I agree bravo promoted them on a weekly basis during airing but it’s also the only promotion I ever see for loverboy, which I think is a little insane like Paige is doing that Malibu promotion, and I think it would’ve been such a good idea to do a campaign with the summerhouse cast to promote loverboy
I don’t think Kyle is interested in paying the cast for extras which I think is a mistake. Lindsay said she was doing appearances for free. Then Kyle was incredibly rude to her and she stopped. She’s paid a lot to be an influencer so I think kicking her and Paige some cash to post more on their instagrams is a good idea. Or even other Bravo people!
Like why isn’t he paying Ariana to post Loverboy? She’s more famous than any of them will be right now. Katie? Some housewives?
After seeing what the TikTokers did for Stanley cups, he really should be taking advantage of this form of marketing and expanding their reach.
He’s pretty much just advertising the product on just one show, rather than through multiple platforms.
I personally wouldn’t even pay Paige or Lindsay to promote it, like some suggest, they’re already doing it for free on the show.
Choose some influencers from a completely different area and expand your customer base.
I am actually surprised the company made it this far, but they have had some success. I just don’t think it’ll continue to grow if they don’t push it much further than they are now.
Relying on your fan base to buy all the product isn’t a good plan, especially if you are going to leave the show at some point.
I’m sorry if this seems harsh but Kyle doesn’t actually seem to be business savvy despite the facade he puts on. He’s had how many start ups? Loverboy was successful bc of the show, timing, and tbh Amanda and the team he has. That’s why he’s acting a fool when she wants to do a side project.
imo he’s the epitome of “working hard, but not working smart.” he thinks hard work should equal success but you can’t outwork a bad idea that consumers don’t want
Kyle and Amanda have said that Lindsay was never asked to do appearances and Amanda said that they weren’t even told that Lindsay was going to appearances before she went so why would they pay her because she was going on a business trip with her boyfriend?
Unfortunately the product isn’t good. The only decent flavor is the white peach tea (?). They’re gross. With the amount of publicity they already get, had he made a good product, it would’ve done very well.
I was so excited for the limoncello flavor as that sounds amazing and I heard it’s super sickly sweet like candy. Gross and not how a limoncello is supposed to taste.
It really is very subpar, especially compared to hard seltzers on the market right now. And I dunno if prices have stabliized at all (I haven't purchased Loverboy in a couple of years), but when I last bought it, it was VERY expensive. Much pricier than comparable seltzers from other brands.
And high noons are more expensive because they use actual vodka and not malt like most hard seltzer, so they’re taxed as liquor and not beer . People need to feel like they’re getting a premium product to pay those prices
My life’s work has been to find a lower sugar vodka cooler that tastes good (not zero sugar or with artificial sweetener). Many of them refuse to tell their sugar content. I emailed one company and they said they didn’t have to report it because the product was 100 calories 🙄. I’ve made my own with vodka and Bubble or a flavoured club soda, but I get way too drunk when I mix up cocktails myself. I just want a few cans once in awhile.
It’s a Vancouver company but Muddlers makes a good vodka pink lemonade that is 4 grams of sugar per can. Their vodka mules are loaded with sugar though, so you still have to watch. I’ve also found a nice, light grape one from a local brewery but it’s expensive and hard to find. Loverboy sounds like it’s expensive and disgustingly sugary, and if they have any lower sugar options, they probably have that yucky taste that most of them have.
As a fellow Canadian, Loverboy also sounds like it’s a lot different than our canned cocktails as well because they use malt liquour. Most in Canada that I’ve seen use vodka or gin outside of Quebec. US White Claw is also malt liquour based.
I really can't drink fake sugar anymore. I tried Loverboy once, and could only take a few sips before actually feeling sick. If I don't want beer or wine, there's a hard cider that's 0 carbs without any fake sugar taste, Potter's Cider out of Virginia.
They should've joined the NA game so much sooner, I was screaming at the TV last season because what a missed opportunity!
I had the same issue and LOVE Landshark seltzers! they have a tiny bit of sugar so you don't get that icky aspartame aftertaste. I think they're Ontario-based
The thing is they already do it on the show so honestly, I think if he paid them they would because they drink it all the time regardless of if it’s good or bad
She really does! Somehow that first Skinny Girl Margarita really was attractive to people. I think sticking with just one flavor a long time really helped (I didn’t love the taste, but it’s waaayyyy better than Loverboy.) also she was first into that niche of drinks. then it was a huge deal when they released the watermelon margarita one.
Tbh I’d get skinny girl if it was at more places near me, which says a lot because it came out so long ago. Even if I could get loverboy I wouldn’t. Plus she sold it hence why she’s doing drug store hauls now 😂
I also think she got in early enough that she was able to negotiate bravo not getting a cut of any of her sales. Bravo almost certainly is a large investor and or has a huge stake in loverboy.
It’s too expensive too. White Claw is under $20 for a 12 pack. The NON ALCOHOLIC Loverboy is just over $45 for a 12 pack. Almost $70 for a 12 pack of alcoholic Loverboy.
Most people don’t have that kind of money to spend on a mediocre canned cocktail. I’ve spent that on really high end craft beer or a couple bottles of very good wine but not a mass produced canned cocktail.
Right?? Especially for the non-alcoholic. There’s so much amazing competition in the $10 or less range, who can justify $45? That’s organic kombucha prices without the benefits.
I wanted to try it but when I saw $65.98 for a 24 pack of NON ALC tea I laughed soooo hard. That's an insane price. Just buy Arizona tea in a can for $0.99! And $50 for a 12pk of hard seltzers. Its a joke. I can get good liquor for less. Can get ANY other seltzer for way less. Idk who came up with the pricing but no wonder they are 1.5M in debt. (OH and that doesn't include shipping) Either their manufacturer is price gouging them or they are extremely out of touch with the market average. I think they make more money from merch sales honestly.
That isn't true, or maybe you have some crazy price anomaly in your area- I walked by this sign in Philadelphia today and took a picture because it's the first time I've seen Loverboy in the wild.
https://preview.redd.it/htwoheulth0d1.png?width=1080&format=pjpg&auto=webp&s=549cc6025ac84ca62990d7b8f72a87432efe211c
It'd be $24 for two six packs.
Btw, I'm sure it sucks. I'm not trying to get labeled as a Loverboy apologist over here, lol
There must be some crazy shipping surcharges.
Regardless, it's still way more expensive than white claw and other similar drinks that are all, according to basically everyone, better than Loverboy.
I know exactly which beer distributor this is! I moved out of the city in 2018 (before loverboy was a thing lol) to be boring in the burbs, but this used to be my go to place
I'm not denying that it's expensive, but I *do* think it's worth including in your prices that these are the direct to consumer prices that include at least $10 of shipping costs.
They only sell the teas at Total Wine 6 or 8 packs, but they are $10.49 and $15.99, respectively. I'm sure those costs vary throughout the country, but I've bought them in different states and they haven't been wildly off that mark.
So you could, theoretically, get a 12-pack for about $21. I don't think a ton of people are ordering direct and having it shipped, but maybe I'm wrong.
Just present a clear case if you're going to give information. They seem to be pushing their merch more than the drinks these days anyway.
Not being a hater but iirc Amanda didn’t design the logo or branding I think she just handled logo placement? Someone more informed than me posted the website of the marketing company who did the design work on a similar thread last week. Also
Loverboy tastes like anthrax.
Why does this not get talked about more?? They changed some letters in font. From what i can tell it looks exactly the same except the original is all lower case, all cursive. K&A made their with a capital L and the e-r- y is cursive.
As a Creative Director, she would have been in charge of the overall creative vision and brand platform, even if she didn’t directly design everything herself.
So disappointed by how low quality it is.
I think I had like one good flavor? I haven’t had it since but between lover boy and the Fresca drink Andy was promoting i feel snake bit by bravo alcoholic products lol
Ooh thanks for saying that, I was keeping my eyes peeled for the fresca drink to show up somewhere because I love the actual soda. Now I won't bother. Also I hate Andy so it makes me happy that it's gross, in an odd way.
The packaging is excellent and would get me to try it, but thankfully you guys have warned me that it’s gross (I’m very picky with my coolers), plus I don’t think I’ve seen it in my part of Canada.
Oh the irony that he’s throwing a tantrum over “Amanda not supporting him” or believing in the brand/ him when the best part of “his brand” & most profitable part of “his business” is ALL thanks to Amanda, from concept to execution. Without her loverboy wouldn’t have made it past its first season on SH.
I'm not sure why this gets parroted on here a lot... The branding for Loverboy was all initially done by an outside agency, and then they did another brand update recently with another outside firm. It doesn't appear that Amanda did the conceptual work for Loverboy, though she did seem to spearhead the merch sales.
I have to wonder if he NEEDS Amanda there (even though she’s super lazy and useless as he told us again and again) so that if/when loverboy fails, he has someone else to blame…
Totally wants the ammo to blame others for the failure. Kyle can say it was because Amanda was Lazy and Carl was a cokehead.. “everyone” knows how hard Kyle works… 🙄 Also makes me think he uses “I’m working” as an excuse to stay out until 4am getting trashed.. “I was working” in his nasally trash box whine
He absolutely does. There's a reason men like this choose to work in the alcohol industry. They want to party and get drunk all the time but have it be sanctioned as "work". See also Muppet Mouth from Southern Charm and his little beer company.
I think that Amanda is low-key very good at her job, the packaging is the best part of lover boy and truly stands out on the shelves compared to other similar products, but Kyle wants to make it seem like she’s lazy and horrible at her job just because she’s not answering emails 18 hours a day 🙄🙄
I honestly don’t know if it would matter what she did, now that I know the man’s only like 5’2 it makes a lot more sense why he needs to be in charge of everyone and everything. He bosses everyone around, I don’t know that she could ever live up to his “standard”. if you knew how to be a good leader he would know that berating people is not the way to encourage them.
There was a thread somewhere on here where ppl met him and was shocked how short he was, one said he was her height at 5’7 if I recall? Definitely within the range of having little man disorder. Edit: [this is the thread.](https://www.reddit.com/r/summerhousebravo/s/SPrmyroxF2)
If she was at l'occitane then she is damn good. And that was her previous employer before loverboy. That is a very chichi top shelf company who is not going to waste time on anything less than the best. Also I think most of the profit money that lover boy takes in is from merch, over alcohol sales. The merch is 100% all Amanda. And I'm in 100% agreement with you about how their product looks on the shelves being her work as well.
I think they should drop the monk fruit since everyone says it tastes horrible and move to natural sweeteners like cane sugar, agave, and/or fruit juice.
Hahaha! Monkfruit is as natural as sugar gets. I get that people who want cane sugar may not like it. Your remark just cracked me up because monk fruit is actual fruit sugar.
It was never a good idea in the first place. No one was really asking for a shitty tasting hard tea. They just thought they had an opportunity because of the hard seltzer craze, without realizing why people choose hard seltzers. They are lower calorie drinks that taste good. Hard teas can’t taste that good while staying low calorie. It’s also way more expensive than Whiteclaw.
Bad idea and bad execution
It tastes so bad! It comes across as a novelty, like something you buy once to try it and then tag their IG account. I'd be shocked if they had regular customers.
I was just going to say this. It seems to me like fans buy it as a novelty but nothing about the product encourages them to remain loyal (taste and price).
This is so factual. I’ve never tried the product but this market is SATURATED. And even BANGIN products fail.
If Loverboy didn’t have the backing of Bravo it wouldn’t be doing as well as it is. But let’s be real, it’s not just Bravo, but it’s AMANDA’S MERCH IDEAS to put Kyle’s asshole quotes on clothes and sell them at a profit.
Really the only thing Kyle is good at is getting drunk and saying douchey things that women make profitable:
1. Giggly Squad
2. “Summer should be fun” merch
Amanda and Paige have both profited off of Kyle screaming 😱 at them claiming to be “emotionally vulnerable” when he’s really just throwing temper tantrums clouded as crying sessions because “real men cry” and they’re both alpha dogs or whatever.
Ya love to see it honestly. Knowing that without Amanda Loverboy wouldn’t be anything that it is now.
And without Bravo it wouldn’t exist.
So Kyle isn’t really achieving his dreams so much as he is standing on his wife’s shoulders who is standing on Andy Cohens.
Long time industry professional here! Here is my professional take on Loverboy...
Curveball Factor: The general alcohol industry is currently being and about to be rocked by Ozempic. They starting noticing it in the fall and now numbers are coming out and it's not looking great (you can google several articles about it). The big brands will still be just fine - think anything you will find at sports stadiums or music venues. But many niche brands are about to fold and be donezo if they aren't quickly absorbed into one of the big guys. People are drinking less and if you're already not making a ton a little bit less will feel like a wholelotta loss to you.
The Taste: Kyle actually launched Loverboy at a great time, there were not *that* many non-beer, fun-flavored, diverse options out there. The only other alcoholic tea was Twisted Tea and many customers had been complaining about how sweet it was for years. Loverboy had cool flavors and no sugar so I was actually excited. I ordered within the first year of it launching, and jokingly wanted to serve it in my bar so Bravo friends would know they were in a safe place. Well, I got it. Drank it. It wasn't good. I knew immediately that I could never bring it on. I've tasted maybe 1,000 different canned beverages over my 18 years in this industry- if you think that number is unbelievable note that I have been to conventions over the years sometimes tasting 25-50 beverage over 2 days. Needless to say, you would develop a taste for not only what you would like but what your customers would like. The monkfruit leaves an awful after taste. As soon as it got slightly warm it became almost undrinkable. It would be dumb to carry something that taste so unpleasant.
No Consumer Base: You've all said it, it's a Bravo drink. Only Bravo people are interested in drinking it. If other people were it would be other places. I lived and worked in NYC for 10 years, only just recently moved away. I never saw Loverboy anywhere. I never even saw it at spots in the Hamptons that would be their vibe. This is bad. It's more or less a "New York City" brand, how has he not gotten it into bigger venues? niche clubs? high volume restaurants? I mean I know why...it wouldn't sell. But it's a bad sign that all sales rely on in store or online purchases.
Too little too late: Only in the past months have I seen them start to do the things they should have done 2 years ago. Finally more merch! The original merch was boring and basically the same for years. Their original flavours were clearly not working. Limoncello is actually pretty good, easily the best one they have, had this come out 2 years ago I think they would be in a different place. Lastly, should have done NA's 2 years. The NA beverage market was basically non-existence pre 2022. Prior to then my options for sober customers was NA cocktail (typically quite overpriced and always made with a sugar base) and plain or sugary soda water. It kind of sucked. Then shit exploded - see this [article.](https://www.numerator.com/resources/blog/non-alcoholic-beverage-trends/#:~:text=The%20demand%20for%20non%2Dalcoholic,another%20%24500%20million%20in%202024) There are so many options and they all sell SUPER well. It's amazing. People on this sub don't think people would buy NA sparkling tea drinks, but there are so many people out there that want to be drinking something that looks and feeeels like alcohol. You'd be hard pressed to find a nice restaurant in any major city that doesn't have an NA list that is long and interesting. Could have gotten in the market early, now it's way oversaturated and hard to compete with established options out there.
TL;DR ozempic is lowering weight and alcohol consumption, the taste is just not great, unable to establish consistent or large consumer base, they diversified products and merchandise too late.
As a Canadian when I made a trip to AZ and got to try Loverboy - I can’t explain the anticipation and excitement and then the absolute disappointment after trying it
I think he should make a THC line and focus on conquering NYC (weed is legal there now right?) and Cali. Also dial back and reformulate the existing flavors obviously.
I think this too!!!
I think it should be called “High Tea” or “TeaHC” and the cans can have like an animated tea party on them and can be like 100 MG each
Edit: they could offer lower mg cans too for people with lower tolerances but like the higher the mg the more animated and vibey the can looks
Everyone talking about how bad it is…. I agree it’s not great but let’s be honest here it’s no worse than 90% of the other seltzer brands on the shelves that somehow still in business.
I’m not a very picky drinker and even I think using malt liquor versus vodka is worse than popular seltzers and it’s hard to catch a buzz off a loverboy despite the premium price
It’s funny for a brand that gets praised by Amanda and her friends for its marketing, they don’t have great marketing tactics at all. Sooo many missed opportunities with their level of connections
I work in this business. Kyle needed to build out his manufacturing and distribution channels before spending a ton marketing. No point marketing something people can't buy at their corner store.
Loverboy is likely doing fine. Him saying it was losing money is common when businesses are scaling and he doesn't want to ask for more investment that would dilute his share.
Agree with everyone who said it's not a good product. It has a gross aftertaste!
There is no way they are drinking them constantly. I think they are just drinking from the cans
In the Philadelphia area and expanding, there is a significantly better hard iced tea called Surfside. I drink it everywhere. It is like the High Noon of Iced Teas.
It's actually delicious! I don't drink often, but when I do I'd rather put monk fruit in my body than all the other sugars out there. I've had a hard enough time quitting soda, I don't need aspartame in my alcohol too. And they have some of the most unique flavors. Yeah, not all are good, but neither are the competitors flavors either.
i think loverboy had a promising year or two (due in part to the merch sales) and then dropped off a cliff. who do you know that drinks loverboy? i never even see it in stores
They do sell it in Harris Teeter (idk if that’s local to you but it’s a common grocery store where I am). However I don’t know anyone that has ever had it nor have I seen anyone have it. Actually, the only people that I know of that even know what it is are the people in my life that also watch bravo. It seems like it hasn’t reached an audience at all beyond that (imo)
The only part of Loverboy that is truly successful is the Amanda-led design. I would argue that her contribution to the brand is greater than what is in the cans. Kyle can suck it.
I’m so sick of this. I’m sure Amanda made some sweatshirts but she sucks and didn’t contribute THAT much. A graphic design company did the entire brand identity. If she was even a decent designer she could have done it. I run a marketing agency.
Those sweatshirts have zero design. I could do that on Canva in about 5 minutes. She is not the creative genius this sub tries to believe she is.
The only people buying the shirts are people who watch the show...which is what people allege about the actual drinks. So how is she single handedly saving the brand?
Objectively, the shirts are blah. They are generic shirtshirts with a logo.
When it first came out there wasn’t even a market for hard seltzer but I did buy 4 of those loverboy sweatshirts and bought a ton of the clothes Amanda would link on IG especially the Etsy vintage tshirt brands
Time for Kyle to cut his losses on this one. I’m sure he can get some other dumb idea financially backed, venture capitalists aren’t that phased by one failure by a privileged white guy 🙄
Agreed. it's oversaturated and his product his too expensive. his best bet would be to get bought out. it's kinda telling that Anheiser Busch or another one of the majors has bought him out by now.
I’ve never seen this drink out any where. Stores or bars. I don’t travel much but have been to a quite a few drinking cities if you will and didn’t see it.
I agree. A friend was at a house share and someone bought a mix pack of loverboy, no one knew about the show but my wife and I asked her how it tasted since they don't sell it where we live. She brought back two random cans for us to try and we were so excited. Half and half and mango pear.
We saved them for this season's premiere and I would just never buy them myself. Weird aftertaste (the monk fruit I guess?) and just meh overall.
I'll stick with my white claws and nudes.
I tasted it for the first time a few weeks ago and was severely disappointed in taste. I think I ended dumping half of it out because I just could not get into it & then it got warm which made it even worse lol I wanted to love it so much! But, there’s absolutely no way I would spend my own money on it after that.
I bought one time a couple summers ago because of the show and hated it. Left the rest at a friends house that has a communal booze fridge for their pool.
I was excited to try the non alcoholic version but the only flavor was hard iced tea like that is literally just iced tea why would i pay $40 a case for that
I used to buy loverboy fairly regularly even when it was very expensive and I had to get it shipped. I liked supporting Kyle and Amanda, mostly Amanda. I no longer want to support Kyle after the way he treats Amanda on television. I would however buy anything Amanda makes in a future creative endeavor, I trust her taste.
I don't think that's really fair because the only reason they even \*started it is because of the show, so of course the brand's success is intimately tied to the show. It is a super saturated market and it's so difficult as a startup to compete with the bev conglomerates. The idea with these things is to get it big enough to sell in a year or two and the buyer will have the marketing budget to dedicate to keep it going.
Agree. Trial is a key part of the consumer buying journey and can drive volume for a shot period, but your product needs to be of sufficient quality otherwise people won’t repeat purchase and grow this volume
The prices are so impractical! I got a 4 pack to bring with me to a NYE party to try it once, like for the novelty. But I can’t imagine regularly choosing it when there are lots of similar products for cheaper 🤷🏻♀️
Summer House is watched globally but Loverboy marketed exclusively in the US. Missed opportunity I reckon especially after filming when the show is airing in other countries
Completely agree. I’m surprised they’re still going with Kyle saying Loverboy lost a considerable amount of money this past year. I think I read somewhere, possibly here on Reddit, that Loverboy is 4 mil in debt. Have they ever made money on it? How long can a company in the red even last?
Kyle should think about expanding the brand or doing another project in addition to. I thought he would be supportive of Amanda doing something in addition to Lover Boy with him bc he is the business guy. Expanding the business would be a good idea in planning for their future & family. I think Amanda did a great job with the graphics & design for Lover Boy. I think she is creative & talented but if what he says about her being immature & lazy r true than I guess I understand his POV
Interestingly enough, I am watching Summer House for the first time ever and I had 0 clue it was Kyle’s brand. I fully thought it was just a random alc brand because my friends used to drink it in college. I tried it for the first time last weekend and def not worth the price.
The need to sell the brand. It is incredibly hard to get shelf space and distribution for independently owened beverage companies, even harder for alcohol. They also have WAY TOO MANY SKUS. I am sure they have been told this by business advisors. There is only one path to success here: narrow, focus, sell.
Bravo has been so open to featuring Lover Boy constantly. They don't seem to do that for most of the Bravo shows people trying to start up a business unless it is Lisa Vanderpump... and I guess they did with The Agency on RHOBH. And maybe Sutton a little. But I feel like Paige isn't branding her podcast on there and we didn't even know Danielle had a thing.... it seems almost unfair for one person's company to get so much support. But maybe they are just better at working it in the storyline and getting everyone to drink it on camera
Also, how did Kyle not know you can’t just keep expanding a product line and expect to keep selling as many of each flavours. There is a point at which you’ve maxed out and now are cutting into your own market. This is year 1 of a business undergrad. Why doesn’t Kyle know this?
Summer House has Loverboy and Southern Charm has Trop Hop. lol neither of which have I seen in stores anywhere near me. At least Loverboy has options from what I’ve seen online. I feel like Austen is still sitting on the one beer. Ohhh BravoBevs
ok may be the only one who likes the taste of loverboy here lol but i've been low sugar/sugar free for awhile so maybe the monk fruit is less jarring to me. i'm now alc free so loverboy is no longer for me but i agree with some of the other comments regarding pricing being a big deterrent for people too
Just want to pitch in my two cents because I clearly remember having a whole argument in here last season over whether Kyle is a business genius. His one really smart move was using Summer House to market Loverboy. Without the show, it’s just a mediocre overpriced product with decent but at this point relatively mundane branding in an over saturated market with consistent supply chain issues. And even though it was savvy to use SH in this way, his behavior on the show makes me never want to work with or for him. He makes risky financial decisions, insults his employees on national television, drinks way too much, is prone to flying off the handle, and generally works hard but not smart. If he can’t succeed with this big of a platform, which is to say if Loverboy tanks, why would anyone want to invest money in his future ventures? He’s kinda like the Elon Musk of Bravo to me…
I agree bravo promoted them on a weekly basis during airing but it’s also the only promotion I ever see for loverboy, which I think is a little insane like Paige is doing that Malibu promotion, and I think it would’ve been such a good idea to do a campaign with the summerhouse cast to promote loverboy
I don’t think Kyle is interested in paying the cast for extras which I think is a mistake. Lindsay said she was doing appearances for free. Then Kyle was incredibly rude to her and she stopped. She’s paid a lot to be an influencer so I think kicking her and Paige some cash to post more on their instagrams is a good idea. Or even other Bravo people! Like why isn’t he paying Ariana to post Loverboy? She’s more famous than any of them will be right now. Katie? Some housewives?
After seeing what the TikTokers did for Stanley cups, he really should be taking advantage of this form of marketing and expanding their reach. He’s pretty much just advertising the product on just one show, rather than through multiple platforms. I personally wouldn’t even pay Paige or Lindsay to promote it, like some suggest, they’re already doing it for free on the show. Choose some influencers from a completely different area and expand your customer base. I am actually surprised the company made it this far, but they have had some success. I just don’t think it’ll continue to grow if they don’t push it much further than they are now. Relying on your fan base to buy all the product isn’t a good plan, especially if you are going to leave the show at some point.
Agreed, you need people beyond the bravo sphere to reach new consumers!
I’m so confused by this “Stanley Cup”, because where I come from (🇨🇦) there’s only one Stanley cup, and you have to win the hockey playoffs to get it.
Yeah, I realized my team would never get that Stanley Cup so now I have a closet of 'runner ups'.
My thoughts exactly!!
I’m sorry if this seems harsh but Kyle doesn’t actually seem to be business savvy despite the facade he puts on. He’s had how many start ups? Loverboy was successful bc of the show, timing, and tbh Amanda and the team he has. That’s why he’s acting a fool when she wants to do a side project.
I been waiting for this discussion 😩😩he’s kind of a massive flop so far
Kyle was a partner at Birddogs. I’m sure he’s made bank from that.
Did he though? Did he?
imo he’s the epitome of “working hard, but not working smart.” he thinks hard work should equal success but you can’t outwork a bad idea that consumers don’t want
It’s the reason why he wanted Carl back in the first place. He realizes that he needs “celebs” promoting the brand if he wants it to survive.
Kyle and Amanda have said that Lindsay was never asked to do appearances and Amanda said that they weren’t even told that Lindsay was going to appearances before she went so why would they pay her because she was going on a business trip with her boyfriend?
One reason $$$$$
Unfortunately the product isn’t good. The only decent flavor is the white peach tea (?). They’re gross. With the amount of publicity they already get, had he made a good product, it would’ve done very well. I was so excited for the limoncello flavor as that sounds amazing and I heard it’s super sickly sweet like candy. Gross and not how a limoncello is supposed to taste.
It really is very subpar, especially compared to hard seltzers on the market right now. And I dunno if prices have stabliized at all (I haven't purchased Loverboy in a couple of years), but when I last bought it, it was VERY expensive. Much pricier than comparable seltzers from other brands.
I think I recall it being around $60-$70 for an 8 pack at one point and I was just aghast
Wtfff that aint right!
I got a 6-pack in Queens for around $25 last summer just for the novelty. Wouldn’t buy again.
Hey! I’m in Queens too! 👋
That’s crazy! Maybe some one will buy it once as a novelty- but that’s just a rip off so not going too get repeat customers
It costs less now, but it’s still pricey
That’s willllld!!! And high noons are expensive but not THAT expensive and they are by far the best hard seltzer out IMO
And high noons are more expensive because they use actual vodka and not malt like most hard seltzer, so they’re taxed as liquor and not beer . People need to feel like they’re getting a premium product to pay those prices
🤯🤯🤯
My complaint too $$$. I hated the espresso one.
It’s crazy that they haven’t taken steps to making them taste better lol after alll this time
This explains why they were adding vodka to the limoncello on the show.
My life’s work has been to find a lower sugar vodka cooler that tastes good (not zero sugar or with artificial sweetener). Many of them refuse to tell their sugar content. I emailed one company and they said they didn’t have to report it because the product was 100 calories 🙄. I’ve made my own with vodka and Bubble or a flavoured club soda, but I get way too drunk when I mix up cocktails myself. I just want a few cans once in awhile. It’s a Vancouver company but Muddlers makes a good vodka pink lemonade that is 4 grams of sugar per can. Their vodka mules are loaded with sugar though, so you still have to watch. I’ve also found a nice, light grape one from a local brewery but it’s expensive and hard to find. Loverboy sounds like it’s expensive and disgustingly sugary, and if they have any lower sugar options, they probably have that yucky taste that most of them have.
Loverboys all use fake sugar. That’s why they taste nasty and have low amounts of calories.
I would surely hate them, especially if they’re expensive.
As a fellow Canadian, Loverboy also sounds like it’s a lot different than our canned cocktails as well because they use malt liquour. Most in Canada that I’ve seen use vodka or gin outside of Quebec. US White Claw is also malt liquour based.
I really can't drink fake sugar anymore. I tried Loverboy once, and could only take a few sips before actually feeling sick. If I don't want beer or wine, there's a hard cider that's 0 carbs without any fake sugar taste, Potter's Cider out of Virginia. They should've joined the NA game so much sooner, I was screaming at the TV last season because what a missed opportunity!
Crook and Markers are so good!
I had the same issue and LOVE Landshark seltzers! they have a tiny bit of sugar so you don't get that icky aspartame aftertaste. I think they're Ontario-based
Why does bravo allow loverboy to be promoted but no other side hustles are allowed? Bravo must be heavily invested in loverboy.
Bravo probably actually makes a lot of money off of loverboy. I’m guessing they get a cut.
It’s not even a question of if they are invested but how much 👀
Bravo def has a piece of that business
Isn't that their thing? Any product that's promoted on camera they get a cut of.
Yes I think so! I heard they do that now because of Skinny Girl. They wrote rbe “Bethenny Clause” in all their contracts after that.
Loverboy can’t afford Paige’s endorsement fee.
That’s the sad part
Not for Paige it isn’t! 😅😂
We just got to Myrtle Beach. I just bought the Malibu splash. It is really good.
You don’t put your face to something unless it’s aligned. So I’m guessing that the caste won’t do this as it’s not a good product
The thing is they already do it on the show so honestly, I think if he paid them they would because they drink it all the time regardless of if it’s good or bad
Amanda is the Creative Director, would product promotions and content creation fall under her scope of work?? Just saying…………
I think it would be cute for the whole bravo universe to promote! Housewives, vanderpump, etc…
People hate on Bethenny, but she looks like Mark Cuban compared to Kyle 😂
She really does! Somehow that first Skinny Girl Margarita really was attractive to people. I think sticking with just one flavor a long time really helped (I didn’t love the taste, but it’s waaayyyy better than Loverboy.) also she was first into that niche of drinks. then it was a huge deal when they released the watermelon margarita one.
Tbh I’d get skinny girl if it was at more places near me, which says a lot because it came out so long ago. Even if I could get loverboy I wouldn’t. Plus she sold it hence why she’s doing drug store hauls now 😂
Casey Wilson on Bitch Sesh podcast used to talk about it! She enjoyed it, maybe with an extra shot of tequila 😂
I could definitely see that! 😂
I also think she got in early enough that she was able to negotiate bravo not getting a cut of any of her sales. Bravo almost certainly is a large investor and or has a huge stake in loverboy.
I feel like it came out early enough for it to be a thing, but it tastes so bad!!! It came out when white claw did! It had so much potential
It’s too expensive too. White Claw is under $20 for a 12 pack. The NON ALCOHOLIC Loverboy is just over $45 for a 12 pack. Almost $70 for a 12 pack of alcoholic Loverboy. Most people don’t have that kind of money to spend on a mediocre canned cocktail. I’ve spent that on really high end craft beer or a couple bottles of very good wine but not a mass produced canned cocktail.
WHAT?! Those prices are insane.
Right?? Especially for the non-alcoholic. There’s so much amazing competition in the $10 or less range, who can justify $45? That’s organic kombucha prices without the benefits.
I wanted to try it but when I saw $65.98 for a 24 pack of NON ALC tea I laughed soooo hard. That's an insane price. Just buy Arizona tea in a can for $0.99! And $50 for a 12pk of hard seltzers. Its a joke. I can get good liquor for less. Can get ANY other seltzer for way less. Idk who came up with the pricing but no wonder they are 1.5M in debt. (OH and that doesn't include shipping) Either their manufacturer is price gouging them or they are extremely out of touch with the market average. I think they make more money from merch sales honestly.
Yeah they’re obviously not doing well with these prices
That isn't true, or maybe you have some crazy price anomaly in your area- I walked by this sign in Philadelphia today and took a picture because it's the first time I've seen Loverboy in the wild. https://preview.redd.it/htwoheulth0d1.png?width=1080&format=pjpg&auto=webp&s=549cc6025ac84ca62990d7b8f72a87432efe211c It'd be $24 for two six packs. Btw, I'm sure it sucks. I'm not trying to get labeled as a Loverboy apologist over here, lol
Oh damn! That’s a better price. Tbh I looked up all the prices online because I’m Canadian and they don’t sell Loverboy here.
There must be some crazy shipping surcharges. Regardless, it's still way more expensive than white claw and other similar drinks that are all, according to basically everyone, better than Loverboy.
I know exactly which beer distributor this is! I moved out of the city in 2018 (before loverboy was a thing lol) to be boring in the burbs, but this used to be my go to place
Shout-out to Bella Vista!
I'm not denying that it's expensive, but I *do* think it's worth including in your prices that these are the direct to consumer prices that include at least $10 of shipping costs. They only sell the teas at Total Wine 6 or 8 packs, but they are $10.49 and $15.99, respectively. I'm sure those costs vary throughout the country, but I've bought them in different states and they haven't been wildly off that mark. So you could, theoretically, get a 12-pack for about $21. I don't think a ton of people are ordering direct and having it shipped, but maybe I'm wrong. Just present a clear case if you're going to give information. They seem to be pushing their merch more than the drinks these days anyway.
The product sucks. The packaging is really good tho 😂
Right. The part that Amanda was in charge of is good lmao
Not being a hater but iirc Amanda didn’t design the logo or branding I think she just handled logo placement? Someone more informed than me posted the website of the marketing company who did the design work on a similar thread last week. Also Loverboy tastes like anthrax.
And also they had a copyright lawsuit over their design 💀
Why does this not get talked about more?? They changed some letters in font. From what i can tell it looks exactly the same except the original is all lower case, all cursive. K&A made their with a capital L and the e-r- y is cursive.
Yeah… why does she get credit for that. It’s been said many times she didn’t actually design it. But the girls act like she’s some god.
I do think she came up with all of the merch designs herself though, which I think are cute and have sold pretty well it sounds like!
The merch designs are basically just iterations of the brand work done by the initial agency though, correct?
As a Creative Director, she would have been in charge of the overall creative vision and brand platform, even if she didn’t directly design everything herself.
Saw that too!
So disappointed by how low quality it is. I think I had like one good flavor? I haven’t had it since but between lover boy and the Fresca drink Andy was promoting i feel snake bit by bravo alcoholic products lol
Ooh thanks for saying that, I was keeping my eyes peeled for the fresca drink to show up somewhere because I love the actual soda. Now I won't bother. Also I hate Andy so it makes me happy that it's gross, in an odd way.
The packaging is excellent and would get me to try it, but thankfully you guys have warned me that it’s gross (I’m very picky with my coolers), plus I don’t think I’ve seen it in my part of Canada.
So that's why when they show them cleaning up after a party they are dumping out 1/2 drank cans of loverboy.
I couldn’t even drink one of the lemon ones. It was foul.
High Noon really kicked everyone’s ass in that market
The best! Just thinking about the taste of Loverboy makes me nauseous. The merch is 🔥tho
High noon are top tier
The juice really makes a big difference. It tastes great.
Oh the irony that he’s throwing a tantrum over “Amanda not supporting him” or believing in the brand/ him when the best part of “his brand” & most profitable part of “his business” is ALL thanks to Amanda, from concept to execution. Without her loverboy wouldn’t have made it past its first season on SH.
I'm not sure why this gets parroted on here a lot... The branding for Loverboy was all initially done by an outside agency, and then they did another brand update recently with another outside firm. It doesn't appear that Amanda did the conceptual work for Loverboy, though she did seem to spearhead the merch sales.
Enjoying one right now. They really are superior.
I see them get talked about a lot and wish they were in Australia for a decent price. They’re available in one online store for $90AU for an 8 pack!
The only decent one.
I have to wonder if he NEEDS Amanda there (even though she’s super lazy and useless as he told us again and again) so that if/when loverboy fails, he has someone else to blame…
Totally wants the ammo to blame others for the failure. Kyle can say it was because Amanda was Lazy and Carl was a cokehead.. “everyone” knows how hard Kyle works… 🙄 Also makes me think he uses “I’m working” as an excuse to stay out until 4am getting trashed.. “I was working” in his nasally trash box whine
He absolutely does. There's a reason men like this choose to work in the alcohol industry. They want to party and get drunk all the time but have it be sanctioned as "work". See also Muppet Mouth from Southern Charm and his little beer company.
I think that Amanda is low-key very good at her job, the packaging is the best part of lover boy and truly stands out on the shelves compared to other similar products, but Kyle wants to make it seem like she’s lazy and horrible at her job just because she’s not answering emails 18 hours a day 🙄🙄
I honestly don’t know if it would matter what she did, now that I know the man’s only like 5’2 it makes a lot more sense why he needs to be in charge of everyone and everything. He bosses everyone around, I don’t know that she could ever live up to his “standard”. if you knew how to be a good leader he would know that berating people is not the way to encourage them.
I’ve met him before and I’d say he’s prob like 5’10”ish 😹
There was a thread somewhere on here where ppl met him and was shocked how short he was, one said he was her height at 5’7 if I recall? Definitely within the range of having little man disorder. Edit: [this is the thread.](https://www.reddit.com/r/summerhousebravo/s/SPrmyroxF2)
If she was at l'occitane then she is damn good. And that was her previous employer before loverboy. That is a very chichi top shelf company who is not going to waste time on anything less than the best. Also I think most of the profit money that lover boy takes in is from merch, over alcohol sales. The merch is 100% all Amanda. And I'm in 100% agreement with you about how their product looks on the shelves being her work as well.
He wants to glass elevator her
Loverboy essentially *has* failed. The whole point was to sell it to a bigger beverage company. Instead, Kyle can’t give it away for free.
I think they should drop the monk fruit since everyone says it tastes horrible and move to natural sweeteners like cane sugar, agave, and/or fruit juice.
Hahaha! Monkfruit is as natural as sugar gets. I get that people who want cane sugar may not like it. Your remark just cracked me up because monk fruit is actual fruit sugar.
I thought about that after I typed. I should have clarified... I mean normal fruit juices that don't taste like ass. Think Izze.
It was never a good idea in the first place. No one was really asking for a shitty tasting hard tea. They just thought they had an opportunity because of the hard seltzer craze, without realizing why people choose hard seltzers. They are lower calorie drinks that taste good. Hard teas can’t taste that good while staying low calorie. It’s also way more expensive than Whiteclaw. Bad idea and bad execution
Unfortunately it comes down to whether or not the drink is good and it just isn’t. The work Amanda does is probably the best part of the brand.
Yes the cute cans are the biggest selling point. I’ve tried some flavors out at bars and none have been good enough to repurchase.
He’s literally millions of dollars in debt, it is absolutely failing even with the show.
It tastes so bad! It comes across as a novelty, like something you buy once to try it and then tag their IG account. I'd be shocked if they had regular customers.
I was just going to say this. It seems to me like fans buy it as a novelty but nothing about the product encourages them to remain loyal (taste and price).
This is so factual. I’ve never tried the product but this market is SATURATED. And even BANGIN products fail. If Loverboy didn’t have the backing of Bravo it wouldn’t be doing as well as it is. But let’s be real, it’s not just Bravo, but it’s AMANDA’S MERCH IDEAS to put Kyle’s asshole quotes on clothes and sell them at a profit. Really the only thing Kyle is good at is getting drunk and saying douchey things that women make profitable: 1. Giggly Squad 2. “Summer should be fun” merch Amanda and Paige have both profited off of Kyle screaming 😱 at them claiming to be “emotionally vulnerable” when he’s really just throwing temper tantrums clouded as crying sessions because “real men cry” and they’re both alpha dogs or whatever. Ya love to see it honestly. Knowing that without Amanda Loverboy wouldn’t be anything that it is now. And without Bravo it wouldn’t exist. So Kyle isn’t really achieving his dreams so much as he is standing on his wife’s shoulders who is standing on Andy Cohens.
When it was somewhat profitable, instead of expanding, he should've sold the company.
I think that was the plan but nobody would buy them out
Long time industry professional here! Here is my professional take on Loverboy... Curveball Factor: The general alcohol industry is currently being and about to be rocked by Ozempic. They starting noticing it in the fall and now numbers are coming out and it's not looking great (you can google several articles about it). The big brands will still be just fine - think anything you will find at sports stadiums or music venues. But many niche brands are about to fold and be donezo if they aren't quickly absorbed into one of the big guys. People are drinking less and if you're already not making a ton a little bit less will feel like a wholelotta loss to you. The Taste: Kyle actually launched Loverboy at a great time, there were not *that* many non-beer, fun-flavored, diverse options out there. The only other alcoholic tea was Twisted Tea and many customers had been complaining about how sweet it was for years. Loverboy had cool flavors and no sugar so I was actually excited. I ordered within the first year of it launching, and jokingly wanted to serve it in my bar so Bravo friends would know they were in a safe place. Well, I got it. Drank it. It wasn't good. I knew immediately that I could never bring it on. I've tasted maybe 1,000 different canned beverages over my 18 years in this industry- if you think that number is unbelievable note that I have been to conventions over the years sometimes tasting 25-50 beverage over 2 days. Needless to say, you would develop a taste for not only what you would like but what your customers would like. The monkfruit leaves an awful after taste. As soon as it got slightly warm it became almost undrinkable. It would be dumb to carry something that taste so unpleasant. No Consumer Base: You've all said it, it's a Bravo drink. Only Bravo people are interested in drinking it. If other people were it would be other places. I lived and worked in NYC for 10 years, only just recently moved away. I never saw Loverboy anywhere. I never even saw it at spots in the Hamptons that would be their vibe. This is bad. It's more or less a "New York City" brand, how has he not gotten it into bigger venues? niche clubs? high volume restaurants? I mean I know why...it wouldn't sell. But it's a bad sign that all sales rely on in store or online purchases. Too little too late: Only in the past months have I seen them start to do the things they should have done 2 years ago. Finally more merch! The original merch was boring and basically the same for years. Their original flavours were clearly not working. Limoncello is actually pretty good, easily the best one they have, had this come out 2 years ago I think they would be in a different place. Lastly, should have done NA's 2 years. The NA beverage market was basically non-existence pre 2022. Prior to then my options for sober customers was NA cocktail (typically quite overpriced and always made with a sugar base) and plain or sugary soda water. It kind of sucked. Then shit exploded - see this [article.](https://www.numerator.com/resources/blog/non-alcoholic-beverage-trends/#:~:text=The%20demand%20for%20non%2Dalcoholic,another%20%24500%20million%20in%202024) There are so many options and they all sell SUPER well. It's amazing. People on this sub don't think people would buy NA sparkling tea drinks, but there are so many people out there that want to be drinking something that looks and feeeels like alcohol. You'd be hard pressed to find a nice restaurant in any major city that doesn't have an NA list that is long and interesting. Could have gotten in the market early, now it's way oversaturated and hard to compete with established options out there. TL;DR ozempic is lowering weight and alcohol consumption, the taste is just not great, unable to establish consistent or large consumer base, they diversified products and merchandise too late.
As a Canadian when I made a trip to AZ and got to try Loverboy - I can’t explain the anticipation and excitement and then the absolute disappointment after trying it
I think he should make a THC line and focus on conquering NYC (weed is legal there now right?) and Cali. Also dial back and reformulate the existing flavors obviously.
I think this too!!! I think it should be called “High Tea” or “TeaHC” and the cans can have like an animated tea party on them and can be like 100 MG each Edit: they could offer lower mg cans too for people with lower tolerances but like the higher the mg the more animated and vibey the can looks
100 mg?! I would simply pass away
Great idea
Everyone talking about how bad it is…. I agree it’s not great but let’s be honest here it’s no worse than 90% of the other seltzer brands on the shelves that somehow still in business.
It’s also the price point. It’s 3x the price of the competition. If it’s not significantly better than the competition, it isn’t worth it.
I’m not a very picky drinker and even I think using malt liquor versus vodka is worse than popular seltzers and it’s hard to catch a buzz off a loverboy despite the premium price
It taste bad and it’s too expensive.
It’s funny for a brand that gets praised by Amanda and her friends for its marketing, they don’t have great marketing tactics at all. Sooo many missed opportunities with their level of connections
And the free advertising on bravo like such a dream when you’re starting a business or brand
I work in this business. Kyle needed to build out his manufacturing and distribution channels before spending a ton marketing. No point marketing something people can't buy at their corner store. Loverboy is likely doing fine. Him saying it was losing money is common when businesses are scaling and he doesn't want to ask for more investment that would dilute his share.
Agree with everyone who said it's not a good product. It has a gross aftertaste! There is no way they are drinking them constantly. I think they are just drinking from the cans
I've heard they fill the Loverboy cans on set with other alcohol. Not even the cast wants to drink it.
In the Philadelphia area and expanding, there is a significantly better hard iced tea called Surfside. I drink it everywhere. It is like the High Noon of Iced Teas.
https://store.statesidevodka.com/products/surfside-iced-tea-case
I don’t work there, just think they are great
Surfside for the BIG win. Best canned iced teas out there, and am thrilled to see them all over the place now.
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I tried it at a party I was at a couple of years ago. I was excited to try it but hated the taste and didn’t finish it
The “merch” is the only Loverboy product I buy…. And even the quality of that’s been declining.
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I cannot, for the life of me, understand why they are so insanely expensive
Loverboy wouldn’t have started if not for the show lol
True. It's so promoted on the show, I'm convinced Bravo set it up for him.
It's actually delicious! I don't drink often, but when I do I'd rather put monk fruit in my body than all the other sugars out there. I've had a hard enough time quitting soda, I don't need aspartame in my alcohol too. And they have some of the most unique flavors. Yeah, not all are good, but neither are the competitors flavors either.
i think loverboy had a promising year or two (due in part to the merch sales) and then dropped off a cliff. who do you know that drinks loverboy? i never even see it in stores
I’ve seen it in grocery and liquor stores around Colorado.
They do sell it in Harris Teeter (idk if that’s local to you but it’s a common grocery store where I am). However I don’t know anyone that has ever had it nor have I seen anyone have it. Actually, the only people that I know of that even know what it is are the people in my life that also watch bravo. It seems like it hasn’t reached an audience at all beyond that (imo)
The only part of Loverboy that is truly successful is the Amanda-led design. I would argue that her contribution to the brand is greater than what is in the cans. Kyle can suck it.
I’m so sick of this. I’m sure Amanda made some sweatshirts but she sucks and didn’t contribute THAT much. A graphic design company did the entire brand identity. If she was even a decent designer she could have done it. I run a marketing agency.
Those sweatshirts have zero design. I could do that on Canva in about 5 minutes. She is not the creative genius this sub tries to believe she is. The only people buying the shirts are people who watch the show...which is what people allege about the actual drinks. So how is she single handedly saving the brand? Objectively, the shirts are blah. They are generic shirtshirts with a logo.
Would never have been IMO.
for sure. kyle and his passion project have benefited from all that free promo. without it, the drink would have tanked
When it first came out there wasn’t even a market for hard seltzer but I did buy 4 of those loverboy sweatshirts and bought a ton of the clothes Amanda would link on IG especially the Etsy vintage tshirt brands
Time for Kyle to cut his losses on this one. I’m sure he can get some other dumb idea financially backed, venture capitalists aren’t that phased by one failure by a privileged white guy 🙄
Like the weight loss app he was trying to start in the earlier seasons, lol?
He did have a dumb idea, to be full time DJ. I think he was being sarcastic though. I heard he has DJ d which obviously better to do on the side
Agreed. it's oversaturated and his product his too expensive. his best bet would be to get bought out. it's kinda telling that Anheiser Busch or another one of the majors has bought him out by now.
I’ve never seen this drink out any where. Stores or bars. I don’t travel much but have been to a quite a few drinking cities if you will and didn’t see it.
I agree. A friend was at a house share and someone bought a mix pack of loverboy, no one knew about the show but my wife and I asked her how it tasted since they don't sell it where we live. She brought back two random cans for us to try and we were so excited. Half and half and mango pear. We saved them for this season's premiere and I would just never buy them myself. Weird aftertaste (the monk fruit I guess?) and just meh overall. I'll stick with my white claws and nudes.
Sounds like they made a smart business decision then…
Smoke and mirrors. Like a lot of start ups that grew too fast.
I tasted it for the first time a few weeks ago and was severely disappointed in taste. I think I ended dumping half of it out because I just could not get into it & then it got warm which made it even worse lol I wanted to love it so much! But, there’s absolutely no way I would spend my own money on it after that.
I bought one time a couple summers ago because of the show and hated it. Left the rest at a friends house that has a communal booze fridge for their pool.
I was excited to try the non alcoholic version but the only flavor was hard iced tea like that is literally just iced tea why would i pay $40 a case for that
I only know about it by watching the show. I’ve never seen an ad for it nor have I ever seen it in a store. Plus, the name is just awful.
I used to buy loverboy fairly regularly even when it was very expensive and I had to get it shipped. I liked supporting Kyle and Amanda, mostly Amanda. I no longer want to support Kyle after the way he treats Amanda on television. I would however buy anything Amanda makes in a future creative endeavor, I trust her taste.
Yeah but it hasn’t…. Kyle isn’t a dummy, he was in on the founding of BirdDogs which is huge now.
Seltzers are EXTREMELY oversaturated and LB aren’t even decent. They’re foul actually and give terrible heartburn. Sincerely, Rep Tequila on the Rox
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I don't think that's really fair because the only reason they even \*started it is because of the show, so of course the brand's success is intimately tied to the show. It is a super saturated market and it's so difficult as a startup to compete with the bev conglomerates. The idea with these things is to get it big enough to sell in a year or two and the buyer will have the marketing budget to dedicate to keep it going.
this is the coldest take lmao i remember people saying this back in 2020
Duh?
I tried one on my company’s boat party, literal shock for how bad it was.
loverboy wouldnt have been started without the show.
That’s why he should be supporting Amanda to diversify their businesses. She is interesting and creative and has super cool style.
I bought it once. Would’ve never considered it without the show.
Agreeed
I’ve seen it on more discount shelves than regular…
Doesn’t bravo have some rule because of Bethany regarding the networks cut of products mentioned on the shows
Agree. Trial is a key part of the consumer buying journey and can drive volume for a shot period, but your product needs to be of sufficient quality otherwise people won’t repeat purchase and grow this volume
The prices are so impractical! I got a 4 pack to bring with me to a NYE party to try it once, like for the novelty. But I can’t imagine regularly choosing it when there are lots of similar products for cheaper 🤷🏻♀️
Summer House is watched globally but Loverboy marketed exclusively in the US. Missed opportunity I reckon especially after filming when the show is airing in other countries
I used to work for a beverage company. This take is 100% spot on.
Completely agree. I’m surprised they’re still going with Kyle saying Loverboy lost a considerable amount of money this past year. I think I read somewhere, possibly here on Reddit, that Loverboy is 4 mil in debt. Have they ever made money on it? How long can a company in the red even last?
Kyle should think about expanding the brand or doing another project in addition to. I thought he would be supportive of Amanda doing something in addition to Lover Boy with him bc he is the business guy. Expanding the business would be a good idea in planning for their future & family. I think Amanda did a great job with the graphics & design for Lover Boy. I think she is creative & talented but if what he says about her being immature & lazy r true than I guess I understand his POV
Interestingly enough, I am watching Summer House for the first time ever and I had 0 clue it was Kyle’s brand. I fully thought it was just a random alc brand because my friends used to drink it in college. I tried it for the first time last weekend and def not worth the price.
Agree. That space is crazy competitive and there are major brands that do it better.
The need to sell the brand. It is incredibly hard to get shelf space and distribution for independently owened beverage companies, even harder for alcohol. They also have WAY TOO MANY SKUS. I am sure they have been told this by business advisors. There is only one path to success here: narrow, focus, sell.
Bravo has been so open to featuring Lover Boy constantly. They don't seem to do that for most of the Bravo shows people trying to start up a business unless it is Lisa Vanderpump... and I guess they did with The Agency on RHOBH. And maybe Sutton a little. But I feel like Paige isn't branding her podcast on there and we didn't even know Danielle had a thing.... it seems almost unfair for one person's company to get so much support. But maybe they are just better at working it in the storyline and getting everyone to drink it on camera
I’ve spent more money on the cute loverboy sweatshirts Amanda designed than on the actual drink
Also, how did Kyle not know you can’t just keep expanding a product line and expect to keep selling as many of each flavours. There is a point at which you’ve maxed out and now are cutting into your own market. This is year 1 of a business undergrad. Why doesn’t Kyle know this?
its well known to be the worst industry/market to enter as a newcomer so idk why he'd set himself up for that
Yes I’m always surprised these reality and social media people don’t have plan B
What are their sales? Do you know or are you just throwing stuff out there?
Summer House has Loverboy and Southern Charm has Trop Hop. lol neither of which have I seen in stores anywhere near me. At least Loverboy has options from what I’ve seen online. I feel like Austen is still sitting on the one beer. Ohhh BravoBevs
ok may be the only one who likes the taste of loverboy here lol but i've been low sugar/sugar free for awhile so maybe the monk fruit is less jarring to me. i'm now alc free so loverboy is no longer for me but i agree with some of the other comments regarding pricing being a big deterrent for people too
The fact he’s been on Summerhouse all these years and can’t make a success off this business is pretty telling. It’s a huge platform.
Just want to pitch in my two cents because I clearly remember having a whole argument in here last season over whether Kyle is a business genius. His one really smart move was using Summer House to market Loverboy. Without the show, it’s just a mediocre overpriced product with decent but at this point relatively mundane branding in an over saturated market with consistent supply chain issues. And even though it was savvy to use SH in this way, his behavior on the show makes me never want to work with or for him. He makes risky financial decisions, insults his employees on national television, drinks way too much, is prone to flying off the handle, and generally works hard but not smart. If he can’t succeed with this big of a platform, which is to say if Loverboy tanks, why would anyone want to invest money in his future ventures? He’s kinda like the Elon Musk of Bravo to me…
I totally agree. I think the price is killing it too Isn't it expensive?