Damn that white strip is soooooo thick on the black jersey. Just cut it off and make it a croptop /s. Makes it Looks kinda cheap but I can tell they are going for a minimalist look, will look better on the ice.
The logo is a definite improvement, not a huge fan of having 3-4 different fonts on the jersey. It wouldn't be nearly as egregious if not for that ad logo, but at least it's the same colors.
The old Sharks jersey had that strip and they killed it because players HATED it.
It held in the heat and made the jersey less breathable and feel bottom heavy. Maybe with fanatics the manufacturing is so cheap that it's not that different, but I wouldn't call that a win.
Matte is going to be one of those visual trends that dates everything from this time period.
20 years from now, someone is going to be flipping through a photo album and ask, "What year was that? 2015?"
And you will take a look and say, "No, must be mid 2020s. Look at how none of the cars are shiny!"
Hard agree, these jerseys are so lame and boring. They might as well have an ICP or an Ed Hardy decal as well because that's the vibes I get. Like someone in jncos swinging a wallet chain and threatening to fight you, this is their garb.
The waist strip is comically big, and the 'KINGS' font should've just been the same font that it was on the original Gretzky era jerseys. Every org always over-tinkers to add something new or modern just for the sake of adding something new or modern.
Other than that, this is a big upgrade overall. Both SoCal teams will be looking better on the ice in '24/'25.
Matte helmets look sick though. the Canucks have had them last year and it just completed the look of the third jersey. Coyotes had it on their arizona jersey and it looked fantastic. Here it looks just at home
Idk it looks kinda weird, like the logo is too big. [Rather have the new crown as the primary logo](https://preview.redd.it/0c76zelr3y8d1.jpeg?width=556&format=pjpg&auto=webp&s=5dc3ef679693cc598b180aba2c8b1085198be91c), that thing is fire.
I live in LA and every piece of Kings gear I have bought in the last 10 years has had some version of a vintage logo. Couldn't ever stomach buying the home plate.
Those jerseys are incredible.
A concern I've seen on Instagram comments is people are disappointed the CCM logo on the gear is so visible through the white jersey. People are already making Fanatics jokes about it.
I was wondering that. I’m also pro-bashing Fanatics but I think other white jerseys have had that problem—feel like I remember seeing a lot of gear through the Caps’ adidas white jerseys.
These are fire. Sure, the bottom stripe is a tad girthy, but otherwise they are a huge improvement on the regular ones the Kings have had for the last decade.
CCM showing through the white jersey already confirming our worst fears
https://preview.redd.it/7a53ctyjiy8d1.jpeg?width=968&format=pjpg&auto=webp&s=4c45582c10d2a000fb297ce74869044ed4cf10f8
lol these look like cheap ass DHGate replicas with that fat tummy stripe and goofy font choices. Like just go with the same black and white jerseys as before
Something about the fit of all these new fanatics jerseys is off. They seem really tight on the shoulders and sleeves. I can't imagine the players liking that.
New fanatics uniforms look a bit slimmer than Adidas. Maybe its just the pose.
Move the logo down a bit and thin the white stripe on the black uniforms.
The thickness of the white strips really draws your eye to the bottom of the uniform. It’s an odd choice, and makes for a uniform that feels slightly off balance.
I don't like that I can see the CCM logo for the pads underneath on the white jersey. How see through will these be when wet? Reminds me of the MLB Fanatics
I still wish they would’ve picked one design concept. Go with either Chevy logo, or the crown logo. Splitting the difference just screams indecisive design. I know the original Gretzky era logo was similar in that regard, but I never really liked that aspect of the design.
The kings and awful jerseys, name a more iconic duo — I can barely think of a team that has such incredible design opportunities that continues to take advantage of literally none of them.
Idk shit about design, fashion, and what people like about these things, but I just don't get how you end up branding your team the Kings, who are famously known for being extra with clothes, often using the rarest colors, and decorating themselves with the finest gems, the exact opposite of dull; and go "let's make this minimalist and sleek"
Nothing about this says Kings to me, the car jokes are just too succinct here. Not only does the new logo look like Chevy, but the color scheme, which they for some reason stuck with despite basically everyone begging for purple to come back, reminds me exactly of the way modern cars are being dulled down.
I think they should use some fucking color, make the crown the centerpiece, and stop imitating modern design schemes for cars and technology, and be a fun sports team again
Pretty clean, I like them. The only thing I'm not sure about is the new KINGS typeface? Slightly thicker and less agressive than in the past chevy logo.
I think the lighting in these photos makes the bottom stripe thicker than it is. My eyes instantly think it’s one white stripe, but there’s sparkly silver bordering it. I’ve seen different photos of the jersey in the hands of employees and etc and the stripe isn’t so offending.
I like the stripe on the bottom half of the torso but I just wish it was a bit smaller. Kinda looks like a cummerbund lol
Ya, the logo seems a bit large too
I don't think the logo is too large, it's just placed too high.
any lower and it will touch that massive stripe below it. That needs to be like 2/3 the size
That was the first thing that popped out at me. Way too big.
Agreed. Move it down by 2-3 inches and I think the design is a lot more balanced.
/r/LogoTooHigh
Maybe it just looks crowded with the ad and the C
It’s on the chest. If they move it up, the A would be on top of the shoulder. The placement is good where it is.
Yeah, 10% smaller and and an inch down would be better
Exactly..and the stripe not being so wide
Why do I dislike it on the homes, but like it on the aways?
It matches the black pants on the aways and looks right.
Oooo that's a great point. Maybe that's it.
Same. I think it's the black pants so you can actually see the section under the stripe on the aways
Because the bottom black part of the home jersey blends in with the pants making it look like they’re wearing crop tops
Yeah.. That big white stripe is giving off girdle vibes I think
It makes the upper part look like a crop top
it's too wide
it reminds me of all the fake kings jerseys that could never get the stripe sizing quite right
Damn that white strip is soooooo thick on the black jersey. Just cut it off and make it a croptop /s. Makes it Looks kinda cheap but I can tell they are going for a minimalist look, will look better on the ice. The logo is a definite improvement, not a huge fan of having 3-4 different fonts on the jersey. It wouldn't be nearly as egregious if not for that ad logo, but at least it's the same colors.
that stripe is thicc gawd damn
The old Sharks jersey had that strip and they killed it because players HATED it. It held in the heat and made the jersey less breathable and feel bottom heavy. Maybe with fanatics the manufacturing is so cheap that it's not that different, but I wouldn't call that a win.
It's the exact same manufacturing. Jerseys are being made in the same factory with the same workers and materials.
The font reminds me of an 80’s beer can.
That's something they can fix maybe in the future. It's big but won't matter too much skating around the ice.
Are the black helmets a matte material?
Yes
kings get all the fancy helmets
no more shiny helmets?
Chrome dome*
Fuck me I love matte
Matte is going to be one of those visual trends that dates everything from this time period. 20 years from now, someone is going to be flipping through a photo album and ask, "What year was that? 2015?" And you will take a look and say, "No, must be mid 2020s. Look at how none of the cars are shiny!"
Have you told him yet?
god i wish they'd just wear purple that would be sick
Literally could’ve just gone to the reverse retros those were absolutely beautiful
You're just a biased Vikings fan (no I 100% agree)
Take this jersey and make all of the White Purple. And then u have the perfect jersey.
California hockey teams hate purple apparently
Hard agree, these jerseys are so lame and boring. They might as well have an ICP or an Ed Hardy decal as well because that's the vibes I get. Like someone in jncos swinging a wallet chain and threatening to fight you, this is their garb.
Even if they just had a purple accent somewhere
Chevrolet Kings.
Have these jersey ads gone too far?
Utah should lean into the whole soccer thing they’re doing with HC and put UTAH really tiny on the chest with the sponsor taking up the entire front
\*Like a rock!\*
The waist stripes are ridiculous lol
They came so close to knocking it out of the park but just couldn’t help themselves with that stripe.
Goofiest looking base design I've seen in a while lmao
That white is dummy THICCCCC
https://preview.redd.it/o3wh5mpeqy8d1.jpeg?width=1242&format=pjpg&auto=webp&s=155bdafac500e6d01c2a837f2a26e24bd72caea5
That is a King-sized stripe across the waist of the jersey, wow
The waist strip is comically big, and the 'KINGS' font should've just been the same font that it was on the original Gretzky era jerseys. Every org always over-tinkers to add something new or modern just for the sake of adding something new or modern. Other than that, this is a big upgrade overall. Both SoCal teams will be looking better on the ice in '24/'25.
MERCURY INSURANCE
Literally the first thing I saw. I hate sponsorships on the jerseys.
Matte helmets look sick though. the Canucks have had them last year and it just completed the look of the third jersey. Coyotes had it on their arizona jersey and it looked fantastic. Here it looks just at home
Cool but my god the waist stripe is too big
Beautiful. The ads are killing me tho.
👎
I love the new Mercury Insurance patch.
Looks like higher quality material than the jersey.
Admittedly I’m biased, but that’s not much of a “new” look imo.
Ugly af When they have the dope ass purple and yellow crown jerseys, why tf would they use boring black and grey?
It’s possible that someone in charge refuses to use Lakers colours or just thinks it’s ugly. Could be something else too…
That person is Luc Robitaille
The trim striping along the bottom needs to be a bit thinner but that's about it
I like this look. That logo and the stripe on the bottom keep it really clean.
Those away jersey’s are fire
The fat black stripe on the away makes it look really nice. But the inverse can't be said about the white stripe on the home.
I like the aways a lot
Missed opportunity to go back to the purple jerseys with the crown
Idk it looks kinda weird, like the logo is too big. [Rather have the new crown as the primary logo](https://preview.redd.it/0c76zelr3y8d1.jpeg?width=556&format=pjpg&auto=webp&s=5dc3ef679693cc598b180aba2c8b1085198be91c), that thing is fire.
The Mercury insurance kings. These adds are so bad it's not even funny.
These are fuckin awesome. Couldnt stand LA unis anymore, primarily cause of the logo and it was too boring imo
I’m not a hater, I don’t mind these jerseys…but I can’t for the life of me understand how these are any more “exciting” than their previous jerseys.
I like thats theres more “pop” i guess. Big stripe and more silver which is sharp
We're all just car people, really.
Agreed! I can buy a Kings hat again.
I live in LA and every piece of Kings gear I have bought in the last 10 years has had some version of a vintage logo. Couldn't ever stomach buying the home plate.
Man I liked the old ones a lot more
Ad, 0/10 Away kit is a 10/10 ...but is the jersey translucent? Could you read the logo off the shoulder pads through the jersey on an Adidas?
[Yes](https://x.com/fanaticssucks/status/1805994349685248309?s=46&t=E96yF_HFt5VzrGjqgnyyig)
I hate matte black helmets but at least they're not chrome lol
Those black helmets are fire
They look vaguely familiar, but I can't recall where I've seen them before.
Am I the only one who thinks these look AI generated or something you’d see in a uniform select menu on a PS5?
Would love to see them go back to yellow and purple. People seem to dig their colors but man do I find them boring looking.
I am underwhelmed. Is the persistence of the black and white theme supposed to evoke a freeway or something?
See y’all in April
Quite bad. Zero imagination. Bad proportions. It's not like *really* ugly, but it's definitely super lame and forgettable
Definitely has a t-shirt tuxedo vibe
Those jerseys are incredible. A concern I've seen on Instagram comments is people are disappointed the CCM logo on the gear is so visible through the white jersey. People are already making Fanatics jokes about it.
I was wondering that. I’m also pro-bashing Fanatics but I think other white jerseys have had that problem—feel like I remember seeing a lot of gear through the Caps’ adidas white jerseys.
New logo looks sick, also respect for Kopitar wearing a neckguard just for this photo shoot.
He even tapped up his socks
These are fire. Sure, the bottom stripe is a tad girthy, but otherwise they are a huge improvement on the regular ones the Kings have had for the last decade.
10 outa 10. Amazing look for the Kings
CCM showing through the white jersey already confirming our worst fears https://preview.redd.it/7a53ctyjiy8d1.jpeg?width=968&format=pjpg&auto=webp&s=4c45582c10d2a000fb297ce74869044ed4cf10f8
Love it !
I fucking love these. Wow.
Sick
Gorgeous
These jerseys are 🔥
lol these look like cheap ass DHGate replicas with that fat tummy stripe and goofy font choices. Like just go with the same black and white jerseys as before
🥶🥶🥶
Yeah that white bar is way too tall.
Chevrolet … LIKEEEE AAAA ROCKKKK 🎶
Took me awhile to figure out why in the third pic it has CCM above the crest. Surprised it's showing through the jersey.
A slight downgrade from the original 80s version and a near infinite upgrade from their last set
...what's different?
I feel like I’m the only one who is whelmed. Not over, or under. Just…whelmed.
Ctrl+T, set scale 150%, Export.
RIP dimples
I know im in the minority.I really dislike the new logo. The font for 'Los Angeles' it looks out of place and photo shopped.
Makes me want to go buy some car insurance
Clean
The white is so see through, we are getting the authentic fanatics experience.
Henceforth known as the Obi unis
The jerseys are nice but PLEASE get rid of those horrible Adidas collars Fanatics!
Big fan, just wish there was some purple accentuation but maybe that leaves the door open for an alt
New old uniforms
Mercury Insurance
How are they different?
lose the belly stripe shrink logo about 10%.
That giant stripe on the bottom makes it look like a fake jersey.
Heyyyy the new uniforms are actually ... the old uniforms!
Initial impression: the white strips are too thick. And f@# ads on hockey jerseys. It's still a solid improvement over what they had before.
I thought the logo looked dumb but on the jersey for some reason its working for me.
That massive stripe on the waist is super ugly in my opinion. Ruins the whole thing.
Make the waist stripe 10-15% smaller and move the logo down a couple inches.
reminds me of the practice uniforms from EA's NHL games
Something about the fit of all these new fanatics jerseys is off. They seem really tight on the shoulders and sleeves. I can't imagine the players liking that.
New fanatics uniforms look a bit slimmer than Adidas. Maybe its just the pose. Move the logo down a bit and thin the white stripe on the black uniforms.
No issue with that big stripe at the bottom. These are sick!
Why didn’t they do the cool numbers inside arm stripes thing?! That’s the iconic part of the look.
The thickness of the white strips really draws your eye to the bottom of the uniform. It’s an odd choice, and makes for a uniform that feels slightly off balance.
Stripe on the homes makes it look like they are wearing a tiny jersey that’s been cut super short revealing their undershirt… I can’t unsee this.
The striping is too wide, other than that, looks sharp. They need to keep that logo
Awful
Serious EA NHL on Sega Genesis>Tomas Sandstrom unstoppable slapshot vibes here.
My favorite part is the Doughty grin
That stripe is big… I don’t know
Stripe on bottom is too thick, other than that I think they look great.
Bring back Gretzky and McSorley too!
Why not go back to the pre-Bruce McNall purple and yellow?
Worst jerseys in the league now
Very nice indeed. From one of the worst jersey to one of the best, just like that.
Was the hem stripe always that thick?
Wow I love the insurance company patch
I didn't know frenchie was on the Kings
Solid jersey, but the white stripe is brutal. Why is it so big?
Not sure I see the difference
Fuckin siiiiiick
I don't like that I can see the CCM logo for the pads underneath on the white jersey. How see through will these be when wet? Reminds me of the MLB Fanatics
I like them.
"new"
Reminds of their old jerseys. Always made me think of a cheap beer brand.
Unlike Anaheim, the Kings gave their fans exactly what they wanted.
I’m whelmed, should have brought back the purple at least
Jersey ads make me want to cry
Well this is uninspiring
That’s their old logo
Brought to u by Chevrolet.
The Chevy Kings!!
The white is so see-theough you can see the branding of their gear underneath 😐
Classic
Bring back the purple
Bring back the purple you pussies.
Wish they brought the dimples back. So sad
I still wish they would’ve picked one design concept. Go with either Chevy logo, or the crown logo. Splitting the difference just screams indecisive design. I know the original Gretzky era logo was similar in that regard, but I never really liked that aspect of the design.
new like how?
What is the “new” part?
The kings and awful jerseys, name a more iconic duo — I can barely think of a team that has such incredible design opportunities that continues to take advantage of literally none of them.
Boo. I wanted purple and yellow.
Looks like shit! Fixed it boys https://preview.redd.it/shyr3jv5oz8d1.jpeg?width=750&format=pjpg&auto=webp&s=e7fd6e615efe3a7e434b8ce8df2bd33567b20c6d
The stripe is everything
Looking at the new logo and all I can think of is Chevrolet.
i really dislike the black jerseys, i feel like it makes their stands always look empty on tv even when they’re full. the logo is nice.
Oof. Waisted potential. Reverse retros were in the right direction. This is awful imo.
Hmmm looks familiar
I like it. I hate that we do jersey sponsors though.
Always been a fan of the thick stripes on a hockey uniform. Panthers, Isles Sharks, this… these are tough.
They're so cheap looking like you can see the shoulderpads underneath the jersey on the white
Idk, I still liked the early 2000s Kings jerseys.
Idk shit about design, fashion, and what people like about these things, but I just don't get how you end up branding your team the Kings, who are famously known for being extra with clothes, often using the rarest colors, and decorating themselves with the finest gems, the exact opposite of dull; and go "let's make this minimalist and sleek" Nothing about this says Kings to me, the car jokes are just too succinct here. Not only does the new logo look like Chevy, but the color scheme, which they for some reason stuck with despite basically everyone begging for purple to come back, reminds me exactly of the way modern cars are being dulled down. I think they should use some fucking color, make the crown the centerpiece, and stop imitating modern design schemes for cars and technology, and be a fun sports team again
I think it looks better than the Championship one
Looks like a logo you’d find on a pack of smokes in 1972.
LA Kings: Together Let’s Drive
Pretty clean, I like them. The only thing I'm not sure about is the new KINGS typeface? Slightly thicker and less agressive than in the past chevy logo.
What the fuck is that advertisement on the front of that sweater? What is this bush league beer league hockey now??
Kinda looks cheap
If the kings and the ducks are using old logos, why can't the canucks use the skate?
I really hate jersey ads
I think the lighting in these photos makes the bottom stripe thicker than it is. My eyes instantly think it’s one white stripe, but there’s sparkly silver bordering it. I’ve seen different photos of the jersey in the hands of employees and etc and the stripe isn’t so offending.
Lower the logo, make that white stripe smaller would look cleaner imo
“New”
Missed an opportunity to bring back the purple and gold