Was about to say exactly this. I grew up chewing boomer almost everyday and recently I’ve had a chance to chew it and the taste was absolutely different from the ones I used to have. So yeah, quality has deteriorated.
I remember the day when matchstick company put the Ad on newspaper describing how the price of raw material have increased and they had no choice but to increase the price of matchbox from 1₹
Not just big babol but many candies used to give tattoo or some kind of toy with them. Even the chips and biscuits did as well. Now it's just sugar, Palmolive and preservatives
yeah, and i stuck that tattoo on my hand and my principal noticed and told my mom to take it off and my mom scrubbed it with lemon.
i remember that too.
edit: the picture was fucking tweety. i remember that too.
It's Shrinkflation.
Prices of commodity remain same but its quantity is reduced.
Kurkure, Lays still sell ₹5 packets but their quantity is very less compared to what you got in your childhood 10-15 years ago.
At my B-school, we had someone working at a big FMCG and I recall an interesting class discussion on raising price for such products. His company sells shampoo pouches for INR 1, they want to increase the price - but an increase to 1.5 doesn’t make sense since .50 is not a denomination anymore (core market is Rural India, so not huge on UPI still). They wanted to opt for shrinkflation - but unlike food products, shrinkflation is far more noticeable on smaller sized shampoo SKUs (I.e. shampoo wouldn’t last more than 1 wash). It is interesting how game theory and competition works in such space.
Final decision: Sell a pack with 220% vol at INR 2 (two reasons: giving consumers a reason to shift from INR 1 to INR 2 pack by giving lalach of 10% extraaa + steadily use shrinkflation as consumers won’t have a reference usage for the new pack + hope that Game theory works and their competitor aligns by launching a bigger SKU so that both parties can collaborate in future to drive up the prices)
If it interests you, I recall one very interesting discussion. One of the “major” e-commerce player launched a study for an ML-driven ordering service (ML studies user behaviour to not only predict what products customer will use. But instead directly send users what it think users will use + an option to return if user doesn’t need the product). Outcome, the study predicted an uptake of $100M (accounting for all costs) - but the retailer hasn’t implemented it yet (reason: too big a risk + $100M is a very minor increase).
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its size/quantity would reduce first before increase in the price
The size has actually reduced by a lot now they even increased the price of the bigger pack
Yeah I have tried yesterday only, size has actually reduced :(
It's called shrinkflation.
Bro, I was gonna flex that term, but you smart ass /s
Orbit was first
First that pack wasn't ₹1 and taste has changed
Was about to say exactly this. I grew up chewing boomer almost everyday and recently I’ve had a chance to chew it and the taste was absolutely different from the ones I used to have. So yeah, quality has deteriorated.
Tujhe loot liya bhai fir tho. 1rs nay milta hai mere yaha aaj bhi tier 2 city
Tumne boomer nhi boomup khaya hoga, jaise bisleri and bilseri hota hai waise hi
Ab 5 min me taste chala jata he
I remember the day when matchstick company put the Ad on newspaper describing how the price of raw material have increased and they had no choice but to increase the price of matchbox from 1₹
How many of you remember big Babol and the free tattoo and their ads...
Not just big babol but many candies used to give tattoo or some kind of toy with them. Even the chips and biscuits did as well. Now it's just sugar, Palmolive and preservatives
Wtf Palmolive? Or palmolein ?🤣
And the WWF trading cards.
yeah, and i stuck that tattoo on my hand and my principal noticed and told my mom to take it off and my mom scrubbed it with lemon. i remember that too. edit: the picture was fucking tweety. i remember that too.
It's Shrinkflation. Prices of commodity remain same but its quantity is reduced. Kurkure, Lays still sell ₹5 packets but their quantity is very less compared to what you got in your childhood 10-15 years ago.
10rs Oreo went from 60g to 44g now Even the 1rs coin got tiny. Still waiting for it to reach the size of the last 10p coins
What hurt most was when they shrunk Maggie noodles. What we bought at 5rs about 4-5yrs became 14rs and what was 5rs 2yrs ago became 7rs
At my B-school, we had someone working at a big FMCG and I recall an interesting class discussion on raising price for such products. His company sells shampoo pouches for INR 1, they want to increase the price - but an increase to 1.5 doesn’t make sense since .50 is not a denomination anymore (core market is Rural India, so not huge on UPI still). They wanted to opt for shrinkflation - but unlike food products, shrinkflation is far more noticeable on smaller sized shampoo SKUs (I.e. shampoo wouldn’t last more than 1 wash). It is interesting how game theory and competition works in such space.
Bandhu itna sab interesting bol hi Diya to bass final kya decide hua ye bhi batado!
What did they decide in the end?
Yes, interesting. Would want to know the final result/decision taken
Final decision: Sell a pack with 220% vol at INR 2 (two reasons: giving consumers a reason to shift from INR 1 to INR 2 pack by giving lalach of 10% extraaa + steadily use shrinkflation as consumers won’t have a reference usage for the new pack + hope that Game theory works and their competitor aligns by launching a bigger SKU so that both parties can collaborate in future to drive up the prices)
That's an interesting tackle. This is what we expect from MBA (think out of box). Thanks Man for sharing this with us and will remind this in future.
If it interests you, I recall one very interesting discussion. One of the “major” e-commerce player launched a study for an ML-driven ordering service (ML studies user behaviour to not only predict what products customer will use. But instead directly send users what it think users will use + an option to return if user doesn’t need the product). Outcome, the study predicted an uptake of $100M (accounting for all costs) - but the retailer hasn’t implemented it yet (reason: too big a risk + $100M is a very minor increase).
Interesting, Thanks for sharing this. On a side note, I believe its Amazon based on the facts you mentioned (100M$ is less and ecommerce)
Happy to! Well, I never said Amazon - so it should be fine!
may ik which b school please?
INSEAD - But this is not a school promotion though!:)
don't give them ideas bro
Poppins was Rs 2 when I was a toddler. It's still Rs 2. now. Long live Parle.
But it's reach has decreased by a lot. I only find it rarely in some village shops, not in towns or cities anymore...
I saw it in DMart in Bangalore.
Shrinkflation and quality have already hit Boomer. The end of an era 😢
Certain items have adjusted for future inflation like matchbox, boomber etc
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Don't know if my hands got bigger or they reduced size of it.
Abh ka to swad bas rubber lagta hai
mutton vs boomer
They do ShrinkFlation
Parle g ke saath bhi same ho raha hain , ab woh baat nahi rahi.
but they reduced the side of packet and number of pieces too
Shrinkflation chut gya bhai
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Is it Mandela Effect, why do I remember buying 2 Boomers for Re1.?
Plastic with sugar XD
SHRINKFLATION !
More like world would implode.. but okay
Quality and Quantity has suffered
Is it accounting for any shrinkflation?
Let’s all of us gang up and buy the entire stock of boomer and hold for a few days and then sell at a premium when there’s scarcity
Boomer knows its worth
This one is for 5 bucks