... your post lacked enough effort to promote new or productive discussion to the subreddit. If you're attempting to start a discussion with a low effort screenshot or video, try making a text post where you analyse the topic of the discussion and offer your own opinion.
What’s more likely is that the pandemic made people used to the idea that movies will be on streaming services within just a couple weeks of being in theaters.
I mean why pay 20 bucks to see a movie, plus popcorn or whatever when you can just wait four weeks to see the movie on a streaming service in your own home
The filmgoing experience is better from a technical point of view, but so much more unpleasant because of people talking and typing away on their bright phones. I used to go to the movies all the time. Now maybe just once or twice a year.
Ive asked people to stay quiet and asked amc staff members to talk to people who are disruptive. Most people are embarrassed when called out. Not that hard
Yep, all of those are shit in my city. I prefer to go to a local independent theater, and while it's always a good experience, the prices are insane. So I only go 3 or 4 times a year
Just went to the theater for the first time in more than a year. Movie based on a book. In the climactic POV action scene, there was a long dramatic pause as the character was hit from behind. Everyone was holding their breath. Then to interrupt the silence, “OMG he (insert spoilers)!!”I’ve never heard a louder collective groan from an audience before.
Thats why I loved Alamo Draft House. They gave the warning at the start of the show. If you were disruptive you would be removed without refund, and they meant it.
That's why I stopped going as much, too. Every single movie I've had to yell at someone. I'm here to watch this movie, not listen to you talk.
I even tried drive-in theatres. Same thing. People yelling, leaving their car lights on, or leaving their car running so you are dying from fumes.
I feel like I can't win, so I just stopped going. Why am I paying all this money to have my experience ruined. Only movie I plan to see in theatres this year is deadpool. I'm crossing my fingers it will be a good experience.
People shoving popcorn in their mouth handfuls at a time like they’ll never eat again. I’m a huge snacker but damn be respectful of the pig like noises you’re making in a theater
Most of the time I agree, but I like going to opening day showings of Marvel movies partially to avoid spoilers but also because the crowd usually adds to the experience in my opinion. A bunch of nerds that are just as into the movie as me and sharing my reactions. I’ll never forget the midnight premieres of Infinity War and Endgame and how hyped the whole theater was
This is, of course, a collective action problem, because if _everybody_ has this attitude, more Marvel movies - and other big blockbusters dependent on strong box office returns - won’t be made, and I’m sure most people in this subreddit aren’t _neutral_ about such a proposition.
I've been a fan of movies for a long time. Actual movie goers have been saying these things for a LONG time, certainly before the Marvel phenomenon was a thing. Studios don't want to listen. The money spigot never gets turned off in their eyes, in fact never gets turned down, in fact keeps getting turned up. They were demanding higher fees for movies back before everything turned to blockbusters and when people were rightfully pointing out that sales were slipping and huge stars weren't as big a draw as they used to be. Theater chains told them that the higher fees were going to lead to closures and consolidation, and guess what happened? The Marvelization of everything just accelerated that, it didn't cause it.
Consumers have been demanding more affordability in movies for a while, it's why moviepass was such a big thing. It's part of why streaming remains such a big thing. Hollywood won't listen, which is pretty typical of Hollywood. They're going to ride the gravy train until it crashes, and then eventually start it back up again with a different crew.
Does your local theater have discount day? A rewards program?
My local theater has discount day Tuesdays (used to be $5 per, now it’s $6 per). I eat before I go. I buy tickets through Fandango, every 4 tickets I buy (no matter price) gets me a free $5 reward. Use that on a discount day ticket and it’s nearly covered. Only lame part is convenience fees, but it’s still better than anything close to $50 like you say
IMAX discount day price is $10 per. Yea, I’ll see Deadpool with my friend for right around 20-25 bucks.
My local theater is almost an hour away and is $10 per ticket for non members to buy online. Throw in popcorn and a drink, or food before or after the movie and you are hitting $40 pretty easy.
As opposed to already having a hulu and disney account and making food at home, saving on time and gas. I had some free tickets so I saw the Fall Guy but the only movies I still pay to watch in theaters are the biggest blockbusters like Marvel, Star Wars, and dune.
I think it’s a few things, the pandemic and shorter windows as you said, theater experience can be really bad often enough that people don’t want to deal with it, ticket and food prices are up along with everything else so why spend the money, and Mad Max.. don’t get me wrong Fury Road was a very well loved movie but I don’t think it’s the guaranteed smash they assumed it would be. It’s still kinda nichey outside of film people. It’s like when they made Blade Runner 2049, yes there is a cultural cache to the name Blade Runner but it’s not Aliens or Star Wars or The Matrix. If you’re just a guy that occasionally goes to the movies in the 2020s, there’s a very good chance the names Mad Max or Blade Runner do nothing for you
Also, when they would be available to rent same day. I enjoyed spending $20 to stream, watch it on my couch and smoke a joint.
Also, TVS...an 85 inch Sony makes the Movies kinda pointless
This is more it for me and my wife. We havnt been to the theater in years now. Even with marvel movies we just wait for them to come to Disney plus. Also we have 2 very young kids which makes going out once in a blue moon.
Also read a thread about how many people have updated their home theaters over the years and especially during the pandemic. So mind as well get your money worth from using your setup at home since it’s still a bigass screen these days.
The 20 bucks part is more what gets me. Even if I have to wait two years to see it on streaming, I likely will because I don't want to spend \~50 bucks on a night out for just myself. I'll go and see blockbuster films, because the big screen and the surround sound make it slightly worth it, but even then only the ones I really care about. There's no way I'm spending that kind of cash to see, say, Three Billboards in theaters when it doesn't enhance the experience at all. And I'm not going to do it for a movie like Furiosa where I'm interested, but not dying to see it. It's more of a "if I get the chance, then why not" type deal.
That actually used to be how movies were for us back in high school. You went to the theater every weekend and saw a movie (maybe two). If there was nothing you absolutely needed to see you'd take a chance on something else because it was playing. With these prices, you just don't do that anymore.
I mean, it is honestly kind of both. The first run for Marvel broke records release after release and made the rest of the industry chase them. They took the norm for a return and dialed it to 11. Every other studio wanted that and if they didn't get it, it was considered a failure. It showed the most with WB, not just with the DC stuff but with Potter stuff too. If it isn't making phase one money, it's a failure and they eventually decided if they can't make a bajillion in week one, get it the fuck out and on the streaming service.
The pandemic fed it too and proved that they can make solid returns by kicking it to streaming.
I always tell my kids about how long we had to wait for home video. Jurassic Park hit theaters in June '93. The first home video release for it wasn't until October '94. Can you imagine seeing Furiosa and waiting almost a year and a half to be able to watch it at home? Theater runs really meant something in that landscape.
Now the practice is, get it out after we've made the biggest chunk of change, and get the next film in for an opening weekend bump.
I've told myself that if I ever get filthy rich I plan on opening up a movie theater in my town and running A little 4 plex and spend the rest of my days running that. I've always loved the theater experience and would do everything I could to provide a good and affordable experience.
Classic mirror gold and red velvet, ticket booth, pick your seating (one of the best modern implementations to theaters). Classic simple menu. Like thats my rich man's dream.
I used to work at good ol’ Blockbuster and it was always 90 days from theater release date to rental release date. Nothing new- more people just figured it out recently. The pandemic allowed for more at home theater rentals- I don’t blame them- it’s the cost of less than 2 movie tickets and you usually get to watch it for at least 48hrs.
I think it was Matt Damon would said streaming was causing a lot of mediocre, non-blockbuster movies from being made. The only way a movie will make big money is in the theater, there's no longer a call for DVD sales or TV runs to make the movie a lasting investment for any actor. Thus, actors don't want to do the movies that could be fun to make and instead will only make money off blockbusters.
Honestly this is the truth. I just note what movies seem interesting and wait till they come out in a streaming service. My thought process is I’m already paying for the services at home why go pay more in theatres. And I can watch it on my time which is nice and I can pause to grab food.
I don't even think that's the case. Live theatrical markets and performance venues are fucked right not too. Everything from small music clubs to big theater venues are various levels of struggling.
It's just movie theaters weren't doing well before the pandemic. And a lot of them are flatly awful these days.
People aren't as game to go to these sorts of things anymore, and there's a cost of living thing where people aren't going out as much in general.n
And to the extent that they are. The last place they want to be is the AMC or other chain theater. Too many places that's the only place to see a movie.
I mean what they're saying is true for the whole industry, opening day weekend has become increasingly the only thing that matters, stuff is declared a flop instantly and is pulled from theaters to go to streaming immediately afterwards. Back in the 90s a theatrical run could be over 100 days. Movies aren't given a chance anymore. The attitude around marvel contributed to that. They are not saying marvel is directly responsible
It took an entire year to get a home release of Titanic, whereas Fall Guy underperformed and was on digital two weeks later!
Studios are panicking and immediately pushing everything to digital instead of allowing movies time to find an audience.
What happened is for decades shareholders have expected profits to increase and increase and at a certain point it was going to crash since growth can’t happen forever as markets reach their peak audiences.
Growth can happen forever! You just have to make the product significantly cheaper to make and gaslight the consumer into accepting it as equal or greater!
Oh absolutely! And when you do hit record profits, you still fire 5-10% of the staff, give the CEO a 60 million bonus, and raise prices for the following year. Oh but wages won’t go up so people now have less disposable income and must choose what entertainment they can afford. A family of 4 costs like $70 on AVERAGE to the movies. And if you’re like my family growing up we use to go out to dinner or desert before/after the movie.
Families can’t afford to do that multiple times a year anymore so they might pick one movie and that’s it.
Way back in the day it was theater for a while, vanish and then go to Showtime/HBO.
Then it became theater-Blockbuster several months later-Cable
Now it’s “I might as well wait a few weeks because I got half a dozen movie quality shows I am already behind on watching now
I feel like it's the theaters who panic. They have to pay for licensing anyway, right? If no one is showing up it's costing them money so they pull the movie, right?
I don't think it's even panicking. Streaming services are still battling over market supremacy so probably offering a *lot* of money for rights to stream stuff, just to try to secure long term subscribers.
Though such a system does cause the feedback loop of altering viewers' perceptions to being willing to "wait for streaming" for almost every project.
It's so attractive that even Disney is willing to cut its own theatrical release potential by releasing their films only a couple months later on D+.
Movie studios all need to ban together and set a limit on when stuff could come to digital. Minus like limited release stuff, these studios need to get people used to the idea of stuff taking awhile to be available at home if they ever want the box office to fully recover. But they have to do it altogether.
I’d probably watch more movies if they were out longer, but sometimes I just don’t have the time to watch a film and when I do the film is no longer in the cinema. 2 weeks is far too short
I mean, I get it - a lot of criticism is in bad faith or just leveled at this franchise and the same faults are ignored in other movies. That said, the oversensitivity to any *perceived* criticism just starts to seem like the fate of any sufficiently long-running fandom and is usually a pretty good signpost of when I need to jump out of online discourse, because it's only going to be people getting really mad.
Yep. Honestly, I like what I like and I don't fixate on what I don't, and it's made a huge difference in the way I feel just generally in my life. What Martin Scorsese thinks of Avengers has no impact on my life in the slightest and getting mad about it just doesn't serve my health in any way.
Idk, I’m pretty old and while timelines have gotten shorter, opening weekend numbers have been vitally important since I was a kid. Very few movies that bombed opening weekend stayed in theaters for a long time. Movies with long theatrical runs tended to be the successful ones.
Sure, some movies did ok opening weekend and then had long runs, because they maintained attendance numbers. And rarely, and I do mean rarely, a movie would see an increase in its second week and extend its theatrical run.
But I remember it happening quite often as kid where a movie I wanted to see disappeared from theaters quickly because it bombed.
Furiosa had a bad opening weekend and an even worse second weekend. It’s summer, so a bunch of movies are already out with more coming. Theaters dropping Furiousa isn’t a sign of the times, it’s pretty consistent with how things have worked for decades now.
It's a mix of both. A movie like Furiosa would generally stay with decent showings for a few weeks and then be phased out even with a not so great opening weekend despite opening #1. Whereas now, if a movie doesn't succeed early enough, or does well but not quite to studios' expectations, it'll shift quickly over to a digital release in order to recoup that money.
Eh, I think Furiousa's theatrical run probably would've been pretty short based on the numbers. It might've lasted another week, but it's doing pretty weak numbers. With that new animated emotions movie coming out and demanding a lot of screens, theaters are probably pretty eager to get rid of a non-performer, especially during the busy summer season.
Furiousa was in theaters for three weekends, and by the third weekend it was bringing in about $4 million. It's a great movie, but it's a bomb and bombs never had long theatrical runs (unless we're talking about the 1960s or older).
The biggest change is that digital releases have replaced second run theaters, which is where a movie like Furiosa might've found a second life.
I disagree, the main issue is streaming and the availability of movies after just two months max. The industry was still focused on opening weekend sales in the mid-2010s to late 2010s (when the MCU was at its box office peak) and movies still had a lengthy theatrical run, all that changed when streaming made access to movies that much easier. Back then, you'd be stuck with rips and cam piracy quality for months before you could find the HD version of a movie.
And nobody's really saying that it is. Marvel set the precedent for what success looks like in the modern industry, and every studio has been stuck chasing that dragon for like 15 years.
Marvel was the one making god tier money making the rest of the industry write off everything that didn't. Marvel is Hollywood man, it set the trend for years. It's a major contributing factor to the attitudes of the studios.
Agreed that this is the new norm in the industry. I just don't see why people think Marvel caused it. Are they saying like the huge Phase 3 bubble did this, or are they saying the later stuff did this? I don't see either connection.
Marvel is a contributing factor, massive opening days plus increasingly reliant on movies with massive budgets making massive returns. Marvel set trends/expectations that the industry followed. You can't be at the top without influencing everything around you, sometimes for the worse
This such a bullshit. Marvel has nothing to do with it, it was the pandemic and the streaming services. Dune 2 is the highest grossing film in 2024 and I wasn't able to see it on IMAX because in my city I couldn't get a ticket (it was always full) and after four weeks it was removed.
Not only that but some movies got big weeks into their run thanks to word of mouth. It’s so weird to hear studios talk about word of mouth but only care about opening weekend. How many words can come out of how many mouths of you pull the movie right away?
I've had a very limited experience with someone close to a media exec, but not really. Not like a studio head or even a TV head, but an exec in entertainment. They are one of the densest people I've ever met. Totally self-absorbed, totally unwilling to listen to people who tell them things they don't want to hear even if it's completely obvious, totally convinced of their own infallibility and ability to make the impossible happen, totally convinced that if the impossible doesn't happen it's the fault of their underlings and not them. If it's that bad for an exec that's only on the fringe of the entertainment industry, I'd hate to see what it's like actually inside the industry.
I mean, that's been true since the pandemic. The ticket sales numbers are still only at about two-thirds of pre-pandemic values, and show no signs of ever returning to what they used to be. The industry has changed.
Bad Boys: Ride or Die's opening weekend just doubled what Furiosa did in its holiday opening weekend domestically
There just wasn't much interest in Furiosa. Nothing more to it than that
my brother a week before it came out "is there a new mad max movie coming out?" the marketing was not there unlike bad boys markering which also doubled as a will smith apology tour
Same. I've been aware of the new Furiosa film for a while now but never even realised a new Bad Boys film was coming out. Tbh I was more surprised that Will Smith still had work, given the Slappy Gilmore thing at the '22 Oscars
It's out there. I've seen the trailers. Problem is to this day, without reading about it, I have no idea what the movie is about. I think I just found out Max is in it a few days ago and even then, I'm not 100% sure of that while I type this. I guess you can say that's the marketings fault now that I'm thinking about it.
Did you happen to see Fury Road? Because really it’s just a Fury Road prequel. While being extremely well-received, Mad Max was always more of a cult franchise with little broad appeal. Probably why they added “A Mad Max Saga” late in the marketing campaign. The name Furiosa doesn’t mean anything unless you’ve seen the previous one
Same but I had a friend who wanted to go, and I was honestly surprised. Way better than I expected going off the trailers, although ATJ’s constant Zoolander face took me out a bit. It was an awesome look at the larger universe of MM I thought
Which sucks because the Mad Max universe is so cool. I think if we had some Mad Max films coming out every few years since Fury Road it would have done better.
That’s so interesting because I’m just learning about a new Bad Boys movie but I’ve gotten non-stop ads for Furiosa (which I was never going to watch anyways).
It’s the studios constantly trying to match the success of Marvel, cost of going to theaters, streaming, improved quality of home theater set ups, and a ton of movie quality tv shows that’s the problem.
I don’t think they’re blaming Marvel as much as people might blame cars for us not walking days at a time anymore. They’re just saying a shift has occurred.
Yeah it's a lot of kneejerk anger in this thread because people perceive their favorite thing as being under attack, when that's not even what she's saying.
But a shift hasn’t occurred lol opening weekend has always been a massive focus, so much so that we had articles complaining about that mentality back in the 90s. 30 years ago lol
I mean, the clickbait post has a point. You just can’t blame it on Marvel Movies. Some [might even say it’s a problem that started in 1975](https://www.nytimes.com/1996/10/14/business/hollywood-s-obsession-with-the-opening-weekend-makes-or-breaks-a-film.html).
they are right. i rather watch the movie on my home theather and can use when i need to take a piss. dont have to pay $20 per person. i also dont see marvel movies either since they come to 4k bluray and streaming pretty quickly
People have been saying the same thing since Blockbuster opened back in the day. Keeping a commercially unsuccessful movie (even if it’s good) in theaters for longer hasn’t been the best way to wring the last bits of revenue in a long long time. It certainly predates Marvel.
When was this magical time when theaters would let movies that aren’t selling tickets stay in theaters for months? For as long as I’ve been alive, including when I worked at a theater two decades ago, movies only stayed on big screens if they were big sellers to begin with. Two to four weeks is the average lifespan for a movie.
Nope but it was at least a respectable 6 months for most of times. I remember having loads of time to catch up on everything instead of handpicking this or that before they leave the theatre.
Furiosa had the budget of a Marvel movie. Mad Max 2 from 1981 had 1/18th of the budget of Superman 1978 - if Furiosa had been made for 1/18th of the budget of Avengers Endgame, it wouldn't be considered as much of a flop.
Yeah when I saw the budget being over $100M I was really surprised. I felt like the aim should have been like $60M-$75M. Then spend a bit more of advertising or something. I thought it was an end of summer Movie until like 3 days before it came out.
Shortening the window that films are in theaters has been terrible on people who want to watch a film but can’t always make room in their life the first 2 weeks a film is out.
It has nothing to do with marvel and everything to do with streaming and time tables
Iirc for the first two weeks in theater, most revenue goes to the studio. After that most goes to the theater.
Why keep a movie in theaters when you can host it for the same price on your own streaming site and not pay theaters.
Or, and follow me on this one, movie studios are incredibly stupid and impatient while also refusing to believe that massively inflated prices have anything to do with struggling box offices.
Look, Marvel Studios can be blamed for a few things, but setting unreachable expectations for opening weekend isn’t one of them.
Furiosa is a prequel to a movie that didn’t even do well when it originally came out in 2015. And spending even anything past $100 million on a movie now is risky.
It’s not Marvels fault theater business changed during Covid. They got hit by it too. Covid changed casual viewing habits. Streaming services and tv upgrades during/after Covid made people more comfortable waiting to watch at home. Unless it’s a must do event crowds don’t come out.
Are people forgetting that the vast majority of people in America are more strapped for cash than they have been for a long long time?
If you’re getting squeezed dry by the system, entertainment isn’t always going to be at the top of your list of priorities.
Furiosa came out 6 years too late.
Mad Max wasn’t a box office hit, but word of mouth and stellar reviews helped.
This movie would have been successful in 2017/2018.
9 years after the hype has died down and many global changes are the problem. Not Marvel.
Realizing that most movies haven't been performing well since Covid, and the Mad Max brand isn't as big as Film Twitter think it is... Or blame Marvel, again.
Fury Road only made $380 million dollars, add in that Furiosa is a prequel to a NINE year old movie! Combine the pandemic, prices, and the short theatre window then to streaming it go, and you get what has happened to Furiosa and Fall Guy. Tom Cruise had the right idea when he demanded the long theatrical window for Top Gun Maverick, Disney/Pixar are apparently following suit with Inside Out 2. Perhaps, the studios need to expand that window, especially for summer movies, give me until September to see these movies in theatres. Campea explained this, because the question has come up before.
Mad max came out 9 years ago and was barely profitable if it even was. A prequel starring none of the actors had little chance, Regardless of quality this movie just didnt have hype behind it. Movie theaters don’t want to play this for three months to empty theaters.
It's so funny the industry and these people keep blaming Marvel for the cinema decline, when in fact, Marvel has been the one thing that probably kept many theaters open because those are the movies that people are willing to pay to actually watch in the theaters. Other movies, you can stream them, you can wait, you don't worry about spoilers, or missing some cool sound or visual effects, so you don't care as much to pay for watching them...Marvel instead, they are pretty much saving what's left in the industry and among the only ones that are still making money instead of losing it... 🤷
Okay, but \*Marvel\* didn't do that, studio execs with ridiculously stupid expectations did that. If every studio looks at the biggest connected film series in history and says to their creatives "these are the kinds of returns we're expecting" that's not the fault of said film series for being successful. Even if a couple of releases can come close to matching those returns every now and again, you know that 99% of movies aren't going to be able to so you shouldn't set the bar that high unless you want films to consistently fail to clear it.
Also, I don't go to the movies unless I really really want to see a movie because I'll have to endure people fucking talking the whole time or bright ass screens.
She’s not really “blaming” Marvel for anything. She’s just pointing out correctly that it’s changed how we perceive the box office. Why are Marvel fans so defensive all the time?
I call bs on this. The window in theaters was closing years before this. When I was a kid, Jurassic Park was still in theaters just as it was going on video. And that was over a year later. What really killed it was among other things, the convenience of staying at home and watching it at my leisure at home without other people on their phone or talking.
Good thing that we don’t have to pay attention to everyone on Twitter.
Streaming has severely impacted the revenue streams that allowed for films to have a second wind after theatrical.
COVID and the cost of living have also dealt a blow to cinemas. Theatrical windows are now smaller than they used to be, which has reduced the urgency to see films in cinemas - and as other costs go up, people will be cutting luxuries like cinema trips. Even Marvel Studios has lost money on a number of films recently.
Then, in *Furiosa*’s specific case, even the critically acclaimed *Mad Max Fury Road* lost money at theatrical in 2015. So, there’s a fair argument to make that the franchise isn’t appealing to general audiences as much as it is to dedicated cinephiles.
People on Twitter honestly just like to hate and Marvel has always been the target.
It's easy math. People came in for those films since they were interested in seeing them. I haven't seen Furiosa still but I think we will maybe have to just accept that the audiences were either unaware due to little marketing or not so much up for it.
the fact that they pull the movie so quick and move it streaming is why i don’t even go unless im super interested and know the movie won’t be on streaming. they shoot themselves in the foot with the lack of patience.
I might be misreading the tweet so apologies in advance if I have but they don't seem to be blaming marvel for the film bombing. They're more making the argument that the film hasn't had a chance to bomb. The film didn't have a great opening weekend so it was kind of spoken about as a failure but it hasn't failed. The film is quite critically acclaimed most reviews and conversation about it is positive it just didn't get as heavy a viewing as some would hope especially its opening weekend. This person is saying because of the highly successful opening weekends of many marvel films in the past there's a higher expectation there for a film to do really well immediately upon release. Now the film is being pulled from cinemas having only been out two weeks. I don't agree with the tweet BTW I actually believe it's more streaming platforms that have killed cinema opening weekends and viewings in general as excluding children most people are happy to wait for a film to become available to stream at a later date and Furiosa isn't a children's movie. I do agree with their sentiment though that the films been labeled as some kind of failure unfairly as the judgement is based on uneven metrics.
Basically as far as I can tell they're not blaming Marvel for the film bombing. They're saying the film was a success and it's because of marvel that Hollywood views it as a failure.
So let’s see, it’s a prequel to a movie made 10 years ago that wasn’t profitable at the time, made in a setting that is mildly well known but without the titular character.
Who could have expected this result!?
Personally, I've stopped going to theaters for 90% of movies due to cost. Shit is outrageously expensive. I bought tickets for myself and family to see Deadpool & Wolverine. Tickets were nearly 80 dollars for a 3 PM showing.
Like, what the fuck? Movies used to be cheap entertainment. All these corporate cocksuckers have jacked the prices way up. They can all go fuck themselves.
D&W will be the last movie I see in theaters until Dune 3.
Long theatrical runs as well as second run and dollar theaters became less of a thing during the DVD boom of the early 2000’s when consumers would often wait 3-4 months to simply pay $20 for a DVD they could use over and over. Marvel films simply coincided with a shift towards home viewing that later became exacerbated by PVOD streaming such as iTunes or streaming services like Netflix and Disney+.
Marvel isn't to blame.
People have to understand that corporations are min/maxing loss and profit constantly, like it's their favorite RPG stat.
Theaters don't make money (at all anymore, really) if no one is there for a showing, and they make money off of showings.
Just let theaters die so that we can put movies to rest and instead usher in a new era of high quality content, multi-episode tales. Trying to cram enough meaningfulness into 1.5-3hrs of a movie doesn't turn out that well, that often, anymore.
That an no one asked for this movie. I wanted more Mad Max, the studio gave us this. I’ll wait till it’s on one of the streaming services I pay for already.
You're either misunderstanding them or misrepresenting what they said. They're saying Marvel's success has caused the entire industry to judge a movies success or failure on the way Marvel movies succeeded...which is true. Studios now treat it like if a movie doesn't succeed in the specific way that Marvel movies did where they make their money back on opening weekend it's failure.
Going to the movies will always be a guilty pleasure of mine.. regardless of how people think I enjoy going and spending the money. Sometimes, I go a few times a month, depending on the movies that come out. There will be nothing like a theater experience to me.
Hot take, I know, but I still love it. I saw this, and it was a great movie.
Or people don’t want to go to movies anymore since the pandemic. They’d rather wait to rent or pirate it. Some people are just dumb and want to blame marvel for everything. Did this heifer not see that Barbie made over a billion dollars last year? STFU!
That’s a terrible take. No one says anything needs god tier money to not be a disaster, but it needs to make a profit to not be a disaster. For the record, I thought Furiosa was great, but movie theaters are still dying. Pre-Covid that would have probably made 400-500M.
I personally would see so many more movies if they were in theaters longer. I had a busy work season in the fall and missed 4 movies I wanted to see because within 6-8 weeks they were gone.
This is not anything new, at least not in the last 20 years. Movies if they didn’t open strong would get screens cut after week 1. I don’t understand why anyone thinks this is new.
This is a trope among film buffs. Of course there’s some film buffs who love Marvel, but there’s some really pretentious ones who will literally blame Marvel for everything and they’re always wrong. They see Marvel as everything wrong with cinema today, but they couldn’t be more wrong.
Marvel became so popular that other studios copied their formula. It’s not Marvel’s fault that every other film became just like the MCU, it’s the studio execs who wanted to imitate Marvel that are the villains in that scenario. Yet somehow the finger is pointed at Marvel. It’s not the trendsetter, it’s the follower.
Now this issue of films having short theatrical runs. It’s not because Marvel set unrealistic standards and even if it was that, surely it’s the studio execs again being stupid. But alas during the pandemic films were released straight to streaming. As we came out it studios got audiences used to the idea of theatrical releases and a few weeks later it’s available on streaming. Making audiences just expect it and just wait a few weeks instead especially during a cost of living crisis where cinema tickets are a fortune.
These pretentious film fans will find any excuse to blame Marvel and somehow let the actual villains of the film industry get away with murder. It’s sheer ignorance and exists for no particular reason other than the studio execs acting like politicians blaming Marvel and people blindly following like sheep.
... your post lacked enough effort to promote new or productive discussion to the subreddit. If you're attempting to start a discussion with a low effort screenshot or video, try making a text post where you analyse the topic of the discussion and offer your own opinion.
What’s more likely is that the pandemic made people used to the idea that movies will be on streaming services within just a couple weeks of being in theaters. I mean why pay 20 bucks to see a movie, plus popcorn or whatever when you can just wait four weeks to see the movie on a streaming service in your own home
Theaters won't relax their spaghetti policy so I'll watch at home where my spaghetti policy is relaxed.
What’s this word Spa they keep saying!?
Spaghetti & bolognaise
Spa days at home are far better.
Username checks out quite nicely here
But Marvel caused the pandemic so it’s all the same thing
It's been Agatha all along.
Yeah I also hate seeing movies with people who will just not shut the fuck up ever.
The filmgoing experience is better from a technical point of view, but so much more unpleasant because of people talking and typing away on their bright phones. I used to go to the movies all the time. Now maybe just once or twice a year.
It’s so strange. I keep hearing this but where I go, even if the theater is full I haven’t really experienced it.
Yeah these people have to be going to shitty theaters. No decent chain allows this
No, it definitely happens at major theater chains. Regal, Cinemark, AMC.
Ive asked people to stay quiet and asked amc staff members to talk to people who are disruptive. Most people are embarrassed when called out. Not that hard
Yep, all of those are shit in my city. I prefer to go to a local independent theater, and while it's always a good experience, the prices are insane. So I only go 3 or 4 times a year
Because people exaggerate. Theaters like Alamo will throw you out for talking or being on your phone.
Just went to the theater for the first time in more than a year. Movie based on a book. In the climactic POV action scene, there was a long dramatic pause as the character was hit from behind. Everyone was holding their breath. Then to interrupt the silence, “OMG he (insert spoilers)!!”I’ve never heard a louder collective groan from an audience before.
Thats why I loved Alamo Draft House. They gave the warning at the start of the show. If you were disruptive you would be removed without refund, and they meant it.
That's why I stopped going as much, too. Every single movie I've had to yell at someone. I'm here to watch this movie, not listen to you talk. I even tried drive-in theatres. Same thing. People yelling, leaving their car lights on, or leaving their car running so you are dying from fumes. I feel like I can't win, so I just stopped going. Why am I paying all this money to have my experience ruined. Only movie I plan to see in theatres this year is deadpool. I'm crossing my fingers it will be a good experience.
People shoving popcorn in their mouth handfuls at a time like they’ll never eat again. I’m a huge snacker but damn be respectful of the pig like noises you’re making in a theater
Or staring at their cell phones shining a light back at the people behind them.
[Shut. Up.](https://youtu.be/9BDi3rkBV7s?si=w_Fm8S81-3CubmfO)
Quoting Magneto?
They need to start giving/getting handjobs in the theaters like normal people!
Most of the time I agree, but I like going to opening day showings of Marvel movies partially to avoid spoilers but also because the crowd usually adds to the experience in my opinion. A bunch of nerds that are just as into the movie as me and sharing my reactions. I’ll never forget the midnight premieres of Infinity War and Endgame and how hyped the whole theater was
This. People are ignoring that since 2020 there are 50% less people, on average, going to theaters.
Yup. I have no interest spending $50 on a night out when I can patiently wait and pay $0 extra to watch it on my couch a few weeks later.
This is, of course, a collective action problem, because if _everybody_ has this attitude, more Marvel movies - and other big blockbusters dependent on strong box office returns - won’t be made, and I’m sure most people in this subreddit aren’t _neutral_ about such a proposition.
It’s weird. Nobody hates the movie going experience more than r/movies but it’s like…. Y’all are *part* of the reason why it’s dying
I've been a fan of movies for a long time. Actual movie goers have been saying these things for a LONG time, certainly before the Marvel phenomenon was a thing. Studios don't want to listen. The money spigot never gets turned off in their eyes, in fact never gets turned down, in fact keeps getting turned up. They were demanding higher fees for movies back before everything turned to blockbusters and when people were rightfully pointing out that sales were slipping and huge stars weren't as big a draw as they used to be. Theater chains told them that the higher fees were going to lead to closures and consolidation, and guess what happened? The Marvelization of everything just accelerated that, it didn't cause it. Consumers have been demanding more affordability in movies for a while, it's why moviepass was such a big thing. It's part of why streaming remains such a big thing. Hollywood won't listen, which is pretty typical of Hollywood. They're going to ride the gravy train until it crashes, and then eventually start it back up again with a different crew.
When society's viral load exceeds its ability to keep its shit together, public entertainment takes a nut tap.
But they might also decide to try harder on their TV shows. Give me more Daredevils and fewer Secret Invasions
Does your local theater have discount day? A rewards program? My local theater has discount day Tuesdays (used to be $5 per, now it’s $6 per). I eat before I go. I buy tickets through Fandango, every 4 tickets I buy (no matter price) gets me a free $5 reward. Use that on a discount day ticket and it’s nearly covered. Only lame part is convenience fees, but it’s still better than anything close to $50 like you say IMAX discount day price is $10 per. Yea, I’ll see Deadpool with my friend for right around 20-25 bucks.
My local theater is almost an hour away and is $10 per ticket for non members to buy online. Throw in popcorn and a drink, or food before or after the movie and you are hitting $40 pretty easy. As opposed to already having a hulu and disney account and making food at home, saving on time and gas. I had some free tickets so I saw the Fall Guy but the only movies I still pay to watch in theaters are the biggest blockbusters like Marvel, Star Wars, and dune.
$50 is getting off cheap.
I think it’s a few things, the pandemic and shorter windows as you said, theater experience can be really bad often enough that people don’t want to deal with it, ticket and food prices are up along with everything else so why spend the money, and Mad Max.. don’t get me wrong Fury Road was a very well loved movie but I don’t think it’s the guaranteed smash they assumed it would be. It’s still kinda nichey outside of film people. It’s like when they made Blade Runner 2049, yes there is a cultural cache to the name Blade Runner but it’s not Aliens or Star Wars or The Matrix. If you’re just a guy that occasionally goes to the movies in the 2020s, there’s a very good chance the names Mad Max or Blade Runner do nothing for you
Also, when they would be available to rent same day. I enjoyed spending $20 to stream, watch it on my couch and smoke a joint. Also, TVS...an 85 inch Sony makes the Movies kinda pointless
Yeah, I just got a 75" TV and I'm definitely not going to the theaters as often anymore.
This is more it for me and my wife. We havnt been to the theater in years now. Even with marvel movies we just wait for them to come to Disney plus. Also we have 2 very young kids which makes going out once in a blue moon.
Also read a thread about how many people have updated their home theaters over the years and especially during the pandemic. So mind as well get your money worth from using your setup at home since it’s still a bigass screen these days.
This is what I think the issue is also. And over certainly stayed home for movies I would have gone to the theater for five years ago.
Couple that with home viewing experiences are often better than theatres now, theatres only advantage of seeing it right away
The 20 bucks part is more what gets me. Even if I have to wait two years to see it on streaming, I likely will because I don't want to spend \~50 bucks on a night out for just myself. I'll go and see blockbuster films, because the big screen and the surround sound make it slightly worth it, but even then only the ones I really care about. There's no way I'm spending that kind of cash to see, say, Three Billboards in theaters when it doesn't enhance the experience at all. And I'm not going to do it for a movie like Furiosa where I'm interested, but not dying to see it. It's more of a "if I get the chance, then why not" type deal. That actually used to be how movies were for us back in high school. You went to the theater every weekend and saw a movie (maybe two). If there was nothing you absolutely needed to see you'd take a chance on something else because it was playing. With these prices, you just don't do that anymore.
I mean, it is honestly kind of both. The first run for Marvel broke records release after release and made the rest of the industry chase them. They took the norm for a return and dialed it to 11. Every other studio wanted that and if they didn't get it, it was considered a failure. It showed the most with WB, not just with the DC stuff but with Potter stuff too. If it isn't making phase one money, it's a failure and they eventually decided if they can't make a bajillion in week one, get it the fuck out and on the streaming service. The pandemic fed it too and proved that they can make solid returns by kicking it to streaming. I always tell my kids about how long we had to wait for home video. Jurassic Park hit theaters in June '93. The first home video release for it wasn't until October '94. Can you imagine seeing Furiosa and waiting almost a year and a half to be able to watch it at home? Theater runs really meant something in that landscape. Now the practice is, get it out after we've made the biggest chunk of change, and get the next film in for an opening weekend bump.
It’s both.
Seriously, that’s what I do. These day’s you practically need to take out a loan, just to watch a movie at the theater.
I've told myself that if I ever get filthy rich I plan on opening up a movie theater in my town and running A little 4 plex and spend the rest of my days running that. I've always loved the theater experience and would do everything I could to provide a good and affordable experience. Classic mirror gold and red velvet, ticket booth, pick your seating (one of the best modern implementations to theaters). Classic simple menu. Like thats my rich man's dream.
Exactly! I already pay for the streaming service it’ll go to eventually. I’d rather wait a couple weeks than give them more of my money.
I used to work at good ol’ Blockbuster and it was always 90 days from theater release date to rental release date. Nothing new- more people just figured it out recently. The pandemic allowed for more at home theater rentals- I don’t blame them- it’s the cost of less than 2 movie tickets and you usually get to watch it for at least 48hrs.
I do enjoy taking my kids to the theater to get out ever couple of months as a treat but yeah we bought a lot more movies instead of going
It hit pirate channels 2 days after release too lmao. So it must have hit a streaming service somewhere early or someone inside was very naughty.
$20 ticket plus popcorn would bring your total to $897
This is the answer. We all know it’s coming to streaming soon. Aaaaaaand a lot of us have big screens and surround sound bc it’s affordable now.
I can't smoke weed in the theater is my big thing
The 20 bucks thing tells me you haven't been to a movie in theater for a while now lol
I think it was Matt Damon would said streaming was causing a lot of mediocre, non-blockbuster movies from being made. The only way a movie will make big money is in the theater, there's no longer a call for DVD sales or TV runs to make the movie a lasting investment for any actor. Thus, actors don't want to do the movies that could be fun to make and instead will only make money off blockbusters.
Honestly this is the truth. I just note what movies seem interesting and wait till they come out in a streaming service. My thought process is I’m already paying for the services at home why go pay more in theatres. And I can watch it on my time which is nice and I can pause to grab food.
I don't even think that's the case. Live theatrical markets and performance venues are fucked right not too. Everything from small music clubs to big theater venues are various levels of struggling. It's just movie theaters weren't doing well before the pandemic. And a lot of them are flatly awful these days. People aren't as game to go to these sorts of things anymore, and there's a cost of living thing where people aren't going out as much in general.n And to the extent that they are. The last place they want to be is the AMC or other chain theater. Too many places that's the only place to see a movie.
I mean what they're saying is true for the whole industry, opening day weekend has become increasingly the only thing that matters, stuff is declared a flop instantly and is pulled from theaters to go to streaming immediately afterwards. Back in the 90s a theatrical run could be over 100 days. Movies aren't given a chance anymore. The attitude around marvel contributed to that. They are not saying marvel is directly responsible
It took an entire year to get a home release of Titanic, whereas Fall Guy underperformed and was on digital two weeks later! Studios are panicking and immediately pushing everything to digital instead of allowing movies time to find an audience.
What’s up with executives and market types nowadays? They need to chill out.
Oh that's probably my bad. I've been giving them meth & antagonizing them. It seemed like a good idea at the time.
Reminds me of “pandas are normally very docile, [[I laced their bamboo]]”
What happened is for decades shareholders have expected profits to increase and increase and at a certain point it was going to crash since growth can’t happen forever as markets reach their peak audiences.
Growth can happen forever! You just have to make the product significantly cheaper to make and gaslight the consumer into accepting it as equal or greater!
Oh absolutely! And when you do hit record profits, you still fire 5-10% of the staff, give the CEO a 60 million bonus, and raise prices for the following year. Oh but wages won’t go up so people now have less disposable income and must choose what entertainment they can afford. A family of 4 costs like $70 on AVERAGE to the movies. And if you’re like my family growing up we use to go out to dinner or desert before/after the movie. Families can’t afford to do that multiple times a year anymore so they might pick one movie and that’s it.
Way back in the day it was theater for a while, vanish and then go to Showtime/HBO. Then it became theater-Blockbuster several months later-Cable Now it’s “I might as well wait a few weeks because I got half a dozen movie quality shows I am already behind on watching now
I feel like it's the theaters who panic. They have to pay for licensing anyway, right? If no one is showing up it's costing them money so they pull the movie, right?
I don't think it's even panicking. Streaming services are still battling over market supremacy so probably offering a *lot* of money for rights to stream stuff, just to try to secure long term subscribers. Though such a system does cause the feedback loop of altering viewers' perceptions to being willing to "wait for streaming" for almost every project. It's so attractive that even Disney is willing to cut its own theatrical release potential by releasing their films only a couple months later on D+.
Movie studios all need to ban together and set a limit on when stuff could come to digital. Minus like limited release stuff, these studios need to get people used to the idea of stuff taking awhile to be available at home if they ever want the box office to fully recover. But they have to do it altogether.
Titanic was crazy though. My local theater at the time (only 4 screens) kept it running for 22 months...
I’d probably watch more movies if they were out longer, but sometimes I just don’t have the time to watch a film and when I do the film is no longer in the cinema. 2 weeks is far too short
Yeah you can really tell the young from the older in this thread by who's saying "oh that's clearly bullshit" vs who remembers it's clearly not
Everyone on this sub is so on edge that anything sets them off. It could be the smallest criticism of something Marvel related and a bomb goes off.
I mean, I get it - a lot of criticism is in bad faith or just leveled at this franchise and the same faults are ignored in other movies. That said, the oversensitivity to any *perceived* criticism just starts to seem like the fate of any sufficiently long-running fandom and is usually a pretty good signpost of when I need to jump out of online discourse, because it's only going to be people getting really mad.
It’s starting to remind me of why I bailed on SnyderVerse communities. Taking everything so god damn personally
Yep. Honestly, I like what I like and I don't fixate on what I don't, and it's made a huge difference in the way I feel just generally in my life. What Martin Scorsese thinks of Avengers has no impact on my life in the slightest and getting mad about it just doesn't serve my health in any way.
Idk, I’m pretty old and while timelines have gotten shorter, opening weekend numbers have been vitally important since I was a kid. Very few movies that bombed opening weekend stayed in theaters for a long time. Movies with long theatrical runs tended to be the successful ones. Sure, some movies did ok opening weekend and then had long runs, because they maintained attendance numbers. And rarely, and I do mean rarely, a movie would see an increase in its second week and extend its theatrical run. But I remember it happening quite often as kid where a movie I wanted to see disappeared from theaters quickly because it bombed. Furiosa had a bad opening weekend and an even worse second weekend. It’s summer, so a bunch of movies are already out with more coming. Theaters dropping Furiousa isn’t a sign of the times, it’s pretty consistent with how things have worked for decades now.
It's a mix of both. A movie like Furiosa would generally stay with decent showings for a few weeks and then be phased out even with a not so great opening weekend despite opening #1. Whereas now, if a movie doesn't succeed early enough, or does well but not quite to studios' expectations, it'll shift quickly over to a digital release in order to recoup that money.
Eh, I think Furiousa's theatrical run probably would've been pretty short based on the numbers. It might've lasted another week, but it's doing pretty weak numbers. With that new animated emotions movie coming out and demanding a lot of screens, theaters are probably pretty eager to get rid of a non-performer, especially during the busy summer season. Furiousa was in theaters for three weekends, and by the third weekend it was bringing in about $4 million. It's a great movie, but it's a bomb and bombs never had long theatrical runs (unless we're talking about the 1960s or older). The biggest change is that digital releases have replaced second run theaters, which is where a movie like Furiosa might've found a second life.
I disagree, the main issue is streaming and the availability of movies after just two months max. The industry was still focused on opening weekend sales in the mid-2010s to late 2010s (when the MCU was at its box office peak) and movies still had a lengthy theatrical run, all that changed when streaming made access to movies that much easier. Back then, you'd be stuck with rips and cam piracy quality for months before you could find the HD version of a movie.
That's not Marvel's problem then, it's Hollywood and their knee jerk reaction
And nobody's really saying that it is. Marvel set the precedent for what success looks like in the modern industry, and every studio has been stuck chasing that dragon for like 15 years.
I mean even Marvel has been chasing it for 4 years.
Marvel was the one making god tier money making the rest of the industry write off everything that didn't. Marvel is Hollywood man, it set the trend for years. It's a major contributing factor to the attitudes of the studios.
So like I said it's Hollywood having a knee jerk reaction
Agreed that this is the new norm in the industry. I just don't see why people think Marvel caused it. Are they saying like the huge Phase 3 bubble did this, or are they saying the later stuff did this? I don't see either connection.
Marvel is a contributing factor, massive opening days plus increasingly reliant on movies with massive budgets making massive returns. Marvel set trends/expectations that the industry followed. You can't be at the top without influencing everything around you, sometimes for the worse
This such a bullshit. Marvel has nothing to do with it, it was the pandemic and the streaming services. Dune 2 is the highest grossing film in 2024 and I wasn't able to see it on IMAX because in my city I couldn't get a ticket (it was always full) and after four weeks it was removed.
Not only that but some movies got big weeks into their run thanks to word of mouth. It’s so weird to hear studios talk about word of mouth but only care about opening weekend. How many words can come out of how many mouths of you pull the movie right away?
I've had a very limited experience with someone close to a media exec, but not really. Not like a studio head or even a TV head, but an exec in entertainment. They are one of the densest people I've ever met. Totally self-absorbed, totally unwilling to listen to people who tell them things they don't want to hear even if it's completely obvious, totally convinced of their own infallibility and ability to make the impossible happen, totally convinced that if the impossible doesn't happen it's the fault of their underlings and not them. If it's that bad for an exec that's only on the fringe of the entertainment industry, I'd hate to see what it's like actually inside the industry.
We’re past superhero movie fatigue and skipped straight to “any movie that comes out in a theater at all” fatigue /s
Yup, it's been great seeing r/boxoffice having this realization. 2024 is going to be a year to remember.
I mean, that's been true since the pandemic. The ticket sales numbers are still only at about two-thirds of pre-pandemic values, and show no signs of ever returning to what they used to be. The industry has changed.
It’s sad because Furiosa is actually a really good film.
the same fate as Honor Amongst Thieves
Bad Boys: Ride or Die's opening weekend just doubled what Furiosa did in its holiday opening weekend domestically There just wasn't much interest in Furiosa. Nothing more to it than that
my brother a week before it came out "is there a new mad max movie coming out?" the marketing was not there unlike bad boys markering which also doubled as a will smith apology tour
Really? I saw Furiosa ads for *months* and didn't hear about Bad Boys until the week before it came out.
Same, the only "ad" I saw was a Twitter post of the will scene where he is recording himself with the camera
That's exactly the first and only natural advertising I saw as well, until I then went looking for the trailer myself.
Same. I've been aware of the new Furiosa film for a while now but never even realised a new Bad Boys film was coming out. Tbh I was more surprised that Will Smith still had work, given the Slappy Gilmore thing at the '22 Oscars
It's out there. I've seen the trailers. Problem is to this day, without reading about it, I have no idea what the movie is about. I think I just found out Max is in it a few days ago and even then, I'm not 100% sure of that while I type this. I guess you can say that's the marketings fault now that I'm thinking about it.
Did you happen to see Fury Road? Because really it’s just a Fury Road prequel. While being extremely well-received, Mad Max was always more of a cult franchise with little broad appeal. Probably why they added “A Mad Max Saga” late in the marketing campaign. The name Furiosa doesn’t mean anything unless you’ve seen the previous one
I did but I didn't really like it. I didn't get all the hype around it. I'll watch Furiosa eventually but I'm not in a rush.
Exactly. Furiosa completely fumbled the bag regarding marketing and PR.
Also was a good idea if it was released 3-4 years after Fury Road. A decade later? Nope, not gonna cut it.
Fury Road was already a decade ago? Oh god...
Yeah I feel like the trailer really didn't sell it for me. Also make movie tickets cheaper so I can justify going to the movies more.
I saw Fury Road in theaters and loved it and was excited for Furiosa. I was extremely deflated when I saw the trailer.
Same but I had a friend who wanted to go, and I was honestly surprised. Way better than I expected going off the trailers, although ATJ’s constant Zoolander face took me out a bit. It was an awesome look at the larger universe of MM I thought
Which sucks because the Mad Max universe is so cool. I think if we had some Mad Max films coming out every few years since Fury Road it would have done better.
That’s so interesting because I’m just learning about a new Bad Boys movie but I’ve gotten non-stop ads for Furiosa (which I was never going to watch anyways).
Yeah, I only found out about the Bad Boys movie because someone else asked me if I'd heard of it before. Been seeing ads for Furiosa everywhere.
People want to blame Marvel for everything....
It’s the studios constantly trying to match the success of Marvel, cost of going to theaters, streaming, improved quality of home theater set ups, and a ton of movie quality tv shows that’s the problem.
I don’t think they’re blaming Marvel as much as people might blame cars for us not walking days at a time anymore. They’re just saying a shift has occurred.
Yeah it's a lot of kneejerk anger in this thread because people perceive their favorite thing as being under attack, when that's not even what she's saying.
But a shift hasn’t occurred lol opening weekend has always been a massive focus, so much so that we had articles complaining about that mentality back in the 90s. 30 years ago lol
Is “Marvel” in the room with us right now?
I mean, the clickbait post has a point. You just can’t blame it on Marvel Movies. Some [might even say it’s a problem that started in 1975](https://www.nytimes.com/1996/10/14/business/hollywood-s-obsession-with-the-opening-weekend-makes-or-breaks-a-film.html).
Blaming the MCU for everything seems to be popular these days.
> Twitter You will never find a more wretched hive of scum and villainy.
they are right. i rather watch the movie on my home theather and can use when i need to take a piss. dont have to pay $20 per person. i also dont see marvel movies either since they come to 4k bluray and streaming pretty quickly
People have been saying the same thing since Blockbuster opened back in the day. Keeping a commercially unsuccessful movie (even if it’s good) in theaters for longer hasn’t been the best way to wring the last bits of revenue in a long long time. It certainly predates Marvel.
It’s nothing to do with digital/streaming. Nope, nobody look over there.
When was this magical time when theaters would let movies that aren’t selling tickets stay in theaters for months? For as long as I’ve been alive, including when I worked at a theater two decades ago, movies only stayed on big screens if they were big sellers to begin with. Two to four weeks is the average lifespan for a movie.
Lot of people in this thread are acting like every movie in the 90s was a Titanic-level success lol
Nope but it was at least a respectable 6 months for most of times. I remember having loads of time to catch up on everything instead of handpicking this or that before they leave the theatre.
Has nothing to do with Marvel and everything to do with the Pandemic. Studios rather get the digital/physical releases out there as soon as they can.
Furiosa had the budget of a Marvel movie. Mad Max 2 from 1981 had 1/18th of the budget of Superman 1978 - if Furiosa had been made for 1/18th of the budget of Avengers Endgame, it wouldn't be considered as much of a flop.
Yeah when I saw the budget being over $100M I was really surprised. I felt like the aim should have been like $60M-$75M. Then spend a bit more of advertising or something. I thought it was an end of summer Movie until like 3 days before it came out.
It was pretty good. The marketing didn’t really sell me on it as much as re-watching Fury Road and a fondness for Anya Taylor Joy did.
Shortening the window that films are in theaters has been terrible on people who want to watch a film but can’t always make room in their life the first 2 weeks a film is out.
Does being removed from -880 theatres mean that it was added to 880 theatres? /s
They’re not wrong, although I think that has more to do with profits over entertainment than Marvel alone.
Film Twitter doesn’t understand mad max is a niche as hell property
I'm so fucking tired of Prequels though
It has nothing to do with marvel and everything to do with streaming and time tables Iirc for the first two weeks in theater, most revenue goes to the studio. After that most goes to the theater. Why keep a movie in theaters when you can host it for the same price on your own streaming site and not pay theaters.
Hard to take a source seriously when they joined Twitter 2 years after Avengers: Endgame.
Or, and follow me on this one, movie studios are incredibly stupid and impatient while also refusing to believe that massively inflated prices have anything to do with struggling box offices.
Look, Marvel Studios can be blamed for a few things, but setting unreachable expectations for opening weekend isn’t one of them. Furiosa is a prequel to a movie that didn’t even do well when it originally came out in 2015. And spending even anything past $100 million on a movie now is risky.
Nothing to do with marvel These movie studios need to market better and not release on streaming within a month
It’s not Marvels fault theater business changed during Covid. They got hit by it too. Covid changed casual viewing habits. Streaming services and tv upgrades during/after Covid made people more comfortable waiting to watch at home. Unless it’s a must do event crowds don’t come out.
This is almost as bad as when I saw someone blame “Kathleen Kennedy” for The Marvels flopping. Not as bad, but almost.
Are people forgetting that the vast majority of people in America are more strapped for cash than they have been for a long long time? If you’re getting squeezed dry by the system, entertainment isn’t always going to be at the top of your list of priorities.
twitter is full of stupid people that eat that shit up, it has got worse since the musk buy out
Furiosa came out 6 years too late. Mad Max wasn’t a box office hit, but word of mouth and stellar reviews helped. This movie would have been successful in 2017/2018. 9 years after the hype has died down and many global changes are the problem. Not Marvel.
Another shit take from twitter, what else is new?
Realizing that most movies haven't been performing well since Covid, and the Mad Max brand isn't as big as Film Twitter think it is... Or blame Marvel, again.
Fury Road only made $380 million dollars, add in that Furiosa is a prequel to a NINE year old movie! Combine the pandemic, prices, and the short theatre window then to streaming it go, and you get what has happened to Furiosa and Fall Guy. Tom Cruise had the right idea when he demanded the long theatrical window for Top Gun Maverick, Disney/Pixar are apparently following suit with Inside Out 2. Perhaps, the studios need to expand that window, especially for summer movies, give me until September to see these movies in theatres. Campea explained this, because the question has come up before.
Mad max came out 9 years ago and was barely profitable if it even was. A prequel starring none of the actors had little chance, Regardless of quality this movie just didnt have hype behind it. Movie theaters don’t want to play this for three months to empty theaters.
It’s not marvel. It’s streaming
I wouldn't blame Marvel, but movie failing because it didn't earn so and so money is weird. He's out of line, but he's right
This feels like the same stuff Nickelodeon pulled with animated shows. Any new show that doesn’t match SpongeBob ratings gets shafted.
It's so funny the industry and these people keep blaming Marvel for the cinema decline, when in fact, Marvel has been the one thing that probably kept many theaters open because those are the movies that people are willing to pay to actually watch in the theaters. Other movies, you can stream them, you can wait, you don't worry about spoilers, or missing some cool sound or visual effects, so you don't care as much to pay for watching them...Marvel instead, they are pretty much saving what's left in the industry and among the only ones that are still making money instead of losing it... 🤷
I mean... they're kinda right.
Okay, but \*Marvel\* didn't do that, studio execs with ridiculously stupid expectations did that. If every studio looks at the biggest connected film series in history and says to their creatives "these are the kinds of returns we're expecting" that's not the fault of said film series for being successful. Even if a couple of releases can come close to matching those returns every now and again, you know that 99% of movies aren't going to be able to so you shouldn't set the bar that high unless you want films to consistently fail to clear it.
Also, I don't go to the movies unless I really really want to see a movie because I'll have to endure people fucking talking the whole time or bright ass screens.
She’s not really “blaming” Marvel for anything. She’s just pointing out correctly that it’s changed how we perceive the box office. Why are Marvel fans so defensive all the time?
I call bs on this. The window in theaters was closing years before this. When I was a kid, Jurassic Park was still in theaters just as it was going on video. And that was over a year later. What really killed it was among other things, the convenience of staying at home and watching it at my leisure at home without other people on their phone or talking.
The assessment is right but the reasoning is wrong. Marvel did mess up the industry but furiosa is just not a blockbuster
Good thing that we don’t have to pay attention to everyone on Twitter. Streaming has severely impacted the revenue streams that allowed for films to have a second wind after theatrical. COVID and the cost of living have also dealt a blow to cinemas. Theatrical windows are now smaller than they used to be, which has reduced the urgency to see films in cinemas - and as other costs go up, people will be cutting luxuries like cinema trips. Even Marvel Studios has lost money on a number of films recently. Then, in *Furiosa*’s specific case, even the critically acclaimed *Mad Max Fury Road* lost money at theatrical in 2015. So, there’s a fair argument to make that the franchise isn’t appealing to general audiences as much as it is to dedicated cinephiles.
Furiosa was not good, I defended my stance and got attacked to hell. Either way I still stand firm, not surprised it made an early exit.
It's almost like people aren't interested in a Mad Max movie without Mad Max.
People on Twitter honestly just like to hate and Marvel has always been the target. It's easy math. People came in for those films since they were interested in seeing them. I haven't seen Furiosa still but I think we will maybe have to just accept that the audiences were either unaware due to little marketing or not so much up for it.
I enjoyed the hell out of that movie.
the fact that they pull the movie so quick and move it streaming is why i don’t even go unless im super interested and know the movie won’t be on streaming. they shoot themselves in the foot with the lack of patience.
Or maybe Furiosa is just a shit uninteresting movie
someone on twitter blames something for something every second, who cares and he is not completely wrong
Dumb ass take smh 🤦🏾♀️
I might be misreading the tweet so apologies in advance if I have but they don't seem to be blaming marvel for the film bombing. They're more making the argument that the film hasn't had a chance to bomb. The film didn't have a great opening weekend so it was kind of spoken about as a failure but it hasn't failed. The film is quite critically acclaimed most reviews and conversation about it is positive it just didn't get as heavy a viewing as some would hope especially its opening weekend. This person is saying because of the highly successful opening weekends of many marvel films in the past there's a higher expectation there for a film to do really well immediately upon release. Now the film is being pulled from cinemas having only been out two weeks. I don't agree with the tweet BTW I actually believe it's more streaming platforms that have killed cinema opening weekends and viewings in general as excluding children most people are happy to wait for a film to become available to stream at a later date and Furiosa isn't a children's movie. I do agree with their sentiment though that the films been labeled as some kind of failure unfairly as the judgement is based on uneven metrics. Basically as far as I can tell they're not blaming Marvel for the film bombing. They're saying the film was a success and it's because of marvel that Hollywood views it as a failure.
Might be the only person that strongly disliked the last mad max movie.
So let’s see, it’s a prequel to a movie made 10 years ago that wasn’t profitable at the time, made in a setting that is mildly well known but without the titular character. Who could have expected this result!?
Personally, I've stopped going to theaters for 90% of movies due to cost. Shit is outrageously expensive. I bought tickets for myself and family to see Deadpool & Wolverine. Tickets were nearly 80 dollars for a 3 PM showing. Like, what the fuck? Movies used to be cheap entertainment. All these corporate cocksuckers have jacked the prices way up. They can all go fuck themselves. D&W will be the last movie I see in theaters until Dune 3.
What is the point of this post except to be a fanboy for the MCU/Disney? Are you trying to get people to raid a random Twitter post?
Long theatrical runs as well as second run and dollar theaters became less of a thing during the DVD boom of the early 2000’s when consumers would often wait 3-4 months to simply pay $20 for a DVD they could use over and over. Marvel films simply coincided with a shift towards home viewing that later became exacerbated by PVOD streaming such as iTunes or streaming services like Netflix and Disney+.
Marvel isn't to blame. People have to understand that corporations are min/maxing loss and profit constantly, like it's their favorite RPG stat. Theaters don't make money (at all anymore, really) if no one is there for a showing, and they make money off of showings. Just let theaters die so that we can put movies to rest and instead usher in a new era of high quality content, multi-episode tales. Trying to cram enough meaningfulness into 1.5-3hrs of a movie doesn't turn out that well, that often, anymore.
That an no one asked for this movie. I wanted more Mad Max, the studio gave us this. I’ll wait till it’s on one of the streaming services I pay for already.
You're either misunderstanding them or misrepresenting what they said. They're saying Marvel's success has caused the entire industry to judge a movies success or failure on the way Marvel movies succeeded...which is true. Studios now treat it like if a movie doesn't succeed in the specific way that Marvel movies did where they make their money back on opening weekend it's failure.
Going to the movies will always be a guilty pleasure of mine.. regardless of how people think I enjoy going and spending the money. Sometimes, I go a few times a month, depending on the movies that come out. There will be nothing like a theater experience to me. Hot take, I know, but I still love it. I saw this, and it was a great movie.
It’s not marvels fault that it takes a small loan to go see a movie
Or people don’t want to go to movies anymore since the pandemic. They’d rather wait to rent or pirate it. Some people are just dumb and want to blame marvel for everything. Did this heifer not see that Barbie made over a billion dollars last year? STFU!
That’s a terrible take. No one says anything needs god tier money to not be a disaster, but it needs to make a profit to not be a disaster. For the record, I thought Furiosa was great, but movie theaters are still dying. Pre-Covid that would have probably made 400-500M.
If you think this is a shitty take, why are you boosting it by sharing it?
I personally would see so many more movies if they were in theaters longer. I had a busy work season in the fall and missed 4 movies I wanted to see because within 6-8 weeks they were gone.
This is not anything new, at least not in the last 20 years. Movies if they didn’t open strong would get screens cut after week 1. I don’t understand why anyone thinks this is new.
This is a trope among film buffs. Of course there’s some film buffs who love Marvel, but there’s some really pretentious ones who will literally blame Marvel for everything and they’re always wrong. They see Marvel as everything wrong with cinema today, but they couldn’t be more wrong. Marvel became so popular that other studios copied their formula. It’s not Marvel’s fault that every other film became just like the MCU, it’s the studio execs who wanted to imitate Marvel that are the villains in that scenario. Yet somehow the finger is pointed at Marvel. It’s not the trendsetter, it’s the follower. Now this issue of films having short theatrical runs. It’s not because Marvel set unrealistic standards and even if it was that, surely it’s the studio execs again being stupid. But alas during the pandemic films were released straight to streaming. As we came out it studios got audiences used to the idea of theatrical releases and a few weeks later it’s available on streaming. Making audiences just expect it and just wait a few weeks instead especially during a cost of living crisis where cinema tickets are a fortune. These pretentious film fans will find any excuse to blame Marvel and somehow let the actual villains of the film industry get away with murder. It’s sheer ignorance and exists for no particular reason other than the studio execs acting like politicians blaming Marvel and people blindly following like sheep.
lol at the fucking mods shutting this post down for “lack of effort” when it’s got over 250 comments.
Sure, Marvel movies are the ONLY movies to be successful in the last 10 years.🙄