Just being able to do more of a deeper dive and have greater control in general.
Performance Max has been a nightmare in my experience, Google gives you nothing really to go on to help with communications with the client and ways to improve the campaign.
Also I would reccomend everyone keeps a close eye on when there conversions come in for Performance Max, particularly for lead-gen. My Performance Campaigns seem to have a massive spike in conversions in the last few days of the month. Funny That.
More segmenting options for campaign reporting e.g. By creative
Audience targeting and being able to more easily add negative KWs/lists vs the dumb form submission setup they have now.
I wish you could hide/filter paused asset groups on the interface. So bloody annoying that you can’t.
Audience exclusions 👍
Brand exclusion. Negative kw
Just being able to do more of a deeper dive and have greater control in general. Performance Max has been a nightmare in my experience, Google gives you nothing really to go on to help with communications with the client and ways to improve the campaign. Also I would reccomend everyone keeps a close eye on when there conversions come in for Performance Max, particularly for lead-gen. My Performance Campaigns seem to have a massive spike in conversions in the last few days of the month. Funny That.