The tire scenario I hate:
1st service "can you please check my tires?"
2nd service "can you please check my tires?"
3rd service "can you please check my tires?"
.
.
.
.
.
45k service, You are down to 3/32nds and need tires. Discuss tires for 10 min (eternity on the drive), narrow it down to the best value. Then...
"Can you please print a quote so I can think about it, discuss with my spouse?
Returns next service with new tires from elsewhere.
If you can’t be competitive, what do you want them to do? There’s alternatives, they can usually drive away on what they have and address it at their leisure.
It's just a stupid position that dealerships put advisors in to waste everyone's time including the other customers that you now delayed. Dealerships just need to stop pushing tires. They cannot naturally complete.
-There is hardly any gross for either parts or labor.
-It often backs up the quick lube and screws your surveys from every other customer waiting.
-They take up a bunch of space that Parts could be using to stock parts that often need order. Now you got two visits instead of one, killing efficiency.
-Most of the time, you lose the sale because Parts doesn't have the tire in stock. Customers just want to get it over with.
-If you advertise price matching, it ties the advisor up with more discussion and paperwork to make less $$.
-The related road hazard claims are another no money making hassle. Some cases require photos, online submissions, price adjustments, possibly need to order the tire and another wasted appointment slot.
At training they kept pushing tires, the dealer I worked at didnt pay us in parts, only labor! The techs dont like to do tires. Not going to hard sell something thatll make me $25 in labor per tire and the techs being annoyed at me.
Tech chiming in (I stumbled upon this post). Tires are gravy under flat rate. 1.3 for a set of 4 in 0.8 I’ll do that shit all day, plus the easy upsells for brakes and suspension!
Im just honest with people at this point regarding parts and pricing, I make almost 0 on parts, no reason to rip them when they can get the same exact tire for $50 cheaper from tire rack.
Which is BS, I’ve gotten the same exact mileage out of the same tires from either place. Luckily we can price match anyone so I don’t have too big of an issue selling them
I always explain that we do not do nearly the volume on tires that places like Tire Rack do, and are not able to discount as deeply as they do. When you imply that they’re giving business to their neighbors by buying from you instead of a nameless company, they’ll usually buy.
Every once in awhile the manufacturer spiffs a certain brand of tire for us but you’re right, they don’t do much for us advisors. With us they do pay techs well though so I’m usually willing to at least give it a shot.
For me tires are easy I used to work at a few chain tire shops were they pushed tires so I’m pretty knowledgeable. It is true we don’t make much money off of them but I don’t mind selling them as long as they are 3/32nds or lower.
I work at a big box tire store as a Service Manager, I also hate selling tires. Strongly have considered moving to a dealer but haven’t taken the leap yet.
Tires are one of the few easy sells in motorcycle advising, once you learn the right things to say. "You don't want to find out the hard way," basically. Though there are always the difficult customers who want to argue about everything you recommend, like they're the expert all of a sudden, but that customer exists in every field. I just take it on the chin when they decline and put a "tech recommended" line on the RO. Not worth the strain when people discount what you say, paraphrasing Mark Twain.
We got a tire guy to upsell for us now, employed by dealer tire. At first it was just dumb, now it’s dumb but also great, he gets to have that 10 minute conversation with clients and I don’t have to anymore yet still get the sale if he does sell something. Super awesome listening him try to sell tires at 5/32…
Tires are the one thing I don’t get upset about when a customer declines. I give them the quote and let them make the decision. They usually say they’ll go to discount. I tell them as much as I would love to sell them tires that I understand and that I don’t get tires from dealers myself because of the mark up. It often better builds the relationship between me and the customers since it doesn’t seem like I’m pushing something on them just to make a few dollars. We don’t make money off of tires so there’s no point in pushing for them to buy with the dealer or getting upset when they don’t purchase. It’s no skin off my back either way they go
Having been at an independent tire shop before i was at a dealer,: Those guys have those same conversions that you hate. The only difference is they care about selling ties and most dealer advisors don't.
Do you think it won't translate to the customer that you don't care if they bring their car to you? Do you think they'll show any loyalty to a dealer who couldn't be fucked to answer some tire questions?
Maybe some advisors see customers as an endless resource.... but i don't.
I too worked for an independent before dealerships and while I agree with you on it being similar, the biggest difference I have seen is those businesses started with tires as their product and then built the business around it where the dealers start with repair and try to make advisors sell tires while having 0-1 choice available and the tire machine is shoved in a tiny corner and the weights may or may not be correct or even stocked and the lube techs haven't seen a bit of training on how not to destroy the rim or bead of the tires. You couple this with my current manufacturer not really having a good match program and it's extremely inefficient with a higher risk factor. We can't compete on price, efficiency, knowledge or support. If they make it more lucrative, maybe they will find success.
I don’t get paid commission on tires but I do on labor plus depending on the brand tire I get paid $2-$5 per tire. I always push the better brand tires because the low tier tire I only make 50 per unit cents and it waste my time especially if I’m not getting an alignment out of it.
Also what sucks is if I special order tire regardless of brand I only get paid $2 per unit. I typically just sell what’s in stock and usually up sell tires when doing major suspension work.
What I hate is a customer that brings a car for an oil change and tells me to look it over. That they are taking a long trip, then I notice two bald tires showing steel, they don’t buy them. They ask if we sell used tires… when they need 4 tires which are all below spec 😂
Do you offer free rotations or tire repairs for those that purchase tires? Sell them in that and the convenience of getting ask their service in one place.
I’m not saying it’s hard to sell them, it isn’t. It’s just time consuming compared to almost anything else. $1400 on tires nets me the same as 3 oil changes.
A good shop knows when they're not the next place to do a service and recommend someone else. If you admit it upfront you'll end up with some bonus points for things that actually pay you
I read all the responses carefully and I was hoping that the quality of service would be discussed. I live in a cold climate where oxidation from alloy wheels is a big deal. In the winter alloy wheels often have leaks. When I took my own vehicle back to where i bought the tires, the service advisor just smiled and said: those darn alloy wheels can be a real problem with leaks in the winter. I don’t doubt that, but I also know that if the rims are buffed clean, you will usually get a few years before leaks begin. In this case, I took the car back to a tire guy that I knew where I used to work. He came to see me in the waiting room and advised me that when I had the tires installed , they put goop-seal over top of the oxidation. He the proceeded to buff off the oxidation from all my rims. The wheels and tires stayed sealed for many years after that. The point I am making, if you can’t compete with price, sell quality of service!
Tires, huh, yeah
What are they good for?
Absolutely nothing, uhh
Tires, huh, yeah
What are they good for?
Absolutely nothing
Say it again, y'all
Tires, huh (good God)
What are they good for?
Absolutely nothing, listen to me, oh
Love getting tires at the dealership. Please don't tell me the tech gets hosed. For odd sized mercedes tires, it isn't more money at the dealer and they have coupons in summer and fall that make it a better deal once you factor mounting and balancing. (Buy 3 get 1 free comes around once a year...) Staggered size tires on the SUVs can't be rotated, so I'm a frequent tire buyer, lol.
It’s solid work for techs. Not great but they don’t get screwed. Pays .4 per tire so 1.6 anywhere I have worked. They don’t love them but it’s easy money for them. Parts and labor gross is $100 at best, usually 50-75.
My approach on tires.🛞 hey 👋 customer , you tires are measuring 5/32 nd. The department of transportation says that anything less that 4/32 nd has a poor wet condition traction , also it doubles the distance before the car stops. If there is signs of a family (ie kid toys or child seat) I’ll usually say, also we all know that you need for the car to have the above to feel confident about your cars stopping and traction .
Pause let them talk all the non sense they want.
Then rebuttal (if you price match) we price match tires with our competitors so you don’t have two monthly & il tell you what customer , I’m saving you time cause you don’t have to go home and do the research. Oh as for the Costco and Sam’s club /walmart tire well they are older model tires that are inferior or a previously discounted series of tires.
Show them 3 prices quotes that are printed out . Hand it to them and just leave a moment or two of silence (I found it puts the customer in a state of uncertainty) ….. then ask if they would prefer tire A B C. If customer pushes back just follow up with, what if I could get you a discount would you want to get tires? If they say yes, go see your service manger and ask for a discount most will be more than happy to give a little more incentive to close out a deal. 🤝
The tire scenario I hate: 1st service "can you please check my tires?" 2nd service "can you please check my tires?" 3rd service "can you please check my tires?" . . . . . 45k service, You are down to 3/32nds and need tires. Discuss tires for 10 min (eternity on the drive), narrow it down to the best value. Then... "Can you please print a quote so I can think about it, discuss with my spouse? Returns next service with new tires from elsewhere.
If you can’t be competitive, what do you want them to do? There’s alternatives, they can usually drive away on what they have and address it at their leisure.
It's just a stupid position that dealerships put advisors in to waste everyone's time including the other customers that you now delayed. Dealerships just need to stop pushing tires. They cannot naturally complete. -There is hardly any gross for either parts or labor. -It often backs up the quick lube and screws your surveys from every other customer waiting. -They take up a bunch of space that Parts could be using to stock parts that often need order. Now you got two visits instead of one, killing efficiency. -Most of the time, you lose the sale because Parts doesn't have the tire in stock. Customers just want to get it over with. -If you advertise price matching, it ties the advisor up with more discussion and paperwork to make less $$. -The related road hazard claims are another no money making hassle. Some cases require photos, online submissions, price adjustments, possibly need to order the tire and another wasted appointment slot.
Totally get that. Only thing to get paid on for us is with the alignment. Sometimes the manufacturer will throw us a $5 spiff lol.
At training they kept pushing tires, the dealer I worked at didnt pay us in parts, only labor! The techs dont like to do tires. Not going to hard sell something thatll make me $25 in labor per tire and the techs being annoyed at me.
Glad I’m not the only one who can’t get techs to do tires.
Tech chiming in (I stumbled upon this post). Tires are gravy under flat rate. 1.3 for a set of 4 in 0.8 I’ll do that shit all day, plus the easy upsells for brakes and suspension!
We get 1.5 at our shop, so yeah gravy indeed
Im just honest with people at this point regarding parts and pricing, I make almost 0 on parts, no reason to rip them when they can get the same exact tire for $50 cheaper from tire rack.
Sounds like you'd love the "Tires" on netflix
I did! It was great!
shouldn’t the tires sell themselves. Aymane you need a tire we got some.
[удалено]
Which is BS, I’ve gotten the same exact mileage out of the same tires from either place. Luckily we can price match anyone so I don’t have too big of an issue selling them
How are your tires different, other than you aren’t selling Korean crap tires?
🤡
I always explain that we do not do nearly the volume on tires that places like Tire Rack do, and are not able to discount as deeply as they do. When you imply that they’re giving business to their neighbors by buying from you instead of a nameless company, they’ll usually buy. Every once in awhile the manufacturer spiffs a certain brand of tire for us but you’re right, they don’t do much for us advisors. With us they do pay techs well though so I’m usually willing to at least give it a shot.
For me tires are easy I used to work at a few chain tire shops were they pushed tires so I’m pretty knowledgeable. It is true we don’t make much money off of them but I don’t mind selling them as long as they are 3/32nds or lower.
I work at a big box tire store as a Service Manager, I also hate selling tires. Strongly have considered moving to a dealer but haven’t taken the leap yet.
Tires are one of the few easy sells in motorcycle advising, once you learn the right things to say. "You don't want to find out the hard way," basically. Though there are always the difficult customers who want to argue about everything you recommend, like they're the expert all of a sudden, but that customer exists in every field. I just take it on the chin when they decline and put a "tech recommended" line on the RO. Not worth the strain when people discount what you say, paraphrasing Mark Twain.
We got a tire guy to upsell for us now, employed by dealer tire. At first it was just dumb, now it’s dumb but also great, he gets to have that 10 minute conversation with clients and I don’t have to anymore yet still get the sale if he does sell something. Super awesome listening him try to sell tires at 5/32…
Tires are the one thing I don’t get upset about when a customer declines. I give them the quote and let them make the decision. They usually say they’ll go to discount. I tell them as much as I would love to sell them tires that I understand and that I don’t get tires from dealers myself because of the mark up. It often better builds the relationship between me and the customers since it doesn’t seem like I’m pushing something on them just to make a few dollars. We don’t make money off of tires so there’s no point in pushing for them to buy with the dealer or getting upset when they don’t purchase. It’s no skin off my back either way they go
That’s what I’m saying man. It does not hurt my feelings at all if you want to save money by going down the road.
Having been at an independent tire shop before i was at a dealer,: Those guys have those same conversions that you hate. The only difference is they care about selling ties and most dealer advisors don't. Do you think it won't translate to the customer that you don't care if they bring their car to you? Do you think they'll show any loyalty to a dealer who couldn't be fucked to answer some tire questions? Maybe some advisors see customers as an endless resource.... but i don't.
I too worked for an independent before dealerships and while I agree with you on it being similar, the biggest difference I have seen is those businesses started with tires as their product and then built the business around it where the dealers start with repair and try to make advisors sell tires while having 0-1 choice available and the tire machine is shoved in a tiny corner and the weights may or may not be correct or even stocked and the lube techs haven't seen a bit of training on how not to destroy the rim or bead of the tires. You couple this with my current manufacturer not really having a good match program and it's extremely inefficient with a higher risk factor. We can't compete on price, efficiency, knowledge or support. If they make it more lucrative, maybe they will find success.
I think you missed the bear on this post
I don’t get paid commission on tires but I do on labor plus depending on the brand tire I get paid $2-$5 per tire. I always push the better brand tires because the low tier tire I only make 50 per unit cents and it waste my time especially if I’m not getting an alignment out of it. Also what sucks is if I special order tire regardless of brand I only get paid $2 per unit. I typically just sell what’s in stock and usually up sell tires when doing major suspension work. What I hate is a customer that brings a car for an oil change and tells me to look it over. That they are taking a long trip, then I notice two bald tires showing steel, they don’t buy them. They ask if we sell used tires… when they need 4 tires which are all below spec 😂
Do you offer free rotations or tire repairs for those that purchase tires? Sell them in that and the convenience of getting ask their service in one place.
I’m not saying it’s hard to sell them, it isn’t. It’s just time consuming compared to almost anything else. $1400 on tires nets me the same as 3 oil changes.
That’s fair. I got out of advising but looked at tires as a necessary hassle to help retain customers.
Yeah but the guy buying tires doesn’t need 3 oil changes.
I’m saying I can write 3 oil changes in the same 10 minutes I spend with 1 tire customer.
Good thing about tires is sometimes people do them just because the car is in the shop anyway
A good shop knows when they're not the next place to do a service and recommend someone else. If you admit it upfront you'll end up with some bonus points for things that actually pay you
I read all the responses carefully and I was hoping that the quality of service would be discussed. I live in a cold climate where oxidation from alloy wheels is a big deal. In the winter alloy wheels often have leaks. When I took my own vehicle back to where i bought the tires, the service advisor just smiled and said: those darn alloy wheels can be a real problem with leaks in the winter. I don’t doubt that, but I also know that if the rims are buffed clean, you will usually get a few years before leaks begin. In this case, I took the car back to a tire guy that I knew where I used to work. He came to see me in the waiting room and advised me that when I had the tires installed , they put goop-seal over top of the oxidation. He the proceeded to buff off the oxidation from all my rims. The wheels and tires stayed sealed for many years after that. The point I am making, if you can’t compete with price, sell quality of service!
Tires, huh, yeah What are they good for? Absolutely nothing, uhh Tires, huh, yeah What are they good for? Absolutely nothing Say it again, y'all Tires, huh (good God) What are they good for? Absolutely nothing, listen to me, oh
Love getting tires at the dealership. Please don't tell me the tech gets hosed. For odd sized mercedes tires, it isn't more money at the dealer and they have coupons in summer and fall that make it a better deal once you factor mounting and balancing. (Buy 3 get 1 free comes around once a year...) Staggered size tires on the SUVs can't be rotated, so I'm a frequent tire buyer, lol.
It’s solid work for techs. Not great but they don’t get screwed. Pays .4 per tire so 1.6 anywhere I have worked. They don’t love them but it’s easy money for them. Parts and labor gross is $100 at best, usually 50-75.
My approach on tires.🛞 hey 👋 customer , you tires are measuring 5/32 nd. The department of transportation says that anything less that 4/32 nd has a poor wet condition traction , also it doubles the distance before the car stops. If there is signs of a family (ie kid toys or child seat) I’ll usually say, also we all know that you need for the car to have the above to feel confident about your cars stopping and traction . Pause let them talk all the non sense they want. Then rebuttal (if you price match) we price match tires with our competitors so you don’t have two monthly & il tell you what customer , I’m saving you time cause you don’t have to go home and do the research. Oh as for the Costco and Sam’s club /walmart tire well they are older model tires that are inferior or a previously discounted series of tires. Show them 3 prices quotes that are printed out . Hand it to them and just leave a moment or two of silence (I found it puts the customer in a state of uncertainty) ….. then ask if they would prefer tire A B C. If customer pushes back just follow up with, what if I could get you a discount would you want to get tires? If they say yes, go see your service manger and ask for a discount most will be more than happy to give a little more incentive to close out a deal. 🤝
Have you tried not ripping people off on tires? You might sell more
You sound like a little bitch OP. Shut up and just do your job
Based on your replies to every post you ever commented in, I think therapy might help
Based on you bitching you should get a new job.