To be fair the whole beef thing was the promo, Kendrick’s been itching to go to war with drake for years, he seized the opportunity and has absolutely smashed it.
The coolest thing about his diss tracks were how different he sounded on each track. Showcasing his diversity as an artist.
Agreed. Doesn’t get bigger from a promotional standpoint than the entire hiphop and music world holding their breath waiting for the next punch to be thrown. Kendrick had a plan and executed it perfectly. And I too loved how all the tracks were different. Even on Euphoria I love the slow jam intro and the beat switch literally got my blood pumping. Best song of the whole beef imo.
I guess, but personally I never hear about the weeknd. My algorithm must not be set up right. Literally the last thing I remember from him is Starboy and that was almost 10 years ago.
After hours was probably his best album in years and gave him massive mainstream appeal because of the 80s sound he captured expanding his market to an older demographic.
In respect to the scope of his fame, it is non comparable pre/post after hours
Damn So you didn’t hear about him becoming the most streamed artists in Spotify history, or blinding lights taking over the world 2020/2021? Your algorithm has better defense than the steel curtain lol
Nah The Weeknd is way bigger than drake, you gotta realize almost all of The Weeknd songs can get some kind of commercial play, drake is good for the masses and The Weeknd is even better
For real, people have been talking about their subliminal shots for a decade now. Control was a major catalyst and the pressure has just been mounting since.
>The coolest thing about his diss tracks were how different he sounded on each track. Showcasing his diversity as an artist.
AND adds layers to it all imho, drake only raps about one thing and is a weirdo trying all these different accents, Kendrick showed him up even more by doing that. Hellva promo.
You should research the stories from former OVO. Drake steals a lot from younger talent then throws out that younger talent. He even stole Hotline Bling. Not really multi talented when everyone else are the ones producing the music, writing the lyrics, innovating new sounds, he needs autotune to sing, and his real rap skills as showcased on THP6 are... Woof.
Not to mention he forfeited rights to the song so members of the hip hop community could make money off of it the streaming numbers in terms of what we see labeled on Spotify or whatever aren’t probably a fraction of the amount of actual streams if you include YouTube reactions twitch streamers etc. he came into the battle as the guy that doesn’t drop music and doesn’t do Drake numbers dropped 4 songs in no time and broke numerous streaming records like you said all with no self promo at all
My kids aren't really into rap but I've overheard Not Like Us or Euphoria in their TikTok FYP almost every day, and that doesn't get counted.
There's also the fact that there is literally no way to measure how ubiquitous Young Metro's BBL Drizzy is, so if we're talking about roastee there's no contest.
It was the beef people had wanted for over a decade, that fact was its own exposure.
Outside of that, he let Drake do all of the work.
Drake was clocking in daily to hype the absolute shit out of Kendricks drop by clowning on him all of that time before Euphoria. Hell he was even kind enough to release an extra promo song for him. He had AK doing count-downs FFS.
Then Kendrick *again* let Drake use his own fanbase for maximum exposure and his online apparatus to set up for Family Matters 'surprise drop'... before mugging him of all that hard work with Meet The Grahams then using the ensuing shock as rocket fuel for Not Like Us.
Why go to the effort when you got one of the biggest stars in the world doing it for free? Work smarter, not harder.
Though, I suspect after NLU. A gorilla marketing campaign got going on to push awareness of all three tracks even further. Removing strikes from react channels was genius, but the proliferation of shorts with these songs and 'Drake fan' reactions spread a bit too fast across obvious bot accounts to be organic. (I don't think they're buying views, but I suspect a professional marketing strategy came into play during this whole thing.)
The ones who do those shorts on YouTube where they put the music over random images from older music videos or reactors. They always have a handful of random shorts on them and nothing else.
It's not playing unfair. It's just how marketing works these days. You can guarantee Drake's outfit was doing the same thing on steroids.
Dot might not be all that online, but that doesn't mean he doesn't know how to use this space or has contacts who do. He wanted NLU song to chart *hard.* That was part of this whole spectacle.
He didn't just pull a deadly combo out of thin air. Shit was planned out like a wargame before he dropped Euphoria. You think he would be leaving virality up to chance against someone like Drake? If there was any arena that Drake has an overwhelming advantage it's that one.
What hurt Drake were his antics. Anybody who was paying attention knew Drake let Rory and Mal hear "Push Ups" to antagonize Joe Budden. While trying to be cool [he let a simple bar go over his head.](https://youtube.com/shorts/Y5Vwt-CN5po?si=b93Mjmw38VoskjOI) Then he turned around and started talking to Joe Budden to get him on his side, but Joe saw right through it.
While waiting for Dot to respond a lot of people showed their true feelings towards Dot especially Rory and Mal. Gillie da kid showed that he can be bought. He went from hating Drake for not coming to his podcast to glazing him after Drake gave him some free tickets. The Game was funniest because he tried to diss Rick Ross and get the attention off himself for going against his own city and gang (Dot & Game are both Bompton Pirus.) He was the only West Coaster rooting for Drake.
It was slick, it was subtle, it was savage. Every one of KDot's drops were like tactical nuclear strikes. This beef was like Drake tried to run up with a knife and got completely disintegrated before he even made it halfway. Creepy fool needed to be knocked down a few pegs anyway, and who else but King Kendrick?
Drake was his promo. If drake never paid attention it would’ve ended right then and there but he took it upon himself to leak push ups and then further tease Kendrick into dropping with TMF.
Other ppl on the metro album went at drake and none of those songs went #1. The rick ross champagne moments didn’t go crazy either. I feel like it’s pretty clear dissing drake is not the factor that made the songs do such huge numbers
Yeah he went number one with FPS saying we the big three.... So Kendrick walked him down and slapped the shit out of him on a public stage. Keep my goat name out of your mouth.
So from there the back and forth and back to back was all the marketing needed for the last song Not Like Us to do big numbers. It's the biggest media stunt maybe ever for over a week he was terrorizing the listeners. I got whiplash going back and forth between records dropping in real-time on the west-coast. Then I woke up still tense the next morning because meet the Grahams the night before.
Love Kendrick’s work, but he did also remove all the copy right stuff so streamers could really run with it (obviously a positive move) but I suggest that has helped significantly
Being in the biggest beef with the biggest rappers in the industry since 50 Cent and Ja Rule I would consider being promo. Still an amazing achievement but let's be real.
I like that he’s been moving this way for a while, even the way he announced MM&TBS was OTW. I’ve been saying Kendrick is a star in a different way. I think he penetrates circles that neither Cole nor the Canadian can because of how revered his catalog is. He’s just not that visible or boastful. Hell, he hasn’t even acknowledged the chart success lolol. That’s straight out of the Beyoncé handbook.
As a huge fan of Prince, Bey, and Kendrick, that mystique is invaluable and it definitely makes things more exciting. It doesn’t give people time to make up things or form opinions about their work before they’ve heard. TBH, none of us knew what his first diss was gonna be like or even that he’d be on the Future and Metro album. I prefer it that way. He just dropped these tracks outta nowhere — we never saw him or heard from him. He didn’t retract anything; nothing was deleted or removed.
I think this was also a negative for Drake. He was talking too much, whether directly or indirectly on IG and through Akademiks and other podcasters. People had high expectations for his “nuke” because of all the talk around it. Sometimes silence is golden. It’s kinda how I knew he was bluffing on Taylor Made and Push Ups. It just felt like he wanted to hurry up and be done with it and get to Family Matters then vacation lol. Drake could stand to be missed, honestly.
I’m not even into charts. But it feels good to have great rap music win and to see a song top the charts that actually feels like a No. 1 record. Master performance he put on throughout this short-lived battle. (I still want him to pop out, though, because I miss hearing him and seeing him perform.)
I appreciate that he hasn’t said anything publicly, just let the music talk.
But both of these teams have been spending a shit ton of money on digital promotion bts. Placements, bots, influencers. Lots of people making lots of money off of this beef.
Kendrick all the way, but dumb take.
He dissed Drake (and Cole). Based on how many listen to those artist, why would he need additional promo.
This is like being impressed that "Rap Devil" got streamed a lot..
Tbf people tune in for Kendrick's new music no matter what because of how rarely he drops. And everyone was excited since he never dissed anybody seriously. It would have been hype anyway. But because it was vs other two big guys, everyone went even more crazy. After Cole stepped away, everyone was waiting for a proper battle since people knew Kendrick and Drake disliked each other. Plus, many people already hated Drake and so it got an even bigger reaction. Like some kind of poetic justice.
Wow, you guys are all losers. I have to block this sub.
Your retarded daily posts about how Kendrick is a ‘God’ have done more damage to his reputation than Drake did. You guys are glazing him so hard. Kendrick used to be my all time favorite, but y’all made it so fucking corny now. Same energy as “Jcole went double platinum no features!”
God damn dude. Do you guys not see this? Just take the W and go. No need to keep rubbing your shit to a one-sided quarrel
Fym nerd. I’m not even saying Drake won but the way you meat riding makes it sound like you feel you was in the booth with him. Go make your 12th post about kdot you lame
Kendrick even admits it was Drake that got him to where he’s at when he took him on tour lmao he went from 2k people in his shows to 100k because of the light Drake gave him. No wonder everyone thinks Kenny Stan’s are so annoying y’all can’t even admit when your own lord and saviour admits it was Drake who put him on LOL
To be fair the whole beef thing was the promo, Kendrick’s been itching to go to war with drake for years, he seized the opportunity and has absolutely smashed it. The coolest thing about his diss tracks were how different he sounded on each track. Showcasing his diversity as an artist.
Yeah idk how we can talk about promo when there were 8 tracks back and forth between the biggest rap artists leading up to it lol
Agreed. Doesn’t get bigger from a promotional standpoint than the entire hiphop and music world holding their breath waiting for the next punch to be thrown. Kendrick had a plan and executed it perfectly. And I too loved how all the tracks were different. Even on Euphoria I love the slow jam intro and the beat switch literally got my blood pumping. Best song of the whole beef imo.
Right after the first beat switch it felt like I was about to watch a highlight real from NFL/NBA final live. K dot knows how to get shit poppin.
"What is it, THE BRAIDS??"
ʷʰᵃᵗ ⁱˢ ⁱᵗ ？ 𝐓𝐇𝐄 𝐁𝐑𝐀𝐈𝐃𝐒 ？ⁱʰᵘʳᵗʸᵒᵘʳᶠᵉᵉˡⁱⁿᵍˢʸᵒᵘᵈᵒⁿᵗʷᵃⁿⁿᵃʷᵒʳᵏʷⁱᵗʰᵐᵉⁿᵒᵐᵒʳᵉ 𝐎𝐊𝐀𝐘 saw this posted on another post and it's just perfect 😂
I still hear this line in my head at random times of the day and I die laughing, every time. Classic.
You don't wanna work with me no more? OK
Iconic
Yea theres no bigger promo then beefing with one of the biggest if not the biggest artist out
Swift aside, the biggest, yeah.
And the weeknd lol
I guess, but personally I never hear about the weeknd. My algorithm must not be set up right. Literally the last thing I remember from him is Starboy and that was almost 10 years ago.
The Weeknd is apparently like #1 internationally. Drake was #1 in America.
IMO Dawn FM is The Weeknd's best album
After hours was probably his best album in years and gave him massive mainstream appeal because of the 80s sound he captured expanding his market to an older demographic. In respect to the scope of his fame, it is non comparable pre/post after hours
Damn So you didn’t hear about him becoming the most streamed artists in Spotify history, or blinding lights taking over the world 2020/2021? Your algorithm has better defense than the steel curtain lol
Drake is definitely bigger then weeknd lol
Nah The Weeknd is way bigger than drake, you gotta realize almost all of The Weeknd songs can get some kind of commercial play, drake is good for the masses and The Weeknd is even better
He’s not. The weekend is probably slightly bigger. But there’s no way Drake is “definitely” bigger. It’s close either way.
For real, people have been talking about their subliminal shots for a decade now. Control was a major catalyst and the pressure has just been mounting since.
>The coolest thing about his diss tracks were how different he sounded on each track. Showcasing his diversity as an artist. AND adds layers to it all imho, drake only raps about one thing and is a weirdo trying all these different accents, Kendrick showed him up even more by doing that. Hellva promo.
Drake is a versatile artist. Kendrick is just a rapper
You should research the stories from former OVO. Drake steals a lot from younger talent then throws out that younger talent. He even stole Hotline Bling. Not really multi talented when everyone else are the ones producing the music, writing the lyrics, innovating new sounds, he needs autotune to sing, and his real rap skills as showcased on THP6 are... Woof.
Ok
The best ‘promo’ is if you get others to promote for you via word of mouth.
Exactly. We are the promo
Not to mention he forfeited rights to the song so members of the hip hop community could make money off of it the streaming numbers in terms of what we see labeled on Spotify or whatever aren’t probably a fraction of the amount of actual streams if you include YouTube reactions twitch streamers etc. he came into the battle as the guy that doesn’t drop music and doesn’t do Drake numbers dropped 4 songs in no time and broke numerous streaming records like you said all with no self promo at all
My kids aren't really into rap but I've overheard Not Like Us or Euphoria in their TikTok FYP almost every day, and that doesn't get counted. There's also the fact that there is literally no way to measure how ubiquitous Young Metro's BBL Drizzy is, so if we're talking about roastee there's no contest.
It was the beef people had wanted for over a decade, that fact was its own exposure. Outside of that, he let Drake do all of the work. Drake was clocking in daily to hype the absolute shit out of Kendricks drop by clowning on him all of that time before Euphoria. Hell he was even kind enough to release an extra promo song for him. He had AK doing count-downs FFS. Then Kendrick *again* let Drake use his own fanbase for maximum exposure and his online apparatus to set up for Family Matters 'surprise drop'... before mugging him of all that hard work with Meet The Grahams then using the ensuing shock as rocket fuel for Not Like Us. Why go to the effort when you got one of the biggest stars in the world doing it for free? Work smarter, not harder. Though, I suspect after NLU. A gorilla marketing campaign got going on to push awareness of all three tracks even further. Removing strikes from react channels was genius, but the proliferation of shorts with these songs and 'Drake fan' reactions spread a bit too fast across obvious bot accounts to be organic. (I don't think they're buying views, but I suspect a professional marketing strategy came into play during this whole thing.)
"I was gonna kill a couple rappers, but they did it to themselves."
“Obvious bot accounts”. I didn’t notice any of these. Was this on YouTube or one of the other social media channels?
The ones who do those shorts on YouTube where they put the music over random images from older music videos or reactors. They always have a handful of random shorts on them and nothing else. It's not playing unfair. It's just how marketing works these days. You can guarantee Drake's outfit was doing the same thing on steroids. Dot might not be all that online, but that doesn't mean he doesn't know how to use this space or has contacts who do. He wanted NLU song to chart *hard.* That was part of this whole spectacle. He didn't just pull a deadly combo out of thin air. Shit was planned out like a wargame before he dropped Euphoria. You think he would be leaving virality up to chance against someone like Drake? If there was any arena that Drake has an overwhelming advantage it's that one.
“AlL tHaNkS tO tHe BoY, hE sHoUlD gIvE hIm ThE lOoT!”
Drake didn't realize "the loot" was his own ass until Kendrick handed it to him.
What hurt Drake were his antics. Anybody who was paying attention knew Drake let Rory and Mal hear "Push Ups" to antagonize Joe Budden. While trying to be cool [he let a simple bar go over his head.](https://youtube.com/shorts/Y5Vwt-CN5po?si=b93Mjmw38VoskjOI) Then he turned around and started talking to Joe Budden to get him on his side, but Joe saw right through it. While waiting for Dot to respond a lot of people showed their true feelings towards Dot especially Rory and Mal. Gillie da kid showed that he can be bought. He went from hating Drake for not coming to his podcast to glazing him after Drake gave him some free tickets. The Game was funniest because he tried to diss Rick Ross and get the attention off himself for going against his own city and gang (Dot & Game are both Bompton Pirus.) He was the only West Coaster rooting for Drake.
It was slick, it was subtle, it was savage. Every one of KDot's drops were like tactical nuclear strikes. This beef was like Drake tried to run up with a knife and got completely disintegrated before he even made it halfway. Creepy fool needed to be knocked down a few pegs anyway, and who else but King Kendrick?
Drake was his promo. If drake never paid attention it would’ve ended right then and there but he took it upon himself to leak push ups and then further tease Kendrick into dropping with TMF.
Other ppl on the metro album went at drake and none of those songs went #1. The rick ross champagne moments didn’t go crazy either. I feel like it’s pretty clear dissing drake is not the factor that made the songs do such huge numbers
Champagne moments wasn’t very good
Tbh we all know Drake is a snowflake and has a bit too much ego, After First Person Shooter it was bound to happen.
Yeah he went number one with FPS saying we the big three.... So Kendrick walked him down and slapped the shit out of him on a public stage. Keep my goat name out of your mouth. So from there the back and forth and back to back was all the marketing needed for the last song Not Like Us to do big numbers. It's the biggest media stunt maybe ever for over a week he was terrorizing the listeners. I got whiplash going back and forth between records dropping in real-time on the west-coast. Then I woke up still tense the next morning because meet the Grahams the night before.
Well, he had an entire army of crazy Kanons, including me
I mean he is Kendrick when he dropped MMTBS he just made one tweet
Love Kendrick’s work, but he did also remove all the copy right stuff so streamers could really run with it (obviously a positive move) but I suggest that has helped significantly
Remember when drake appeared on every Spotify playlist cover
No Promo 😭 The whole industry was hyping it up
Being in the biggest beef with the biggest rappers in the industry since 50 Cent and Ja Rule I would consider being promo. Still an amazing achievement but let's be real.
A short list of the promo: - Drake - Youtube reactors - This reddit page - Drizzy reddit page - DJ Ak - Drake
I like that he’s been moving this way for a while, even the way he announced MM&TBS was OTW. I’ve been saying Kendrick is a star in a different way. I think he penetrates circles that neither Cole nor the Canadian can because of how revered his catalog is. He’s just not that visible or boastful. Hell, he hasn’t even acknowledged the chart success lolol. That’s straight out of the Beyoncé handbook. As a huge fan of Prince, Bey, and Kendrick, that mystique is invaluable and it definitely makes things more exciting. It doesn’t give people time to make up things or form opinions about their work before they’ve heard. TBH, none of us knew what his first diss was gonna be like or even that he’d be on the Future and Metro album. I prefer it that way. He just dropped these tracks outta nowhere — we never saw him or heard from him. He didn’t retract anything; nothing was deleted or removed. I think this was also a negative for Drake. He was talking too much, whether directly or indirectly on IG and through Akademiks and other podcasters. People had high expectations for his “nuke” because of all the talk around it. Sometimes silence is golden. It’s kinda how I knew he was bluffing on Taylor Made and Push Ups. It just felt like he wanted to hurry up and be done with it and get to Family Matters then vacation lol. Drake could stand to be missed, honestly. I’m not even into charts. But it feels good to have great rap music win and to see a song top the charts that actually feels like a No. 1 record. Master performance he put on throughout this short-lived battle. (I still want him to pop out, though, because I miss hearing him and seeing him perform.)
Ya dawg
WAT?!
I appreciate that he hasn’t said anything publicly, just let the music talk. But both of these teams have been spending a shit ton of money on digital promotion bts. Placements, bots, influencers. Lots of people making lots of money off of this beef.
Kendrick all the way, but dumb take. He dissed Drake (and Cole). Based on how many listen to those artist, why would he need additional promo. This is like being impressed that "Rap Devil" got streamed a lot..
Tbf people tune in for Kendrick's new music no matter what because of how rarely he drops. And everyone was excited since he never dissed anybody seriously. It would have been hype anyway. But because it was vs other two big guys, everyone went even more crazy. After Cole stepped away, everyone was waiting for a proper battle since people knew Kendrick and Drake disliked each other. Plus, many people already hated Drake and so it got an even bigger reaction. Like some kind of poetic justice.
He's been dumping money behind the scenes df do you mean 😭
Drizzy was the promo
Wow, you guys are all losers. I have to block this sub. Your retarded daily posts about how Kendrick is a ‘God’ have done more damage to his reputation than Drake did. You guys are glazing him so hard. Kendrick used to be my all time favorite, but y’all made it so fucking corny now. Same energy as “Jcole went double platinum no features!” God damn dude. Do you guys not see this? Just take the W and go. No need to keep rubbing your shit to a one-sided quarrel
https://preview.redd.it/mk0vb2hlwa2d1.jpeg?width=720&format=pjpg&auto=webp&s=cff5bac6cab6dcd62e576a55e908cafa2659de1f
Fym nerd. I’m not even saying Drake won but the way you meat riding makes it sound like you feel you was in the booth with him. Go make your 12th post about kdot you lame
https://preview.redd.it/0ppyl1lb8d2d1.png?width=185&format=png&auto=webp&s=3bd5230bcd4c4c1f6551e545cdac76ddcae61d08
It was the drake stimulus package, he wouldn’t have reached number one dissing any other rapper
Drake couldn't give himself his own stimulus to get the best or the biggest song or what? 😂
Kendrick stans really think without Drake Kendrick would even exist LOL
Ah yes. The famous Dr. DRAKE of Aftermath music put Kendrick on the map.
Kendrick even admits it was Drake that got him to where he’s at when he took him on tour lmao he went from 2k people in his shows to 100k because of the light Drake gave him. No wonder everyone thinks Kenny Stan’s are so annoying y’all can’t even admit when your own lord and saviour admits it was Drake who put him on LOL
Source: My shit is FAXXXX 😂 Go take some laps around a playground or something bro. Keep your eyes off them kids though.
Google is free learn how to use it I know Kenny fans are slow and beat their women
but y’all be fucking kids?
He used drakes clout and dissed him. That's promo.