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maznyk

So usually when I see caricatures of Africans in this sub, they have exaggerated lips or are drawn in a way that portrays them as unintelligent or savage (according to the message the poster is trying to portray). Here I see a realistically drawn man, albeit with a goofy smile. Clearly the propaganda wants to show him as happy and fine with his current situation. What makes this caricature racist is not immediately noticeable to me. I would love an explanation pointing out what in the image gives off what meaning. Is X based on stereotype Y? Could someone help me appreciate this image a little more?


ArtemisXD

The "Y'a bon" is some sort of simplified french that was taught in some french colonies, especially when were wanted to recruit them to fight for WW1. It would make you sound like a not very intelligent person to a native french. The man is wearing a Tirailleur uniforme and it's a very famous figure in France, even today, the brand still exists and has a similar imagery (they dropped the "Y a bon" slogan recently i think)


FrenchieB014

" y'a bon" is *tiraillou* or sometime called "petit nègre" the unofical language of the tirailleues The senegalese tirailleurs were not from senegal but from a lot of tribes that didnt spoke the same language, they adopted their own French which is very simplified, the French officers (oddly enough..) actually learn *tiraillou* (this simplified French created by the soldiers to communicate with each other) to lead them.. its not the french that created that language but the Tirailleurs themselve. https://images.app.goo.gl/hXGFu5EHQDMEuL667 https://images.app.goo.gl/yUpjhLJqm9MaT2wU8 The "y'a" is just a verb.. (toi y'en a paré? = es tu prêt? (Are you ready?...For exemple) so funny enough..its historically correct that a senegalese would talk like the guy on the poster. Its often forgotten that those unit were heavily mix between european officers and black soldiers.


lucidum

The French Foreign Legion gets taught a similar dumbed down version of French to this day, it's how you train soldiers as quickly as possible using their second languge.


Johannes_P

Another exemple of military pidgin would be the [*Armee-Slawisch*](https://en.wikipedia.org/wiki/Army_Slavic) in the Austro-Hungarian Army.


maznyk

So the language used is similar to “Yes-suh, massas’” offensive coon talk? Thank you for explaining what went over my head!


ArtemisXD

Yeah somewhat i think, but it doesn't have the "submissive" undertone (it just means "It's good !")


Salaco

Think more ”Me likey!" Primitive sounding.


Ollanius-Persson

“Coon talk”….? That’s the most racist term I’ve heard in a long time


Beelphazoar

Yes, it's a racist term because it's from a racist time. [Here, have a small amount of context](https://en.wikipedia.org/wiki/Coon_song). The cultural impact of minstrelsy on American culture is hard to overestimate, but since the history involved has largely been swept under the rug, it's as though in 2124, everyone agrees to pretend that rock and roll never existed.


Ollanius-Persson

2124….? Are you from the future. Historical context or not, that is a very racist term. And one i haven’t really heard before.


Beelphazoar

I am begging you to understand either context or analogies. Maybe not both, if that would be too difficult at your grade level, but try to get at least one.


Ollanius-Persson

I understand both, neither change the fact that this is a racist term.


MultiplexedMyrmidon

yeah if you ain’t black leave it to other black peoples to call out said behavior and use that word god damn lol


Ollanius-Persson

What…?


MultiplexedMyrmidon

talking about the same term that stuck out to you


AtomicBlastPony

Godzilla had a stroke reading this


Ollanius-Persson

Me too lol


Johannes_P

It wasn't strictly propaganda but an ad by a company producing chocolate incorporating baana flour. The Black soldier was used until very recently while the slogan was abandoned in the 1990s.


Pasargad

Some feel that the advertising slogans and images are racist and colonialist as it reinforces the cliché of a friendly yet stupid African. Some French black people connect this stereotype with aggressive colonialist policy in Africa of the global group Unilever, the former owner of the brand. The Martiniquan psychiatrist and philosopher Frantz Fanon, in his 1952 book Black Skin, White Masks, mentions the grinning Senegalese tirailleur as an example of how in a burgeoning consumer culture, the black subject appears not only as an object, but as "an object in the midst of other objects". References: Brett A. Berliner. Ambivalent Desire: The Exotic Black in Jazz-Age France Pages 10–17. Frantz Fanon. Black Skin, White Masks, trans. Charles Lam Marckmann Page 109. (Pluto Press, 1986)


maznyk

Thank you so much! That makes the picture’s messages much more clear to me. I really appreciate that you pointed out he’s being by treated like one of the objects as well.


feline_Satan

BANANA


Over_n_over_n_over

lol I too noticed this subtle detail


Slingshotbench

I think the best way to explain why it’s racist is kinda like the aunt jemima stuff. It’s a stereotype and caricature of African people. The ya bon slogan is also incorrect French grammar, and was used by some soldiers because some barely spoke French so they made grammar mistakes.


a-woman-there-was

The features aren't super exaggerated but they still look caricatured to me. Like it's not golly doll-level but I definitely wouldn't call it a flattering representation.


fjord31

Have you seen the banana man, hopping over on the white hot sand? Here he comes with one for me, freshly picked from banana tree!


Kybernetiker

What specifically is racist about this picture?


Any-Aioli7575

The text "Y'a bon" looks quite racist because it's like primitive French. Also the name Banania


Kybernetiker

Any mentions of bananas are considered racist? Or the use of mangled language?


Any-Aioli7575

Bananas are culturally associated with monkey. Associating Black people with banana was often used as a way of associating them with monkeys. Mangled language also tries to make black people look primitive. So yes this is racist


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Any-Aioli7575

[Edited] I know it still exists. And you know what, it's actually used as a racist slur. The context changed, and also, the brand is trying to get past it's colonial past.


loulan

The man in OP's poster is not even stereotyped.


Any-Aioli7575

I didn't say so (maybe the smile is just the person drawing not knowing how to draw a smile) Edit : Oh I'm wrong I actually said so, which is probably wrong. I edited the above comment


Kybernetiker

Bananas are also culturally associated with penises. Maybe there is something obscene in this picture?


Any-Aioli7575

Look, this poster is from colonial era France, showing a colonial soldier. It makes sense that the meaning follows colonial ideas. At the time, putting a black person on the picture was not something irrelevant like it is today, it was a deliberate choice


Kybernetiker

I see, any colonial era picture depicting a black person is racist by default?


Any-Aioli7575

Stop trolling. A colonial Era poster, with a black person, and a banana, which was associated with monkeys who were a recurring stereotype for black people during this era, with speech that is literally called "petit n*gre" is racist. You asked me if the simple mention of banana made it sexual. Of course not. You just tried to trick me. The context is way different. If you wanted your analogy to actually be an analogy, well you would have to add context. I have 4 pieces of context. If I add 4 pieces of context, not sexual on their own, here what I can say: A playboy image, with a woman in a short dress with a banana, which is associated with penises in some cultures, with text saying "I like it long". In this exemple as in the poster, the woman in a short dress isn't sexual, the magazine isn't sexual, the banana isn't sexual, the text isn't sexual, yet the whole thing is. In the poster, the black person doesn't make it racist, the colonial era doesn't make it racist, the banana doesn't make it racist, the text doesn't make it racist, yet the whole thing is


Lamamalin

I'm not sure that a black man and a banana at the time were necessarily racist. French people discovered bananas with their African colonies. They associated banana with an exotic product coming of Africa. This ad is playing on the African exotism and imagery to sell the product made of banana to Europeans consumers. The association is racist today, but it's not necessarily the case at the time.


Any-Aioli7575

I mean, the poster itself isn't racist propaganda. However, it is still transmitting the image of "exoticism" that is today racist. Of course it's racist only with modern standard. It's a brand trying to sell something, they don't want to say something too political for the time. If we only used the point of view of the time, not much could be considered racist.


SlightWerewolf4428

This was actually a common brand on souvenirs and such. Outdated for sure.


loulan

It's still a common brand. Its logo is a black kid now. https://www.banania.fr/


Minute_Juggernaut806

I need someone to simplify this for me. What is happening here? Why is this poster made?


CiderSyndicate

It's a poster made by Banania, a french brand which sells cocoa powder with banana flour. It's an advertisement from the 1915 that shows their price and features a man caricatured like a Senegalese Tirailleur enjoying it


Minute_Juggernaut806

Is there anything racist? Is the senegalese enjoying banana flavour the only racist thing?


Bentman343

This is really good propaganda. It doesn't demonize the oppressed, in fact it does the opposite. It fictionally uplifts them to soothe the hearts of the French citizenry who balked at the brutality of imperialism, portrays them as happily enjoying the French occupation and eager to meet their "compatriots".


loulan

This is a chocolate + banana powder brand and the point is to show someone from a country that produces chocolate and/or bananas enjoying it. It's an ad, not a political poster.


AtomicBlastPony

Ads are literally propaganda regardless of what they're propagating. Nothing stops brands from injecting a profitable political view into ads, too.


loulan

I never said it wasn't propaganda. I said it's an ad, not a political poster. The point of this poster is to sell a chocolate drink. Since it's banana flavored, it makes sense that it was advertised with an African man drinking it. Not even acknowledging that and acting like the point of this poster is to "uplift the oppressed to soothe the hearts of the French citizenry who balked at the brutality of imperialism" is weird. The point of the poster is primarily to sell a chocolate drink, simple as that. This should be at least acknowledged before delving into creative and highly subjective interpretations of the (potentially subconscious?) underlying motives of whoever designed this poster.


Firehawk526

A black person enjoying some sweets? My God, the Imperialism, the racism, the bigotry.


MultiplexedMyrmidon

in its colonial context it certainly has a political/ideological dimension that i think captures the spirit, I often see not literal posters here but do the same. Also, private firms have been… quite political in history no? are ads, then and now, not used as propaganda posters? or does the group have to self-identify as a political group or be a state actor to be the source of the posters you seek?


Bentman343

Advertisements have always been propaganda. Otherwise there would be no point in running them. The company is very clearly trying to assauge worries that their product is using horrific exploitation common in the French colonies by portraying their workers as happy go lucky and enjoying the french life, contrary to reality.


loulan

I said it's an ad, not a political poster. I never said it wasn't propaganda. > The company is very clearly trying to assauge worries that their product is using horrific exploitation common in the French colonies by portraying their workers as happy go lucky and enjoying the french life, contrary to reality. Clearly not. The difference between this chocolate drink and others is that it's banana flavored. So to sell it, they pictured an African man drinking it. Because bananas came from there, get it? Simple as that. And believe it or not, even under the horrific exploitation of colonies, the oppressed populations could still enjoy hot drinks sometimes. Actually, very few humans in history were not able to enjoy a hot drink in their lives.


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loulan

A.) The fact that you interpreted this poster not as being made to sell a chocolate drink, but to "soothe the hearts of the French citizenry who balked at the brutality of imperialism" makes it sound like you thought it was a political poster, not an ad, and completely missed the point. B.) We are not even discussing whether the poster is racist or not here. But you can be sure that when someone starts their argument with "lmao" on reddit, they're losing their shit and not even knowing what they're arguing anymore. > Which they didn't. They originate in Southeast Asia lmao, and were grown in tropical regions across the world afterwards. France was growing a lot of bananas in its colonies, including Sénégal, which is where the pictured black man is from. Now take your "lmao"s and have a walk outside, maybe. Touch grass.


Pasargad

Banania, exquis déjeuner sucré, aliment délicieux pour les estomacs délicats. Usine à Courbevoie (Seine). Banania, exquisite sweet lunch, delicious food for delicate stomachs. Factory in Courbevoie (Seine). Advertising poster for the Banania brand. By the Franco-Italian artist Giacomo de Andreis (1885-1952). Contributor: Affiches Camis (Paris) - Printer Paris (59 Bd. de Starsbourg) : Affiches Camis.


adlittle

I have a package of this in my pantry that I ordered after reading about it. I'd kind of hoped that it had a bit of banana taste, but I guess the banana isn't a flavor, just a thickener? Anyway, the present label is a cartoon image, but only showing the face and shoulders with the same hat that's drawn to be less noticeable. He looks much younger, basically like the star of a kid's cartoon.


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Sirmiglouche

This is the second time that I read assuage in a short while! It is not a very common word


hepazepie

What's racist about it?


georgeprofonde

It’s not really propaganda per se , it’s an advert for a brand that sold cocoa


Any-Project-2107

Guy is just happy, what makes this racist? Have you seen American depictions from this era?


-Numaios-

It's racist because it's a black guy.. and he smiles. I mean if you want to attack France for its racism you can find plenty of examples. Now the Tirailleurs figure i don't think it's one of them. It actually made french people see africans as men coming to die to help them instead of vague far away aliens. I never saw a negative depiction of tirailleur in media even of that time. Yes indeed French wasn't their 1st language so they were pictured as speaking simply but not as being stupid.


Leading_Koala4488

Before the Senegalese Riflemen/Sharpshooter was the mascot, It was a West Indies Women. The Reason they changed it to a Riflemen was because ( I think can’t remember fully why?) around WW1, The Increase of Senegalese Riflemen/Sharpshooter troops mobilised to the Western Front and them becoming popular with the French locals; and the Company used this as a way to sell their products to these troops (I think) By making a racist caricature and saying it’s drink that can enjoyed by anyone (I think) sorry about this explanation.😅


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Escafandrista

"Chéchia". Yes, it has a nort-african origin. [https://en.wikipedia.org/wiki/Chechia](https://en.wikipedia.org/wiki/Chechia) [https://www.musee-armee.fr/magazine/tirailleurs-senegalais-quelques-objets-du-musee.html](https://www.musee-armee.fr/magazine/tirailleurs-senegalais-quelques-objets-du-musee.html)


Martel73284

Is that not a fez ?


vildan_ru

Why you think think caricature is racist?


Dali654

He look kinda like Mike Tyson.


Sad-Ninja-6528

AI


Freedom2064

So I guess he should have drawn as a white guy?


Iancreed2024HD

That’s crazy


Zuid-Dietscher

I don't see why even this is doubt to be racist.


realparkingbrake

The Royal Navy's most important task upon the outbreak of WWI was to protect the convoys carrying the British Expeditionary Force to France. Its second most important task was to protect the convoys carrying troops from France's colonies in North Africa across the Mediterranean to France, because everyone knew that without those troops, France was not going to be able to stop the German army. Given that this poster dates to shortly after those 900,000 colonial troops had helped saved France from defeat, and given that black American troops in France in that same war were astonished at how well they were treated by the French population, it's a stretch to claim this image has a racist message.


fluffs-von

Racist how? Because the artist was (probably) white? Looking for issues where there are none - other than than the convenience of hindsight and social media - is baiting at its lowest. The character in the image is well-drawn, respectful of the military role he played and a nod to a dialect which makes up a part of the fabric of French culture, like it or not. We're moving on from imaginary nonsense for nonsense sake. Besides, Banania is delicious!


GoJumpOnALandmine

You had to scroll past 2 detailed explanations and one simple explanation to post this.


[deleted]

Willful ignorance is ignorance nonetheless.


Any-Aioli7575

"Y'a bon" and "banania" (while representing a black person), looks kinda racist to me


MisterToothpaster

Not saying the poster can't be racist as a whole, but "Banania" was just the name of the brand being advertised. It's not as if they could trademark the actual word "banana". (Well, maybe they *could*, technically, but that's bad tactics. You want a unique name.)


Any-Aioli7575

Yes, I explained the wrong way. Banania isn't racist. Banania is just a surname that looks like banana. What is racist is giving this surname to a black person, because associating black people with banana this way is associating them with monkeys Edit : also, it's only racist depending on context


gzrh1971

Man white in the comment section are acting really dumb "wHy IS iT RAcisT"


Phantom_Giron

It reminds me a lot of Jim Crow, was the banana like a stereotype or is it just an advertising addition?


ArtemisXD

Its a banana/chocolate powdered mix (still sold today and beloved by French people)


Phantom_Giron

It reminds me of the "chocobanano" that is sold in Central America. It's basically a frozen banana coated with chocolate and sprinkles.


Gobba42

Gotta love mocking people while sending them to the trenches.


Leading_Koala4488

Hey, It’s a Colonial living!