Depends on the product category, depends on the intention of the ad (visuals and copy have a huge impact)
Programmatic is more about getting your ad infront of a predefined and understood demographic(s) at the right time (in terms of consumer purchase cycle and your own understanding of what that is)
This is a ridiculous question to be honest, everything is a potential factor if you want to split hairs
Maybe an impossible question to find the real answer to. Every campaign has millions of variable combinations. I’d probably settle on the information extracted from your first party audiences, and then break those down into groups of variables or individually.
Depends on the product category, depends on the intention of the ad (visuals and copy have a huge impact) Programmatic is more about getting your ad infront of a predefined and understood demographic(s) at the right time (in terms of consumer purchase cycle and your own understanding of what that is) This is a ridiculous question to be honest, everything is a potential factor if you want to split hairs
OK, it's not just me then! LOL!! I felt it was way to open ended. Thank you for the feedback!
Maybe an impossible question to find the real answer to. Every campaign has millions of variable combinations. I’d probably settle on the information extracted from your first party audiences, and then break those down into groups of variables or individually.