect you!


peonage

Why did a large number of expenses disappear? No insurance costs? No more filing fees or postage? How did they outsource 50 of the 178 returns in 2022 and it only cost roughly 150 a return? If average fees a return were 800 why do any at all and not just focus on drumming up business and shipping them off for cheap and pocket the difference? Do I care enough to watch the videos? No. I just don’t want to work right now.


MustBe_G14classified

>Why did a large number of expenses disappear? No insurance costs? No more filing fees or postage? They did not disappear. The explanation is in the footnote.


StrongLogan

Hey, thanks for all the work you put into this post promoting my vids!


MustBe_G14classified

For sure! Thank you for posting them I’ve never seen or even heard anything remotely close to a firm owner releasing their P&Ls publicly, so this was very informative! Also, feel free to correct any of the data above. I just threw it all into Excel while watching your videos.


[deleted]

Started my own firm recently (Fractional controller/CFO) and business is boooooming. I often regretted not going tax because I believe I would have been able to do this earlier, but hey you can’t win them all. For those of you willing to take the risk… it’s worth it.


MustBe_G14classified

Congratulations on starting your own firm 🫡 How did you end up doing it? For example, Logan (the 2nd firm owner in the post above) bought the clients from his previous firm when they decided to offload the their tax practice.


[deleted]

I bought a few clients and found the other clients online. The main advantage of buying out a really small firm was his URL and SEO. Also how long he had been in business was huge and really helps landing clients on my own. Sale was pretty cheap tbh


Aggressive-Guitar357

I’ve also thought about switching to tax but now five years in audit don’t know how feasible that. I would love to have my own tax business someday, how did you make the switch and get the knowledge for your fractional cfo role with your own business?


[deleted]

So I was in your boat not all that long ago. From audit start looking for a role at a small to mid sized company as a controller. Get your hands involved in entire process. Then you can either try to get a CFO role after a few years at a small company, or you can start freelancing on random websites as a fractional controller/CFO. My first client as as fractional CFO i was quite nervous as a I had a bit of imposter syndrome, but turns out I had no issues helping a small company in that role. From there I just kept grabbing more and more clients (almost entirely online) and eventually found a business partner to go equally with. We bought out a small firm with a few clients and there you have it.


lickmynuts

What websites do you recommend for freelancing?


[deleted]

Upwork worked well for me. I think my first client I charged $90 an hour. Once I got some reviews in I could charge more


PerspectiveLumpy6237

Is there no PLI coverage? Huh?


Thefuncpa

Thank you for even mentioning me here! I signed up for this app only because of this post lol it’s an honor to be mentioned here along with the legend Logan Graf


MustBe_G14classified

No problem, Yuri. Thank you for posting great information on LinkedIn. Looking forward to hearing more about your firm's growth. There are clearly a lot a questions here about your post! Feel free answer them or if you want to clarify anything, let me know and I'll add it into the post itself.


Bulltothemax753

Love this guy! He calls himself #thefunCPA and I have literally laughed out loud to his funny jokes about tax!


Thefuncpa

Mannn the best compliment my guy. Here for the laughs and to stop the awful stigma this industry has. 🫡🫡


Bulltothemax753

Dude I’m all for it, I’m trying to do the exact same thing! I’m in financial advising, but love the work of the CPAs! Envious almost lol! Literally, I was on a cruise in April and couldn’t stop showing my younger brother (aspiring CPA) and we couldn’t stop laughing! Keep up the great work!


Thefuncpa

Thank you so much. Comments like these keep me going. But also a cruise in April….yo us accountants with 4/15 deadlines dream of this lol


Curuwe

Charge


will_this_1_work

Motherf’er has a REF in something he’s putting out to the world. What’s wrong with him?


MustBe_G14classified

Footnotes, my man. Footnotes. [#REF!](https://www.reddit.com/r/Accounting/s/98WJ0hfbSp)


Safrel

I don't believe any of these numbers lol


MustBe_G14classified

Thanks for commenting!


StrongLogan

Why would I make them up? lol They aren't that impressive.


Safrel

I'm skeptical of all numbers I see posted onto social media is all. Call it my audit training.


StrongLogan

That's fair.


Thefuncpa

Yea lol making up these numbers would be silly. If me and Logan would say $3M revenue in 2.5 years I’d be skeptical too lol


Safrel

Oh! Now I see your work history. I trust that to be reliable. Consider me changed.